Aug 11, 2011 - *2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising ... Value of eve
IMPACTFUL EVENT FUNDRAISING T
HARNESSING THE POWER OF PEOPLE MIKE SNUSZ SENIOR STRATEGY CONSULTANT TWITTER: @MIKESNUSZ NETWITSTHINKTANK.COM/AUTHOR/MIKE-SNUSZ
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WHY P2P DESERVES YOUR ATTENTION:
1 in 1,250
1 in 4
• Number of fundraising emails from your organization that result into a donation
• Number of fundraising emails from an event participant that result in a donation
*2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
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DID YOU KNOW…
$60
• Average gift per participant is $60
$15
• Value of every email sent from an event participant!
27 90%
• Average participant sends 27 emails • FAF emails have a 90% greater open rate
3x
• Multi-year participants raise up to three times more than new participants
6x
• Participants who use online tools raise six times more than non-users
*Data provided by Blackbaud and RunWalkRide Fundraising Council. 08/11/2011
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THERE IS NO VERTICAL P2P DOESN’T REACH Animal welfare Aquarium or zoo
2%
4%
1% 2%
2%
2%
1% 6%
Arts and cultural 3% Community
3%
Environmental 13% Faith-based
6%
Health/Medical (e.g. seeking a cure for a disease) 4%
4%
Healthcare (e.g. supporting a hospital or other medical institution) Higher education
International aid Library Other School (K-12)
47%
Social service Youth
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HOW VERTICALS USE P2P
• Class Gifts or Athletic teams
Higher Education
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Healthcare • Grateful patients, community member events
K12 schools
• Virtual food drives, bake sales
• Annual campaign, “giving back” program
Human Services
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• School fundraisers, incentive programs
Arts and Cultural
Faith Based • Fund a mission trip, youth group challenges
GOT 4 MINUTES? START FUNDRAISING
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IMPACTFUL EVENT FUNDRAISING HOMEWORK
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HOMEWORK QUESTIONS • • • • • • • • •
When does registration open? How many participants? How many teams? Registration fee or fundraising minimum? What percentage of participants fundraise? Reach their goal? How many exceed goal? % of event revenue comes in online? Incentives?
Source: Data provided by Blackbaud and Run Walk Ride Fundraising Council
08/11/2011
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HOMEWORK ANSWERS • • • • • • • • •
When does registration open? 46%: 1-2 months How many participants? 82%: < 1,000 How many teams? 80%: 1-15 teams Registration fee or fundraising minimum? 57%: No What percentage of participants fundraise? 79%: < 15% Reach their goal? 60%: < 15% How many exceed goal? 82% < 15% % of event revenue comes in online? 69%:
