impactful event fundraising harnessing the power of people - Blackbaud

Aug 11, 2011 - *2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising ... Value of every email sent from an event.
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IMPACTFUL EVENT FUNDRAISING T

HARNESSING THE POWER OF PEOPLE MIKE SNUSZ SENIOR STRATEGY CONSULTANT TWITTER: @MIKESNUSZ NETWITSTHINKTANK.COM/AUTHOR/MIKE-SNUSZ

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WHY P2P DESERVES YOUR ATTENTION:

1 in 1,250

1 in 4

• Number of fundraising emails from your organization that result into a donation

• Number of fundraising emails from an event participant that result in a donation

*2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.

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DID YOU KNOW…

$60

• Average gift per participant is $60

$15

• Value of every email sent from an event participant!

27 90%

• Average participant sends 27 emails • FAF emails have a 90% greater open rate

3x

• Multi-year participants raise up to three times more than new participants

6x

• Participants who use online tools raise six times more than non-users

*Data provided by Blackbaud and RunWalkRide Fundraising Council. 08/11/2011

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THERE IS NO VERTICAL P2P DOESN’T REACH Animal welfare Aquarium or zoo

2%

4%

1% 2%

2%

2%

1% 6%

Arts and cultural 3% Community

3%

Environmental 13% Faith-based

6%

Health/Medical (e.g. seeking a cure for a disease) 4%

4%

Healthcare (e.g. supporting a hospital or other medical institution) Higher education

International aid Library Other School (K-12)

47%

Social service Youth

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HOW VERTICALS USE P2P

• Class Gifts or Athletic teams

Higher Education

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Healthcare • Grateful patients, community member events

K12 schools

• Virtual food drives, bake sales

• Annual campaign, “giving back” program

Human Services

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• School fundraisers, incentive programs

Arts and Cultural

Faith Based • Fund a mission trip, youth group challenges

GOT 4 MINUTES? START FUNDRAISING

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IMPACTFUL EVENT FUNDRAISING HOMEWORK

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HOMEWORK QUESTIONS • • • • • • • • •

When does registration open? How many participants? How many teams? Registration fee or fundraising minimum? What percentage of participants fundraise? Reach their goal? How many exceed goal? % of event revenue comes in online? Incentives?

Source: Data provided by Blackbaud and Run Walk Ride Fundraising Council

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HOMEWORK ANSWERS • • • • • • • • •

When does registration open? 46%: 1-2 months How many participants? 82%: < 1,000 How many teams? 80%: 1-15 teams Registration fee or fundraising minimum? 57%: No What percentage of participants fundraise? 79%: < 15% Reach their goal? 60%: < 15% How many exceed goal? 82% < 15% % of event revenue comes in online? 69%: