Jul. Sep. Nov. 2015. Mar. Impressions. User Interest in Kids Clothing. Yandex, Mar 2015, wordstat.yandex.ru. Apr 2013 -
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поиск
Russian Kids Fashion Q3 2015 2
Industry Overview
3
User Interest in Kids Clothing Impressions
Apr 2013 - Mar 2014
Apr 2014 - Mar 2015
3,500,000
+10%
3,000,000 2,500,000 2,000,000 1,500,000
24,397,731
22,133,486
1,000,000 500,000 0 May
Jul
Yandex, Mar 2015, wordstat.yandex.ru
Sep
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar 4
Impressions
Clothing query dynamics 10,000,000 9,000,000 8,000,000 7,000,000
Women’s Clothing
24%
6,000,000 5,000,000 4,000,000
14%
3,000,000 2,000,000 1,000,000 0 2013
Kids’ Clothing Men’s Clothing
4% Jul
Sep
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar
Based on Yandex worldwide searches, kids clothing grew 14% and remains a more popular category than men’s clothing. Wordstat.yandex.ru, May 2014 - Apr 2015, World © Yandex 2015
5
Impressions
Footwear query dynamics 800,000 700,000
Women’s shoes
600,000 Kids’ shoes
500,000 400,000
The biggest interest to the shoes is observed in spring and autumn. Number of search queries on children’s and women’s shoes is two times higher than in the men’s.
Wordstat.yandex.ru, May 2014 - Apr 2015, World © Yandex 2015
Men’s shoes
300,000 200,000 100,000 0 2013
Jul
Sep
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar 6
Impressions
Interest towards Category 800,000
4,000,000 Children’s Clothing Secondary axis
700,000 600,000
Children's Dresses 3,500,000 3,000,000
Children's Outerwear Children's rompers Children's Sweatshirts
500,000
2,500,000
Children's Skirts Children's Vests
400,000
2,000,000
300,000
1,500,000
Children's Pants Children's T-Shirts Children's Shirts
200,000
1,000,000
Children's Jackets Children's Jeans
100,000
500,000
0
0 May
Jul
Sep
Yandex, Mar 2015, wordstat.yandex.ru
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Children's Shorts Children's Clothing
Mar 7
Impressions
Interest towards Category – Top categories approximation 800,000
4,000,000 Children’s Clothing Secondary axis
700,000 600,000
3,500,000 3,000,000 Children's Dresses
500,000
2,500,000
400,000
2,000,000
Children's Outerwear
300,000
1,500,000
Children's rompers
200,000
1,000,000
Children's Clothing
100,000
500,000
0
0 May
Jul
Sep
Yandex, Mar 2015, wordstat.yandex.ru
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar 8
Impressions
Interest towards Category – Top categories approximation 4,000,000 3,500,000 3,000,000 Children's Clothing
2,500,000 2,000,000
Children's Dresses
1,500,000
Children's Outerwear
1,000,000
Children's rompers
500,000 0 May
Jul
Sep
Yandex, Mar 2015, wordstat.yandex.ru
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar 9
Impressions
Interest towards Category
– Lower categories approximation
120,000
4,000,000 Children’s Clothing Secondary axis
100,000
3,500,000
Children's Skirts 3,000,000
80,000
2,500,000
60,000
Children's Sweatshirts
2,000,000
Children's Vests Children's Pants Children's T-Shirts Children's Shirts
1,500,000
40,000
Children's Jackets 1,000,000
20,000
500,000
0
0 May
Jul
Sep
Yandex, Mar 2015, wordstat.yandex.ru
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Children's Jeans Children's Shorts Children's Clothing
Mar 10
Brand Dynamics
11
Impressions
Top Brand Popularity Dynamics 100,000 90,000 80,000 70,000 60,000
Mothercare
50,000 Olant-shop
40,000 30,000
BebaKids
20,000
BabyShop
10,000 Wildberries
0 May
Jul
Yandex, Mar 2015, wordstat.yandex.ru
Sep
Nov
2014
Mar
May
Jul
Sep
Nov
2015
Mar
12
Impressions
Variation of Users’ Demand in Brands 800,000
+72% Apr 2013 – Mar 2014
700,000
Apr 2014 – Mar 2015
600,000 500,000 400,000
+26%
300,000 200,000
+16%
100,000
+6% +57%
0 Mothercare Yandex, Mar 2015, wordstat.yandex.ru
Olant-shop
BebaKids
BabyShop
Wildberries 13
Yandex International Business Development
[email protected] +1 617.398.7870
Thank you! 14
