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September 2009 Volume XXXVIII Number 9 A Publication of the American Translators Association



In this issue: ATA 2009 Elections: Candidate Statements ATA’s New Client Outreach Kit Sub-language of E-mail

50 Years 1959 – 2009

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September 2009 Volume XXXVIII Number 9

American Translators Association


225 Reinekers Lane, Suite 590 • Alexandria VA 22314 USA Tel: +1-703-683-6100 • Fax: +1-703-683-6122 E-mail: [email protected] • Website:

September 2009

A Publication of the American Translators Association

50 Years 1959 – 2009




ATA 2009 Elections: Candidate Statements

ATA will hold its regularly scheduled elections to select a president-elect, secretary, treasurer, and four directors (three three-year positions and one one-year position).

Please Welcome … ATA’s New Client Outreach Kit By Dorothee Racette, Lillian Clementi, and Chris Durban

ATA has rolled out a new business development tool designed to raise awareness of professional translation, inform translation consumers, and help you attract new clients by positioning yourself as a solution provider—a triple win.


The Value of Conferences By Grant Hamilton

Attending industry conferences is a lot more valuable than first meets the eye. Read on to learn the five benefits you can derive from them.


The Sub-language of E-mail By Wendy Griswold

Translating e-mail can be a challenge for many reasons, including lack of context and deliberate obfuscation. This article offers strategies for overcoming these obstacles.



Opinion/Editorial: Respect By Terena Bell

The lack of respect shown to our industry by those outside of our industry is our own fault, and no one can fix it but us.


ATA: Looking Back Through Words A Lexicographer’s Life: Dr. Richard Ernst

Columns and Departments


6 7 8 36 37 38 39

Our Authors From the President From the Executive Director Business Smarts Blog Trekker Member News Certification Exam Information

39 New ATA-Certified Members and Active Membership Review 40 Success By Association 42 Dictionary Review 45 The Translation Inquirer 47 Humor and Translation 50 Directory of Language Services


The ATA Chronicle (ISSN 1078-6457) is published monthly, except bi-monthly in November/December, by the American Translators Association, 225 Reinekers Lane, Suite 590, Alexandria, VA 22314 USA. Periodicals postage paid at Alexandria, Virginia, a