India Social Summit 2012 - Impact Research and Measurement

India Social Summit 2012 Making sense of twitter conversations April 10, 2012

This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document. www.impactmeasurement.co.in

Contents

# How much buzz was created by India Social Summit 2012 on Twitter? # What themes were touched upon? # Were the conversations different on different days? # Who were the most active authors on twitter? # Which leading influencers participated in twitter conversations? # Which Twitter handles were mentioned the most? # Which links were shared in the conversations?

IndiaSocial12 : Twitter Analysis

… helping you make sense of news

How much buzz was created by India Social Summit 2012 on Twitter?

Total Tweets- #IndiaSocial12 Volume of tweets

The India Social Summit 2012, held in New Delhi from Apr 2 4, 2012, generated a fair amount of buzz and the hash tag #indiasocial12 was trending on Twitter.

Original Re-tweet

100 % = 2731 39%

An analysis of Twitter conversations around “India Social Summit 2012 / #indiasocial12” from April 1, 2012 to April 5, 2012 presents the following key findings:

61%

# 2731 tweets were made by 480 unique authors # A “word cloud” analysis of tweets revealed that “future of brands” was the most discussed topic overall. # Online conversations included some famous influencers from print domain as well @madversity, @livemint, @SachinKalbag, etc. # A report on Santosh Desai’s keynote on “Brands of the Future” was the most shared link with 15 shares

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Tweets #IndiaSocial12 - Date wise Volume of tweets

Apr 1 198 Apr 2

330

Apr 3

570

Apr 4 Apr 5

285 331 670

395

8934 www.impactmeasurement.co.in



What themes were touched upon in twitter conversations?

Themes Emerging From Tweets

All Tweets


Tweets of Top 20 Influencers




Were the conversations different on different days?

Themes Emerging From Tweets - Date Wise Apr 01

Apr 02

Apr 04

Apr 05

Apr 03

Clearly, every day touched different themes. “Future of Brands” appears consistent www.impactmeasurement.co.in



Who were the most active authors on twitter?

Most Active Authors- #IndiaSocial12 Volume of tweets

IndiaSocial (IndiaSocial )

197

kritzeln (Roohani Nayyar)

128

inkv (nikhil kumar verma)

127

GyaaniNani (Mrs. Malkaani)

51 91

rajeshlalwani (Rajesh Lalwani)

74

LHInsights (Prasant Naidu) 43

25 51 5

pacificleo (Prashant Singh)

47 7

gkjohn (Gautam John)

43 10

prashy74 (Prashant Rao)

48 4 22

A total of 480 unique twitter authors participated in the #IndiaSocial12 conversations

25 29

17

sheetalgoel (Sheetal Goel)

39 6

ShilpikaDas (Shilpika Das)

39 4 35 5

surekhapillai (Surekha Pillai)

371

Sanchitajohri (Sanchita Johri)

352


Original Re-tweet

26 39

36

GautamGhosh (Gautam Ghosh)

mansipal (Mansi Pal)

18

632

alakhsundaram (Alakh Sundaram)

FlyingCocoon (Emmanuel )

28

22

65

geetiga (Geetika Rustagi)

NChandok (Neha Chandok)

37 104

amritochates (Amita)

mathurankit88 (Ankit Mathur)

147


Organisers


Which leading influencers participated in twitter conversations?

Most Active Influencers- #IndiaSocial12 Sr. No. Authors Name

Number of Followers

Number of Tweets

1.

@kiruba (Kiruba Shankar)

55926

9

2.

@rameshsrivats (Ramesh Srivats)

35858

2

3.

@maheshmurthy (Mahesh Murthy)

16764

2

4.

@madversity (Madhavan Narayanan)

16378

19

5.

@livemint (Livemint)

15472

26

6.

@pragmatic_d (pragmatic_desi)

14934

2

7.

@twilightfairy (twilightfairy)

14920

5

8.

@surekhapillai (Surekha Pillai)

12807

38

9.

@dina (Dina Mehta)

12398

7

10.

@SachinKalbag (Sachin Kalbag)

11771

9

11.

@palinn (Palin Ningthoujam)

10586

2

12.

@calamur (calamur)

9077

2

13.

@GautamGhosh (Gautam Ghosh)

8657

56

14.

@beastoftraal (Karthik Srinivasan)

7493

10

15.

@madmanweb (Madhu 'MadMan' Menon)

6754

2

16.

@SangitaSri (Sangeetha)

6693

14

17.

@nixxin (Nikhil Pahwa)

6028

4

18.

@isanzc (Sanjib Chakravorty)

5369

2

19.

@FlyingCocoon (Emmanuel )

4680

46

20.

@prathambooks (Pratham Books)

4532

8

Online conversations included some famous influencers from print domain as well @madversity, @livemint, @SachinKalbag, etc.




Which Twitter handles were mentioned the most?

Twitter Handles With Maximum Mentions- #IndiaSocial12 Volume of tweets

@indiasocial

136

@rajeshlalwani

125

@shivithukral

112

@kritzeln

99

@labnol

82

@desaisantosh

81

@inkv

75

@devduttmyth

68

@gautamghosh

63

@amritochates

61

@lhinsights

57

@madversity

52

@geetiga

51

@sachinkalbag

48

@hardeepkrai

46

@gkjohn

44

@surekhapillai

43

@beastoftraal

43

@shilpikadas @pacificleo IndiaSocial12 : Twitter Analysis

# Tweets

38 36


Organisers


Which links were shared in the conversations?

Most Shared Links- #IndiaSocial12 Sr. No.

Top Tweeted Links

Number of Tweets

1.

Santosh Desai talks about Brands Of the Future At #Indiasocial12

15

2.

IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Registration

13

3.

Sumit Mehra Talks About Social Games At #Indiasocial12

11

4. 5.

IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » A great experience for everyone Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and Twitter Tips - Livestream

11 10

6.

Shivnath Thukral On The Future Of Reputation

8

7.

Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12

7

8.

Santosh Desai talks about Brands Of the Future At #Indiasocial12

6

9.

IndiaSocial Summit 2012, Gurgaon - Online Registration - DoAttend

6

10.

IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Unconference

6

11.

Social recruiting india social summit 2012 by gautamghosh

5

12.

Measurement beyond Likes, Fans & Comments

5

13.

Twitter

5

14.

Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12

5

15.

Bring your ideas to the Unconference! 2:30 PM. Free registrat... on Twitpic

4

16.

Masterclass participants at #indiasocial12 taking copious not... on Twitpic

4

17.

Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12

4

18.

Talent and Social Business: Social Recruiting presentation at social media conference #IndiaSocial12

4

19.

Unconference board at #indiasocial12 . Add your topics!



4


Web: www.impactmeasurement.co.in To see which companies and which leaders are trending in Indian Print Media REAL-TIME, see Companies: http://bit.ly/aTkuXf CxOs: http://bit.ly/gXAQ3T

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