Apr 10, 2012 - How much buzz was created by India Social Summit 2012 on Twitter? .... India's largest social me
India Social Summit 2012 Making sense of twitter conversations April 10, 2012
This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document. www.impactmeasurement.co.in
Contents
# How much buzz was created by India Social Summit 2012 on Twitter? # What themes were touched upon? # Were the conversations different on different days? # Who were the most active authors on twitter? # Which leading influencers participated in twitter conversations? # Which Twitter handles were mentioned the most? # Which links were shared in the conversations?
IndiaSocial12 : Twitter Analysis
… helping you make sense of news
How much buzz was created by India Social Summit 2012 on Twitter?
Total Tweets- #IndiaSocial12 Volume of tweets
The India Social Summit 2012, held in New Delhi from Apr 2 4, 2012, generated a fair amount of buzz and the hash tag #indiasocial12 was trending on Twitter.
Original Re-tweet
100 % = 2731 39%
An analysis of Twitter conversations around “India Social Summit 2012 / #indiasocial12” from April 1, 2012 to April 5, 2012 presents the following key findings:
61%
# 2731 tweets were made by 480 unique authors # A “word cloud” analysis of tweets revealed that “future of brands” was the most discussed topic overall. # Online conversations included some famous influencers from print domain as well @madversity, @livemint, @SachinKalbag, etc. # A report on Santosh Desai’s keynote on “Brands of the Future” was the most shared link with 15 shares
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Tweets #IndiaSocial12 - Date wise Volume of tweets
Apr 1 198 Apr 2
330
Apr 3
570
Apr 4 Apr 5
285 331 670
395
8934 www.impactmeasurement.co.in
IndiaSocial12 : Twitter Analysis
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What themes were touched upon in twitter conversations?
Themes Emerging From Tweets
All Tweets
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Tweets of Top 20 Influencers
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IndiaSocial12 : Twitter Analysis
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Were the conversations different on different days?
Themes Emerging From Tweets - Date Wise Apr 01
Apr 02
Apr 04
Apr 05
Apr 03
Clearly, every day touched different themes. “Future of Brands” appears consistent www.impactmeasurement.co.in
IndiaSocial12 : Twitter Analysis
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Who were the most active authors on twitter?
Most Active Authors- #IndiaSocial12 Volume of tweets
IndiaSocial (IndiaSocial )
197
kritzeln (Roohani Nayyar)
128
inkv (nikhil kumar verma)
127
GyaaniNani (Mrs. Malkaani)
51 91
rajeshlalwani (Rajesh Lalwani)
74
LHInsights (Prasant Naidu) 43
25 51 5
pacificleo (Prashant Singh)
47 7
gkjohn (Gautam John)
43 10
prashy74 (Prashant Rao)
48 4 22
A total of 480 unique twitter authors participated in the #IndiaSocial12 conversations
25 29
17
sheetalgoel (Sheetal Goel)
39 6
ShilpikaDas (Shilpika Das)
39 4 35 5
surekhapillai (Surekha Pillai)
371
Sanchitajohri (Sanchita Johri)
352
IndiaSocial12 : Twitter Analysis
Original Re-tweet
26 39
36
GautamGhosh (Gautam Ghosh)
mansipal (Mansi Pal)
18
632
alakhsundaram (Alakh Sundaram)
FlyingCocoon (Emmanuel )
28
22
65
geetiga (Geetika Rustagi)
NChandok (Neha Chandok)
37 104
amritochates (Amita)
mathurankit88 (Ankit Mathur)
147
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Organisers
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Which leading influencers participated in twitter conversations?
Most Active Influencers- #IndiaSocial12 Sr. No. Authors Name
Number of Followers
Number of Tweets
1.
@kiruba (Kiruba Shankar)
55926
9
2.
@rameshsrivats (Ramesh Srivats)
35858
2
3.
@maheshmurthy (Mahesh Murthy)
16764
2
4.
@madversity (Madhavan Narayanan)
16378
19
5.
@livemint (Livemint)
15472
26
6.
@pragmatic_d (pragmatic_desi)
14934
2
7.
@twilightfairy (twilightfairy)
14920
5
8.
@surekhapillai (Surekha Pillai)
12807
38
9.
@dina (Dina Mehta)
12398
7
10.
@SachinKalbag (Sachin Kalbag)
11771
9
11.
@palinn (Palin Ningthoujam)
10586
2
12.
@calamur (calamur)
9077
2
13.
@GautamGhosh (Gautam Ghosh)
8657
56
14.
@beastoftraal (Karthik Srinivasan)
7493
10
15.
@madmanweb (Madhu 'MadMan' Menon)
6754
2
16.
@SangitaSri (Sangeetha)
6693
14
17.
@nixxin (Nikhil Pahwa)
6028
4
18.
@isanzc (Sanjib Chakravorty)
5369
2
19.
@FlyingCocoon (Emmanuel )
4680
46
20.
@prathambooks (Pratham Books)
4532
8
Online conversations included some famous influencers from print domain as well @madversity, @livemint, @SachinKalbag, etc.
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IndiaSocial12 : Twitter Analysis
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Which Twitter handles were mentioned the most?
Twitter Handles With Maximum Mentions- #IndiaSocial12 Volume of tweets
@indiasocial
136
@rajeshlalwani
125
@shivithukral
112
@kritzeln
99
@labnol
82
@desaisantosh
81
@inkv
75
@devduttmyth
68
@gautamghosh
63
@amritochates
61
@lhinsights
57
@madversity
52
@geetiga
51
@sachinkalbag
48
@hardeepkrai
46
@gkjohn
44
@surekhapillai
43
@beastoftraal
43
@shilpikadas @pacificleo IndiaSocial12 : Twitter Analysis
# Tweets
38 36
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Organisers
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Which links were shared in the conversations?
Most Shared Links- #IndiaSocial12 Sr. No.
Top Tweeted Links
Number of Tweets
1.
Santosh Desai talks about Brands Of the Future At #Indiasocial12
15
2.
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Registration
13
3.
Sumit Mehra Talks About Social Games At #Indiasocial12
11
4. 5.
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » A great experience for everyone Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and Twitter Tips - Livestream
11 10
6.
Shivnath Thukral On The Future Of Reputation
8
7.
Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12
7
8.
Santosh Desai talks about Brands Of the Future At #Indiasocial12
6
9.
IndiaSocial Summit 2012, Gurgaon - Online Registration - DoAttend
6
10.
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Unconference
6
11.
Social recruiting india social summit 2012 by gautamghosh
5
12.
Measurement beyond Likes, Fans & Comments
5
13.
Twitter
5
14.
Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12
5
15.
Bring your ideas to the Unconference! 2:30 PM. Free registrat... on Twitpic
4
16.
Masterclass participants at #indiasocial12 taking copious not... on Twitpic
4
17.
Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12
4
18.
Talent and Social Business: Social Recruiting presentation at social media conference #IndiaSocial12
4
19.
Unconference board at #indiasocial12 . Add your topics!
IndiaSocial12 : Twitter Analysis
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4
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