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Infographic 03 - Adobe
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Infographic 03 - Adobe
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High-performing companies are twice as likely to rate their company as pro cient in digital marketing than lower-perform
76%
48%
29%
Only 48% of digital marketers feel highly proficient in digital marketing
76% of marketers believe measurement is important vs. 29% who believe they are doing it well
76%
40% of marketers think their company’s marketing is effective
Percentage of marketers who think marketing changed more in the past 2 years than the past 50
Marketing has changed more in the past 2 years than the past 50
50%
66%
25%
68% Marketing professionals who feel more pressured to show return on investment on marketing spend
77%
Proving campaign effectiveness
79%
Understanding whether campaigns are working
82%
Reaching their customers
Issues of the greatest concern for marketers
High-performing companies are twice as likely to rate their company as proficient in digital marketing than lower-performing companies
82% learn on the job
Most digital marketers don’t have formal training
Adobe.com/marketing #DigitalDistress
Marketers who think companies won’t succeed unless they have a digital marketing approach
9%
Few respondents strongly agree with the statement “I know our digital marketing is working”
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