Insights-Team-100 Reports-Infographic - Video Advertising Bureau

In addition to providing original, industry leading insights and research, the team also gives agency & advertiser presentations and is responsible for managing ...
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VAB INSIGHTS TEAM CELEBRATES

100 REPORTS!

The VAB Insights group is dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights on the expanding world of premium, multiscreen video content.

WHO WE ARE & WHAT WE HAVE PRODUCED SINCE OUR INCEPTION

THE INSIGHTS TEAM IS GROWING!

2014-2015=4

2017=6

WE AVERAGE AN ORIGINAL REPORT RELEASE ALMOST EVERY OTHER WEEK

VIDEO STREAMING

TV ATTRIBUTION

100

OTT POLITICAL COMPARABLE METRICS

ADDRESSABILITY MULTICULTURAL SOCIAL TV

Original Reports

CINEMA

TECHNOLOGY TRENDS

MULTISCREEN INSIGHTS

GENERATIONAL

ENGAGEMENT

VIDEO ON DEMAND

Over 50 unique topics covered

4,451 TOTAL REPORT PAGES

OVER 8,000 INSIGHTS The breadth of sources is wide

146 THIRD-PARTY RESOURCES REFERENCED REPORT OUTREACH & ENGAGEMENT In addition to providing original, industry leading insights and research, the team also gives agency & advertiser presentations and is responsible for managing the VAB's marketing strategy, social media accounts and website.

3,000+

ADVERTISING EXECUTIVES IN EMAIL DATABASE

227,000+ EMAILS RECEIVED BY CUSTOMERS

20%

Email Open Rate Outperforms the Industry

HIGHER than industry benchmark

2,322 Tweets

142

1,650+

Articles Written on VAB Insights Reports



Social Media Followers



This is really great stuff, I just sent two of your reports to our entire strategy team”

We always find VAB presentations valuable and a good supplement to our work”

-President, Major Media Agency

-VP, Managing Director Major Media Agency

Time span for above data reflects January 2014 – October 2017

No platform drives business like TV’s premium video-at-scale

thevab.com