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INSTANT MESSAGING BANKING Instant messaging platforms are revolutionising banking services – from improving customer service, to allowing users to instantly send and transfer money. As Fintech continues to shake up the banking sector, instant messaging will provide banks with new and exciting ways to attract the digitally-savvy customer. The platforms allow banks to provide easy access to banking services. Acquiring new customers will also become easier as banks can target millennials more effectively.
Overview With the rise of messaging apps, the way we use social media is fundamentally changing. Research shows that most online social interaction is no longer happening in public; instead it is taking place in private groups and messaging apps. This marks a significant change in our perceptions of what “social media” is. Instant messaging platforms can therefore no longer be considered places where people simply connect and communicate in real-time. Platforms like Facebook’s Messenger and Viber
Viber registered users, source: Statista.com
are increasingly providing a broad range of services to their users, either directly or through partners, making them central to people’s lives. As one-to-one messaging begins to dominate the social media world, it creates enormous opportunities for today's companies. Over 2.5 billion people have at least one messaging app installed. Two of the market’s leading players, Facebook Messenger and Viber, count for almost 1.8 billion monthly users.
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Such high levels of penetration, use and engagement have meant that financial institutions are starting to recognise the opportunities social media can bring to their businesses.
Benefits for banks Access to a huge volume of users
Acquisition of younger customers
Up-selling ease of use (no additional app download needed)
Cross-selling opportunities
New business channel
How it works Comtrade Digital Services helps banks quickly and easily extend banking services to an instant messaging platform – allowing instant messaging users to access banking services in a matter of seconds by simply adding another public account to their conversations list. Customers can then transfer money from one account to another, check their bank balance, exchange currencies and access other services with the click of a button. The service will be particularly attractive to digital-savvy millennials, who use instant messaging apps extensively. It will allow them to carry out easy, secure banking activities on the platform of their choice.
Integration with Comtrade Digital Services' Teslafy customer engagement platform
By integrating the instant messaging platform with our Teslafy customer engagement platform, we can track all customer requests and communications using our back-end application. This guarantees that customer engagement with the bank is processed in the fastest, simplest and most agile way possible.
Support for marketing campaigns The solution supports marketing campaigns by providing a direct communication channel between banks and their customers. Using the banking platform, banks can directly contact registered Viber users with promotions and offers. Similar to website cookies, those communications from banks to customers can then be tracked using Teslafy – allowing banks to build a mass of valuable leads.
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Features Account Overview
Currency Exchange
Payment Orders Overview
Quick Payment (templates)
Move money
Smart Offering Engine (Quick add of new products & services)
Enabling companies to innovate faster Comtrade Digital Services provides strategic software engineering services and solutions. For over 25 years, we have enabled companies from various industries to innovate faster and reinvent their business models digitally, by using agile development methodologies, innovative technology and our business acumen. We ensure global delivery and implementation in digital banking, mobility & travel, healthcare, logistics, public sector and teleco industries.
1500+
30
Total employees
Strategic partnerships
1000+ 10 Software engineers
900+ Loyal customers
Development campuses
03
Technology centers
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