those for basic phones, and now makes up around. 55 percent of all mobile phone subscriptions. Around .... strong data t
INTERIM UPDATE
ERICSSON MOBILITY REPORT ON THE PULSE OF THE NETWORKED SOCIETY
This document is a scheduled update to some sections of the Ericsson Mobility Report, released in June 2016. To view or download a copy of the original report, please visit: www.ericsson.com/mobility-report We will continue to share traffic and market data, along with our analysis, on a regular basis.
SUBSCRIPTIONS
Smartphone subscriptions have now passed those for basic phones TRAFFIC
Data traffic grew 55% between Q2 2015 and Q2 2016
SEPTEMBER 2016
Mobile subscriptions q2 2016 In Q2 2016, the total number of mobile subscriptions was around 7.4 billion, with 66 million new subscriptions added during the quarter Mobile subscription penetration was 100 percent in Q2 2016. Other interesting developments include:
grew by around 50 million. The majority of 3G/4G subscriptions have access to GSM/EDGE as a fallback. GSM/EDGE only subscriptions declined by 120 million
> M obile subscriptions are growing around 3 percent year-on-year
> T he number of smartphone subscriptions has surpassed those for basic phones, and now makes up around 55 percent of all mobile phone subscriptions. Around 340 million smartphones were sold in Q2 2016, which accounts for 80 percent of all mobile phones sold during the quarter
> Indonesia grew most during the quarter in terms of net additions (+18 million), followed by China (+12 million), Myanmar (+5 million), Philippines (+4 million) and the USA (+3 million). The strong subscription growth in Indonesia was impacted by a massive marketing campaign by one operator
> The number of unique subscribers is around 5.1 billion. The difference between the number of subscriptions and the number of subscribers is due to inactive subscriptions, multiple device ownership and/or optimization of subscriptions for different types of calls
> T he number of mobile broadband1 subscriptions grew by around 190 million during Q2 2016 to reach around 3.9 billion. This reflects a year-on-year increase of around 20 percent > L TE subscriptions increased by approximately 170 million to around 1.4 billion, whilst WCDMA/HSPA subscriptions
1,450 1,305
1,035
395
Mobile subscriptions (millions)
1
Mobile broadband is defined as HSPA, LTE, CDMA2000 EV-DO, TD-SCDMA and mobile WiMAX
2 ERICSSON MOBILITY REPORT INTERIM UPDATE SEPTEMBER 2016
India
Middle East
Latin America
Western Europe
Central and Eastern Europe
395
Africa
550
China
580
North America
705
APAC (excluding China and India)
965
New mobile subscriptions Q2 2016 Latin America
-1 million
2
Western Europe
Middle East
2 million
2 million CE
66 million new mobile subscriptions globally in Q2 2016
E
5
di
a
In
million
3
million Af r i
ca
Top 5 countries by net additions Q2 2016
6
ing C hina a n d In d ia)
million
33
million
Indonesia
+18 million
2
China
+12 million
3
Myanmar
+5 million
4
Philippines
+4 million
5
USA
+3 million
clu d
12
1
in a
AP AC
Ch
(e x
million
4
million No
r th
Am
erica
142% 130% 112%
110%
108% 100% 81%
80%
Africa
India
China
North America
APAC (excluding China and India)
Middle East
Latin America
Western Europe
Central and Eastern Europe
93%
Global penetration
110%
Penetration (percent of population) 2
The decline in mobile subscriptions for Latin America is due to the economic headwinds in Brazil and continued cleanout of prepaid subscriptions INTERIM UPDATE SEPTEMBER 2016 ERICSSON MOBILITY REPORT 3
mobile traffic q2 2016 The graph below shows total global monthly data and voice traffic from Q2 2011 to Q2 20161. It depicts continued strong data traffic growth, as well as voice traffic in the single digits per year. The growth in data traffic is being driven by the rise of mobile data subscriptions, along with a continued increase in average data volume per subscription. Data traffic grew around 11 percent quarter-on-quarter and 55 percent year-on-year. It should be noted that there are large differences in traffic levels between markets, regions and operators.
55% Data traffic grew 55% between Q2 2015 and Q2 2016
7
Total (uplink + downlink) monthly traffic (ExaBytes)
6
5
4
3
2
Voice 1
Data
0 Q2 2011
Q3
Q4
Q1 2012
Q2
Q3
Q4
Q1 2013
Q2
Q3
Q4
Q1 2014
Q2
Q3
Q4
Q1 2015
Q2
Q3
Q4
Q1 2016
Q2
Source: Ericsson traffic measurements (Q2 2016) 1
Traffic does not include DVB-H, Wi-Fi or mobile WiMAX. VoIP is included in data
The contents of this document are based on a number of theoretical dependencies and assumptions and Ericsson shall not be bound by or liable for any statement, representation, undertaking or omission made in this document. Furthermore Ericsson may at any time change the contents of this document at its sole discretion and shall not be liable for the consequences of such changes.
Ericsson SE-164 80 Stockholm, Sweden Telephone +46 10 719 0000 www.ericsson.com
EAB-16:014262 Revision A © Ericsson AB 2016
