INTRODUCING ATTRAQT FREESTYLE MERCHANDISING Freestyle ...

I N T R O D U C I N G AT T R A QT F R E E S T Y L E M E R C H A N D I S I N G Freestyle Merchandising is one of ATTRAQT’s core eCommerce solutions that empowers retailers to take their eCommerce performance to the next level. The tool provides a comprehensive suite of advanced online merchandising, onsite search and personalization features to help eCommerce retailers trade more effectively. The interactive, data-led functions of the platform help website managers and merchandisers to dramatically increase key performance metrics, from revenue to conversion rates and average order values by making websites much more responsive to customer needs. Actions can be automated and applied at the touch of a button to increase productivity, and retailers have complete control to automate merchandising, product recommendation and search functions across different website pages and categories, while keeping manual control over areas that require a dedicated human touch. The result is a dynamic system that radically improves workflow efficiencies for the retailer while giving them the power to exceed business goals.

MAXIMIZED MERCHANDISING Freestyle Merchandising provides a set of comprehensive merchandising tools that give retailers the ability to present products in a visually compelling way for their customers. The sophisticated functionalities allow clients to scale up their merchandising strategies by utilizing automated and custom-built rules that can automatically control product placements across category pages, product rows or even international web pages. This automated approach can be used in conjunction with manual processes that give clients the ability to showcase interesting products or collections in a captivating way across a range of mediums and channels. This gives clients complete control over strategic decision making that is backed up by results while freeing up the merchandisers’ time to work on the creative projects that they do best – in other words, a perfect blend of creativity and control. Key features and benefits of these functions are detailed below:

• Drag & Drop: The ability to source, select and update the ordering of a category page manually, allowing merchandisers to personally tailor the shopper’s site experience using their own insights

• Smart Rules: The ability to apply data-driven smart rules that automatically merchandise pre-defined areas of the site for maximum efficiency

• Algorithms and Recommendations: A range of algorithms work intuitively and flexibly to help clients display website products in a variety of ways based on their specific requirements.

PRECISION PLACEMENTS The advanced Freestyle Merchandising algorithms put clients in position to produce relevant on-page product placements for customers with ease. Merchandisers can rapidly promote and demote products through automated and manual processes, or a combination of both. The Recommendation engine gives clients the ability to populate product pages with items that really relate to their target customers by using data to shed light on customer behaviours and preferences. This allows merchandisers to create product placements that are completely relevant to customer interests, helping to boost sales and conversions in the process. Key features of this approach are outlined below:

• Filtering & Facet Generation: Allows on-page product results to be filtered and displayed by their unique properties using automatically generated faceted menus

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Balance Factors: Gives merchandisers the ability to promote and demote products based on a blend of predefined metrics which the merchandiser can customize. These Balance Factors cover a range of key performance metrics such as product views and ‘add to basket’ rates, and can be attributed to any area of the site based on individual preferences

• Pure Sort: Lets clients apply an exact ordering of products instead of the Balance Factor blends. This gives clients the ability to manually control product placements in some areas of the website while automatically generating product placements in others





FOCUSED ONSITE SEARCH In addition to on-page merchandising and product placements, the Freestyle Merchandising service goes further to give retailers the ability to simplify the onsite search experience. Customers should be able to find their perfect products onsite in an uncomplicated way, which is where Freestyle Merchandising can help. The tool empowers brands to return the best products to shoppers who search by applying a series of advanced search algorithms that capture the context and meaning behind shopper search terms. This allows brands to serve up products that directly address shopper search intent, leading to increased conversions and more satisfied customers. The solution does this through the following features: • Balance Factors: This feature enables clients to fine-tune search results for different search terms using a blend of customisable metrics. It puts the client in control to decide what factors should be prioritised when shoppers search for certain terms • Filtering & Facet Generation: Faceted menus can be set to generate when a shopper searches for certain terms. This makes the shopping experience easier for customers to navigate by activating clickable menus and shopping pages when they search for relevant items

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Responsive Search Correction & Autocompletes: This feature returns popular products to the shopper when they search, and can produce relevant results in every circumstance, even if the user has misspelled a word or used synonyms and incomplete phrases. Clients can fully customise what is shown and what is not shown to customers across a range of different search scenarios to cover the minute differences in shopper behaviour

T H E I M P O RT S E R V I C E The Import Service of Freestyle Merchandising looks after the how your products are handled and sorted on your website. It analyzes and interprets the features of your individual products to ensure they are represented, categorized and displayed in the most appropriate and accessible ways. This useful system has several key benefits: • Flexible Publishing: The ability to manually state and specify how product details will be published on site according to your specific business requirements • Data Enrichments: The ability to interpret and utilise unique product data to enrich the product recommendations in your feeds. This assists merchandisers and shoppers by providing mapping data to generate “neater” faceted options such as color, size or product material etc • Multi-environment Import Logics: Allows clients to import data for multiple regions, currencies and languages. Supports the use of custom currencies or languages for clients who need to apply customized approaches for their international markets P O W E R F U L R E P O RT I N G The Reporting Engine within Freestyle Merchandising offers a comprehensive suite of reports and analysis tools to give brands the ability to make informed decisions based on reliable data. The suite collects intricate data on onsite customer behavior while analyzing product, site and merchandising performance to give retailers a holistic and grounded view. The Reporting Engine stands out for its innovative reports that are easy to understand: • Rule Performance Report: Measures the performance of rule-based merchandising strategies to give clients clear insight into these automated approaches • Product Performance Report: Measures product performance across the client website to showcase highly useful findings such as products with the most views, basket adds and purchases • Search Performance Report: Measures the performance of product search terms including the quantity of searches for specific terms as well as new search queries

• Misspelled Terms Report: Highlights terms that the search engine is automatically spell correcting. • Product Tracking: This element of the reporting engine tracks key data related to product views, basket adds and purchases. Such metrics lay the foundation to our automatic merchandising algorithms and play a major role in helping clients to created product recommendations and collections that are popular shoppers. AT T R A QT M A I L The ATTRAQTMail feature of Freestyle Merchandising allows retailers to insert dynamic product content into any HTML format email they choose. Algorithms can be utilized to generate different content for different customer segments based on a range of fluid criteria. Brands can serve up various messages and product selections to their customers with minimal effort, from Bestsellers and New In selections to Most Popular product picks. Key functionalities of this tool are detailed below: • Merchandising Rules: The ability to set merchandising rules to produce tailored email recommendations for shoppers. • HTML Management: Giving clients full control over the HTML creation of these promotional emails. • Dynamic Content: Real-time synchronization of product data to ensure that product selections within emails are refreshed when a shopper opens them.

CO M P R E H E N S I V E CO N N E C T I V I T Y One of the key benefits of choosing the Freestyle Merchandising solution is its ease-of-connectivity. The tool can be rapidly assimilated into a range of popular eCommerce platforms using flexible plugins that make integration quick and seamless. This makes the ATTRAQT Freestyle Merchandising platform the ideal solution for both big and small retailers who already work with advanced or custom-built eCommerce management systems. Whatever the infrastructure, Freestyle Merchandising can fit in to compliment proceedings. For more information on the ATTRAQT Freestyle Merchandising service, please contact our Customer Success Team: [email protected]. You can also request a demonstration of the solution to understand the benefits and features of the service. We look forward to hearing from you!

APPENDIX A BRIEF NOTE ON GDPR

The General Data Protection Regulation (GDPR) is a new European law that comes into effect on 25th May 2018. The following table outlines how this law affects the Freestyle Merchandising solution and how data is processed by this product. For more information about GDPR and how it relates to ATTRAQT services, please consult our dedicated GDPR webpage: www.attraqt.com/gdpr/ Alternatively, contact our support team at [email protected]