ISPO BRANDNEW RECIPIENTS 2014

and the bag communicates with an App that ... The idea for the Ueapaa! rescue App was born from .... Additional features: pedometer, BMI calculator and more.
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Connecting Global Competence

ISPO BRANDNEW RECIPIENTS 2014

ISPO.COM

INTRO For more than 13 years, ISPO BRANDNEW has been the world’s largest platform for young entrepreneurs in the sporting goods business. During ISPO MUNICH, the newcomers have the opportunity to gain access to essential contacts in the ISPO BRANDNEW Village. The Village is a strong center of attraction and a hub for retailers and media searching for attractive young companies. It’s the place where many contacts for the future are made – the foundation for successful market entry. In addition, ISPO conveys important sports business know-how with the ISPO BRANDNEW Academy, available to all winners. Experts on location reveal helpful tips and tricks for retail, marketing or PR. The numerous benefits pave the newcomers’ path to become big players. Former winners like Nixon, Maloja, POC, Naish Kites or On Running are proof of this. The independent, international jury consisting of former winners reviewed seven categories and granted the following awards: ISPO BRANDNEW Overall Winner – for the best overall brand. ISPO BRANDNEW Winner – for the best brand within a category. ISPO BRANDNEW Finalist – for additional award-worthy brands within a category.

ISPO.COM

OVERALL WINNER HARDWARE WINTER STYLE ACCESSORIES

FITNESS

HARDWARE SUMMER

DIGITAL

OVERALL WINNER

www.orukayak.com 

SOCIAL AWARENESS

The Oru Kayak is a sportive 3.66-meter long foldable kayak that takes only five minutes to assemble. Origami principles are utilized to create incredible structural strength while being made of a single, seamless and very light sheet of double-layered plastic. The kayak can be stored in its own portable case weighing only 11.8 kilograms. The company was started as a crowd-funding project on kickstarter.com and reached its goal of US$ 80,000 in only five hours.

SPORTSWEAR

ORU KAYAK, USA, 2012

• New Buddy Buddy fiber technology: vertical and horizontal glass fibers • Additional stability for the boards

MEIER • Skis with unique designs • Sustainable production

FITNESS

• Safety bonding supposedly delays or completely evades delamination www.buddybuddy.eu

FINALIST HARDWARE WINTER

HARDWARE WINTER

OVERALL WINNER

BUDDY BUDDY

ACCESSORIES

FINALIST HARDWARE WINTER

www.fimbulvetr.no 

STYLE

Fimbulvetr developed an ergonomic and lightweight snowshoe, containing only 12 parts and fully recyclable. The thermoplastic elastomer unibody with honeycomb pattern offers maximum floatation and grip, while keeping snow from piling up on top of the snowshoe. Made of lightweight materials, the snowshoe feels like the natural extension of the foot. The All Direction Hinge and the innovative, slim B4 Binding are patented

DIGITAL

NORWAY, 2013

HARDWARE SUMMER

WINNER HARDWARE WINTER

FIMBULVETR,

• Handmade with pinewood from Colorado

SPORTSWEAR

QUICKPOLES • Ski poles that click into the ski bindings • Skis and poles can be carried with one hand • Easily attachable and removable click system www.quickpoles.com

SOCIAL AWARENESS

FINALIST HARDWARE WINTER

www.meierskis.com

OVERALL WINNER

• Handmade skis with bamboo core • Vacuum-molded with a Kevlar layer in the bottom lamination

STYLE

www.rampsports.com

HARDWARE WINTER

FINALIST HARDWARE WINTER

RAMP

YUNIKUE

FINALIST STYLE

www.yunikue.com

ALCHEMY EQUIPMENT • Stylish outdoor clothing, also perfect for every-day use • Functional jackets and backpacks with minimalistic design

HARDWARE SUMMER FITNESS

The Fitted Bag by