Issue 82 - cravia

The latest buzz, news and outlook from inside the heart of Cravia. A monthly affair.

Issue #82 | Dec 2016 & January 2017

CRAVIA KICKS-OFF 2017 WITH

SWEET CHARITY TO MARK THE BLUE COLLAR LABOR DAY

To participate in

please send an e-mail to [email protected]

CRAVIA SPORTS DAY EVENT

CINNABON AT GEMS METROPOLE SCHOOL OPEN DAY

TABLE OF CONTENTS

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CRAVIA KICKS-OFF 2017 WITH ‘MISSION POSSIBLE 2.0’

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CRAVIA SPORTS DAY EVENT

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1. CRAVIA HR TEAM KICK-OFF AT LUNCH 2. SWEET CHARITY TO MARK THE BLUE COLLAR LABOR DAY 3. CINNABON AT GEMS METROPOLE SCHOOL OPEN DAY

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1. CINNABON REOPENS IN MEGA MALL, SHARJAH 2. CINNABON & SBC AT DUBAI SILICON OASIS AUTHORITY 3. SBC & CINNABON SERVED HELLO KITTY FANS

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1. ZWZ MOTOR CITY TEAM OUTING

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LOUAY’S COLUMN

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MAURICE’S COLUMN

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WALL OF FAME - OCTOBER & NOVEMBER

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BIRTHDAYS DECEMBER

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NOVEMBER & DECEMBER 2016 SALES REPORTS

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JOIN IN AND CONGRATULATE YOUR FELLOW EMPLOYEES

2. ZWZ DUBAI MALL TEAM CELEBRATES

CRAVIA KICKSOFF 2017 WITH ‘MISSION POSSIBLE 2.0’ The Cravia family came together once again to celebrate another year of success at the company’s annual kick-off event. Around 145 representatives from Cravia senior management, its business partners and sponsors attended the exciting day filled with activities, which took place on December 10th at the luxurious Ritz Carlton JBR. This year’s theme focused on “Time to believe.” With our new successful partnerships in 2016, we want to celebrate the achievements and make the team believe in the path we have chosen. The fun-filled event took the team to outer-space and made it a Mission Possible for Cravia. The annual kick-off event was the perfect opportunity to show how teamwork really can generate fantastic results. It allows the company to focus on its achievements and gives everyone the chance to have a bit of fun together!

ISSUE #82 Dec-Jan 2017 01 |3

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ISSUE #82 Dec-Jan 2017 | 5

CRAVIA SPORTS DAY EVENT Team building in a sports environment encourages fun, interaction, and bonding, and allows for maximum participation by all involved. To promote sportsmanship within the group we organized this year’s Sports Day event at InSportz Club, Al Quoz, on November 22, from 10:00 am to 4:00 pm. The event consisted of 7 tournaments, including Football, Cricket, Bowling, Volleyball, Basketball, Badminton and Table Tennis. ZWZ, CNB, SBC, TSB and the Office teams competed with each other for trophies and medals. The atmosphere was charged with energy, and the competition was friendly but strong. Each participant had a great time playing and bonding with teammates and enjoyed being part of the dynamic activities. The winning teams got to take home trophies and gold medals. The runners up received silver medals. The sports day never fails to entertain and amuse!

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CRAVIA HR TEAM KICK-OFF AT LUNCH Cravia hosted another special lunch kick-off for the HR team on 15th December at Cheese Cake Factory. After all, the team that eats together stays together.

SWEET CHARITY TO MARK THE BLUE COLLAR LABOR DAY To mark a special day for thousands of blue collar employees, Cinnabon participated and distributed free rolls at the mega carnival organized by EFS Facilities Management at King’s School in Al Barsha, Dubai. Around 2,500 employees from 35 different nationalities gathered to take part in the annual event aimed at recognizing its workers’ achievements. The fun-filled evening saw games, performances and a raffle draw, thoroughly enjoyed by the men and their families.

CINNABON AT GEMS METROPOLE SCHOOL OPEN DAY Cinnabon helped students and parents fuel up on delicious rolls and drinks at Gems Metropole School, Motor City, Open Day on November 26 from 12:00 pm to 4:00 pm. 8

CINNABON REOPENS IN MEGA MALL, SHARJAH Visitors to Mega Mall, Sharjah, can now enjoy delicious Cinnabon rolls in a newly refurbished setting. Cinnabon reopened in the Mall on December 22nd to serve customers their favorite Cinnabon products following an extensive upgrade to their facilities.

CINNABON & SBC AT DUBAI SILICON OASIS AUTHORITY Cinnabon & SBC made the 45th National Day celebration even special for the Dubai Silicon Oasis Authority employees. We installed a make-shift Cinnabon outlet at Dubai Silicon Oasis Authority office and added sweetness to this day of pride.

SBC & CINNABON SERVED HELLO KITTY FANS SBC & Cinnabon served delicious hot rolls and beverages to 5,000 Hello Kitty fans running in a chillaxed 5km run at Zabeel Park on December 9th, 2016.


ZWZ MOTOR CITY TEAM OUTING

ZWZ DUBAI MALL TEAM CELEBRATES Zaatar w Zeit Dubai Mall received first prize in the New Menu Item Challenge and celebrated their success with a team outing on the Christmas eve.

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THE CHEER 2.0 The theme was about believing and about being different and standing out The key word is to believe. We must believe that we can make a difference, we can make a change But it must start from within You must believe to make the leap into your own 2.0 You must rise to the challenge and be willing to reinvent yourself Let us now answer some very important questions? Do you believe Cravia is the best…………. Yes Do you believe we have the best team in the world………… Yes Do you believe we have the best brands in the world………… Yes Do you believe that we are unstoppable………… Yes Cravia’s Champions Time to show how much you believe and how great you are: Remember for today and always: Let us read the words together We believe that we are fearless We believe that we are amazing We believe in Cravia and in ourselves 2.0 stands for twice We must be twice as strong as before Twice as smart Twice as passionate Twice as energetic The Cheer Ladies and gentlemen……………. are you ready to believe Are you ready for the transformation of Cravia? From 1.0 to 2.0 Did you believe in Cravia 1.0 Yes Get ready for the new Cravia Three times together We all believe in CRAVIA 2.0 CRAVIA 2.0 CRAVIA 2.0 All with hand gestures This is the cheer which will transport across the world of Cravia and we need your help to make this a reality

Louay Ghandour ISSUE #82 Dec-Jan 2017 | 11

LOUAY’S COLUMN YOU ARE THE STARS Time does fly by. Within the business world, so much can happen in a year. All types of changes and challenges, not to mention pressure and an ever-changing business environment. At cravia, we have experienced many changes and lived through business cycles. Change is inevitable and part of doing business. We are always keen to understand these business cycles and be able to adapt and stay focused on the “need of the moment.” Beyond the business fundamentals, I believe that we have the best brands and our customers love us. This is such a key point. We have built equity over the years through providing great products and amazing service. Our Cinnabon rolls are indulgent and world class. Our Zaatar w Zeit menu is fantastic. Our team is hospitable and works with enthusiasm and a genuine care for the customers. All your hard work and dedication have helped us become “simply the best.” We must focus on the fundamentals of the business. We must continue to make the best products in the world; we must keep our stores sparkling and must always care from our heart. These fundamentals will help us shine in any environment. This will be our secret, and as we face different business cycles, we will always shine and come out on top. I want to say a simple but sincere thank you to all our stars for working hard all these years. Your efforts are appreciated and please feel proud of your achievements. Cravia is built on a solid foundation full or fantastic people who wow the customers every day. We must stick our roots and always focus on the business fundamentals that have helped us reach our goals. You are the stars, and we will always remember your passion and hard work. Please keep on shining in Cravia’s universe and remember that “You” are our secret and our hope for a future filled with success, prosperity, and excitement. Keep it up and always shine bright.

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MAURICE’S COLUMN Regardless of our role scope, We all face customers on a regular basis, and sometimes, that’s all what we do! Hence, it is important to develop our customer awareness competency in every way possible. “A Customer Is Anyone Who Isn’t Me!” Craviapedia is happy to introduce its newest program added to our quarterly calendar; Customer Service Recovery (CSR) and it’s the “bestest” so far!(as the new term introduced by our Chairman Mr. Walid) It is needless to say, customers are people, and people are different. People behave differently; act in different ways towards others or situations, individuals have different expectations and perceptions. In general, humans have individual likes and dislikes, preferred flavors and acquired palate, needless to say that this list can go on and on… In other words, exactly the same product or service may be perceived as being good or poor, depending upon the customer’s expectations and perceptions. CSR is designed to empower Cravians with the right mindset and equip them with proven effective tools to understand their customers better than ever before, comprehend and manage their guests expectations; and inevitably handle their complaints whenever encounter ones. When you are building a culture of excellent service within your team, take heart! It’s not a mystery or magical science. Great service cultures are the results of deliberate effort, genuine passion, in-depth service knowledge and continuous commitment to improve. CSR will help you gain them all. Practice it once back at workplace and most importantly share the learning with your team members and inspire them in promoting an uplifting service mindset towards each other and, most importantly, towards our customers. “If You’re Not Serving The Customer, You’d Better Be Serving Someone Who Is.” - Karl Albrecht


WALL OF FAME - OCTOBER & NOVEMBER DEAR TEAM, Hope all of you are doing well. The year is coming to a close and we are all very excited as we embark on a voyage of discovery in 2017 and beyond. As you may of heard, we are changing the wall of fame program and updating our cheer. I will announce both of these in the newsletter very soon. Recognition and appreciation are Cravia’s hallmarks and our true foundation. I am as always very proud to announce the winners who shined bright in Cravia’s universe. The winners are: I look forward to meeting the winners next Wednesday for the famous wall of fame lunch.

OCTOBER: ZwZ:

Cinnabon/SBC

Total Cards:208 Alexander Tamase Corniche 17 cards

Total Cards:208

Moidin Faisal JBR 17 cards

Total Cards:208

Jeffrey Bautista Bay Avenue 17 cards

Total Cards:206

Cheenoh Torres Carrefour 28 cards

The Steak Bar

Total Cards:3

Julie Ann DIFC 3 cards

Head Office

Total Cards: 2

Abdul Rehman 2 cards

NOVEMBER: ZwZ:

Cinnabon/SBC

Total Cards:137 Maria Cinderella Milanes

Total Cards:55 Joan Templado

Sh. ZayedBranch 18 cards

GBT 12 cards

The Steak Bar

Total Cards:55 Total Cards:3 Nadeem Farookh Jaudry Aaron Shaikh Belino

DIFC SBC CK 3 cards Please stay true to our heritage and keep recognition top of mind – always. Thank you and please keep on recognizing.

Louay 14

Head Office

Total Cards:2 Islam Nofal

2 cards

BIRTHDAYS DECEMBER HEAD OFFICE

Imran Anwar December 12

Wilma Lavilla December 4

Ailyn Gonito December 2

CRAVIA EMPLOYEES

Fady Demian December 23

Sailendra Shrestha December 31

Mohammed Abidur Rahman December 28

Arlyn Roxas December 14

Md. Zaman Amir December 10

Muhammad Foyez Ahmed December 31

Bachu Miah December 31

Jon Jacob Protacio December 4

Sharolyn Layugan December 4

Jeffrey Bautista December 23

Md. Salauddin Joynal Abidin December 20

Ralph Oriol December 19

Mohammad Sohail Miah December 31

Manik Paresh Chandradas December 12

Wilhelmina Balagao December 13

Lambert Lance Ramos December 28

Mark Alvin Bautista December 21

Jessa Clarice Francisco December 20

Narayan Bahadur Karki December 26

Divina Manzanero December 22

Melvin Rosario December 23

Subas Shreshtha December 25

Bharat Panthi December 1

Bipul Neupane Khatri December 14


BIRTHDAYS DECEMBER CRAVIA EMPLOYEES

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Sangam Kumal December 14

Milad Khalil December 26

Mary Christ Panaligan December 16

Emad Anas December 1

Chandra Kumar Magar December 28

Hem Prasad Gurung December 30

Rodel Cendana December 20

Sheine Gondra December 2

Khadga Bahadur Gurung December 27

Ghayath Karda December 4

Jocelyn Cabali December 7

Ma. Karene Bantola December 11

Lenie Pipo December 19

Warren Cashmir Garcia December 21

Ann Catanghal December 5

Obaidullah Khan Shah Gul December 25

Rupak Karki December 16

Rose Ann Cabusi December 20

Tararaj Giri December 4

Samir Bikram KC December 31

Rusette Lingad December 20

Jessa Medina December 25

John Andrew Espejo December 19

Odai Almanfaloti December 20

Juvy Marinas December 3

Muhammad Sajjad December 5

Nan Oo December 28

Vishal Eknath Parvatkar December 4

Gretchen Calabria December 26

Crisneil Pasquito December 11

Rhomark Lajon December 12

Jun Jun Ramirez December 12

Wilson Pedragosa December 8

Joed Sacdalan December 17

Emmanuel Ardie De Veluz December 10

Christopher Gavieres December 25

BIRTHDAYS DECEMBER CRAVIA EMPLOYEES

Renante JR Edama December 4

Maricris Arellano December 1

Lawrence Mejia December 1

Don Don Hermoso December 7

Yasir Mahmood December 17

Wayne Clarance Garcia December 3

Jonel Marco December 21

Catherine Yvonne Caoctoy December 18

Nino Cantillo December 25

Ferdinand Pascual December 3

Gavin Leo Galvez December 28

Jewelry Valencia December 11

Kashif Ali December 17

Pradeep Kumar December 15

Krystal Gay Manalang December 18

Amie Jeran Emmingga December 19

Neiman Cayao December 11

Jacob Caluya December 18

Keneth Ramirez December 17

Genevieve Aquino December 30

Pearl Zyra Quirante December 24

Achraf Harti December 10

Betty Jean Lou Diwan December 4

Liany Grace Penullar December 8

Dipak Shimkhada December 7

Conie Aynon Borlongan December 8

Joel Calalo December 24

Al Jhon Manrique December 14

Muhammad Masroor December 15

Arje Ryn Turado December 29

Gerald Sitjar December 4

Cliford Mamaradlo December 12

Jeffrey Cruz December 23


NOVEMBER 2016 SALES REPORTS CRAVIA SALES SEP 2015 TO NOV 2015 VS. SEP 2016 - NOV 2016

SALES RECORDS-2016

12.7%

-1%

SEP 16

TOTAL

-24%

-2.5%

OCT16

CNB/SBC

ZWZ

TOTAL

-35.4%

ZWZ

TOTAL

-35.8%

CNB/SBC

ZWZ

12-Nov-16

CNB/SBC

-5.5%

1%

ZWZ

Daily Sales Motor City

1.7%

9.1%

SALES RECORDS-2016

3%

Nov-16

7.6%

CNB/SBC

Monthly Sales Department of Transport

NOV 16

DECEMBER 2016 SALES REPORTS SALES RECORDS-2016

CRAVIA SALES

CNB/SBC

OCT 2015 TO DEC 2015 VS. OCT 2016 - DEC 2016

0.6%

12.7%

2-Dec-16 29-Dec-16

7.6%

-1%

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OCT 16

DEC 16

TOTAL

-45.6%

-5.1%

NOV16

CNB/SBC

-24%

ZWZ

TOTAL

-35.4%

Dec-2016 21-Dec-16

CNB/SBC

-2.5%

-5.5%

Dec-16

CNB/SBC

Daily Sales Abu Dhabi Marina

ZWZ

ZWZ

Monthly Sales Abu Dhabi Marina

-1.9%

SALES RECORDS-2016

ZWZ

Daily Sales Abu Dhabi Chorniche-SBC Khalidiya 2

1.7%

Dec-16 Dec-16

TOTAL

Monthly Sales Dubai Marina Mall Khalidiya 2

JOIN IN AND CONGRATULATE YOUR FELLOW EMPLOYEES Dear all, People are Cravia’s most valuable asset. We have always focused on the development of our key talents across the organization. Within the context of development and aligning our organizational resources for future growth, we have implemented the following: Mr. Mahmoud Harb is now responsible for the operation of Cinnabon/SBC/ Carvel brands. Mahmoud has been with Cravia for over a decade and has proven himself in the development and growth of the Zaatar w Zeit brand. Mahmoud has been a key asset, and this new role is a natural extension of his abilities and skills. Mahmoud will continue to be responsible for Zaatar w Zeit. We wish Mahmoud the best in his new role and the best of success. Mr. Marwan Kandeel is now responsible for the operations of Five Guys Burgers and Fries in the eastern province of KSA as well Qatar and Bahrain. Marwan has been a shining star for Cravia over the past fifteen years and has been iconic in the development of the Cinnabon/SBC/Carvel brands across the UAE. We are very appreciative of his efforts and look forward to continued excellence with the Five Guys brand. Mr. Edmond Cabaltica is now the Cinnabon/SBC/Carvel operations manager. Also, a true icon of the brand over the past fifteen years. His passion and hard word have paid off. We are very excited for Edmond in his new role and wish him the absolute best. Edmond will report to Mahmoud Harb.

Mrs. Taline Kastanian will be handing the Zaatar w Zeit operations in her capacity as the operations manager. Taline has been a true pillar since the brand’s inception and has proven her ability through leading the team and elevating the brand standards. We wish Taline the best in her new role.

Mr. Alaa Shalak will be handling the Zaatar w Zeit operations in his role as the operations manager. Alaa has also been a key pillar in driving our delivery growth within the call center and in the field. His commitment and had work has also paid off. We wish Alaa the best in his new role.

At Cravia, we are very passionate about our people and believe that promotion from within is the best avenue for motivation and continued success. We wish the mentioned individuals a great career full of success and prosperity with Cravia.


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GAmES

Quotes “In seeking happiness for others, you will find it in yourself.” – Unknown

“You must be the change you wish to see in the world.” – Gandhi “Challenges is what makes life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine “A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes

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FUN FACTS Scientists say that the best time to take a nap is between 1 p.m. and 2:30 p.m. because that’s when a dip in body temperature makes us feel sleepy.

A cat›s tail contains nearly 10 percent of all the bones in its body.

The calcium in our bones and the iron in our blood come from ancient explosions of giant stars.

The term «astronaut» comes from Greek words that mean «star» and «sailor.»