IZUMIO GUIDEBOOK

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of one proton and one electron. Etymology. The word hydrogen originates from the Greek words hydro. (water) and gennao (
2013.07.01

IZUMIO GUIDEBOOK Guide to Products

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HYDROGEN - the origin of the universe, WATER - the source of life. IZUMIO is created by binding these two forces together. Hydrogen exists in water and most organic compounds, but we never notice its existence in our daily lives. Yet, it is an indispensable element that sustains our lives. For example, carbohydrate and fats give our body energy. When our body utilises the energy from these nutrients, hydrogen plays an important role. In other words, hydrogen is a key substance for all living organisms. Water is formed when hydrogen and oxygen are combined. Water comprises 65% of a typical adult's body weight. It performs vital functions for our daily activities as it delivers the required nutrients to every part of the body and regulates our body temperature, all of which are crucial to our existence.

Six outstanding features of IZUMIO Keywords for IZUMIO Explore the excellence of IZUMIO Now available: New 200ml package

Frequently Asked Questions

The highest concentration of dissolved hydrogen ever achieved: 2.0mg/L (after packaging) *1

ORP (Oxidation Reduction Potential) is -500 to -700 mV (after packaging) *1

The most striking feature of IZUMIO lies in its extremely high ratio of dissolved hydrogen in the water. IZUMIO stands out amongst similiar existing technologies as the product with the highest concentration of hydrogen dissolved in water.

IZUMIO has an ORP (Oxidation Reduction Potential) of -500 to -700 mV (after packaging)*1. ORP refers to the value indicating the oxidation reduction ability of a substance. A positive value denotes the potential for oxidation; a negative value denotes the potential for reduction.

· 1mg/L = 1ppm The unit "mg/L" denotes the concentration of dissolved hydrogen while the unit "ppm" refers to the amount of hydrogen present.

Delicious hydrogenated and mineral-rich drinking water

Advanced membrane dissolution technology

Name: Hydrogenized drinking water

IZUMIO is produced by membrane dissolution technology*2, dissolving hydrogen into water and filling this hydrogenated water into an aluminium film packaging. IZUMIO is the first beverage to use this highly innovative method to achieve high levels of dissolved hydrogen.

Raw materials: Water, hydrogen Content: 200ml Nutrition Information (per 200ml): Calories 0Kcal Protein 0g, Fat 0g Carbohydrates 0g, Sodium 0mg Package: Aluminium film packaging To be consumed within a year of the manufacture date

High purity water with oxygen removed To increase the absorption rate of hydrogen for IZUMIO, a degassing technology was adopted to remove the oxygen in the water. This also helps to prevent the dissolved hydrogen from oxidising.

With innovative technology, IZUMIO is a delicious, mineral-rich drinking water with a greater concentration of dissolved hydrogen.

*1 Hydrogen dissolution ratio and ORP (Oxidation Reduction Potential) changes over time. "After packaging" refers to the time when the aluminium film packaging has been filled with IZUMIO during the production process.

*2 This process enables hydrogen to dissolve into water via a fine thin membrane that only allows the gas to pass through. An artificial lung used in medical surgery also uses the same technology for respiration (the exchange of oxygen and carbon dioxide).

Hydrogen leak-proof aluminium film packaging The four-layered aluminium film packaging provides maximum hydrogen retention and the possibility of any hydrogen leakage when exposed to air is greatly reduced. The V-shape packaging is compact and convenient to carry around.

Six outstanding features of IZUMIO

Our aim is to deliver to you hydrogenated drinking water of the highest quality (after packaging) *1.

Redox (reduction-oxidation) is a natural process of life. What is ORP (Oxidation Reduction Potential)?

Oxidation is defined as a reaction Oxidation and Reduction of a substance when chemically combined with oxygen, or a reaction whereby a substance loses hydrogen. While reduction is the exact opposite phenomenon, and is defined as the reaction of an Electrons lost Electrons gained oxidised substance that loses (Oxidation) (Reduction) oxygen, or the reaction of a Oxidation is the loss of electrons while substance when it gains hydrogen. reduction is the gain of electrons.

ORP is a measurement of the oxidation reduction ability of a substance. A positive value denotes the potential for oxidation; a negative value denotes the potential for reduction. ORP in our body increases with aging; in other words it has an oxidising tendency. However, even with the body's inclination towards oxidation, it does not mean that reduction is difficult because the ORP is ever fluctuating. Since the load on the body increases as oxidation proceeds, it is important to keep the ORP as low as possible to maintain good health.

Burning charcoal and rusting iron are some examples of oxidation. Meanwhile, removing the oxygen from iron oxide (or iron ore) to produce iron in the steel mill is called reduction.

Oxidation Iron

Oxygen

Iron oxide

Oxidation is the gain of oxygen.*1 *1*2

Hydrogen: Science Tips

Reduction Iron oxide

Atomic Number 㸯 Oxygen

Iron

Reduction is loss of oxygen.*2

This example has been simplified for understanding.

Oxidation and reduction are two sides of same coin, and occur simultaneously. For example, while vitamin C reduces interacting substances, vitamin C itself is oxidized concurrently. A human body burns carbohydrates from food with oxygen gained through breathing. In order words, humans create energy by oxidising. Concurrently, the components in our body are reduced when utilising that energy.

Atomic number of hydrogen is 1. It is the smallest element in the universe with a simple structure of one proton and one electron.

Etymology The word hydrogen originates from the Greek words hydro (water) and gennao (to generate). So called because it combines with oxygen to form water.

The most abundant element in the universe Hydrogen roughly constitutes 91% of elemental mass in the universe; this means that most of the universe is made up of hydrogen.

Water is the source of life Most living organisms on Earth were born in the sea. It is said that living on land became possible because their bodies evolved to absorb and retain water.

Keywords for IZUMIO

The relationship between oxidation and reduction

A Closer Look into IZUMIO 1: Production

Hydrogen-rich IZUMIO is produced by a top-notch technology:

Degassing equipment removes oxygen from water Degassing means removing the dissolved oxygen from water. By means of the degassing process, more hydrogen can be dissolved into the water. Oxygen dissolved into the water is discharged through pores in a hollow fiber membrane*1 when the water is run through it in a vacuum state.

membrane dissolution.

Gas injection equipment injects hydrogen into the water: membrane dissolution. When the surrounding space of the hollow fiber membrane is filled with hydrogen, and de-oxygenated water passes through it, the hydrogen is transferred through pores in the membrane and dissolves into the water. This technology is called the membrane dissolution and it is also used in artificial lung transplants.

Vacuum

Hollow fiber membrane Vacuum

Hollow fiber membrane

*1 The hollow fiber membrane is a tube-shaped thread with pores on its wall which retains the liquid and only allows the gas to pass through.

Designated IZUMIO manufacturing plant is GMP*2 certified in Japan Located in the mountains of Tochigi Prefecture with good air and clean water, the designated IZUMIO plant is Health Supplement GMP*2 certified. IZUMIO is produced with extreme care using the latest technology and in a clean environment with sterile facilities to deliver pure and sanitary hydrogen water. *2 GMP (Good Manufacturing Practice) is the standard for production and quality control. It regulates

manufacturing processes in accordance with the most stringent quality control specifications to ensure production of the high quality.

IZUMIO: New package with extra value! Enjoy greater value now! Each pack has increased in volume from 180ml to 200ml since July 2010. You gain almost 3 additional packs compared with the previous packaging. The hydrogen dissolution rate of 2.0 mg/l (after packaging*3) remains the same as it was before. IZUMIO is now available in a new and improved hydrogen leak-proof aluminium film packaging. *3 The concentration of dissolved hydrogen changes over time. "After packaging" refers to the time when the aluminium film packaging has been filled with IZUMIO during the production process.

Explore the excellence of IZUMIO

Membrane dissolution: advanced technology to dissolve hydrogen

A Closer Look into IZUMIO 2: Production

Aluminium film packaging prevents hydrogen leakage IZUMIO is packed in a four-layered aluminium film packaging to prevent exposure to air and the highly condensed hydrogen from leaking. The hydrogenised drinking water is packaged in a clean environment with meticulous care.

Quality is verified by stringent mechanical and manual quality checks Numerous inspections are carried out (including X-ray inspections*) of each production process. In addition, any inferior products with defects such as leakages are inspected by visual observation very carefully. Only products which pass all inspections are then packed and shipped as IZUMIO.

*X-ray inspection X-ray inspections of IZUMIO are conducted in order to check for the presence of any foreign matter. As stipulated by the Food Sanitation Law in Japan, this is in compliance of safe levels of X-ray radiation. Section of aluminium film packaging

Explore the excellence of IZUMIO

We deliver IZUMIO with no hydrog en leakage

A Closer Look into IZUMIO 3: Distribution

Naturally Plus distributes IZUMIO through our own direct selling system. After understanding our company and products, you may make a purchase by registering as a member. Ordered products will be delivered to you by Naturally Plus responsibly. Naturally Plus is a ISO9001* certified company that strives to improve the quality of service to our members. * ISO9001 ISO9001 is the international standard for quality management systems established by the ISO (International Organization for Standardization) as the standard for quality management and quality assurance.

Aluminium film packaging㸦200ml × 30 packs㸧

Frequently Asked Questions What is IZUMIO water? A delicious water in which hydrogen is dissolved, while retaining its minerals.

When and how much IZUMIO should I drink? You can drink any time because IZUMIO is a refreshing beverage. Please drink a pack daily. Drinking more each day is not necessarily better for you. Rather, it is more important to continue your consumption over a long period.

What is the pH value of IZUMIO? IZUMIO is neutral. It will be absorbed without any load on the body. Note: The pH value is a measure for the levels of acidity and alkalinity.

Is IZUMIO suitable for everyone? This hydrogenized drinking water is suitable for everyone from children to the elderly. If you are restricted by your doctor on your daily water consumption, please follow accordingly.

Frequently Asked Questions

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As hydrogen can escape from the pack easily, please drink it as soon as possible after opening the pack. To store an unfinished pack, close the cap tightly. Drink directly from the aluminium film packaging. Do not pour it into a glass to prevent the hydrogen from escaping.

Where is a suitable storage place? IZUMIO can be stored at normal room temperature. It is recommended to avoid storing it in direct sunlight or in high temperatures. Keep it in a refrigerator or a cool and dark place.

How long will IZUMIO be safe for consumption? The expiry date is indicated on the package. Although IZUMIO expires 1 year from the manufacture date, please consume as soon as possible as the hydrogen dissolution rate can decrease over time.

Can it be frozen? It is not recommended to store in a freezer. Please be aware that frozen IZUMIO breaks apart easily if dropped.

Can IZUMIO be used for cooking, coffee, or tea? Yes. However, the hydrogen is eliminated by heating or when used for cooking. To absorb hydrogen into the body effectively, it is recommended to drink directly from the package. Please do not heat the aluminium film packaging itself in a microwave oven.

What does “ppm” mean? This is the unit to denote the concentration or the ratio used to express the density of hydrogen in IZUMIO. The unit we often see is percentage (%*), however “ppm” or “ppb” are used if the amount is small. Since 1.0mg/L=1.0ppm, IZUMIO is 2.0mg/L=2.0ppm. *Percentage (%) =1/100, ppm=1/1,000,000 ppb=1,000,000,000, ppt=1/1,000,000,000,000

Frequently asked questions

How long will the hydrogen last after a pack is opened?