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A Mini-Conference for Florists. June 7-8, 2015 | Hartford, Conn. ... Economy: Mobile ... Phone: Mention Jacobson Floral Supply when you call 800-336-4743, ext.
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A Mini-Conference for Florists June 7-8, 2015 | Hartford, Conn.

Jacobson Floral Supply A Supporter of SAF Retail Growth Solutions

The On-Demand Economy: Mobile Customers Want it Now — Are You Ready? Speaker: Jim Dion, Dionco Inc.

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What a mobile-ready business (really) looks like

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How the mobile market is changing the way you market

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What the customer of the future will expect from your shop

RSVP to Profitable Parties

E-commerce 2.0 and Beyond

CSI: Flower Shop — LIVE!

Treasure Hunt: Finding Your Hidden Profits

Speaker: Tim Farrell, AAF, AIFD, PFCI, Owner, Farrell’s Florist

Speaker: Renato Sogueco, Chief Information Officer, SAF

Speaker: Tim Huckabee, President, FloralStrategies, LLC

Speaker: Derrick P. Myers, CPA, CFP, PFCI, President, Crockett Myers

Learn how to:

Learn how to:

Learn:

Learn:

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Assess true labor costs and realize them when you make the sale

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Create the big look customers love, with less time and effort

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Be the florist that customers are seeking out for their events

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Make the most of inbound marketing tools such as social media, blogs, references, websites, e-mail, print and online ads and videos Convert inbound traffic into sales – calls to action, freebies, landing pages and more

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Best practices when talking to a customer — and what NOT to say when taking an order

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How to understand — and use — formulas and worksheets to improve your profits

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Commonly missed opportunities to increase the size of the sale

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Time-tested cost control techniques used by hundreds of profitable florists

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How to communicate clearly and ensure customer satisfaction

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The most common — and detrimental — black holes of lost profits in every business

Measure response and use analytics to finetune results

Talk to reps from leading companies and find out about their new products and services.

Register Today! See Special Offer

Schedule SUNDAY, JUNE 7

A Mini-Conference for Florists June 7-8, 2015 • Hartford, Conn.

1:00 – 1:30 p.m.

Welcome and Attendee Intro 1:30 – 3:30 p.m.

Jacobson Floral Supply Customer Registration

The On-Demand Economy: Mobile Customers Want it Now — Are You Ready? 3:30 – 4:00 p.m.

Refreshment Break, Networking & Supplier Showcase

EASY WAYS TO REGISTER

4:00 – 5:30 p.m.

Trend Talkback with Jim Dion

Please complete this form for each attendee. Photocopies are acceptable.

6:00 – 8:30 p.m.

Networking Reception & Dinner Sponsored by Hortica Insurance & Employee Benefits

Phone: Mention Jacobson Floral Supply when you call 800-336-4743, ext. 221 to get the special rate Email: [email protected] Fax: 703-836-8705 Mail: 1601 Duke Street, Alexandria, VA 22314

INSURANCE & EMPLOYEE BENEFITS

To guide and provide

Name Nickname for Your Badge Company Name

MONDAY, JUNE 8

Address

7:00 – 8:00 a.m.

City

Continental Breakfast, Networking & Supplier Showcase 8:00 – 8:15 a.m.

Recap of Previous Day’s Takeaways 8:15 – 9:45 a.m.

RSVP to Profitable Parties

State

Zip

Phone

Fax

Cell Email Website

9:45 – 10:15 a.m.

Refreshment Break, Networking & Supplier Showcase 10:15 – 11:45 a.m.

E-commerce 2.0 and Beyond 11:45 a.m. – 1:00 p.m.