A Mini-Conference for Florists June 7-8, 2015 | Hartford, Conn.
Jacobson Floral Supply A Supporter of SAF Retail Growth Solutions
The On-Demand Economy: Mobile Customers Want it Now — Are You Ready? Speaker: Jim Dion, Dionco Inc.
What a mobile-ready business (really) looks like
How the mobile market is changing the way you market
What the customer of the future will expect from your shop
RSVP to Profitable Parties
E-commerce 2.0 and Beyond
CSI: Flower Shop — LIVE!
Treasure Hunt: Finding Your Hidden Profits
Speaker: Tim Farrell, AAF, AIFD, PFCI, Owner, Farrell’s Florist
Speaker: Renato Sogueco, Chief Information Officer, SAF
Speaker: Tim Huckabee, President, FloralStrategies, LLC
Speaker: Derrick P. Myers, CPA, CFP, PFCI, President, Crockett Myers
Learn how to:
Learn how to:
Assess true labor costs and realize them when you make the sale
Create the big look customers love, with less time and effort
Be the florist that customers are seeking out for their events
Make the most of inbound marketing tools such as social media, blogs, references, websites, e-mail, print and online ads and videos Convert inbound traffic into sales – calls to action, freebies, landing pages and more
Best practices when talking to a customer — and what NOT to say when taking an order
How to understand — and use — formulas and worksheets to improve your profits
Commonly missed opportunities to increase the size of the sale
Time-tested cost control techniques used by hundreds of profitable florists
How to communicate clearly and ensure customer satisfaction
The most common — and detrimental — black holes of lost profits in every business
Measure response and use analytics to finetune results
Talk to reps from leading companies and find out about their new products and services.
Register Today! See Special Offer
Schedule SUNDAY, JUNE 7
A Mini-Conference for Florists June 7-8, 2015 • Hartford, Conn.
1:00 – 1:30 p.m.
Welcome and Attendee Intro 1:30 – 3:30 p.m.
Jacobson Floral Supply Customer Registration
The On-Demand Economy: Mobile Customers Want it Now — Are You Ready? 3:30 – 4:00 p.m.
Refreshment Break, Networking & Supplier Showcase
EASY WAYS TO REGISTER
4:00 – 5:30 p.m.
Trend Talkback with Jim Dion
Please complete this form for each attendee. Photocopies are acceptable.
6:00 – 8:30 p.m.
Networking Reception & Dinner Sponsored by Hortica Insurance & Employee Benefits
Phone: Mention Jacobson Floral Supply when you call 800-336-4743, ext. 221 to get the special rate Email: [email protected]
Fax: 703-836-8705 Mail: 1601 Duke Street, Alexandria, VA 22314
INSURANCE & EMPLOYEE BENEFITS
To guide and provide
Name Nickname for Your Badge Company Name
MONDAY, JUNE 8
7:00 – 8:00 a.m.
Continental Breakfast, Networking & Supplier Showcase 8:00 – 8:15 a.m.
Recap of Previous Day’s Takeaways 8:15 – 9:45 a.m.
RSVP to Profitable Parties
Cell Email Website
9:45 – 10:15 a.m.
Refreshment Break, Networking & Supplier Showcase 10:15 – 11:45 a.m.
E-commerce 2.0 and Beyond 11:45 a.m. – 1:00 p.m.
SPECIAL NEEDS: (WHEELCHAIR ACCESS, DIETARY, ETC.)
Is this the first time you have attended this SAF Conference? o Yes o No
*Jacobson Floral Supply customers receive the SAF Member rate!
Networking Lunch & Supplier Showcase
Additional Attendee (from the same company)
CSI: Flower Shop Live!
2:30 – 3:00 p.m.
1:00 – 2:30 p.m.
Refreshment Break, Networking & Supplier Showcase 3:00 – 4:30 p.m.
Treasure Hunt: Finding Your Hidden Profits 4:30 – 5:00 p.m.
Ideas into Action
Satisfaction Guaranteed , or Your Money Back!
PAYMENT OPTIONS: SAF does not bill for meeting registrations. Please enclose a check (payable to SAF in U.S. funds only) or credit card authorization with this form. o Check
o American Express
Hartford Marriott Farmington 15 Farm Springs Road Farmington, CT 860-678-1000
Name of Cardholder
Rates and Reservations $149 single/double Cut off date: May 15, 2015
Registration/Refund Policy: Written cancellation requests postmarked before May 23, 2015 will
Please call the hotel and mention SAF to get the group rate.
Signature of Cardholder
be refunded less a 15 percent handling charge. No refunds after June 1. Payment must accompany this registration form. Individuals are not considered registered for the conference until payment is received.
For More Information: call 800-336-4743, ext. 221 website: safnow.org/retail-growth-solutions email: [email protected]