january 2016 vision council visionwatch parent child vision care report

JANUARY 2016 VISION COUNCIL VISIONWATCH PARENT CHILD VISION CARE REPORT

FOR MORE INFORMATION STEVE KODEY

THE VISION COUNCIL 225 REINEKERS LANE, SUITE 700 ALEXANDRIA, VA22314 thevisioncouncil.org 703-740-2251

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2016 Parent Child Vision Care Report

Table of Contents

Overview of Methodology and Results ..................................................................3 Question by Question Detailed Summary ..............................................................4 Summary Graphs and Charts ..............................................................................13 Tabulated Results for All 3,706 Respondents .....................................................47 Detailed Cross Tabulations..................................................................................63 Appendix A: Comparison to 2012 & 2014 Reports ............................................ 148 Appendix B: Survey Questionnaire ....................................................................156

Table of Contents 2


Overview of Methodology and Results In January of 2016, The Vision Council fielded a short questionnaire (11 questions) originally developed in September 2006 to survey American parents with children under the age of 18 living at home about the vision correction needs and behaviors of those children. The questions were appended to the January 2014 VisionWatch questionnaire that was sent to approximately 10,500 US American adults. The sample was balanced and weighted to be demographically and psycho-graphically representative of the US population over the age of 18. A total of 3,706 complete responses were received from parents with at least one child under the age of 18 currently living at home. These 3,706 parents reported a total of 6,527 children under the age of 18 currently living at home with them. Except where noted, the results and tabulations contained in this report are based on the sample size of 3,706 parents and the 6,527 children under the age of 18 currently living at home with them. Corrections were made to the raw data before tabulation and analysis to ensure the quality and integrity of the data. These corrections and modifications consisted mostly of reclassifying children as “youngest”, “2nd youngest” and “3rd youngest”. In addition to providing tabulations on the 11 custom slot questions for all 3,706 respondents, the VisionWatch database was used to generate a series of detailed cross tabulations to better highlight demographic differences between the various segments of the US population. These detailed cross tabulations can be found beginning on page 63 of this report. This report represents the fourth edition of Vision Council Parent-Child Vision Care report. The first edition was conducted in September of 2006 and the second edition was conducted in February of 2012. On page 148, Appendix A contains a comparison of results from the 2012, 2014 and 2016 reports issued by The Vision Council.

Overview of Methodology and Results 3


Detailed Summary: Question by Question Custom Q2: Please indicate if you have, or are covered by, any of the following programs. Just under three-fifths (59.35 percent) of parents surveyed in January 2016 reported being covered by health insurance (including major medical / hospitalization). Approximately 36.87 percent of parents surveyed indicated they were covered by some form of managed vision care (MVC) insurance, while 17.6 percent reported they participated in some type of MSA or FSA tax-deferred health plan. Finally, about 8.4 percent of parents surveyed claimed to possess supplemental insurance of some type (such as AFLAC, TRICARE, Medigap etc.). It should be noted that close to 14.97 percent of parents surveyed were not covered by any form of health care coverage. When compared to the findings of the 2006 and 2014 Parent-Child Vision Care study, slightly more parents now carry any form of insurance coverage. Simultaneously, as various kinds of insurance coverage increase among American parents, we are also seeing a decline in the number of parents without any type of insurance coverage. As expected, coverage rates for just about all types of insurance among parents rise as annual household income rises. However, it should be noted that insurance coverage among parents (including vision care coverage) has only a minimal effect at all on the eye exam habits, and/or purchasing habits of children’s eyewear in the US. It appears that the only noticeable and significant influence that insurance coverage has with regard to children’s eyewear pertains to usage rates (i.e. parents with some type of insurance or MVC coverage were more likely to have children who wear Rx eyeglasses). Insurance coverage also impacted prices paid for recent eyewear products and what parents are willing to pay for the glasses their children wear. In particular, parents with some type of insurance coverage (health insurance, MVC and/or FSA/MSA) are more likely than parents without coverage to be willing to pay more than $99 for their children’s eyewear.

Custom Q3: When, if ever, was the last time that any of your children received an eye exam (pupils dilated)? About 37 percent of all parents with children living at home report that their child(ren) has never received an eye exam. Parents with only one child living at home, and parents with a child under the age of 10 living at home, were more likely than other parents to never have taken any of their children to get their eyes examined. Insurance coverage (of any kind) has little-to-no influence regarding the frequency or history of eye exams among American children. We would expect that parents with insurance coverage, especially vision care coverage, would be more likely to have taken their children to receive an eye exam in the past; however, this is not the case. This trend was also observed in previous editions of this report in 2014 and 2016. More than 35 percent of parents with children living at home reported that their children have received an eye exam within the past 12 months with 14.6 percent reporting that one of their children had an exam in the past six months alone. Again, health insurance coverage of any kind appears to have exerted only a minimal influence on the decision of parents to take their children for an eye exam sometime in the past 12 months. Parents with more than one child living at home, and parents with older children living at home, were more likely than other parents to have taken one of their children to receive an eye exam within the past year. Additionally, parents of children who wear eyeglasses or other prescription eyewear, as well as parents from households with annual incomes over $60,000

Detailed Summary: Question by Question

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2016 Parent Child Vision Care Report were more likely than other parents to have taken one of their children to get an eye exam within the past year.

Custom Q4: Why did you take your child to have an eye exam? Asked of all parents whose children have had an eye exam within the past two years. Among the 2,601 parents that have taken their children to receive an eye exam at least once in the past two years, 52.7 percent claim they had their child’s eyes examined to maintain healthy vision and stop vision problems before they start. This preventive maintenance approach to vision care was especially popular among parents with a managed vision care plan and parents with high annual household incomes ($100K+). As expected, parents without any form of insurance coverage were less likely than other parents to take their children to receive an eye exam in order to maintain healthy vision. Almost 22.5 percent of parents who have taken their child to have an eye exam in the past two years did so because their child was experiencing a vision problem. This is slightly less than 2014 when only 26.3 percent of parents took their child for an eye exam because they were experiencing a vision problem. Vision problems were a strong motivator for parents of children who currently wear prescription eyewear, especially eyeglasses, and other forms of vision correction. Over one out of every six parents that have taken their children for an eye exam in the past 24 months did so based on the recommendation of a physician while over 8 percent did so based on the recommendation of an educator or teacher. Parents of younger children (age nine and under), as well as parents with multiple children living at home were more likely than other parents to have taken their child to get an eye exam within the past two years based on the recommendation of a physician, educator or teacher.

Custom Q5: Please tell us why you have not taken your children to receive an eye exam recently. Asked of all parents whose children have NOT had an eye exam within the past two years. Among the 1,870 parents who have not taken their children to receive an eye exam within the past two years, 58 percent claim they have not done so because their children do not need an exam. Parents with children over the age of 10 living at home and parents with more than one child living at home were more likely than other parents to avoid eye exams for their children because of the belief that there children don’t need one. A significant portion of parents who have not taken their children for an eye exam recently (38.4 percent) believes their children are too young to experience vision problems and therefore do not need an exam. Parents with only one child living at home, and parents with a child under the age of 10 were more likely than other parents to avoid taking their child for an eye exam due to the belief that their child is too young for a vision problem. Slightly more than thirteen percent of parents said they have not taken their child for an eye exam recently because their child’s vision problems are only minor. This was especially true for parents of older children (age 10 and older) and parents with more than one child living at home. For about 8 percent of parents whose children have not received an eye exam recently they perceived high cost of an exam was a contributing factor. The thought that the exam will cost too much was a particular strong deterrent for parents with no vision insurance and for parents with an average household income of under $40K annually.


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2016 Parent Child Vision Care Report Close to 7 percent of parents said their children had not received an exam recently because they did not have an eye doctor. This was especially the case for parents with an annual household income under $40k, those with no vision insurance coverage and for parents with more than 2 children under the age of 18 living at home. Another six percent of parents with children that have not received an exam in the past two years said they were too busy to take children for an eye exam. This was especially true for parents with more than 2 children living at home and for parents with children between the ages of 10 and 13.

Custom Q6: Where did you most recently take one of your children to have their eyes examined? Asked of all parents whose children have had an eye exam within the past two years. Independent optical practitioners (ECPs) seem to be the provider of choice for parents who have taken their child to receive an eye exam sometime within the past two years. In fact, 49.9 percent of all parents with children who have received an eye exam within the past 24 months took their child to an independent ECP for that exam. Parents with health insurance coverage, especially tax-deferred FSA/MSA coverage, were more likely than other parents to have taken their child to an independent ECP to receive an exam. Moreover, parents with children who wear prescription eyewear, particularly eyeglasses, and parents from households with high annual incomes were more likely to have taken their children to an independent ECP for their most recent eye exam. About 15 percent of parents who have taken their children for an eye exam in the past two years went to an optical chain (such as Lens Crafters or Hour Eyes) for the child’s last exam. Optical chains were a particularly common choice for parents with children between the ages of 14 to 17 and parents who were willing to spend more than $100 on their children’s eyewear. An additional 10.8 percent of parents took their child to a mass merchandiser location for the child’s most recent eye exam. Mass merchandisers were especially popular among parents not willing to spend more than $100 on their children’s eyewear. Mass merchandisers and wholesale clubs were also popular exam locations for parents with multiple children living at home. Finally, a little under 16 percent of parents whose children have had an eye exam during the past two years took their children to a general MD. This was especially common for parents from relatively lower income households (under $40K annually) and for parents with younger children under the age of 10 years old. Roughly 7 percent of parents said they took their child to a department store or “other” location for their most recent exam. When compared to our 2014 Parent-Child Vision Care report, over the past two years, more parents seem to be taking their children to conventional chain and/or mass merchant and wholesale club locations for their children’s eye exams and fewer parents are now taking their children to an independent ECP location or department store location for their children’s eye exam needs.

Custom Q7/Q8/Q9: What types of vision correction do your children currently use? All Children. The 3,706 parents surveyed reported an aggregate total of 6,527 children under the age of 18 living at home. Approximately 18.8 percent of those children regularly wear Rx eyeglasses while 4.9 percent wear Rx contact lenses (mostly older children over the age of 14), indicating that about one-fourth of all children wear some type of prescription eyewear. Other forms of vision correction are rarely used by children under the age of 18. The majority of children under the age of 18 (72.3 percent) do not use any form of vision correction or protection.


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2016 Parent Child Vision Care Report Among the children that do use vision correction there are some factors that influence wearing habits and product use. For instance, older children were more likely than younger children to wear just about all types of eyewear, especially prescription contact lenses. Also, children who have had their eyes examined in the past year were more likely than other children to wear some type of eyewear, especially prescription eyeglasses. Finally, children that are covered by some type of insurance were also more likely to wear more than one form of vision correction, especially standard MVC plans and tax-deferred FSA/MSA plans.

Custom Q7A/Q8A/Q9A: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for ANY OF YOUR CHILDREN? Asked of all parents whose children under the age of 18 currently wear Rx eyeglasses. Among the 1,200 children whose parents said they regularly wore Rx eyeglasses, around 45.1 percent purchased eyeglasses for one of their children within 6 months of being surveyed in January of 2014. An additional 26 percent of parents purchased eyeglasses for one of their children 6 to 12 months from the time of being surveyed. Another 23.4 percent bought a pair of eyeglasses for one of their children more than 1 year from the time of the survey and the remaining 6 percent said they have never purchased a new pair of eyeglasses for their child, possibly meaning a grandparent or other relative made the purchase or they received the glasses for free, or as a gift. Parents of younger (under the age of 10) children wearing eyeglasses were more likely to have purchased eyeglasses for their children more recently. Also it’s no surprise that parents whose children recently had an eye exam were more likely to have recently purchased their child’s eyeglasses than parents of children who have not had an exam recently. Having vision coverage did not play too big a role in when parents purchased eyeglasses, although parents with vision coverage and FSA/MSA coverage were slightly more likely to have purchased within the last 6 months. Moreover, parents from higher income households were more likely to have purchased eyeglasses for one of their children recently when compared to parents from lower income households.

Custom Q7B/Q8B/Q9B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for ANY OF YOUR CHILDREN. Asked of all parents who purchased a pair of Rx eyeglasses for one of their children within the past six months. The vast majority (80.2 percent) of the lenses that parents purchased for their child were single vision. There were not too many demographic differences between parents who purchased single vision lenses for their child and those who did not, although parents without vision insurance were slightly less likely to say their child’s lenses were single vision. Also parents from households with lower incomes were slightly less likely to say their child’s lenses were single vision. Over 26 percent of parents said their child’s lenses possessed AR coating. This is slightly lower than the 30 percent of AR coated lenses in the total population (which includes children and adult lenses). Parents with one child under the age of 18 living at home were slightly more likely to have purchased their children’s lenses with AR coating and parents with managed vision coverage were far more likely to purchase AR coated lenses for their children than those without vision coverage. Also parents from higher household incomes were more likely to say their child’s lenses possessed AR coating than those from lower income households.


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2016 Parent Child Vision Care Report Around 40 percent of parents said their child’s lenses were scratch resistant. Similarly to AR coating, parents with managed vision care coverage, as well as those with any insurance coverage, were more likely to say their child’s lenses had scratch resistant coating than parents without managed vision care coverage. Also parents from higher-income households were more likely to say their child’s lenses were scratch resistant when compared to parents from relatively lower-income households. It is no surprise that parents who said they were willing to spend more than $99 on their child’s glasses also said their child’s lenses were both AR coated and scratch resistant. A little less than 13 percent of lenses recently purchased for children were tinted or photochromic. Parents with only 1 child living at home were more likely to purchase tinted/ photochromic lenses for their children, as were parents who said they were influenced by the durability of a child’s eyeglasses when they purchased their child’s eyewear. Parents willing to spend more than $99 on their child’s eyeglasses were also more likely to purchase tinted/ photochromic lenses for their child than those who were not willing to pay at least $99 on their child’s eyeglasses. In addition, household income exerted a prominent role in the likelihood of a child having tinted/ photochromic lenses, with upwards of 14.8 percent of children’s lenses purchased by parents from lower income households (under $60K annually) possessing photochromic coating. Over 47 percent of parents said they purchased their child’s eyeglasses with the assistance of a managed vision care plan Use of MVC benefits varied by income level, with higher income families, particularly over $60K annually, using benefits more frequently than those with relatively lower incomes. Around 31 percent of parents said they spent over $100 out of pocket on their child’s eyeglasses. This was especially true for parents with higher household incomes. Interestingly, parents who had some type of insurance coverage (especially tax-deferred FSA/MSA coverage) were more likely to have spent over $100 on their child’s glasses than those without MVC, perhaps they opted for more expensive glasses because they knew at least a portion of the cost would be covered by their insurance benefits.

Custom Q10: Why did you purchase the most recent pair of eyeglasses for one of your children? Asked of all parents whose children currently wear Rx eyeglasses. A change in vision prescription was the predominant reason why many parents recently purchased a pair of Rx eyeglasses for their children. In fact, 43.1 percent of parents whose children wear eyeglasses made their last purchase of children’s eyeglasses because of a prescription change. Parents with health insurance coverage and/or vision care coverage, parents of older children (between the ages of 14 to 17) and parents of children who have had their eyes examined within the past 12 months were more likely to have purchased eyeglasses for their children due to a change in vision prescription. For 24.6 percent of parents with eyeglass-wearing children, the most recent purchase of children’s eyeglasses was also their first purchase of children’s eyeglasses (a new prescription). Parents who were buying children’s eyeglasses for the first time were more likely to have a child age 10 or younger. These “first-time buyer” parents were also more likely to be influenced by the price of the eyeglasses they are thinking about buying for their child(ren) and not willing to spend more than $100 when making an eyeglass purchase for their child. A little over one-quarter of parents with children wearing eyeglasses made their last eyeglass purchase because their child’s previous pair of glasses were damaged or worn out. These buyers were more


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2016 Parent Child Vision Care Report likely to be willing to pay more than $100 for a pair of children’s eyeglasses and they were also more influenced by the durability of the eyeglasses when making a purchase for their child. Among the rest of parents who bought eyeglasses for their child, the reasons for purchasing eyeglasses varied from “lost previous pair of eyeglasses” (6.4 percent), “child did not like the style” (4.3 percent), “wanted a spare pair” (5.8 percent), and “wanted to use insurance” (4.4 percent). For all parents, “prescription changes”, “new prescriptions” and “damaged/worn eyeglasses” were the three dominant reasons why they last purchased eyeglasses for their children. However, for some parents, there were other variables and motivations that contributed to their most recent purchase of children’s eyewear. For instance, among parents from households with relatively high annual incomes, the child’s feelings/opinions regarding the fashion and style of a particular pair of eyeglasses and wanting to have a spare pair of glasses were relatively more important factors behind their most recent purchase of children’s eyewear. Likewise, for parents with health insurance and vision care coverage, a new prescription, a change in prescription (Rx), and/or the desire to use existing benefits before they expired were relatively stronger influences in the decision to purchase eyeglasses for their child.

Custom Q11: How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next six months for one of your children? Asked of all parents whose children currently wear Rx eyeglasses. About 19 percent of parents with a child wearing Rx eyeglasses are “extremely likely” to purchase a new pair of Rx eyeglasses for their child within the next six months. Another 20.5 percent of parents are “very likely” to purchase a pair of Rx eyeglasses for their children within the next six months. On the other end of the intent spectrum, over 21 percent of parents are “probably not” or “definitely not” going to purchase a new pair of Rx eyeglasses for their child within the next six months. This represents a decrease in parental eyeglass purchase intent for their children from 2014. It also indicates that about 10 million parents are planning to purchase a pair of Rx eyeglasses for their child in the next 6 months. Parents from households with relatively higher-annual incomes were slightly more likely than parents from lower-income households to express “very likely” intentions of purchasing new children’s eyeglasses in the next six months. Insurance coverage, including MVC coverage and FSA/MSA participation, had only minimal influence over the intent of parents to purchase Rx eyeglasses for their children in the near future.

Custom Q12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children? Asked of all parents whose children currently wear Rx eyeglasses and are extremely or very likely to buy a new pair of Rx eyeglasses within the next 6 months. Independent optical practitioners are the retailer of choice among parents with children that wear Rx eyeglasses. Among American parents that are likely to purchase a pair of eyeglasses for their children within the next six months, 40.7 percent are planning to purchase a pair of glasses for their children at an independent ECP location. This number is down slightly from both 2012 (43 percent) and 2014 (41 percent), where larger numbers of parents said they planned to purchase their child’s next pair of eyeglasses at an independent location. Parents with children under the age of 13, parents with some form of health care coverage, parents with children that have had an eye exam in the past year, and parents from households with high annual household incomes ($100K and up) were more likely than other parents to plan on going to an independent retailer for their child’s next Rx eyeglass purchase.


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2016 Parent Child Vision Care Report Twenty-three percent of parents that are likely to purchase a pair of Rx eyeglasses for their children in the next 6 months will probably make that purchase at an optical chain retailer. Parents with two children at home are more likely to plan on going to an optical chain for their child’s next eyeglass purchase, as are parents with children over the age of 13. Moreover, optical chains seem to be the eyeglass retailer of choice for parents that are influenced by their child’s brand preference of eyeglasses. When compared to 2012, the number of parents planning to buy Rx eyeglasses for their child(ren) at a conventional optical chain location has increased by almost 10 percent. Approximately 21.3 percent of parents that are likely to purchase a pair of Rx eyeglasses for their child in the next six months plan to make that purchase at a mass merchandiser location. Parents whose child(ren) who had an eye exam over 1 year ago and parents with one child under the age of 18 living at home are more likely than other parents to plan on purchasing their child’s next pair of glasses at a mass merchandiser. Additionally, parents that are willing to pay relatively lower amounts of money out of pocket for their child’s next pair of glasses were more likely to plan on making that eyeglass purchase from a mass merchandiser.

Custom Q13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children? Asked of all parents whose children currently wear Rx eyeglasses. As prices for ophthalmic frames and Rx lenses have risen in the US over the past few years, it shouldn’t be surprising that parents are increasingly becoming more willing and able to spend more money on the eyeglasses they buy for their children. Among parents that have children who wear Rx eyeglasses, on average they are willing to spend around $106 for a pair of prescription eyeglasses. Generally, about 42 percent of all parents interviewed were not willing to spend more than $100 for their children’s eyeglasses. Over 36 percent were willing to spend somewhere between $100 to $200 for their children’s eyeglasses. About one in eight parents were willing to spend more than $200 on a pair of Rx eyeglasses for their children. The amount of money that parents are willing to spend on a pair of eyeglasses for their child varies based on several factors, including the age of the child. Typically, parents are willing to spend more money on a pair of glasses for a child over the age of 10. Conversely, parents generally plan to spend less money on a pair of eyeglasses for children under the age of 10. In addition to parents with older children, parents with relatively high annual household incomes and parents with insurance coverage of any kind (especially FSA/MSA coverage) are willing to spend more money (out of pocket) on average for a pair of children’s eyeglasses when compared to Americans without insurance coverage and Americans with relatively low annual household incomes.

Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Asked of all parents whose children currently wear Rx eyeglasses. The durability of the eyeglasses (frames and lenses) “Durability” is the dominant factor among parents of children that wear eyeglasses. Sixty-four percent of parents ranked durability as “very important” and an additional 27.5 percent ranked it as “important” when considering the purchase of a particular pair of children’s eyeglasses. Less than 1 percent of parents reported that durability was not important at all when selecting a pair of eyeglasses for their children. Parents with children under the age of 10, parents with multiple forms of insurance coverage and parents willing to pay more than $99 for a pair of Rx eyeglasses for their children were more likely


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2016 Parent Child Vision Care Report than other parents to be influenced by the durability of any particular pair of eyeglasses when deciding on an eyeglass frame purchase for their child(ren). The price of the frames (including any managed care benefits) After durability, the price of a particular frame (including any managed care benefits) is the most influential factor in the decision of parents when considering the purchase of a particular pair of children’s eyeglasses. More than 48 percent of parents in the market for children’s eyewear ranked price as a “very important” factor in the decision to purchase a particular pair of eyeglasses. Another 36.7 percent of parents indicated that price was an “important” factor in the decision making process. Price was a relatively more important factor in the decision making process of parents with children between the ages of 14 to 17 living at home and parents with annual household incomes under $60,000. Those without insurance coverage, and parents who took their child(ren) to a mass merchant or conventional optical chain for an eye exam, were also particularly sensitive to price as an important factor in the decision to purchase a particular pair of eyeglasses for their child. Retailer / eye doctor recommendation The recommendation of the retailer or eye doctor, which has a large influence in the decision making process of adults when purchasing a pair of eyeglasses for themselves, also exerts a sizeable influence over parents who are purchasing eyewear for their children. Close to 33 percent of parents of children who wear eyeglasses consider the recommendation of the retailer or eye doctor as a “very important” factor. An additional 33.3 percent will consider the eye doctor or retailer suggestion as an “important” factor in the purchasing decision. Parents who took their child to a chain or mass merchandiser, parents with two children under the age of 18 living at home, and parents from relatively lower income households are all more likely than other parents to be influenced by the recommendation of the retailer or eye doctor when purchasing Rx eyeglasses for their children. Retailer deal or purchase special (discount) Retailer discounts and purchase specials will be a “very important” decision factor in the purchasing decision of 30.4 percent of all parents in the market for children’s Rx eyeglasses. An additional 38.3 percent of parents believe that any retailer deal or discount will be an “important” factor in the decision to purchase a particular pair of Rx eyeglasses for their children. Retailer specials and discounts are relatively more important in the decision making process of parents with annual household incomes of less than $40,000, parents that are, or will be, influenced by the price of their child’s eyeglasses, parents with a child under the age 10 living at home and parents who last took their child to an eye exam at a chain or mass merchandiser. Familiarity with the particular brand/type of eyeglasses Familiarity with a particular brand or type of eyeglasses was the least influencing factor for a small portion of parents in the market for children’s eyeglasses. Only 14.4 percent of parents with eyeglass wearing children regard familiarity with a particular brand/type of eyeglasses as a “very important” decision factor; and an additional 22.8 percent regard familiarity as an “important” factor in the decision making process. Less than one-third of parents view familiarity as “somewhat important”. The remaining one-third view familiarity as “not important” or “not important at all”. Parents with relatively lower annual incomes and parents with more than two children under the age of 18 living at home are more likely to deem familiarity with a particular type or brand of eyeglasses as an important factor in the decision to purchase children’s eyeglasses. Child's preference for the brand name of the frame (Nickelodeon, Scooby Doo, Barbie, etc...) Of all the factors surveyed, the child’s brand preference for a particular frame a small influential factor among parents in the market for children’s eyeglasses. In particular, only 19.4 percent of parents with


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2016 Parent Child Vision Care Report children who wear eyeglasses consider the child’s brand preference a “very important” factor in the decision making process. Only 20.9 percent of parents consider the child’s brand preference an “important” decision making factor. Around 38.7 percent of parents in the market for their children’s eyeglasses viewed the child’s brand preference as “not important” or “not important at all”. The brand preference of the child was still an important factor in the decision making process for some parents. Specifically, parents with FSA/MSA coverage, parents with a child under the age of 10, parents from households with relatively low annual incomes and parents willing to spend more than $99 for a pair of children’s eyewear were more likely to be influenced by the child’s brand preference when making a purchase.


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Insurance Coverage of American Parents All Responses Annual Household Income Up to $40K Annual Household Income $60K and Up 72.1% 59.3%

Percentage of Parents

53.8% 47.8%

39.9%

36.9% 29.4%

24.1%

22.4% 15.0% 6.4%

Health Insurance (Major Medical)

Vision Care Insurance

FSA or MSA

6.4% 8.7%

11.0%

Supplemental Insurance

None of These

9.4%

Base: All 3,706 Parents With At Least One 2.1 years Child Under the Age of 18 Living At Home

VisionWatch: January 2016 Parent-Child Vision Care Report 13

Insurance Coverage of American Children All Children Annual Household Income Up to $40K Annual Household Income $60K and Up 72.1% 59.9% 47.8%

53.8%

Percentage of Children

45.6%

39.9% 29.4%

22.4%

Health Insurance (Major Medical)

21.1%

20.5%

Vision Care Insurance

6.4%

8.8% 6.4% 8.7%

FSA or MSA

Supplemental Insurance

11.0%

None of These

Base: All 6,527 Children Under the Age2.1 of years 18 Living At Home With Their Parent(s)


When, if ever, was the last time that any of your children received an eye exam (pupils dilated)? 1 Year to 2 Years 14%

6 Months to 1 Year 21%

2 Years to 5 Years 5% More than 5 Years 1%

Less Than 6 Months 15%

Not Sure 7% Never 37%

Base: All Parents


Why did you take your child to have an eye exam? 52.7%

Base: All Parents That Have Taken Their Child For An Eye Exam in the Past Two Years 22.6%

2.5%

2.9% Not sure

5.6% State requirement

Reccomended by an educator

Reccomended by a physician

They were experiencing vision problems

To maintain healthy vision

8.2%

Heard TAYE Announcement

17.8%


Where did you most recently take one of your children to have their eyes examined?

Base: All Parents That Have Taken Their Child For An Eye Exam in the Past Two Years


Where did you most recently take one of your children to have their eyes examined? 52.3% 46.9% 42.2%

Annual Household Income: Up to $40K

$40K up to $60K

$60K and Up

19.8% 16.6% 15.4% 14.7% 12.0% 9.2%

17.2% 14.0% 10.9%

8.8% 4.7% 1.4% 1.0%

Independent ECP

Optical Chain

Mass Merchandiser

General MD

3.8% 2.5%2.3% 1.1%

2.6%

Department Store

Other

Don't Know/No Answer

Base: All Parents That Have Taken Their Child For An Eye Exam in the Past Two Years VisionWatch: January 2016 Parent-Child Vision Care Report 18

Where did you most recently take one of your children to have their eyes examined? 55.9% 53.0%

44.1%

Health Insurance Coverage: No Coverage

Health Insurance

Managed Vision Care

17.1%

15.6% 16.1% 14.5%

14.5%13.8%

10.7% 10.3%

9.0%

7.4% 1.7% 2.0% 1.0%

Independent ECP

Optical Chain

Mass Merchandiser

General MD

Department Store

4.4% 3.8% 3.0% 1.3% 1.0% Other

Don't Know/No Answer

Base: All Parents That Have Taken Their Child For An Eye Exam in the Past Two Years


Why have you not taken your children to receive an eye exam recently? 58.0%

38.4%

13.1% 6.9%

They Don't Need One

7.7%

They Are Too They Only Have I Don't Have An It Will Cost Too Eye Doctor Much Minor Young for Problems Vision Problems

6.1%

I'm Too Busy

Base: All Parents That Have NOT Taken Their Child For An Eye Exam in the Past Two Years


Why have you not taken your children to receive an eye exam recently? 69.8%

71.8%

Parents With: A Child Under Age 10

54.1%

A Child Age 10 to 13

46.8%

A Child Age 14 to 17 29.8% 25.0% 17.1% 12.6%

11.3%

14.1% 7.5%

5.4%

They Don't Need One

They Are Too Young for Vision Problems

It Will Cost Too Much

They Only Have Minor Problems

6.3% 6.7%

9.2%

I Don't Have An Eye Doctor

5.2%

8.5% 8.4%

I'm Too Busy

Base: All Parents That Have NOT Taken Their Child For An Eye Exam in the Past Two Years


What types of vision correction does your child(ren) currently use?

18.8%

Rx Eyeglasses

Rx Contact Lenses

Protective / Sports Goggles

4.9%

3.5%

No Vision Correction Used

72.3%

Base: All 6,527 Children Under the Age of 18 Living At Home With Their Parent(s)


What types of vision correction does your child(ren) currently use? 11.0% 27.3% 31.5%

Rx Eyeglasses

Rx Contact Lenses

Age of Child: Under 10 Years Old 10 to 13 Years Old

1.8% 5.9%

14 to 17 Years Old 12.3%

Protective / Sports Goggles

3.0% 4.3% 4.0%

81.2%

No Vision Correction Used

63.7% 56.9%

Base: All 6,527 Children Under the Age of 18 Living At Home With Their Parent(s)


When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for one of your children? 30.4%

Parents With Annual Household Income:

30.1% 27.7% 26.3%

Up to $40K $40K up to $60K $60K and Up

25.3% 21.7%

20.7%

21.6% 20.4%

14.0% 10.5%

11.9% 7.4%

3.5%

4.1% 4.8%

5.0% 2.3%

Within the past month

1 to 3 months ago

4 to 6 months ago

7 to 12 months ago

1 to 2 years ago

3.7%

More than 2 years ago

4.7% 3.7%

Never

Base: Parents with children that currently wear Rx eyeglasses.


When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for one of your children? 33.3% Parents With: 28.4%

Multiple Forms of Insurance Coverage No Insurance Coverage

24.5%

20.6% 17.6%

18.6%

19.6%

10.7% 6.9% 4.7%

4.4%

Within the past month

3.1%

1 to 3 months ago

3 to 6 months ago

7 to 12 months ago

1 to 2 years ago

4.4%

More than 2 years ago

3.1%

Never



Percentage of parents who recently purchased a pair of prescription eyeglasses for one of their children with the following features: Parents w/multiple forms of insurance coverage

All parents 80.2%

Lenses Were SV

Used MVC to Buy

61.3% 30.7% 35.7% 26.5% 35.7%

Paid $100+ for the glasses Lenses Had AR Coating

12.8% 19.1%

Lenses Were Tinted/Photochromic None of the Above

90.0%

40.3% 49.1% 47.5%

Lenses Had Scratch Coating

4.3% 3.0%

Base: Parents that recently purchased Rx eyeglasses for one of their children.


Percentage of parents who recently purchased a pair of prescription eyeglasses for one of their children with the following features: Parents AHI: $60K+

Parents AHI: Up to $40K 70.1%

Lenses Were SV

85.5% 32.1%

Lenses Had Scratch Coating

44.6% 50.9% 45.8%

Used MVC to Buy Paid $100+ for the glasses Lenses Had AR Coating Lenses Were Tinted/Photochromic None of the Above

14.3% 39.1% 11.6%

30.8%

8.9% 14.8% 6.3% 3.1%

Base: Parents that recently purchased Rx eyeglasses for one of their children.


Why did you purchase the most recent pair of eyeglasses for one of your children? 52.3%

Rx Change (Existing Wearer)

36.8% 16.8%

New Rx (First Time Wearer)

29.8% 24.5% 24.5%

Previous Pair was Damaged

Lost Previous Pair

Wanted A Spare Pair

Did Not Like Style/Look

Wanted to Use Insurance

Other/Don't Know

6.5% 7.9% 6.5% 4.8% 5.3% 4.6% 3.5% 4.6%

A Child Age 14 to 17 A Child Under Age 10

6.0% 5.5%



How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next 6 months for one of your children? Extremely Likely

Very Likely

5.8%

6.8%

21.4%

23.6%

Might or Might Not

33.8%

Probably Not

DefinitelyNot

5.1%

5.0%

21.9%

23.5%

31.6%

32.3%

20.0%

20.5%

37.2%

20.5% 16.6%

18.6%

15.9%

21.3%

18.8%

All Parents

Parents w/ 1 Child At Home

Parents w/ Vision Care Coverage

Parents w/ Annual Household Income $60K and Up



What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children? Less than $40

$40 to $59

$60 to $79

$100 to $199

$200 or More

Don't Know

9.5%

12.0%

8.5%

$80 to $99

9.8%

9.8%

7.8%

10.7%

13.5%

15.3%

13.4%

8.8%

11.6% 9.8%

9.8%

8.5%

10.9% 8.3% 8.5%

5.8% 12.0%

8.0%

6.3%

7.5%

4.8%

7.3% 8.5%

8.0%

9.9%

7.6%

6.4% 7.4%

7.2%

All Parents

Parents w/ a Child Under Age 10

4.6%

8.0%

Parents w/ a Child Age Parents w/ a Child Age 10 to 13 14 to 17

4.0%

Parents w/ Annual Household Income $60K and Up



Where will you likely purchase your next pair of Rx eyeglasses for one of your children? Online / Website, 3.9%

Don't Know / Other, 7.0%

Department Store, 4.4%

Independent ECP, 40.7%

Mass Merchandiser, 21.3% Optical Chain, 23.0%

Base: Parents That Are “Very Likely” or “Extremely Likely” to Purchase Rx Eyeglasses for Their Children


Where will you likely purchase your next pair of Rx eyeglasses for one of your children? Independent ECP

Optical Chain

Mass Merchandiser

Department Store 4.9%

Online / Website 2.0% 4.1% 1.5%

Other/Don't Know

5.7%

4.4%

16.4% 3.6%

21.4%

21.3%

3.6% 18.2%

25.0% 23.0%

40.7%

All Parents

18.2%

45.9%

Parents With Vision Care Coverage

40.0%

Parents Without Insurance Coverage



Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. 64.9%

Percentage of Parents Ranking Factor As: 48.7%

Very Important 33.4%

Not Important at All

30.4% 19.4% 14.0%

14.4% 8.2%

0.4% The Durability of the Eyeglasses

0.9% The Price of The Eyeglasses

2.9% Retailer / Eye doctor Recommendation

1.9% Retailer Deal or Discount

Child's Brand Preference

Familiarity with Particular Eyeglasses



How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” The durability of the eyeglasses (frames and lenses) Parents Influenced by Price of Child's Eyewear

3.79

Parents Influenced by Child's Brand Preference

3.77

Parents With:

Parents Likely to Buy Eyewear for Their Children

3.66

3.56

All Parents

Parents w/ 1 Form of Insurance Only

3.54 3.47

Child Has Never Had an Exam Child Exam 3+ Years Ago

3.30



How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” The price of the frames (including any managed care benefits) Parents Influenced by Child's Brand Preference of Eyewear

3.55

Child Exam at a Chain or Mass Merch.

3.41

Parents With:

No Insurance Coverage

3.34

3.30

All Parents

3.21

Child Has Never Had an Exam

AHI: $100K and Up

Child Exam 3+ Years Ago

3.16 3.15

Base: Parents That Are “Very Likely” or “Extremely Likely” to Purchase Rx Eyeglasses for Their Children VisionWatch: January 2016 Parent-Child Vision Care Report 35

How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Retailer deal or purchase special (discount)

Parents With:


3.10

AHI: Up to $40K

2.95

AHI: $40K Up To $60K

2.95

All Parents


2.89

2.60

Child Has Never Had Exam Parents willing to Pay More Than $99 for Their Child's Eyewear

2.74 2.78



How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Retailer / eye doctor recommendation Parent w/ No Insurance Coverage

3.03

Parents Influenced by Price of Child's Eyewear

3.01

Parents With:

AHI: Up to $40K

2.98

2.87

All Parents

Parents w/ FSA / MSA Coverage Child Has Never Had an Exam

2.69 2.79


2.90



How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Familiarity with the particular brand/type of eyeglasses Parents Influenced by Child's Brand Preference of Eyewear

2.92 2.41


Parents With:


2.28

2.12

All Parents

FSA/MSA Coverage Parents w/ Multiple Forms of Insurance Child Has Never Had an Exam

1.91 1.98 2.11



How important will the following factor be in your decision to purchase a particular pair of eyeglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Child's preference for the brand name of the frame 2.60


2.32

Child Never Had Exam

2.14

All Parents

2.13

Multiple Forms of Coverage

2.11

Parents With:

AHI: $60K and Up

Willing to Pay No More than $99 for Their Child's Eyewear FSA/MSA Coverage

2.09 2.02



Parents ranking each of the following factors as “very important” in their decision to purchase a particular pair of eyewear for one of your children.

64.9%

Percentage of Parents Ranking Factor As "Very Important" : 47.8%

48.7% 43.3%

Rx Eyeglasses

33.4% 23.6%

Plano Sunglasses

30.4% 26.2% 19.4% 17.7%

The Durability of the Eyewear

The Price of The Eyewear

Retailer / Eye doctor Recommendation

Retailer Deal or Discount

Child's Brand Preference

14.4% 16.8%

Familiarity with Particular Eywear

Base: Parents That Are “Very Likely” or “Extremely Likely” to Purchase Rx Eyeglasses or Plano Sunglasses for Their Children


How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Retailer deal or purchase special (discount) Child Exam at a Chain or Mass Merch.

AHI: Up to $40K

Parents With:

AHI: $40K Up To $60K

3.38 3.22 3.19

All Parents

3.25


Child Has Never Had Exam

3.34 3.19

Parents willing to Pay More Than $99 for Their Child's Eyewear

3.39

Base: Parents That Are “Very Likely” or “Extremely Likely” to Purchase Plano Sunglasses for Their Children


How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” The durability of the sunglasses Parents Influenced by Price of Child's Eyewear Parents Influenced by Child's Brand Preference

Parents With:


All Parents

Parents w/ 1 Form of Insurance Only Child Has Never Had an Exam Child Exam 3+ Years Ago

3.43 3.51 3.47

3.50

3.54 3.50 3.59



How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” The price of the sunglasses 3.74

Parents Influenced by Child's Brand Preference of Eyewear

3.51


Parents With:


3.25

All Parents

Child Has Never Had an Exam AHI: $100K and Up Child Exam 3+ Years Ago

3.49

3.42 3.49 3.43



How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Child’s preference for the brand name of the sunglasses 2.87

Child Exam 3+ Years Ago Child Never Had Exam

2.53

Parents With:

AHI: $60K and Up

2.80

2.74

All Parents

Multiple Forms of Coverage

2.68

Willing to Pay No More than $99 for Their Child's Eyewear FSA/MSA Coverage

2.93 2.64

Base: Parents That Are “Very Likely” or “Extremely Likely” to Purchase Plano Sunglasses for Their Children VisionWatch: January 2016 Parent-Child Vision Care Report 44

How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Retailer / eye doctor recommendation Parent w/ No Insurance Coverage Parents Influenced by Price of Child's Eyewear

2.95 2.80

Parents With:

AHI: Up to $40K

2.97

2.99

All Parents

Parents w/ FSA / MSA Coverage Child Has Never Had an Exam

2.89 2.88


3.16



How important will the following factor be in your decision to purchase a particular pair of plano sunglasses for one of your children. 5= “Very Important”; 1= “Not Important At All” Familiarity with the particular brand/type of sunglasses Parents Influenced by Child's Brand Preference of Eyewear No Insurance Coverage

Parents With:


All Parents

2.92 2.77 2.90

2.83

FSA/MSA Coverage

2.74

Parents w/ Multiple Forms of Insurance

2.75

Child Has Never Had an Exam

2.77



January 2016 TVC Parent‐Child Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? Youngest child: 0-3

Count 1,120

Percentage of Resps. 30.22%

4-6

590

15.92%

6-9

547

14.76%

10-14

650

17.54%

14-17 18 or Older

618 71

16.68% 1.92%

Does Not Apply

110

2.97%

0-3

Count 305


4-6

422

11.39%

6-9

391

10.55%

10-14

557

15.03%

14-17

460

12.41%

18 or Older

269

7.26%

1,302

35.13%

0-3

Count 89


4-6

115

3.10%

6-9

150

4.05%

10-14

254

6.85%

14-17

259

6.99%

18 or Older

217

5.86%

2,622

70.75%

Second youngest child:

Does Not Apply

Third youngest child:

Does Not Apply

January 2016 Parent-Child Vision Care Report

47

January 2016 TVC Parent‐Child Vision Care Report Custom Q2: Please indicate if you have, or are covered by, any of the following programs.

Health insurance (major medical)

Count 6,151


Vision care insurance/Managed vision care

3,821

36.87%

Flexible savings account (FSA)/Medical savings account (MSA)

1,551

14.97%

973

9.39%

2,496

24.08%

0

0.00%

Covered by Exactly One Type of Program

4,436

42.80%

Covered by Exactly Two Types of Programs

2,326

22.44%

Covered by More Than Two Types of Programs

1,106

10.67%

Supplemental medical insurance (AFLAC, TRICARE, Medigap etc...) None of these No Answer

FF2a: Do your children wear eyewear with UVA/UVB protection when outside exposed to the sun? (Select one)

Yes, always

Count 471


Yes, sometimes

1,413

38.13%

No

1,656

44.68%

166

4.48%

Not Sure

Custom Q3 When, if ever, was the last time that any of your children received an eye exam (pupils dilated)? Count 1366


Less than 6 months

541

5.22%

6 months to 1 year

783

7.55%

1 year to 2 years

512

4.94%

2 years to 3 years

123

1.19%

3 years to 4 years

50

0.48%

4 years to 5 years

23

0.22%

5 years to 10 years

25

0.24%

More than 10 years

11

0.11%

Not Sure

272

2.62%

6,658

64.24%

Never

No Answer


48

January 2016 TVC Parent‐Child Vision Care Report Custom Q4: Why did you take your child to have an eye exam? Asked of all parents whose children have had an eye exam within the past two years. Count

Percentage of Resps.

To maintain healthy vision (stop vision problems before they start)

967

52.67%

They were experiencing a vision problem

414

22.55%

It was recommended by a physician

326

17.76%

It was recommended by an educator

151

8.22%

My state requires that my children receive an eye exam

103

5.61%

I heard a “Think About Your Eyes” announcement

46

2.51%

Not Sure

54

2.94%

No Answer

0

0.00%

Custom Q5: Please tell us why you have not taken your children to receive an eye exam. (Select as many as apply) Asked of all parents whose children have NOT had an eye exam within the past two years. Count 926


They are too young to have vision problems

614

38.42%

They only have minor vision problems that do not need treatment yet

209

13.08%

I don't have the time/I'm too busy

98

6.13%

I don't have an eye doctor/I can't easily find an eye doctor

110

6.88%

I think it will cost too much

123

7.70%

0

0.00%

1,696

90.70%

Two Reasons Only

154

8.24%

More than Two Reasons

20

1.07%

I don't think they need an eye exam

No Answer One Reason Only


49

January 2016 TVC Parent‐Child Vision Care Report Custom Q6: Where did you most recently take one of your children to have their eyes examined? Count 916


An optical chain (such as LensCrafters/Pearle Vision)

278

15.14%

A mass merchandiser (such as Wal-Mart or Costco)

198

10.78%

A general medical doctor/family practitioner

288

15.69%

A department store (such as JC Penney or Sears)

38

2.07%

Other

89

4.85%

Don't know

29

1.58%

An independent optical practitioner

Custom Q7: What types of vision correction does your youngest child currently use? Count 673


Protective Eyewear / Sports Goggles

112

3.18%

Prescription Contact Lenses My child/children do not currently use any form of vision correction

159

4.51%

2,571

72.94%

0

0.00%

One Type Only

846

24.00%

Two Types Only

101

2.87%

7

0.20%

Prescription (Rx) Eyeglasses

No Answer

More than Two Types

Custom Q7a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your youngest child?

Within the last month 1 to 2 months ago 2 to 3 months ago 3 to 4 months ago 4 to 5 months ago 5 to 6 months ago 6 to 9 months ago 9 to 12 months ago 1 to 2 years ago 2 to 5 years ago More than 5 years ago Never No Answer


Count


33 39 41 43 25 99 83 104 142 24 2 38 0

4.90% 5.79% 6.09% 6.39% 3.71% 14.71% 12.33% 15.45% 21.10% 3.57% 0.30% 5.65% 0.00%

50

January 2016 TVC Parent‐Child Vision Care Report Custom Q7b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your youngest child. Count 228 70 121

Percentage of Resps. 81.42% 25.00% 43.21%

The lenses were tinted and/or photochromic (get darker in sunlight)

37

13.21%

I used vision insurance benefits to help pay for this purchase

132

47.14%

None of the above

97 11

34.64% 3.93%

No Answer

0

0.00%

The lenses were single vision (not bi-/multi-focal) The lenses had an anti-reflective (AR) coating The lenses had scratch resistant protection

I paid more than $100 out of pocket for the eyeglasses

Custom 7c: If you and your child(ren) both need new eyewear after visiting an eye care professional, will you acquire your personal eyewear AND your children's eyewear from the same eye doctor or retailer? (Select one)

Yes No It depends Not Sure

Count 386 74 183 30

Percentage of Resps. 57.36% 11.00% 27.19% 4.46%

Custom Q8: What types of vision correction does your 2nd youngest child currently use? Count 395



72

3.37%


109

5.11%

1,542

72.22%

0

0.00%

One Type Only

522

24.45%

Two Types Only

63

2.95%

More than Two Types

8

0.37%


No Answer


51

January 2016 TVC Parent‐Child Vision Care Report Custom Q8a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your 2nd youngest child?


Count


15 28 27 31 26 43 49 74 73 9 3 17 0

3.80% 7.09% 6.84% 7.85% 6.58% 10.89% 12.41% 18.73% 18.48% 2.28% 0.76% 4.30% 0.00%

Custom Q8b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 2nd youngest child. Count


The lenses were single vision (not bi/multi-focal)

136

80.06%

The lenses had an anti-reflective (AR) coating

47

27.65%

The lenses had scratch resistant protection

66

38.82%

19

11.18%

84

49.41%

None of the above

50 5

29.41% 2.94%

No Answer

0

0.00%

The lenses were tinted and/or photochromic (get darker in sunlight) I used vision insurance benefits to help pay for this purchase I paid more than $100 out of pocket for the eyeglasses


52

January 2016 TVC Parent‐Child Vision Care Report Custom Q9: What types of vision correction does your 3rd youngest child currently use? Count 162



44

5.07%


50

5.77%

607

70.01%

0

0.00%

One Type Only

224

25.84%

Two Types Only

33

3.81%

More than Two Types

3

0.35%


No Answer

Custom Q9a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your 3rd youngest child?



Count


6 7 8 9 17 17 19 28 39 9 0 3 0

3.70% 4.32% 4.94% 5.56% 10.49% 10.49% 11.73% 17.28% 24.07% 5.56% 0.00% 1.85% 0.00%

53

January 2016 TVC Parent‐Child Vision Care Report Custom Q9b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 3rd youngest child. Count



48

75.24%


19

29.69%


20

31.25%

10

15.63%

28

43.75%

None of the above

11 6

17.19% 9.38%

No Answer

0

0.00%

The lenses were tinted and/or photochromic (get darker in sunlight) I used vision insurance benefits to help pay for this purchase I paid more than $100 out of pocket for the eyeglasses

What types of vision correction does your All Children currently use? Count 1,230



228

3.49%


318

4.87%

4,720

72.31%


No Answer

0

0.00%

1,592

24.39%

Two Types Only

197

3.02%

More than Two Types

18

0.28%

One Type Only


54

January 2016 TVC Parent‐Child Vision Care Report When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for All Children?


Count


54 74 76 83 68 159 151 206 254 42 5 58 0

4.39% 6.02% 6.18% 6.75% 5.53% 12.93% 12.28% 16.75% 20.65% 3.41% 0.41% 4.72% 0.00%

Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for All Children. Count



412

80.20%


136

26.46%


207

40.27%

66

12.84%

244

47.47%

158 22

30.74% 4.28%

0

0.00%

The lenses were tinted and/or photochromic (get darker in sunlight) I used vision insurance benefits to help pay for this purchase I paid more than $100 out of pocket for the eyeglasses None of the above No Answer


55

January 2016 TVC Parent‐Child Vision Care Report Custom Q10: Why did you purchase the most recent pair of eyeglasses for one of your children? Asked of all parents whose children currently wear Rx eyeglasses. Count

% of Parents w/Children Wearing Eyeglasses

New prescription (It was their first pair of glasses)

231

24.63%

Their prescription changed

404

43.07%

They lost their previous pair of glasses.

60

6.40%

Their previous pair of glasses were damaged / worn out and needed to be replaced

236

25.16%

They did not like the style/look of their previous pair of glasses / They wanted the latest fashion

40

4.26%

I wanted them to have a spare pair of glasses in case something happens to their current pair

54

5.76%

I needed/wanted to use any managed care benefits before the end of the year Other

41

4.37%

39

4.16%

Don't Know

14

1.49%

No Answer

0

0.00%

One Reason Only

800

85.29%

Two Reasons Only

102

10.87%

More than Two Reasons

36

3.84%

Custom Q11: How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next 6 months for one of your children? Count

% of Parents w/Children Wearing Eyeglasses

Extremely likely

174

18.55%

Very likely

192

20.47%

Might or might not

317

33.80%

Probably not

201

21.43%

Definitely not

54

5.76%

No Answer

0

0.00%


56

January 2016 TVC Parent‐Child Vision Care Report Custom Q12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children?

Count 149

% of Parents Likely to Buy Rx Eyeglasses For Their Children 40.71%

An optical chain (such as LensCrafters / Pearle Vision)

84

22.95%

A mass merchandiser (such as Wal*Mart or Costco)

78

21.31%


16

4.37%

An online website that sells eyeglasses

21

5.74%

Other

7

1.91%

Don't Know

11

3.01%

No Answer

0

0.00%


Custom Q13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children?

No more than $40

Count 80

% of Parents w/Children Wearing Eyeglasses 8.53%

78

8.32%

$40 to $59 $60 to $79

92

9.81%

$80 to $99

147

15.67%

$100 to $199

339

36.14%

$200 or more

113

12.05%

Don’t know

89

9.49%

0

0.00%

No Answer Average Price

$106.42

Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The price of the frames (including any managed care benefits):

Count 457

% of Parents with Children Wearing Eyeglasses 48.72%

Important

335

35.71%

Somewhat Important

123

13.11%

Average Ranking

Not Important

15

1.60%

3.30

Not Important At All

8

0.85%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important


57

January 2016 TVC Parent‐Child Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The durability of the eyeglasses (frames and lenses):

Count 609


Important

258

27.51%

Somewhat Important

65

6.93%

Not Important

2

0.21%

3.56


4

0.43%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important

Average Ranking

Child's preference for the brand name of the frame (Nickelodeon, Scooby Doo, Barbie, etc...):

Count

% of Parents with Children Wearing Eyeglasses

Very Important

182

19.40%

Important

203

21.64%

Somewhat Important

240

25.59%

Average Ranking

Not Important

182

19.40%

2.13


131

13.97%

1= Not Important

0

0.00%

4=Very Important

Count 306


Important

312

33.26%

Somewhat Important

230

24.52%

Average Ranking

Not Important

68

7.25%

2.87


22

2.35%

1= Not Important

No Answer

0

0.00%

4=Very Important

No Answer

Retailer / eye doctor recommendation:

Very Important


58

January 2016 TVC Parent‐Child Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Retailer deal or purchase special (discount):

Count 285


Important

359

38.27%

Somewhat Important

220

23.45%

Not Important

56

5.97%

2.89


18

1.92%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important

Average Ranking

Familiarity with the particular brand/type of eyeglasses:

Count 135


Important

214

22.81%

Somewhat Important

291

31.02%

Not Important

221

23.56%

2.12


77

8.21%

1= Not Important

No Answer

0

0.00%

4=Very Important

Count 242


Important

216

23.45%

Somewhat Important

218

23.67%

Not Important

139

15.09%

2.38


106

11.51%

1= Not Important

0

0.00%

4=Very Important

Very Important

Average Ranking

Opinions of friends and classmates.

Very Important

No Answer


Average Ranking

59

January 2016 TVC Parent‐Child Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The look of the eyeglasses (shape, color, design)

Count 559


Important

263

28.22%

Somewhat Important

83

8.91%

Average Ranking

Not Important

20

2.15%

3.45


7

0.75%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important

Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The price of the sunglasses

Count 982

% of Parents with Children Wearing Sunglasses 43.28%

Important

807

35.57%

Somewhat Important

350

15.43%

Average Ranking

Not Important

79

3.48%

3.49


51

2.25%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important


60

January 2016 TVC Parent‐Child Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The durability of the sunglasses

Count 1084


Important

774

34.11%

Somewhat Important

288

12.69%

Not Important

64

2.82%

3.50


59

2.60%

1= Not Important

No Answer

0

0.00%

4=Very Important

Very Important

Average Ranking

Child’s preference for the brand name of the sunglasses

Count 401


Important

562

24.77%

Somewhat Important

568

25.03%

Average Ranking

Not Important

436

19.22%

2.74


302

13.31%

1= Not Important

0

0.00%

4=Very Important

Count 535


Important

665

29.31%

Somewhat Important

573

25.25%

Average Ranking

Not Important

308

13.57%

2.99


188

8.29%

1= Not Important

0

0.00%

4=Very Important

Very Important

No Answer

Retailer / eye doctor recommendation

Very Important

No Answer


61

January 2016 TVC Parent‐Child Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Retailer deal or purchase special (discount) Count 595


Important

802

35.35%

Somewhat Important

593

26.13%

Average Ranking

Not Important

173

7.62%

3.25


106

4.67%

1= Not Important

0

0.00%

4=Very Important

Very Important

No Answer

Familiarity with the particular brand/type of sunglasses Count 381


Important

588

25.91%

Somewhat Important

618

27.24%

Average Ranking

Not Important

453

19.96%

2.83


229

10.09%

1= Not Important

0

0.00%

4=Very Important

Very Important

No Answer

VW Q217 : Which of the following categories includes your annual household income before taxes? Under $20,000

Count 1,213


$20,000 to $29,999

1,061

10.24%

$30,000 to $39,999

1,060

10.23%

$40,000 to $49,999

943

9.10%

$50,000 to $59,999

937

9.04%

$60,000 to $74,999

1,346

12.99%

$75,000 to $99,999

1,654

15.96%

$100,000 to $124,999

1,002

9.67%

$125,000 to $149,999

551

5.32%

$150,000 or more

597

5.76%

0

0.00%

Under $40,000

3,334

32.17%

$40,000 up to $60,000

1,880

18.14%

Over $60,000

5,150

49.69%

No Answer


62

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? Youngest Child

All Responses

0-3 30.2%

Percentage of Respondents 4-6 6-9 10-13 15.9% 14.8% 17.5%

Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

27.8% 29.3% 39.5% 47.0% 5.0% 1.8% 31.0% 28.9% 31.8% 29.6% 27.7% 28.3%

11.7% 16.3% 24.9% 24.8% 8.6% 3.8% 15.7% 16.0% 15.8% 15.8% 14.6% 16.5%

12.3% 17.5% 16.6% 23.0% 19.7% 10.9% 14.9% 14.6% 15.4% 14.2% 15.8% 14.6%

16.6% 22.1% 13.9% 3.1% 59.6% 20.7% 17.3% 17.7% 15.7% 18.6% 19.7% 19.0%

27.8% 12.0% 5.1% 1.5% 5.5% 62.9% 16.6% 18.7% 15.2% 18.4% 18.9% 16.0%

Parents With Children That Last Had An Eye Exam: Within The Past 12 Months 19.2% 1 Year to 3 Years Ago 16.5% More than 3 Years Ago 14.7% Never (No Exam History) 50.1% At an Independent ECP 18.7% At a Chain or Mass Merchandiser 12.6%

16.1% 13.1% 13.8% 16.8% 13.5% 13.0%

17.7% 18.3% 11.0% 11.1% 17.7% 18.9%

22.4% 22.8% 19.3% 10.0% 23.0% 24.6%

20.9% 23.1% 32.1% 7.5% 22.7% 26.5%

Parents With a Child(ren) Who Wear: Rx Eyeglasses Rx Eyewear (Glasses/Contacts) Other Forms of Vision Correction No Vision Correction

9.4% 9.4% 22.4% --

10.2% 10.2% 19.1% --

17.8% 17.3% 17.4% --

27.8% 26.4% 16.6% --

30.4% 31.8% 19.1% --

13.7%

13.7%

19.4%

28.4%

22.1%

15.9%

15.1%

20.7%

28.2%

17.1%

11.3%

11.9%

17.0%

24.3%

31.9%

14.7%

12.7%

20.4%

25.4%

22.3%

14.4%

13.1%

20.5%

25.8%

22.3%

17.0%

10.4%

21.4%

25.3%

19.8%

35.4% 38.2% 26.0% 23.8%

18.6% 16.3% 14.9% 14.8%

14.9% 13.0% 15.2% 15.9%

14.6% 16.4% 18.9% 18.6%

12.2% 12.6% 19.5% 21.0%

14-17 16.7%

Parents That Are: Likely to Buy Eyewear for Their Children

Willing to Pay No More than $99 For Their Child's Eyewear Willing to Pay More than $99 For Their Child's Eyewear Influenced by Price of Child's Eyewear Influenced by Durability of Child's Eyeglasses Influenced by Child's Brand Preference of Eyeglasses Annual Household Income: Up to $40K $40K Up To $60K $60K and Up $100K and Up

January 2016 Parent-Children Vision Care Report

63

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? Youngest Child

All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

18 or Older 1.9% 2.2% 1.1% 0.0% 0.2% 0.5% 0.0% 1.9% 1.9% 2.0% 1.8% 1.9% 2.0%

Percentage of Respondents Does Not Apply 3.0% 1.6% 1.7% 0.0% 0.5% 1.1% 0.0% 2.6% 2.1% 4.2% 1.6% 1.4% 3.6%


1.8% 3.8% 4.6% 2.9% 2.0% 2.7%


1.8% 2.5% 2.1% --

2.6% 2.4% 3.3% --

1.4%

1.4%

0.8%

2.3%

1.5%

2.0%

1.8%

2.8%

1.3%

2.5%

2.2%

3.8%

0.7% 1.7% 2.4% 3.0%

3.6% 1.8% 3.1% 2.9%




64

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? 2nd Youngest Child

All Responses

0-3 8.2%



0.0% 13.1% 16.9% 12.8% 1.4% 0.8% 8.0% 8.0% 8.8% 7.5% 7.7% 8.7%

0.1% 18.3% 22.8% 17.7% 1.7% 1.2% 11.1% 12.1% 10.6% 12.0% 10.8% 11.7%

0.1% 16.1% 22.4% 16.4% 3.7% 1.5% 10.1% 10.2% 11.2% 10.3% 11.0% 9.7%

0.3% 24.1% 29.8% 15.2% 51.1% 11.1% 15.0% 15.3% 14.3% 16.2% 18.9% 13.9%

2.1% 28.2% 8.0% 4.7% 19.0% 42.3% 12.8% 13.3% 11.7% 13.1% 14.2% 12.4%


11.7% 6.8% 8.3% 13.8% 10.6% 6.9%

11.9% 12.1% 9.2% 8.6% 12.3% 9.2%

19.5% 17.6% 20.2% 9.2% 19.3% 22.5%

17.1% 18.4% 15.6% 5.0% 19.2% 19.5%


3.3% 2.9% 6.2% --

6.1% 5.7% 15.4% --

9.8% 10.2% 13.7% --

19.9% 19.6% 13.7% --

20.3% 20.7% 12.4% --

4.6%

8.7%

15.0%

24.6%

21.3%

5.8%

9.8%

17.1%

26.2%

17.6%

1.8%

6.4%

10.2%

21.9%

23.7%

4.8%

7.2%

12.5%

23.4%

22.3%

3.8%

8.0%

13.6%

24.6%

19.4%

4.4%

13.2%

15.4%

20.9%

16.5%

8.9% 11.5% 7.1% 7.1%

11.6% 12.9% 10.9% 8.7%

10.3% 10.6% 10.6% 11.5%

11.8% 12.1% 17.0% 17.0%

8.6% 9.2% 14.7% 16.3%

14-17 12.4%




65

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? 2nd Youngest Child


18 or Older 7.3% 16.9% 0.1% 0.0% 1.8% 4.2% 16.3% 8.0% 8.4% 6.7% 8.7% 8.1% 5.2%



26.3% 30.6% 26.6% 45.8% 25.0% 28.6%


12.4% 13.0% 8.7% --

28.3% 27.9% 29.9% --

8.7%

16.9%

6.0%

17.4%

12.4%

23.7%

8.3%

21.4%


Willing to Pay No More than $99 For Their Child's Eyewear Willing to Pay More than $99 For Their Child's Eyewear Influenced by Price of Child's Eyewear Influenced by Durability of Child's Eyeglasses Influenced by Child's Brand Preference of Eyeglasses

8.5%

22.0%

11.5%

18.1%

Annual Household Income: Up to $40K $40K Up To $60K $60K and Up $100K and Up

5.4% 6.1% 8.3% 9.1%

43.4% 37.6% 31.4% 30.3%


66

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? 3rd Youngest Child

All Responses

0-3 2.4%



0.1% 0.2% 10.6% 3.4% 2.0% 1.0% 2.1% 2.1% 2.4% 2.1% 3.0% 3.2%

0.1% 0.3% 13.6% 4.5% 1.5% 0.7% 2.9% 3.3% 3.3% 2.9% 3.4% 3.0%

0.0% 0.4% 17.9% 5.8% 1.8% 1.0% 3.6% 3.8% 3.8% 3.9% 3.0% 4.8%

0.1% 0.9% 29.7% 9.3% 8.6% 1.1% 6.0% 6.9% 6.4% 6.6% 7.3% 8.4%

1.0% 1.2% 28.2% 6.8% 15.6% 11.1% 6.8% 7.3% 7.4% 6.5% 4.9% 7.4%


2.6% 1.6% 4.6% 4.4% 2.0% 1.7%

4.8% 3.3% 4.6% 3.6% 4.6% 3.8%

9.1% 9.3% 10.1% 3.4% 9.6% 9.2%

9.9% 8.5% 7.3% 3.3% 9.7% 10.7%


2.1% 2.1% 4.1% --

1.8% 2.0% 2.9% --

3.7% 3.5% 5.8% --

7.4% 7.6% 9.5% --

11.1% 10.8% 8.3% --

1.9%

2.7%

4.9%

15.0%

14.2%

2.3%

3.0%

7.6%

13.1%

14.1%

1.3%

1.8%

2.7%

9.7%

12.2%

2.2%

2.0%

4.8%

10.7%

16.0%

2.0%

1.8%

4.8%

11.0%

13.8%

1.6%

3.8%

5.5%

9.3%

11.5%

3.4% 2.8% 1.9% 2.2%

2.3% 3.8% 3.2% 2.2%

3.3% 5.4% 3.9% 3.1%

7.6% 6.1% 6.8% 7.5%

6.0% 6.0% 7.6% 8.3%

14-17 7.0%


Willing to Pay No More than $99 For Their Child's Eyewear Willing to Pay More than $99 For Their Child's Eyewear Influenced by Price of Child's Eyewear

Influenced by Durability of Child's Eyeglasses Influenced by Child's Brand Preference of Eyeglasses Annual Household Income: Up to $40K $40K Up To $60K $60K and Up $100K and Up


67

January 2016 Vision Council Childrenʹs Vision Care Report Custom 1: In which of the following age groups do you have children living in your household? 3rd Youngest Child


18 or Older 5.9% 6.6% 8.8% 0.0% 2.6% 7.6% 13.7% 6.4% 6.1% 5.9% 6.4% 6.9% 4.6%



64.3% 66.6% 66.1% 79.5% 65.3% 65.5%


9.4% 9.2% 6.2% --

64.5% 64.7% 63.1% --

7.7%

53.6%

5.3%

54.7%

10.4%

61.9%

6.3%

58.0%

7.6%

59.1%

7.7%

60.4%

5.0% 4.9% 6.4% 6.8%

72.2% 71.0% 70.1% 69.9%





68

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q2 : Please indicate if you have, or are covered by, any of the following programs.


Health Insurance 59.3% 66.3% 67.7% 59.9% 64.9% 64.1% 66.1% 100.0% 76.7% 64.3% 95.6% 83.2% 0.0%

Percentage of Respondents Vision Care FSA or Supplemental Insurance MSA Insurance 36.9% 15.0% 9.4%

None of These 24.1%

44.7% 46.2% 45.6% 43.7% 45.2% 49.3% 52.9% 100.0% 22.1% 87.1% 70.0% 0.0%

19.3% 25.0% 20.5% 20.4% 24.5% 24.2% 27.3% 33.2% 5.5% 46.1% 100.0% 0.0%

8.0% 7.7% 8.8% 8.1% 8.7% 7.5% 6.6% 7.5% 8.1% 11.8% 8.6% 0.0%

19.4% 16.4% 21.1% 18.7% 19.2% 17.6% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0%


51.0% 45.2% 35.8% 41.9% 55.1% 46.6%

22.4% 23.1% 22.9% 20.8% 26.6% 18.9%

8.6% 7.7% 6.4% 8.3% 8.4% 9.2%

16.5% 15.7% 22.9% 19.8% 14.4% 16.8%


68.6% 67.2% 58.1% --

49.1% 49.0% 45.2% --

22.6% 23.2% 22.0% --

9.1% 8.6% 14.1% --

17.6% 16.8% 12.9% --

69.9%

53.6%

21.3%

7.4%

15.0%

68.5%

46.9%

21.9%

10.1%

16.6%

72.1%

55.1%

26.8%

8.6%

13.3%

67.4%

48.8%

22.8%

8.3%

18.2%

71.1%

51.7%

23.2%

10.2%

15.9%

63.2%

52.7%

23.6%

13.2%

18.7%

47.8% 64.0% 72.1% 74.0%

22.4% 43.3% 53.8% 57.2%

6.4% 12.7% 29.4% 35.3%

6.4% 8.4% 8.7% 7.7%

39.9% 18.7% 11.0% 9.8%





69

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q2 : Please indicate if you have, or are covered by, any of the following programs.


Exactly One Program Only 42.8% 39.5% 38.6% 39.1% 41.1% 36.9% 37.5% 39.0% 19.4% 100.0% 0.0% 10.2% 0.0%

Percentage of Respondents Exactly Two More Than Programs Two Programs 22.4% 10.7% 25.5% 28.6% 24.9% 25.8% 27.6% 26.2% 37.4% 46.8% 0.0% 62.8% 24.2% 0.0%

15.6% 16.3% 14.9% 14.4% 16.2% 18.6% 23.6% 33.8% 0.0% 37.2% 65.6% 0.0%


27.4% 24.6% 23.9% 26.9% 27.1% 27.7%

18.0% 16.5% 11.0% 14.0% 23.3% 13.0%


36.4% 38.8% 50.2% --

26.6% 25.3% 23.2% --

19.5% 19.1% 13.7% --

36.6%

30.6%

17.8%

38.5%

27.5%

17.4%

33.8%

30.3%

22.6%

37.0%

25.6%

19.3%

35.0%

28.1%

21.0%

31.3%

30.2%

19.8%

41.6% 44.2% 37.5% 35.0%

14.4% 28.2% 29.9% 28.3%

4.2% 8.9% 21.6% 26.9%





70

January 2016 Vision Council Childrenʹs Vision Care Report FF2a: Do your children wear eyewear with UVA/UVB protection when outside exposed to the sun? (Select one)


Yes, always 12.7% 14.0% 11.9% 11.5% 11.5% 13.4% 14.1% 13.1% 14.4% 12.5% 14.2% 14.1% 9.7%

Percentage of Respondents Yes, sometimes No 38.1% 44.7%

Not Sure 4.5%

33.6% 42.1% 41.9% 37.5% 43.5% 42.4% 40.7% 42.6% 37.3% 43.7% 45.0% 27.6%

47.9% 41.7% 43.3% 47.3% 39.2% 38.1% 42.1% 39.3% 46.1% 38.6% 38.3% 55.4%

4.5% 4.3% 3.3% 3.7% 3.8% 5.3% 4.1% 3.7% 4.1% 3.6% 2.5% 7.4%


41.2% 46.3% 42.2% 32.9% 44.3% 44.3%

36.6% 37.3% 46.8% 55.1% 34.2% 35.7%

4.2% 2.8% 4.6% 3.1% 5.0% 1.3%


22.0% 21.1% 24.5% --

37.6% 38.5% 55.6% --

34.2% 34.2% 16.2% --

6.1% 6.2% 3.7% --

25.7%

41.3%

28.7%

4.4%

18.1%

42.1%

36.5%

3.3%

21.9%

45.1%

28.1%

4.9%

19.9%

36.8%

38.1%

5.3%

21.7%

39.4%

34.0%

4.9%

31.9%

31.3%

34.1%

2.7%

10.3% 12.6% 13.6% 14.8%

31.9% 37.3% 40.7% 40.8%

52.6% 46.6% 41.2% 39.6%

5.2% 3.5% 4.5% 4.8%





71

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q3: When, if ever, was the last time that any of your children received an eye exam (pupils dilated)?

All Responses

Never 36.9%


42.6% 35.5% 27.6% 46.6% 21.8% 16.9% 36.8% 34.3% 36.5% 36.2% 35.8% 39.1%

Percentage of Respondents Less than 6 months 1 year 6 months to 1 year to 2 years 14.6% 21.1% 13.8%

2 years to 3 years 3.3%

11.7% 15.7% 19.2% 13.5% 16.6% 18.4% 14.5% 16.1% 14.3% 15.5% 15.0% 13.3%

18.7% 22.6% 24.5% 17.8% 29.1% 28.5% 21.8% 24.3% 20.0% 23.4% 22.3% 18.3%

13.9% 13.7% 14.3% 11.3% 16.6% 18.3% 14.4% 13.7% 15.5% 13.3% 14.2% 11.5%

3.2% 3.4% 3.6% 2.3% 4.8% 5.2% 3.4% 3.5% 3.2% 3.6% 4.3% 2.9%


40.9% 0.0% 0.0% 0.0% 30.6% 28.2%

59.1% 0.0% 0.0% 0.0% 44.3% 40.8%

0.0% 80.6% 0.0% 0.0% 25.1% 31.1%

0.0% 19.4% 0.0% 0.0% 0.0% 0.0%


4.5% 5.4% 30.3% --

26.8% 27.1% 12.0% --

41.5% 40.5% 27.0% --

20.0% 19.3% 15.4% --

2.6% 2.7% 5.8% --

3.6%

21.9%

43.4%

22.7%

4.1%

5.8%

25.9%

38.8%

21.2%

3.8%

3.3%

26.3%

44.2%

18.8%

2.4%

5.3%

26.7%

42.2%

19.7%

2.4%

4.6%

26.1%

43.2%

19.4%

2.3%

9.3%

26.9%

45.6%

13.7%

1.6%

41.3% 39.1% 34.6% 33.1%

14.0% 12.3% 15.5% 16.1%

18.8% 19.2% 22.5% 24.1%

11.2% 15.8% 14.2% 14.2%

2.3% 3.4% 3.7% 4.2%





72

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q3: When, if ever, was the last time that any of your children received an eye exam (pupils dilated)?


3 years to 4 years 1.3% 1.3% 0.7% 2.2% 1.0% 1.8% 1.8% 1.2% 1.5% 1.4% 1.2% 0.9% 1.4%

Percentage of Respondents 4 years 5 years More than to 5 years to 10 years 10 years 0.6% 0.7% 0.3%

Not Sure 7.3%

0.5% 0.7% 0.6% 0.4% 0.7% 1.0% 0.6% 0.4% 0.7% 0.6% 1.0% 0.6%

0.6% 0.7% 0.7% 0.5% 0.6% 1.1% 0.5% 0.4% 0.5% 0.5% 0.8% 1.3%

0.3% 0.3% 0.1% 0.1% 0.3% 0.6% 0.3% 0.0% 0.5% 0.1% 0.5% 0.3%

7.3% 6.6% 7.0% 6.3% 7.6% 8.1% 6.4% 5.8% 7.3% 5.6% 5.2% 11.3%


0.0% 0.0% 21.1% 0.0% 0.0% 0.0%

0.0% 0.0% 22.9% 0.0% 0.0% 0.0%

0.0% 0.0% 10.1% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


1.0% 1.0% 2.1% --

0.3% 0.4% 1.7% --

0.9% 0.7% 1.7% --

0.1% 0.1% 0.0% --

2.3% 2.7% 4.1% --

2.2%

0.0%

0.5%

0.0%

1.6%

1.3%

0.3%

0.5%

0.0%

2.5%

1.1%

0.4%

0.9%

0.2%

2.2%

0.9%

0.0%

0.4%

0.2%

2.2%

1.0%

0.2%

0.5%

0.2%

2.6%

2.2%

0.0%

0.0%

0.5%

0.0%

1.7% 1.4% 1.2% 0.8%

0.7% 0.8% 0.5% 0.6%

1.0% 0.5% 0.6% 0.6%

0.2% 0.3% 0.3% 0.2%

8.6% 7.4% 6.9% 6.0%





73

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q4: Why did you take your child to have an eye exam?


Percentage of all parents whose children have had an eye exam within the past two years. To Maintain Experiencing Recommended Recommended State Healthy Vision Vision Problems By Physician By Educator Requirement 52.7% 22.5% 17.8% 8.2% 5.6% 56.8% 54.1% 45.2% 47.9% 55.9% 61.2% 55.3% 57.7% 47.6% 59.6% 58.4% 46.5%

19.0% 20.2% 31.6% 21.0% 24.4% 25.7% 22.8% 22.8% 21.6% 23.0% 23.5% 23.7%

15.3% 20.2% 17.6% 21.6% 15.1% 11.2% 18.1% 16.8% 21.1% 16.7% 18.1% 12.4%

6.2% 9.4% 9.8% 10.6% 8.1% 4.2% 8.0% 7.0% 8.6% 7.2% 6.1% 10.0%

5.0% 5.5% 6.4% 6.2% 6.0% 4.5% 4.6% 3.7% 6.3% 3.3% 2.9% 10.0%

Parents With Children That Last Had An Eye Exam: Within The Past 12 Months 54.2% 1 Year to 3 Years Ago 48.6% More than 3 Years Ago -Never (No Exam History) -At an Independent ECP 59.4% At a Chain or Mass Merchandiser 51.7%

23.6% 19.9% --24.6% 25.4%

17.0% 19.7% --15.4% 15.3%

7.7% 9.6% --7.2% 9.5%

5.6% 5.7% --3.5% 6.3%


46.8% 46.3% 41.2% --

38.1% 37.3% 23.7% --

16.7% 17.5% 19.8% --

9.6% 9.3% 13.7% --

3.2% 3.2% 7.6% --

50.9%

35.4%

19.6%

8.4%

3.7%

43.7%

36.7%

18.5%

13.5%

3.5%

52.5%

39.9%

12.6%

5.9%

2.7%

47.7%

37.8%

16.8%

12.1%

3.2%

47.4%

37.6%

17.4%

9.6%

3.1%

49.7%

30.6%

17.8%

12.7%

4.5%

41.9% 53.9% 55.6% 59.7%

28.8% 16.9% 22.1% 21.7%

18.7% 19.8% 16.9% 16.2%

11.7% 7.8% 7.3% 5.7%

10.1% 4.2% 4.6% 4.6%





74

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q4: Why did you take your child to have an eye exam? Percentage of all parents whose children have had an eye exam within the past two years. I heard a Not No TAYE Sure Answer Announcement

All Responses

2.5%

2.9%

0.0%


1.8% 1.3% 5.1% 3.2% 2.4% 1.7% 2.0% 2.2% 2.9% 1.7% 1.2% 3.7%

3.7% 2.7% 1.7% 3.0% 2.8% 2.7% 2.4% 2.3% 4.0% 1.7% 1.7% 3.7%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


2.3% 4.7% --1.1% 1.9%

0.0% 0.0% --0.0% 0.0%


1.3% 1.4% 12.2% --

1.1% 1.1% 1.5% --

0.0% 0.0% 0.0% --

3.4%

0.6%

0.0%

1.8%

1.5%

0.0%

1.7%

1.0%

0.0%

1.2%

1.2%

0.0%

1.5%

1.3%

0.0%

3.8%

0.0%

0.0%

0.8% 3.2% 2.8% 2.9%

3.4% 4.2% 2.5% 1.7%

0.0% 0.0% 0.0% 0.0%





75

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q5: Please tell us why you have not taken your children to receive an eye exam recently.


Percentage of all parents whose children have NOT had an eye exam within the past two years. They Don't Too Young for Only Have I'm Too I Don't Have Need One Vision Problems Minor Problems Busy An Eye Doctor 57.9% 38.4% 13.1% 6.1% 6.9% 51.8% 64.5% 62.5% 54.1% 69.8% 71.8% 59.3% 58.1% 53.6% 61.6% 61.5% 59.2%

47.4% 33.5% 25.8% 46.8% 17.1% 12.6% 39.6% 42.2% 39.9% 40.0% 38.2% 32.3%

10.4% 13.5% 15.9% 7.5% 25.0% 29.8% 13.3% 14.8% 12.4% 14.5% 15.5% 11.4%

3.8% 5.3% 11.3% 5.2% 8.5% 8.4% 5.4% 5.4% 5.6% 5.2% 5.8% 9.2%

6.2% 7.1% 8.1% 6.3% 6.7% 9.2% 5.9% 4.6% 8.1% 4.3% 2.3% 9.8%

Parents With Children That Last Had An Eye Exam: Within The Past 12 Months -1 Year to 3 Years Ago 47.2% More than 3 Years Ago 49.5% Never (No Exam History) 51.0% At an Independent ECP -At a Chain or Mass Merchandiser --

-12.2% 10.1% 39.6% ---

-22.0% 26.6% 7.2% ---

-8.9% 7.3% 3.8% ---

-2.4% 8.3% 5.1% ---


25.8% 25.3% 50.0% --

3.0% 2.4% 35.0% --

57.6% 59.0% 18.0% --

15.2% 14.5% 5.0% --

10.6% 9.6% 8.0% --

26.3%

2.6%

44.7%

23.7%

7.9%

28.3%

6.5%

58.7%

19.6%

13.0%

28.9%

2.6%

55.3%

13.2%

5.3%

26.2%

4.8%

54.8%

14.3%

9.5%

28.3%

5.7%

69.8%

13.2%

9.4%

16.0%

8.0%

52.0%

20.0%

4.0%

51.7% 61.1% 59.5% 55.1%

36.6% 39.5% 38.8% 39.7%

11.4% 11.1% 14.4% 13.3%

6.5% 4.4% 6.5% 7.6%

14.5% 6.1% 3.9% 4.2%




76



Percentage of all parents whose children have NOT had an eye exam within the past two years. It Will Cost None of Too Much These 7.7% 0.0% 6.4% 5.8% 12.4% 5.4% 11.3% 14.1% 5.6% 4.0% 9.4% 3.4% 5.2% 13.3%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


-0.0% 0.0% 0.0% ---


25.8% 28.9% 13.0% --

0.0% 0.0% 0.0% --

26.3%

0.0%

15.2%

0.0%

34.2%

0.0%

26.2%

0.0%

15.1%

0.0%

16.0%

0.0%

10.9% 5.7% 7.0% 5.2%

0.0% 0.0% 0.0% 0.0%





77



Percentage of all parents whose children have NOT had an eye exam within the past two years. One Reason Two Reasons More Than Only Only Two Reasons 90.7% 8.2% 1.1% 91.5% 89.8% 89.4% 90.1% 90.8% 91.5% 90.1% 89.7% 91.3% 89.2% 88.0% 92.4%

7.9% 9.1% 8.8% 8.9% 8.5% 7.0% 8.6% 9.3% 7.9% 9.3% 10.7% 6.9%

0.6% 1.1% 1.8% 1.0% 0.7% 1.5% 1.3% 1.0% 0.8% 1.5% 1.3% 0.8%


-5.7% 9.2% 8.6% ---

-0.0% 2.8% 1.0% ---


89.0% 89.5% 87.3% --

11.0% 10.5% 10.0% --

0.0% 0.0% 2.7% --

86.4%

13.6%

0.0%

83.9%

16.1%

0.0%

89.6%

10.4%

0.0%

90.4%

9.6%

0.0%

91.3%

8.7%

0.0%

84.0%

16.0%

0.0%

91.0% 91.6% 90.3% 92.5%

7.9% 7.6% 8.6% 6.8%

1.1% 0.9% 1.1% 0.7%





78

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q6: Where did you most recently take one of your children to have their eyes examined?


Percentage of all parents whose children have had an eye exam within the past two years. Independent Optical Mass General Department ECP Chain Merchandiser MD Store 49.9% 15.1% 10.8% 15.7% 2.1% 48.7% 51.9% 49.5% 47.0% 50.4% 53.0% 53.0% 55.9% 44.2% 57.2% 59.7% 44.1%

15.0% 16.1% 14.0% 13.7% 16.2% 19.3% 14.5% 15.6% 14.4% 15.5% 14.4% 16.1%

10.8% 9.7% 11.9% 9.1% 13.1% 11.7% 10.3% 9.0% 13.3% 8.6% 7.6% 10.7%

18.7% 14.5% 13.4% 19.7% 12.9% 8.6% 14.5% 13.8% 18.5% 12.7% 11.5% 17.1%

1.6% 1.6% 3.2% 2.4% 2.2% 1.7% 2.0% 1.0% 3.0% 1.4% 1.7% 1.7%


15.2% 15.0% --0.0% 58.4%

9.6% 13.9% --0.0% 41.6%

15.3% 16.6% --0.0% 0.0%

2.0% 2.1% --0.0% 0.0%


53.5% 51.9% 41.2% --

18.8% 19.2% 16.0% --

11.3% 12.3% 14.5% --

8.7% 8.6% 19.8% --

2.1% 2.6% 6.1% --

54.0%

17.4%

14.0%

7.8%

2.8%

48.4%

15.2%

15.0%

12.9%

2.3%

58.2%

21.0%

8.4%

5.7%

2.0%

53.8%

19.8%

11.6%

7.4%

0.2%

56.1%

17.0%

10.7%

8.0%

1.9%

55.4%

17.2%

10.8%

7.0%

3.8%

46.9% 42.2% 52.8% 57.6%

15.4% 16.6% 14.7% 12.0%

9.2% 12.0% 10.9% 11.2%

19.8% 17.2% 14.0% 11.6%

1.4% 1.0% 2.6% 2.5%





79

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q6: Where did you most recently take one of your children to have their eyes examined?


Percentage of all parents whose children have had an eye exam within the past two years. Other Don't Know 4.8% 1.6% 3.9% 5.1% 5.9% 6.1% 4.3% 4.8% 4.4% 3.8% 4.7% 4.1% 4.9% 7.4%

1.3% 1.0% 2.1% 2.1% 0.9% 0.8% 1.3% 1.0% 2.1% 0.6% 0.2% 3.0%


1.5% 1.8% --0.0% 0.0%


4.8% 4.6% 1.5% --

0.8% 0.7% 0.8% --

3.4%

0.6%

4.7%

1.5%

4.5%

0.2%

5.7%

1.5%

5.2%

1.1%

4.5%

1.3%

4.7% 8.8% 3.8% 4.4%

2.5% 2.3% 1.1% 0.8%





80

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q7: What types of vision correction does your youngest child currently use?


Percentage of Respondents Rx Protective/ Rx Contact Eyeglasses Sports Goggles Lenses 19.1% 3.2% 4.5% 18.9% 18.6% 20.1% 11.9% 26.7% 32.9% 20.0% 20.6% 17.8% 20.7% 19.7% 18.0%

2.9% 2.8% 4.3% 3.1% 3.4% 3.8% 2.6% 3.2% 4.6% 2.3% 3.3% 2.1%

5.9% 3.6% 3.5% 1.9% 4.7% 10.8% 5.0% 5.6% 4.9% 5.4% 7.2% 1.5%


3.9% 3.9% 8.1% 1.8% 2.9% 5.3%

8.9% 3.9% 4.0% 0.8% 7.4% 9.9%


100.0% 88.2% 13.6% --

2.7% 3.1% 49.1% --

10.3% 20.8% 5.7% --

73.3%

3.9%

7.3%

71.4%

3.6%

7.5%

77.5%

2.8%

11.2%

78.2%

1.4%

9.6%

76.1%

2.2%

6.8%

75.4%

4.7%

8.2%

20.7% 13.8% 20.1% 19.7%

2.2% 2.5% 3.7% 3.8%

2.8% 2.9% 5.6% 6.9%





81

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q7: What types of vision correction does your youngest child currently use? No Vision Correction Used

All Responses

72.9%


72.8% 74.6% 70.5% 80.9% 65.8% 56.7% 73.1% 71.3% 70.9% 72.9% 71.7% 77.4%

Percentage of Respondents None of One Type of Two Types of These Correction Correction 0.0% 24.0% 2.9%

3+ Types of Correction 0.2%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

23.2% 22.8% 27.4% 17.7% 30.7% 36.4% 22.9% 24.6% 27.0% 22.4% 23.2% 21.4%

3.8% 2.3% 2.0% 1.3% 3.3% 6.3% 3.7% 3.9% 2.0% 4.5% 4.7% 1.1%

0.2% 0.2% 0.1% 0.0% 0.2% 0.6% 0.3% 0.2% 0.1% 0.3% 0.4% 0.2%


0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

39.9% 32.0% 27.3% 7.3% 37.1% 48.8%

5.8% 2.2% 0.0% 0.6% 5.7% 4.4%

0.3% 0.2% 2.0% 0.0% 0.5% 0.0%


0.0% 0.0% 0.0% --

0.0% 0.0% 0.0% --

86.2% 87.0% 79.8% --

12.8% 12.1% 17.1% --

1.0% 0.9% 3.1% --

22.5%

0.0%

69.1%

7.6%

0.8%

24.4%

0.0%

66.2%

9.1%

0.3%

19.5%

0.0%

68.6%

10.8%

1.1%

20.0%

0.0%

69.5%

9.6%

0.9%

22.0%

0.0%

69.8%

7.5%

0.7%

19.9%

0.0%

71.3%

7.6%

1.2%

73.3% 78.7% 71.1% 71.4%

0.0% 0.0% 0.0% 0.0%

25.2% 19.1% 25.0% 23.6%

1.5% 2.2% 3.5% 4.5%

0.0% 0.0% 0.3% 0.4%





82

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q7A: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your youngest child?


% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses Within the 1 to 2 2 to 3 3 to 4 4 to 5 last month months ago months ago months ago months ago 4.9% 5.8% 6.1% 6.4% 3.7% 2.5% 5.6% 8.0% 5.0% 5.2% 4.6% 4.8% 6.0% 3.3% 6.1% 9.3% 5.1%

4.7% 4.7% 9.2% 7.8% 6.6% 4.3% 4.3% 4.8% 6.1% 4.2% 4.6% 9.3%

5.8% 6.0% 6.7% 5.7% 4.5% 6.5% 6.7% 4.8% 5.3% 6.1% 4.6% 7.6%

5.8% 6.0% 8.0% 9.6% 6.3% 2.8% 6.7% 7.6% 7.3% 6.5% 4.0% 4.2%

2.2% 4.3% 5.5% 4.3% 4.5% 4.6% 3.2% 3.9% 5.3% 2.9% 3.3% 2.5%


7.6% 1.3% 0.0% 3.3% 4.1% 7.3%

7.4% 0.7% 18.8% 6.7% 6.9% 4.5%

6.5% 5.4% 12.5% 6.7% 6.9% 6.7%

4.5% 2.0% 0.0% 3.3% 3.8% 4.5%


4.9% 4.9% 9.7% --

5.8% 5.8% 19.4% --

6.1% 6.1% 9.7% --

6.4% 6.4% 0.0% --

3.7% 3.7% 0.0% --

2.7%

6.9%

4.6%

6.1%

3.1%

5.5%

5.8%

5.8%

8.7%

4.7%

4.7%

5.0%

6.8%

5.0%

3.3%

5.9%

5.3%

5.0%

5.6%

3.5%

4.0%

4.9%

6.1%

6.5%

2.9%

5.4%

8.5%

7.8%

9.3%

4.7%

3.1% 4.6% 5.6% 7.3%

6.2% 6.9% 5.4% 7.3%

8.7% 3.4% 5.6% 4.5%

5.6% 8.0% 6.4% 7.8%

1.2% 4.6% 4.5% 3.4%





83



% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses 5 to 6 6 to 9 9 to 12 1 to 2 2 to 5 last month months ago months ago years ago years ago 14.7% 12.3% 15.5% 21.1% 3.6% 16.6% 14.6% 11.7% 15.6% 14.3% 13.6% 15.2% 15.1% 18.4% 14.2% 13.2% 8.5%

14.1% 13.3% 8.0% 11.7% 12.2% 13.6% 12.1% 13.0% 11.4% 12.6% 11.3% 13.6%

15.9% 15.9% 14.1% 16.7% 16.4% 13.3% 16.2% 16.6% 10.6% 18.7% 19.2% 16.9%

26.7% 18.0% 16.0% 12.1% 19.2% 27.6% 21.9% 21.5% 20.4% 21.9% 21.9% 20.3%

4.0% 3.9% 2.5% 2.1% 3.5% 4.6% 3.5% 2.1% 4.5% 2.9% 4.0% 3.4%


15.6% 5.4% 0.0% 6.7% 14.8% 12.8%

16.9% 11.4% 18.8% 13.3% 13.9% 19.0%

11.5% 50.3% 31.3% 26.7% 19.9% 20.7%

1.1% 8.1% 12.5% 6.7% 1.3% 2.2%


14.7% 14.7% 19.4% --

12.3% 12.3% 6.5% --

15.5% 15.5% 19.4% --

21.1% 21.1% 16.1% --

3.6% 3.6% 0.0% --

13.8%

13.0%

19.9%

22.2%

2.7%

12.7%

10.9%

14.9%

20.7%

2.9%

15.7%

12.4%

16.3%

22.8%

3.8%

13.5%

12.9%

15.5%

23.2%

2.9%

16.1%

12.1%

17.3%

21.7%

2.7%

12.4%

14.0%

14.7%

17.1%

0.8%

11.2% 14.9% 16.0% 12.8%

13.0% 9.2% 12.7% 16.8%

16.8% 14.9% 15.1% 14.5%

21.1% 23.0% 20.7% 18.4%

4.3% 2.3% 3.5% 2.2%





84



% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses More than 5 Never No Answer years ago 0.3% 5.6% 0.0% 0.4% 0.4% 0.0% 0.0% 0.3% 0.3% 0.4% 0.0% 0.8% 0.0% 0.0% 0.0%

1.4% 7.3% 10.4% 9.6% 7.0% 4.0% 5.0% 4.5% 6.5% 3.9% 4.6% 8.5%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


5.4% 6.0% 0.0% 3.3% 6.9% 5.6%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


0.3% 0.3% 0.0% --

5.6% 5.6% 0.0% --

0.0% 0.0% 0.0% --

0.4%

4.6%

0.0%

0.4%

6.9%

0.0%

0.0%

4.1%

0.0%

0.6%

6.2%

0.0%

0.4%

5.2%

0.0%

0.8%

4.7%

0.0%

0.6% 0.0% 0.2% 0.6%

8.1% 8.0% 4.2% 4.5%

0.0% 0.0% 0.0% 0.0%





85

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q7B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your youngest child.


% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses The lenses had The lenses had The lenses were I used MVC The lenses were SV AR Coating Scratch Coating tinted or photo. to buy lenses 81.4% 25.0% 43.2% 13.2% 47.1% 86.3% 79.7% 77.2% 76.3% 87.8% 84.8% 87.9% 91.4% 73.5% 94.9% 89.7% 63.5%

28.8% 20.8% 25.0% 25.2% 26.1% 22.9% 29.1% 35.0% 17.9% 35.5% 28.8% 13.6%

52.9% 41.7% 32.5% 40.7% 43.7% 44.9% 48.7% 48.6% 37.5% 51.6% 49.2% 34.1%

15.4% 9.4% 15.0% 12.6% 12.6% 12.7% 13.8% 17.9% 8.9% 17.7% 11.9% 11.4%

45.2% 52.1% 43.8% 43.0% 49.6% 52.5% 49.2% 62.9% 34.8% 60.5% 52.5% 40.9%


28.1% 14.3% 16.7% 8.3% 28.7% 25.4%

48.2% 32.1% 16.7% 8.3% 55.1% 43.7%

13.6% 10.7% 0.0% 16.7% 12.5% 14.1%

52.2% 25.0% 33.3% 33.3% 52.2% 50.7%


81.4% 81.4% 73.5% --

25.0% 25.0% 33.3% --

43.2% 43.2% 44.4% --

13.2% 13.2% 33.3% --

47.1% 47.1% 50.0% --

75.8%

28.9%

38.1%

17.5%

41.2%

81.6%

25.2%

37.0%

11.8%

44.5%

80.5%

26.3%

48.9%

13.9%

48.2%

85.8%

27.3%

43.9%

13.6%

47.7%

79.6%

25.4%

47.5%

16.0%

51.4%

71.2%

32.3%

40.3%

11.3%

43.5%

60.9% 71.6% 89.8% 91.7%

12.1% 29.7% 28.1% 26.0%

37.9% 32.4% 47.0% 49.4%

13.8% 16.2% 12.4% 13.0%

50.0% 51.4% 45.4% 44.2%




86

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q7B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your youngest child.

All Responses

% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses None of No Answer I paid more than $100 out of pocket for the eyeglasses The Above 34.6% 3.9% 0.0%


40.4% 34.4% 27.5% 32.6% 27.7% 37.3% 37.0% 37.9% 35.7% 38.7% 37.3% 20.5%

3.8% 3.1% 5.0% 3.0% 4.2% 5.9% 3.2% 1.4% 3.6% 1.6% 0.0% 11.4%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Parents With Children That Last Had An Eye Exam: 35.1% Within The Past 12 Months 1 Year to 3 Years Ago 35.7% More than 3 Years Ago 50.0% Never (No Exam History) 16.7% At an Independent ECP 38.2% At a Chain or Mass Merchandiser 32.4%

3.5% 3.6% 0.0% 8.3% 1.5% 2.8%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


34.6% 34.6% 38.9% --

3.9% 3.9% 0.0% --

0.0% 0.0% 0.0% --

32.0%

4.1%

0.0%

18.5%

4.2%

0.0%

51.8%

2.2%

0.0%

34.8%

4.5%

0.0%

34.8%

2.2%

0.0%

35.5%

4.8%

0.0%

19.0% 21.6% 42.2% 42.9%

6.9% 5.4% 2.7% 5.2%

0.0% 0.0% 0.0% 0.0%





87

January 2016 Vision Council Childrenʹs Vision Care Report Custom 7c: If you and your child(ren) both need new eyewear after visiting an eye care professional, will you acquire your personal eyewear AND your children's eyewear from the same eye doctor or retailer? (Select one) % of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses

All Responses

Yes 57.4%

No 11.0%

It depends 27.2%

Not Sure 4.5%


56.7% 60.1% 54.6% 52.5% 58.5% 59.8% 56.7% 63.1% 55.1% 60.0% 62.3% 55.1%

10.5% 8.6% 15.3% 14.9% 9.1% 9.3% 11.0% 10.0% 13.1% 9.4% 7.9% 11.0%

28.9% 27.0% 24.5% 28.7% 25.4% 26.6% 27.9% 23.9% 26.9% 26.8% 25.8% 28.8%

4.0% 4.3% 5.5% 3.9% 7.0% 4.3% 4.3% 3.0% 4.9% 3.9% 4.0% 5.1%


11.5% 8.1% 25.0% 13.3% 9.5% 7.8%

25.3% 31.5% 12.5% 36.7% 25.2% 29.6%

4.3% 3.4% 0.0% 6.7% 4.4% 1.7%


57.4% 57.4% 38.7% --

11.0% 11.0% 9.7% --

27.2% 27.2% 41.9% --

4.5% 4.5% 9.7% --

63.6%

10.7%

22.2%

3.4%

57.1%

11.3%

28.0%

3.6%

59.2%

10.9%

26.3%

3.6%

63.6%

10.6%

22.3%

3.5%

62.8%

9.0%

24.7%

3.6%

70.5%

7.0%

20.9%

1.6%

59.0% 59.8% 56.2% 54.2%

11.8% 10.3% 10.8% 11.7%

24.8% 26.4% 28.2% 29.6%

4.3% 3.4% 4.7% 4.5%





88

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q8: What types of vision correction does your 2nd youngest child currently use?



2.5% 2.7% 4.3% 3.0% 4.3% 4.5% 2.6% 4.1% 4.2% 2.8% 3.8% 2.8%

12.5% 5.5% 4.1% 2.5% 8.1% 11.4% 4.6% 6.3% 4.7% 6.2% 8.2% 3.3%


4.0% 4.2% 10.9% 1.9% 2.8% 4.4%

8.6% 4.2% 3.1% 1.9% 6.5% 10.4%


52.9% 49.6% 16.2% --

2.4% 3.2% 33.1% --

11.0% 15.0% 12.2% --

60.7%

4.0%

9.2%

63.5%

2.0%

9.9%

57.4%

4.2%

10.0%

61.1%

0.6%

6.9%

58.4%

2.4%

6.1%

63.3%

1.6%

9.4%

21.4% 16.1% 18.3% 17.1%

1.9% 1.4% 4.4% 6.0%

1.7% 1.6% 7.1% 7.5%





89

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q8: What types of vision correction does your 2nd youngest child currently use? No Vision Correction Used

All Responses

72.2%


60.0% 72.6% 72.3% 77.7% 62.6% 59.6% 73.0% 69.6% 71.5% 70.7% 70.6% 77.2%



0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

32.5% 23.5% 25.4% 20.6% 32.6% 33.0% 23.1% 25.8% 26.5% 23.9% 23.3% 21.3%

7.5% 3.4% 2.0% 1.6% 4.1% 6.6% 3.5% 4.0% 1.8% 4.7% 5.4% 1.3%

0.0% 0.4% 0.4% 0.1% 0.7% 0.7% 0.4% 0.6% 0.1% 0.7% 0.6% 0.3%


0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

34.1% 32.3% 25.0% 9.9% 33.2% 39.3%

4.8% 2.6% 1.6% 1.3% 4.0% 5.0%

0.7% 0.3% 1.6% 0.0% 0.8% 0.7%


41.4% 39.5% 14.9% --

0.0% 0.0% 0.0% --

50.0% 51.9% 73.0% --

8.1% 7.8% 10.1% --

0.5% 0.8% 2.0% --

34.2%

0.0%

56.6%

8.5%

0.7%

30.6%

0.0%

61.5%

7.9%

0.0%

37.7%

0.0%

52.6%

7.6%

2.1%

34.9%

0.0%

60.1%

4.4%

0.6%

38.3%

0.0%

54.8%

5.9%

0.9%

30.5%

0.0%

63.3%

5.5%

0.8%

73.6% 75.5% 70.9% 71.3%

0.0% 0.0% 0.0% 0.0%

25.5% 23.7% 24.3% 23.4%

1.0% 0.5% 4.2% 4.4%

0.0% 0.3% 0.5% 0.9%





90

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q8A: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your 2nd youngest child?



0.0% 6.5% 8.6% 9.7% 5.4% 5.0% 6.7% 4.5% 7.0% 5.2% 7.4% 13.1%

9.1% 6.9% 6.5% 8.4% 6.3% 6.8% 7.1% 6.4% 7.0% 6.8% 7.4% 6.6%

0.0% 6.5% 10.8% 8.0% 6.7% 7.5% 7.1% 8.9% 8.5% 8.3% 7.4% 4.9%

9.1% 6.5% 6.5% 7.1% 6.7% 6.2% 7.1% 7.9% 7.0% 6.8% 2.1% 4.9%


8.5% 5.5% 0.0% 5.0% 8.2% 8.1%

7.4% 4.4% 25.0% 5.0% 4.9% 8.1%

9.7% 3.3% 12.5% 5.0% 6.6% 10.1%

7.8% 1.1% 12.5% 0.0% 7.7% 4.0%


5.4% 5.5% 0.0% --

6.8% 6.4% 4.2% --

5.4% 5.5% 16.7% --

6.8% 6.8% 8.3% --

5.4% 6.0% 4.2% --

3.0%

6.1%

5.5%

9.1%

6.7%

5.2%

8.3%

5.7%

8.3%

6.7%

3.0%

6.0%

7.8%

7.2%

4.8%

5.6%

9.7%

4.1%

8.2%

6.6%

2.8%

7.3%

6.1%

7.7%

7.7%

3.7%

9.9%

8.6%

14.8%

8.6%

4.5% 3.4% 3.6% 5.0%

10.1% 5.1% 6.5% 5.0%

4.5% 5.1% 8.1% 11.0%

10.1% 6.8% 7.3% 7.0%

3.4% 6.8% 7.7% 6.0%





91




9.1% 13.5% 10.8% 11.5% 15.2% 9.9% 12.6% 13.4% 10.6% 14.1% 11.7% 11.5%

18.2% 20.8% 15.1% 16.4% 18.8% 21.7% 20.4% 19.8% 16.9% 20.8% 25.5% 16.4%

27.3% 18.4% 18.0% 14.6% 18.8% 23.0% 19.0% 20.8% 20.4% 18.8% 18.1% 13.1%

0.0% 1.6% 3.6% 0.9% 3.1% 3.7% 2.2% 2.0% 2.1% 2.1% 1.1% 3.3%


14.7% 4.4% 0.0% 15.0% 14.8% 12.1%

15.5% 23.1% 25.0% 40.0% 15.9% 21.2%

13.2% 36.3% 12.5% 15.0% 18.1% 21.2%

0.8% 7.7% 0.0% 0.0% 1.1% 1.0%


10.4% 11.1% 20.8% --

10.0% 9.8% 16.7% --

19.5% 18.7% 16.7% --

22.2% 22.1% 12.5% --

0.9% 1.3% 0.0% --

9.1%

14.5%

18.8%

21.8%

1.8%


Willing to Pay No More than $99 For Their Child's Eyewear Willing to Pay More than $99 For Their Child's Eyewear

8.3%

13.0%

20.2%

17.6%

2.6%

15.1%

12.0%

18.1%

19.3%

2.4%

Influenced by Price of Child's Eyewear

10.2%

9.2%

19.9%

18.9%

2.6%

Influenced by Durability of Child's Eyeglasses Influenced by Child's Brand Preference of Eyeglasses

9.7%

13.0%

21.1%

18.2%

1.6%

11.1%

7.4%

19.8%

8.6%

0.0%


11.2% 15.3% 9.7% 11.0%

9.0% 6.8% 15.0% 15.0%

19.1% 28.8% 16.2% 15.0%

15.7% 20.3% 19.0% 17.0%

3.4% 1.7% 2.0% 2.0%


92




0.0% 4.9% 3.6% 4.9% 4.5% 3.1% 3.3% 3.5% 5.6% 2.6% 3.2% 6.6%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


4.3% 6.6% 0.0% 0.0% 3.8% 5.1%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


1.4% 1.3% 0.0% --

5.9% 5.5% 0.0% --

0.0% 0.0% 0.0% --

1.2%

2.4%

0.0%

0.5%

3.6%

0.0%

0.6%

3.6%

0.0%

1.0%

4.1%

0.0%

0.4%

4.5%

0.0%

2.5%

4.9%

0.0%

0.0% 0.0% 1.2% 1.0%

9.0% 0.0% 3.6% 5.0%

0.0% 0.0% 0.0% 0.0%





93

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q8B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 2nd youngest child.



40.0% 25.8% 29.4% 27.0% 26.7% 26.7% 33.9% 32.9% 21.0% 36.7% 29.7% 17.2%

80.0% 44.3% 27.9% 36.5% 43.0% 38.3% 43.8% 47.6% 32.3% 46.8% 45.9% 31.0%

40.0% 12.4% 7.4% 12.2% 7.0% 5.0% 14.3% 17.1% 6.5% 17.7% 13.5% 3.4%

60.0% 52.6% 44.1% 47.0% 51.2% 50.0% 57.1% 63.4% 40.3% 63.3% 59.5% 31.0%


26.3% 40.0% 50.0% 20.0% 28.6% 20.5%

42.1% 20.0% 25.0% 60.0% 44.0% 33.3%

10.5% 20.0% 0.0% 0.0% 10.7% 7.7%

54.9% 30.0% 25.0% 20.0% 56.0% 51.3%


81.2% 77.5% 32.7% --

27.0% 27.8% 30.8% --

34.8% 34.0% 23.1% --

9.0% 9.3% 30.8% --

49.4% 48.5% 38.5% --

72.0%

30.8%

35.4%

9.2%

44.6%

65.7%

26.8%

31.7%

7.3%

50.0%

87.4%

32.9%

49.3%

16.4%

47.9%

79.8%

18.4%

37.9%

9.2%

52.9%

84.8%

29.4%

47.1%

13.7%

56.9%

61.6%

32.6%

37.0%

17.4%

43.5%

76.3% 85.1% 80.2% 85.1%

7.7% 28.0% 34.9% 40.0%

28.2% 40.0% 42.5% 44.4%

2.6% 4.0% 16.0% 8.9%

48.7% 56.0% 48.1% 51.1%




94

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q8B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 2nd youngest child.

All Responses

% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses None of No Answer I paid more than $100 out The Above of pocket for the eyeglasses 29.4% 2.9% 0.0%


60.0% 36.1% 17.6% 25.2% 32.6% 23.3% 29.5% 34.1% 25.8% 34.2% 29.7% 24.1%

0.0% 2.1% 4.4% 3.5% 1.2% 3.3% 2.7% 2.4% 0.0% 3.8% 2.7% 6.9%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


1.5% 5.0% 0.0% 20.0% 2.4% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


31.5% 30.9% 15.4% --

2.2% 2.1% 0.0% --

0.0% 0.0% 0.0% --

20.0%

4.6%

0.0%

12.2%

3.7%

0.0%

50.7%

1.4%

0.0%

26.4%

4.6%

0.0%

30.4%

2.9%

0.0%

37.0%

4.3%

0.0%

7.7% 20.0% 39.6% 48.9%

5.1% 4.0% 1.9% 4.4%

0.0% 0.0% 0.0% 0.0%





95

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q9: What types of vision correction does your 3rd youngest child currently use?



0.0% 10.8% 4.9% 4.5% 6.2% 5.4% 4.2% 7.4% 5.3% 5.9% 7.6% 3.2%

10.5% 2.7% 5.8% 4.2% 8.1% 14.3% 5.0% 7.7% 6.4% 6.5% 8.7% 3.2%


6.3% 6.3% 13.3% 2.5% 4.4% 9.0%

6.6% 7.5% 6.7% 3.3% 6.5% 10.5%


38.6% 37.3% 12.2% --

3.8% 5.3% 28.4% --

9.2% 12.9% 14.9% --

57.7%

5.6%

9.9%

51.6%

5.0%

8.8%

50.4%

4.0%

7.2%

49.1%

2.5%

4.9%

50.7%

4.4%

5.9%

51.7%

8.6%

10.3%

18.9% 15.9% 19.4% 20.4%

1.6% 1.9% 7.2% 8.9%

3.2% 5.1% 6.9% 7.6%





96

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q9: What types of vision correction does your 3rd youngest child currently use? No Vision Correction Used

All Responses

70.0%


47.4% 59.5% 71.0% 72.6% 64.0% 58.5% 72.0% 67.0% 67.8% 68.5% 64.0% 76.8%



0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

47.4% 40.5% 24.7% 23.9% 29.8% 34.0% 22.8% 26.6% 28.7% 24.7% 28.5% 22.7%

5.3% 0.0% 3.9% 3.4% 5.3% 6.8% 4.6% 5.6% 3.5% 5.9% 7.0% 0.5%

0.0% 0.0% 0.4% 0.1% 0.9% 0.7% 0.6% 0.8% 0.0% 0.9% 0.6% 0.0%


0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

33.3% 33.1% 30.0% 10.9% 33.5% 36.1%

4.8% 5.0% 6.7% 1.7% 6.0% 4.5%

0.3% 0.6% 0.0% 0.4% 0.4% 0.8%


54.9% 50.7% 17.6% --

0.0% 0.0% 0.0% --

38.6% 42.1% 68.9% --

6.0% 6.7% 13.5% --

0.5% 0.5% 0.0% --

37.3%

0.0%

52.8%

8.5%

1.4%

42.1%

0.0%

49.1%

8.2%

0.6%

45.6%

0.0%

46.4%

7.2%

0.8%

47.9%

0.0%

47.2%

4.3%

0.6%

45.8%

0.0%

47.3%

5.9%

1.0%

41.4%

0.0%

44.8%

12.1%

1.7%

74.1% 75.2% 67.0% 62.7%

0.0% 0.0% 0.0% 0.0%

24.3% 22.3% 27.4% 31.6%

1.6% 1.9% 5.1% 5.3%

0.0% 0.6% 0.4% 0.4%





97

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q9A: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your 3rd youngest child?



12.5% 0.0% 4.1% 4.2% 3.8% 0.0% 4.8% 3.8% 1.6% 6.7% 7.9% 4.0%

0.0% 0.0% 5.4% 6.8% 2.5% 0.0% 2.9% 2.5% 4.8% 2.7% 2.6% 12.0%

12.5% 0.0% 5.4% 4.2% 6.3% 10.0% 4.8% 6.3% 6.5% 6.7% 10.5% 0.0%

12.5% 14.3% 10.2% 11.9% 12.7% 12.5% 9.5% 8.8% 12.9% 8.0% 2.6% 12.0%


6.8% 0.0% 0.0% 0.0% 6.3% 0.0%

5.8% 0.0% 33.3% 10.0% 1.3% 9.4%

4.9% 5.3% 33.3% 0.0% 2.5% 9.4%

11.7% 5.3% 33.3% 10.0% 8.9% 9.4%


4.2% 5.1% 0.0% --

8.5% 7.7% 11.1% --

4.2% 3.8% 11.1% --

2.8% 5.1% 11.1% --

14.1% 14.1% 11.1% --

1.2%

4.9%

4.9%

2.4%

13.4%

4.9%

6.1%

4.9%

7.3%

12.2%

3.2%

3.2%

6.3%

3.2%

9.5%

6.3%

6.3%

5.0%

5.0%

10.0%

2.9%

4.9%

3.9%

3.9%

12.6%

0.0%

10.0%

13.3%

6.7%

13.3%

2.9% 4.0% 3.9% 2.2%

5.7% 0.0% 4.9% 2.2%

2.9% 12.0% 3.9% 4.3%

2.9% 12.0% 4.9% 4.3%

11.4% 16.0% 8.8% 8.7%





98




0.0% 42.9% 10.9% 11.9% 12.7% 12.5% 15.2% 12.5% 9.7% 14.7% 18.4% 8.0%

12.5% 42.9% 16.3% 13.6% 22.8% 17.5% 20.0% 23.8% 12.9% 22.7% 18.4% 12.0%

25.0% 0.0% 25.2% 26.3% 27.8% 27.5% 21.9% 21.3% 25.8% 20.0% 18.4% 32.0%

0.0% 0.0% 6.1% 4.2% 5.1% 7.5% 5.7% 6.3% 4.8% 5.3% 5.3% 8.0%


11.7% 5.3% 0.0% 30.0% 10.1% 12.5%

22.3% 7.9% 0.0% 20.0% 20.3% 21.9%

17.5% 47.4% 0.0% 10.0% 34.2% 21.9%

1.9% 18.4% 0.0% 0.0% 3.8% 0.0%


4.2% 5.1% 33.3% --

8.5% 7.7% 0.0% --

21.1% 19.2% 11.1% --

28.2% 25.6% 0.0% --

2.8% 5.1% 11.1% --

8.5%

9.8%

19.5%

26.8%

7.3%

11.0%

8.5%

20.7%

17.1%

6.1%

11.1%

14.3%

14.3%

27.0%

6.3%

6.3%

11.3%

18.8%

23.8%

5.0%




9.7%

11.7%

16.5%

29.1%

2.9%

13.3%

13.3%

20.0%

10.0%

0.0%


17.1% 16.0% 6.9% 15.2%

2.9% 0.0% 17.6% 15.2%

14.3% 12.0% 19.6% 21.7%

31.4% 20.0% 22.5% 17.4%

8.6% 4.0% 4.9% 6.5%


99




0.0% 0.0% 2.0% 2.5% 1.3% 0.0% 1.9% 1.3% 3.2% 1.3% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


1.9% 0.0% 0.0% 10.0% 1.3% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


0.0% 0.0% 0.0% --

1.4% 1.3% 0.0% --

0.0% 0.0% 0.0% --

0.0%

1.2%

0.0%

0.0%

1.2%

0.0%

0.0%

1.6%

0.0%

0.0%

2.5%

0.0%

0.0%

1.9%

0.0%

0.0%

0.0%

0.0%

0.0% 0.0% 0.0% 0.0%

0.0% 4.0% 2.0% 2.2%

0.0% 0.0% 0.0% 0.0%





100

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q9B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 3rd youngest child.



20.0% 0.0% 31.0% 34.7% 25.0% 14.3% 32.4% 35.7% 33.3% 33.3% 26.7% 10.0%

40.0% 0.0% 31.0% 32.7% 20.8% 21.4% 35.1% 50.0% 25.9% 44.4% 26.7% 10.0%

0.0% 0.0% 17.2% 16.3% 12.5% 14.3% 18.9% 28.6% 7.4% 29.6% 26.7% 0.0%

80.0% 100.0% 39.7% 42.9% 37.5% 35.7% 59.5% 60.7% 33.3% 59.3% 33.3% 30.0%


32.6% 25.0% 33.3% 0.0% 25.0% 35.7%

28.3% 62.5% 0.0% 33.3% 33.3% 50.0%

15.2% 25.0% 33.3% 0.0% 20.8% 14.3%

50.0% 50.0% 0.0% 0.0% 62.5% 50.0%


71.3% 60.2% 92.9% --

29.6% 31.3% 28.6% --

22.2% 21.9% 28.6% --

11.1% 9.4% 0.0% --

48.1% 46.9% 28.6% --

66.4%

37.9%

37.9%

20.7%

31.0%

69.7%

34.2%

28.9%

7.9%

47.4%

83.7%

26.1%

34.8%

30.4%

43.5%

77.7%

12.9%

12.9%

6.5%

61.3%

86.4%

25.6%

33.3%

20.5%

53.8%

70.8%

23.5%

41.2%

17.6%

23.5%

89.9% 48.2% 77.9% 92.1%

20.0% 33.3% 32.4% 17.6%

20.0% 26.7% 38.2% 35.3%

6.7% 6.7% 23.5% 17.6%

60.0% 33.3% 41.2% 41.2%





101

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q9B: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your 3rd youngest child.

All Responses

% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses None of No Answer I paid more than $100 out The Above of pocket for the eyeglasses 17.2% 9.4% 0.0%


0.0% 0.0% 19.0% 20.4% 8.3% 7.1% 21.6% 25.0% 11.1% 25.9% 13.3% 10.0%

0.0% 0.0% 10.3% 8.2% 8.3% 14.3% 8.1% 3.6% 3.7% 7.4% 6.7% 30.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Parents With Children That Last Had An Eye Exam: 21.7% Within The Past 12 Months 12.5% 1 Year to 3 Years Ago 0.0% More than 3 Years Ago 0.0% Never (No Exam History) 20.8% At an Independent ECP 28.6% At a Chain or Mass Merchandiser

6.5% 0.0% 0.0% 33.3% 4.2% 0.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


11.1% 12.5% 0.0% --

7.4% 6.3% 0.0% --

0.0% 0.0% 0.0% --

17.2%

6.9%

0.0%

7.9%

5.3%

0.0%





34.8%

8.7%

0.0%

9.7%

12.9%

0.0%

17.9%

5.1%

0.0%

23.5%

11.8%

0.0%

13.3% 13.3% 20.6% 11.8%

6.7% 13.3% 8.8% 17.6%

0.0% 0.0% 0.0% 0.0%

102

January 2016 Vision Council Childrenʹs Vision Care Report What types of vision correction do ALL YOUR CHILDREN currently use?



2.8% 2.9% 4.5% 3.3% 4.2% 4.1% 2.8% 4.0% 4.6% 2.9% 4.0% 2.5%

6.1% 4.6% 4.4% 2.4% 6.5% 11.3% 4.9% 6.1% 5.1% 5.8% 7.7% 2.4%


4.3% 4.3% 9.8% 1.9% 3.1% 5.5%

8.5% 4.5% 4.1% 1.4% 7.0% 10.2%


75.7% 68.2% 14.2% --

2.7% 3.5% 40.4% --

10.4% 17.8% 9.3% --

66.0%

4.3%

8.4%

64.9%

3.3%

8.6%

66.7%

3.4%

10.2%

67.1%

1.3%

7.8%

65.7%

2.6%

6.4%

67.2%

4.2%

9.0%

20.7% 14.8% 19.4% 18.9%

2.0% 2.1% 4.4% 5.2%

2.5% 2.8% 6.3% 7.2%





103

January 2016 Vision Council Childrenʹs Vision Care Report What types of vision correction do ALL YOUR CHILDREN currently use? No Vision Correction Used

All Responses

72.3%


72.2% 73.4% 71.3% 78.6% 64.4% 57.8% 72.9% 70.2% 70.7% 71.6% 70.4% 77.2%



0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

23.7% 23.4% 25.8% 19.6% 31.3% 35.1% 23.0% 25.3% 27.1% 23.2% 23.9% 21.6%

3.9% 2.8% 2.6% 1.7% 3.8% 6.4% 3.8% 4.1% 2.1% 4.7% 5.2% 1.1%

0.2% 0.3% 0.3% 0.1% 0.5% 0.7% 0.4% 0.4% 0.1% 0.5% 0.5% 0.2%


0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

36.9% 32.3% 26.9% 8.5% 35.2% 43.7%

5.3% 2.7% 1.6% 0.9% 5.2% 4.6%

0.4% 0.3% 1.6% 0.0% 0.6% 0.3%


21.5% 20.3% 7.8% --

0.0% 0.0% 0.0% --

67.5% 69.0% 75.8% --

10.3% 9.9% 14.2% --

0.8% 0.8% 2.2% --

29.4%

0.0%

61.7%

8.1%

0.9%

30.0%

0.0%

61.3%

8.5%

0.2%

29.5%

0.0%

59.9%

9.2%

1.4%

30.1%

0.0%

62.3%

6.8%

0.8%

31.7%

0.0%

60.8%

6.7%

0.8%

27.2%

0.0%

64.1%

7.6%

1.1%

73.5% 77.2% 70.5% 70.2%

0.0% 0.0% 0.0% 0.0%

25.2% 21.0% 25.1% 24.6%

1.4% 1.6% 4.0% 4.6%

0.0% 0.2% 0.4% 0.6%





104

January 2016 Vision Council Childrenʹs Vision Care Report When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for ALL YOUR CHILDREN?



4.7% 5.6% 7.3% 7.8% 5.8% 4.2% 5.1% 4.6% 5.8% 4.9% 6.0% 9.8%

5.7% 6.4% 6.2% 6.9% 4.9% 6.1% 6.3% 5.1% 5.8% 5.9% 5.3% 7.8%

5.7% 6.2% 8.0% 8.0% 6.5% 4.8% 6.6% 7.8% 7.6% 7.1% 6.0% 3.9%

2.7% 5.6% 7.3% 6.7% 6.5% 5.7% 5.3% 5.9% 6.9% 4.9% 2.8% 4.4%


7.8% 2.5% 0.0% 3.3% 5.7% 6.8%

7.2% 1.8% 22.2% 6.7% 5.5% 6.1%

7.3% 4.7% 14.8% 5.0% 6.2% 8.1%

6.4% 2.2% 7.4% 3.3% 5.7% 4.8%


5.0% 5.1% 4.7% --

6.2% 6.1% 12.5% --

5.8% 5.8% 12.5% --

6.2% 6.4% 4.7% --

4.9% 5.1% 3.1% --

2.6%

6.3%

4.9%

6.5%

5.9%

5.3%

6.7%

5.6%

8.4%

6.5%

4.1%

5.1%

7.1%

5.5%

4.4%

5.8%

6.8%

4.7%

6.3%

5.3%

3.5%

5.7%

5.8%

6.5%

5.7%

4.2%

9.2%

8.8%

10.8%

7.1%

3.5% 4.1% 4.8% 5.8%

7.4% 5.3% 5.7% 5.8%

6.7% 5.3% 6.2% 6.5%

6.7% 8.2% 6.5% 7.1%

3.2% 7.0% 6.1% 4.9%





105




13.5% 13.8% 9.8% 11.7% 13.4% 12.4% 12.7% 13.1% 10.9% 13.3% 12.4% 12.3%

15.9% 18.8% 15.1% 16.0% 18.2% 16.2% 18.1% 18.6% 12.9% 19.9% 21.2% 16.2%

26.7% 17.9% 19.6% 15.7% 20.2% 26.1% 20.9% 21.2% 21.2% 20.6% 20.1% 19.6%

3.7% 2.7% 4.0% 2.1% 3.6% 4.6% 3.3% 2.6% 3.8% 2.9% 3.2% 3.9%


14.8% 5.0% 0.0% 13.3% 14.2% 12.6%

17.1% 14.7% 18.5% 23.3% 15.4% 20.0%

12.8% 45.3% 22.2% 20.0% 21.3% 21.0%

1.1% 9.4% 7.4% 3.3% 1.6% 1.6%


13.0% 13.1% 21.9% --

11.5% 11.4% 9.4% --

16.8% 16.5% 17.2% --

21.9% 21.7% 12.5% --

2.9% 3.1% 1.6% --

11.4%

13.0%

19.5%

22.8%

3.1%

10.9%

11.3%

17.6%

19.1%

3.3%

15.0%

12.5%

16.6%

22.2%

3.7%

11.5%

11.5%

17.3%

21.9%

3.1%

13.3%

12.3%

18.3%

21.6%

2.4%

12.1%

11.7%

17.1%

13.3%

0.4%

11.9% 15.2% 12.8% 12.6%

10.5% 7.0% 14.1% 16.0%

17.2% 19.3% 16.0% 15.7%

20.7% 21.6% 20.4% 17.8%

4.6% 2.3% 3.2% 2.8%





106




1.4% 6.0% 5.6% 6.5% 5.3% 3.4% 4.1% 3.8% 5.8% 3.1% 3.5% 6.9%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


4.6% 5.4% 0.0% 3.3% 5.2% 4.8%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


0.5% 0.5% 0.0% --

5.4% 5.3% 0.0% --

0.0% 0.0% 0.0% --

0.6%

3.3%

0.0%

0.4%

4.9%

0.0%

0.2%

3.7%

0.0%

0.6%

5.0%

0.0%

0.4%

4.5%

0.0%

1.3%

4.2%

0.0%

0.4% 0.0% 0.5% 0.6%

7.4% 4.7% 3.7% 4.3%

0.0% 0.0% 0.0% 0.0%





107

January 2016 Vision Council Childrenʹs Vision Care Report Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for ALL YOUR CHILDREN.



28.9% 23.2% 28.2% 27.4% 26.2% 23.4% 31.1% 34.4% 20.9% 35.7% 28.8% 14.5%

53.5% 42.8% 30.6% 37.8% 41.0% 41.1% 45.6% 48.4% 34.3% 49.1% 45.0% 30.1%

15.8% 10.8% 13.1% 13.0% 10.5% 10.4% 14.5% 18.8% 8.0% 19.1% 14.4% 7.2%

47.4% 52.6% 42.7% 44.5% 48.9% 50.5% 53.0% 62.8% 36.3% 61.3% 52.3% 36.1%


28.0% 25.0% 30.8% 10.0% 28.3% 25.0%

44.0% 32.1% 15.4% 25.0% 49.2% 41.1%

12.8% 16.1% 7.7% 10.0% 12.7% 12.1%

52.8% 30.4% 23.1% 25.0% 54.5% 50.8%


80.7% 78.8% 63.1% --

25.8% 26.2% 31.6% --

39.9% 39.4% 34.2% --

12.1% 12.0% 26.3% --

47.7% 47.4% 42.1% --

73.1%

30.9%

37.2%

15.2%

40.8%

74.2%

27.2%

33.9%

9.6%

46.9%

83.0%

28.3%

47.6%

16.3%

47.6%

82.7%

22.4%

38.0%

11.2%

51.2%

82.1%

26.7%

45.7%

15.8%

53.4%

67.6%

31.2%

39.2%

14.4%

40.8%

70.1% 71.4% 85.5% 89.6%

11.6% 29.9% 30.8% 29.5%

32.1% 33.8% 44.6% 46.0%

8.9% 10.4% 14.8% 12.2%

50.9% 49.4% 45.8% 46.0%





108

January 2016 Vision Council Childrenʹs Vision Care Report Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for ALL YOUR CHILDREN.

All Responses

% of Resps. w/ Children Under the Age of 18 Wearing Eyeglasses None of No Answer I paid more than $100 out of pocket for the eyeglasses The Above 4.3% 0.0% 30.7%


39.5% 35.1% 21.8% 27.8% 27.5% 30.7% 32.8% 35.2% 29.4% 35.7% 31.5% 20.5%

3.5% 2.6% 6.3% 4.0% 3.5% 5.7% 3.6% 2.0% 2.5% 3.0% 1.8% 12.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


3.2% 3.6% 0.0% 15.0% 2.0% 1.6%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


32.3% 32.0% 23.7% --

3.8% 3.7% 0.0% --

0.0% 0.0% 0.0% --

25.7%

4.7%

0.0%

14.6%

4.2%

0.0%

49.8%

2.6%

0.0%

28.8%

5.6%

0.0%

31.4%

2.8%

0.0%

34.4%

5.6%

0.0%

14.3% 19.5% 39.1% 41.0%

6.3% 6.5% 3.1% 6.5%

0.0% 0.0% 0.0% 0.0%





109

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q10: Why did you purchase the most recent pair of eyeglasses for one of your children?


Percentage of all parents whose children currently wear Rx eyeglasses. New Prescription Lost Previous Previous Pair Did Not Like Prescription Change Eyeglasses Was Damaged Style/Look 24.6% 43.1% 6.4% 25.2% 4.3% 22.3% 24.9% 26.6% 29.8% 24.6% 16.8% 25.3% 23.4% 22.9% 25.8% 27.5% 25.0%

46.3% 41.9% 41.2% 36.8% 43.4% 52.3% 45.0% 45.8% 41.7% 46.2% 45.5% 36.8%

4.7% 5.7% 9.0% 7.9% 5.6% 6.5% 5.8% 4.9% 8.3% 4.4% 5.0% 7.9%

26.4% 24.9% 24.2% 24.5% 25.1% 24.5% 26.6% 26.4% 24.4% 26.9% 25.2% 21.7%

4.7% 4.0% 4.2% 4.6% 2.7% 5.3% 4.8% 4.9% 3.3% 5.1% 4.1% 3.9%


45.1% 39.0% 40.0% 40.4% 47.3% 44.1%

5.2% 10.0% 5.0% 6.4% 5.0% 6.8%

25.7% 24.8% 30.0% 17.0% 26.0% 26.7%

4.3% 4.3% 15.0% 2.1% 2.7% 5.5%


24.6% 24.5% 12.2% --

41.9% 42.0% 42.9% --

7.0% 6.8% 10.2% --

24.7% 24.3% 28.6% --

4.0% 4.0% 14.3% --

20.8%

45.9%

6.8%

29.5%

2.5%

26.7%

38.0%

8.8%

23.9%

5.3%

23.7%

47.8%

4.2%

27.4%

3.8%

24.9%

45.1%

7.0%

23.2%

3.3%

24.8%

44.3%

6.9%

25.9%

3.4%

24.7%

40.1%

7.1%

22.5%

3.8%

27.3% 19.5% 24.8% 24.5%

37.3% 42.2% 45.3% 48.7%

10.5% 7.0% 4.8% 4.6%

25.8% 26.6% 24.6% 23.0%

3.3% 3.9% 4.7% 6.5%





110

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q10: Why did you purchase the most recent pair of eyeglasses for one of your children?


Percentage of all parents whose children currently wear Rx eyeglasses. Wanted A Wanted to Use Spare Pair Insurance Other Don't Know No Answer 5.8% 4.4% 4.2% 1.5% 0.0% 6.4% 6.8% 3.8% 4.8% 5.4% 6.5% 5.7% 6.5% 7.1% 5.3% 6.8% 3.9%

3.0% 4.2% 5.9% 4.6% 5.6% 3.5% 4.5% 5.3% 3.3% 5.6% 7.7% 3.3%

4.4% 4.0% 4.2% 3.5% 4.1% 4.5% 2.8% 4.2% 3.6% 3.1% 3.2% 8.6%

1.0% 1.1% 2.4% 2.0% 1.2% 1.5% 0.8% 0.6% 1.8% 0.7% 0.9% 3.3%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


3.8% 5.2% 15.0% 4.3% 4.1% 3.4%

3.7% 4.8% 0.0% 4.3% 4.1% 3.0%

0.6% 1.9% 5.0% 4.3% 0.2% 0.8%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


6.1% 6.4% 8.2% --

3.8% 4.3% 10.2% --

4.4% 4.4% 2.0% --

1.6% 1.7% 2.0% --

0.0% 0.0% 0.0% --

7.7%

6.0%

3.8%

1.1%

0.0%

5.8%

6.0%

4.3%

0.8%

0.0%

5.8%

3.3%

3.1%

1.1%

0.0%

4.4%

4.2%

4.6%

1.1%

0.0%

4.3%

3.8%

3.9%

1.0%

0.0%

5.5%

8.2%

4.4%

2.2%

0.0%

2.9% 8.6% 6.2% 6.5%

2.9% 5.5% 4.7% 4.6%

7.7% 2.3% 3.3% 2.7%

1.0% 1.6% 1.7% 1.5%

0.0% 0.0% 0.0% 0.0%





111

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q11: How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next 6 months for one of your children?


% of all parents whose children currently wear Rx eyeglasses. Extremely Might or Probably Definitely Likely Very Likely Might Not Not Not 18.6% 20.5% 33.8% 21.4% 5.8% 15.9% 18.1% 21.8% 20.1% 19.8% 16.0% 18.9% 21.3% 18.5% 20.0% 17.1% 14.5%

16.6% 20.4% 24.6% 21.2% 21.7% 21.8% 20.4% 20.0% 21.4% 19.3% 18.0% 21.7%

37.2% 33.4% 30.8% 35.0% 32.7% 32.5% 34.4% 31.6% 34.5% 32.9% 32.4% 34.9%

23.6% 22.7% 17.6% 18.8% 20.5% 23.3% 21.2% 21.9% 19.6% 22.9% 27.0% 21.1%

6.8% 5.4% 5.2% 4.8% 5.4% 6.5% 5.1% 5.1% 6.0% 4.9% 5.4% 7.9%


20.5% 23.8% 25.0% 12.8% 21.3% 21.6%

33.5% 30.5% 35.0% 44.7% 33.3% 29.7%

23.2% 16.7% 5.0% 21.3% 20.8% 23.3%

5.4% 6.2% 10.0% 6.4% 6.6% 4.2%


19.2% 19.3% 22.4% --

19.3% 19.7% 22.4% --

34.1% 34.1% 30.6% --

21.4% 21.1% 20.4% --

6.0% 5.8% 4.1% --

47.5%

52.5%

0.0%

0.0%

0.0%

20.4%

20.7%

35.0%

18.4%

5.5%

18.1%

21.0%

32.1%

23.9%

4.9%

21.7%

16.2%

33.7%

22.8%

5.7%

22.5%

19.9%

32.3%

19.9%

5.4%

30.2%

20.3%

30.2%

14.3%

4.9%

17.7% 18.8% 18.8% 16.5%

19.6% 21.9% 20.5% 19.9%

37.8% 34.4% 32.3% 30.7%

17.2% 18.8% 23.5% 28.0%

7.7% 6.3% 5.0% 5.0%





112

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children?


% of all parents that are likely to buy Rx eyeglasses for their children Independent Optical Mass Department Online ECP Chain Merchandiser Store Website 40.7% 23.0% 21.3% 4.4% 5.7% 38.5% 46.3% 36.6% 36.5% 41.2% 41.1% 39.8% 45.9% 37.3% 43.5% 46.2% 40.0%

21.9% 23.5% 23.1% 23.3% 22.9% 22.5% 24.6% 25.0% 21.6% 25.4% 20.5% 18.2%

27.1% 15.4% 23.1% 20.6% 21.8% 19.9% 22.3% 21.4% 20.1% 23.2% 21.8% 18.2%

5.2% 3.7% 4.5% 5.8% 4.7% 2.6% 3.9% 1.5% 7.5% 2.3% 3.8% 3.6%

1.0% 5.9% 9.0% 8.5% 5.9% 6.6% 6.3% 4.1% 9.0% 4.0% 6.4% 3.6%


23.4% 22.4% 20.0% 23.1% 12.1% 47.5%

17.2% 30.6% 20.0% 30.8% 9.8% 37.6%

4.2% 5.1% 10.0% 0.0% 1.7% 1.0%

5.9% 4.1% 20.0% 7.7% 3.4% 5.0%


41.3% 40.9% 22.7% --

23.2% 23.5% 22.7% --

20.7% 20.3% 27.3% --

4.8% 5.0% 13.6% --

4.4% 5.0% 4.5% --

40.7%

23.0%

21.3%

4.4%

5.7%

36.8%

19.6%

25.2%

5.5%

8.0%

43.5%

27.7%

18.1%

4.0%

4.0%

37.6%

27.2%

19.1%

2.9%

5.2%

41.9%

25.6%

19.8%

3.5%

3.9%

34.8%

29.3%

16.3%

6.5%

6.5%

42.3% 36.5% 41.1% 45.3%

20.5% 21.2% 24.2% 22.1%

19.2% 25.0% 21.2% 20.0%

7.7% 3.8% 3.4% 2.1%

2.6% 7.7% 6.4% 5.3%





113

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children? % of all parents that are likely to buy Rx eyeglasses for their children

All Responses

Other 1.9%

Don't Know 3.0%

No Answer 0.0%


2.1% 2.2% 1.5% 1.6% 1.8% 4.0% 0.8% 0.0% 1.5% 0.0% 0.0% 9.1%

4.2% 2.9% 2.2% 3.7% 1.8% 3.3% 2.3% 2.0% 3.0% 1.7% 1.3% 7.3%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


0.8% 6.1% 0.0% 7.7% 1.7% 1.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


2.2% 2.1% 4.5% --

3.3% 3.2% 4.5% --

0.0% 0.0% 0.0% --

1.9%

3.0%

0.0%

1.8%

3.1%

0.0%

1.1%

1.7%

0.0%

4.0%

4.0%

0.0%

2.7%

2.7%

0.0%

2.2%

4.3%

0.0%

5.1% 0.0% 1.3% 1.1%

2.6% 5.8% 2.5% 4.2%

0.0% 0.0% 0.0% 0.0%





114

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children?


% of all parents whose children currently wear Rx eyeglasses. No More Than $40 to $60 to $80 to $100 to $40.00 $59.00 $79.00 $99.00 $199.00 8.5% 8.3% 9.8% 15.7% 36.1% 4.7% 9.3% 11.4% 12.0% 7.3% 7.5% 7.5% 5.5% 12.2% 4.4% 2.3% 12.5%

6.8% 10.5% 7.3% 10.9% 8.0% 5.8% 8.0% 7.2% 9.2% 7.3% 8.1% 9.2%

6.8% 9.3% 13.5% 9.8% 13.4% 8.8% 10.0% 9.9% 9.2% 10.0% 9.0% 10.5%

13.9% 14.2% 19.4% 16.6% 17.6% 12.3% 16.3% 16.7% 14.9% 17.8% 19.8% 11.2%

43.6% 35.7% 29.1% 30.4% 33.2% 42.5% 37.2% 39.7% 33.9% 39.8% 36.5% 30.3%


8.9% 7.1% 10.0% 8.5% 7.2% 9.3%

8.6% 12.9% 10.0% 12.8% 7.9% 11.0%

15.1% 17.1% 10.0% 19.1% 15.4% 13.6%

37.1% 35.2% 60.0% 25.5% 38.2% 39.4%


8.5% 8.3% 4.1% --

8.2% 8.3% 8.2% --

9.4% 9.6% 16.3% --

14.6% 14.4% 22.4% --

38.4% 38.4% 34.7% --

9.6%

8.5%

10.1%

16.4%

37.7%

20.2%

19.6%

23.2%

37.0%

0.0%

0.0%

0.0%

0.0%

0.0%

75.0%

12.9%

10.3%

9.6%

15.8%

33.7%

10.3%

8.0%

9.7%

15.8%

35.0%

9.9%

7.1%

8.2%

15.9%

37.4%

18.7% 9.4% 4.8% 3.4%

11.5% 12.5% 6.3% 4.6%

11.0% 14.1% 8.5% 6.1%

12.9% 16.4% 16.5% 13.8%

27.3% 28.9% 40.8% 43.3%





115

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children?

All Responses

% of all parents whose children currently wear Rx eyeglasses. $200 or Don't No Average More Know Answer Price 12.0% 9.5% 0.0% $106.42


13.5% 11.9% 10.7% 11.6% 10.7% 13.5% 12.9% 12.9% 11.6% 13.3% 18.0% 9.2%

10.8% 9.1% 8.7% 8.5% 9.8% 9.8% 8.1% 8.2% 8.9% 7.3% 6.3% 17.1%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

$114.63 $105.14 $99.57 $100.36 $103.00 $113.40 $109.84 $112.68 $102.84 $114.56 $119.75 $90.23


8.6% 7.1% 0.0% 19.1% 9.5% 5.9%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

$109.60 $105.31 $114.50 $84.47 $112.60 $109.13


11.9% 11.9% 8.2% --

8.9% 9.0% 6.1% --

0.0% 0.0% 0.0% --

$108.22 $108.24 $105.51 --

10.7%

7.1%

0.0%

$107.28

0.0%

0.0%

0.0%

$66.42

25.0%

0.0%

0.0%

$162.50

9.2%

8.5%

0.0%

$99.51

12.8%

8.4%

0.0%

$106.69

11.5%

9.9%

0.0%

$106.26

5.3% 7.8% 15.3% 21.1%

13.4% 10.9% 7.8% 7.7%

0.0% 0.0% 0.0% 0.0%

$83.04 $93.13 $117.38 $127.30





116

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The price of the frames (including any managed care benefits) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

% of all parents whose children currently wear Rx eyeglasses. Very Somewhat Not Not Important Important Important Important Important At All 48.7% 35.7% 13.1% 1.6% 0.9% 47.6% 47.9% 50.9% 51.9% 48.5% 48.5% 47.3% 47.0% 50.3% 45.6% 46.8% 54.6%

36.8% 38.2% 31.5% 32.2% 36.3% 36.3% 37.6% 38.4% 33.3% 39.8% 38.3% 28.9%

12.8% 12.2% 14.5% 13.6% 12.2% 13.3% 13.1% 12.4% 14.3% 12.2% 11.3% 13.2%

2.0% 0.8% 2.1% 2.0% 1.7% 1.3% 1.7% 1.7% 0.9% 2.0% 2.7% 2.0%

0.7% 0.8% 1.0% 0.4% 1.2% 0.8% 0.3% 0.4% 1.2% 0.4% 0.9% 1.3%


35.4% 36.2% 50.0% 27.7% 34.8% 34.3%

11.9% 14.8% 10.0% 17.0% 12.9% 10.6%

1.9% 0.5% 5.0% 0.0% 2.0% 1.3%

0.8% 0.5% 0.0% 4.3% 0.9% 0.0%


51.4% 50.8% 32.7% --

34.9% 35.0% 40.8% --

11.8% 12.5% 18.4% --

1.4% 1.4% 6.1% --

0.4% 0.4% 2.0% --

47.3%

39.1%

11.7%

1.4%

0.5%

55.9%

31.7%

11.6%

0.8%

0.0%

43.4%

39.8%

13.5%

2.2%

1.1%

100.0%

0.0%

0.0%

0.0%

0.0%

61.9%

27.9%

7.7%

1.6%

0.8%

67.0%

24.2%

6.6%

1.1%

1.1%

59.8% 50.0% 44.6% 39.8%

25.4% 35.9% 39.3% 41.0%

12.9% 13.3% 13.1% 15.3%

0.5% 0.8% 2.2% 2.7%

1.4% 0.0% 0.8% 1.1%





117

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The price of the frames (including any managed care benefits) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

% of all parents whose children currently wear Rx eyeglasses. No Average Answer Ranking (1= Not Important; 4=Very Important) 0.0% 3.30 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

3.29 3.31 3.29 3.33 3.29 3.31 3.30 3.30 3.31 3.28 3.27 3.34


3.32 3.31 3.15 3.21 3.30 3.41


0.0% 0.0% 0.0% --

3.36 3.34 2.96 --

0.0%

3.31

0.0%

3.43

0.0%

3.22

0.0%

4.00

0.0%

3.48

0.0%

3.55

0.0% 0.0% 0.0% 0.0%

3.42 3.35 3.25 3.16





118

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The durability of the eyeglasses (frames and lenses) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


25.0% 28.3% 29.1% 25.8% 26.1% 30.3% 26.9% 27.4% 28.9% 27.3% 29.3% 25.0%

10.1% 5.1% 5.9% 4.8% 6.8% 8.0% 6.5% 5.5% 6.8% 5.8% 5.4% 10.5%

0.0% 0.3% 0.3% 0.2% 0.2% 0.3% 0.2% 0.2% 0.3% 0.2% 0.9% 0.0%

0.3% 0.3% 0.7% 0.0% 0.7% 0.3% 0.0% 0.4% 0.6% 0.2% 0.9% 0.7%


26.0% 31.4% 25.0% 31.9% 26.2% 28.4%

6.5% 5.7% 15.0% 6.4% 5.0% 8.1%

0.0% 0.0% 5.0% 0.0% 0.0% 0.0%

0.5% 0.0% 0.0% 2.1% 0.2% 0.0%


66.6% 66.0% 49.0% --

25.6% 25.7% 40.8% --

7.7% 7.9% 8.2% --

0.0% 0.3% 0.0% --

0.1% 0.1% 2.0% --

70.5%

25.1%

4.4%

0.0%

0.0%

67.3%

26.2%

6.3%

0.3%

0.0%

64.4%

28.5%

6.4%

0.0%

0.7%

82.5%

14.7%

2.4%

0.2%

0.2%

100.0%

0.0%

0.0%

0.0%

0.0%

79.1%

18.7%

2.2%

0.0%

0.0%

71.3% 66.4% 62.4% 57.9%

20.6% 24.2% 30.6% 33.3%

7.2% 9.4% 6.3% 7.7%

0.5% 0.0% 0.2% 0.4%

0.5% 0.0% 0.5% 0.8%





119

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The durability of the eyeglasses (frames and lenses) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


3.53 3.59 3.55 3.64 3.57 3.52 3.60 3.59 3.54 3.60 3.54 3.51


3.59 3.57 3.30 3.47 3.63 3.56


0.0% 0.0% 0.0% --

3.59 3.57 3.35 --

0.0%

3.66

0.0%

3.60

0.0%

3.56

0.0%

3.79

0.0%

4.00

0.0%

3.77

0.0% 0.0% 0.0% 0.0%

3.62 3.57 3.54 3.47





120

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Child's preference for the brand name of the frame All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


23.6% 20.7% 20.8% 20.8% 21.0% 24.0% 20.7% 21.5% 25.3% 20.2% 20.7% 17.8%

26.7% 23.2% 27.3% 23.9% 26.1% 27.3% 26.4% 24.3% 24.4% 25.1% 23.0% 29.6%

16.6% 21.0% 20.4% 20.8% 19.8% 19.0% 19.7% 20.3% 19.6% 18.9% 16.7% 20.4%

13.5% 14.4% 13.8% 12.7% 15.6% 14.3% 15.5% 13.7% 13.7% 15.6% 20.3% 9.9%


20.3% 28.6% 35.0% 6.4% 20.8% 23.3%

25.1% 22.9% 20.0% 27.7% 22.6% 28.8%

20.8% 18.1% 15.0% 12.8% 22.2% 15.7%

12.9% 17.1% 5.0% 17.0% 14.7% 13.6%


19.9% 20.1% 22.4% --

22.2% 22.3% 30.6% --

24.9% 24.7% 16.3% --

19.3% 19.1% 20.4% --

13.8% 13.7% 10.2% --

25.1%

23.0%

21.9%

17.2%

12.8%

18.9%

20.4%

26.4%

19.6%

14.6%

19.7%

23.9%

23.0%

21.2%

12.2%

26.7%

16.2%

21.7%

16.8%

18.6%




23.6%

19.4%

24.3%

18.1%

14.6%

100.0%

0.0%

0.0%

0.0%

0.0%


22.0% 17.2% 19.0% 18.4%

20.6% 20.3% 22.3% 24.1%

24.9% 24.2% 26.1% 28.4%

18.7% 22.7% 19.0% 17.2%

13.9% 15.6% 13.6% 11.9%


121

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Child's preference for the brand name of the frame All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.19 2.12 2.08 2.18 2.05 2.08 2.05 2.14 2.12 2.11 2.02 2.22


2.16 2.03 2.60 2.32 2.09 2.18


0.0% 0.0% 0.0% --

2.15 2.16 2.35 --

0.0%

2.30

0.0%

2.09

0.0%

2.18

0.0%

2.16

0.0%

2.19

0.0%

4.00

0.0% 0.0% 0.0% 0.0%

2.18 2.01 2.14 2.20





122

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Retailer / eye doctor recommendation All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


33.4% 36.8% 28.7% 31.9% 36.3% 33.3% 33.6% 30.4% 36.9% 30.7% 32.4% 32.9%

26.0% 22.4% 25.6% 24.7% 22.4% 26.8% 26.1% 26.6% 19.6% 28.2% 29.7% 24.3%

8.1% 5.9% 8.0% 7.4% 7.6% 7.5% 8.3% 8.9% 6.5% 9.1% 8.1% 3.3%

2.4% 2.0% 2.8% 1.3% 3.2% 2.5% 2.0% 2.3% 2.7% 2.4% 3.6% 1.3%


31.3% 36.2% 50.0% 34.0% 31.0% 35.6%

23.3% 26.2% 30.0% 25.5% 25.6% 22.5%

7.1% 8.6% 0.0% 6.4% 7.2% 7.6%

2.5% 1.4% 0.0% 4.3% 2.5% 2.1%


33.9% 33.6% 24.5% --

32.5% 32.9% 36.7% --

25.0% 25.1% 32.7% --

6.7% 6.5% 4.1% --

1.8% 1.9% 2.0% --

39.6%

33.3%

19.1%

6.6%

1.4%

31.0%

34.5%

24.7%

8.6%

1.3%

32.5%

33.4%

24.3%

6.9%

2.9%

42.7%

27.6%

20.6%

6.8%

2.4%

42.7%

30.7%

18.4%

6.1%

2.1%

53.8%

28.0%

17.0%

0.5%

0.5%

40.2% 39.1% 28.6% 31.8%

28.2% 38.3% 33.9% 28.7%

22.5% 14.1% 27.5% 30.7%

7.7% 5.5% 7.5% 6.5%

1.4% 3.1% 2.5% 2.3%





123

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Retailer / eye doctor recommendation All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.81 2.93 2.85 2.91 2.83 2.81 2.81 2.81 2.93 2.76 2.69 3.03


2.90 2.80 2.90 2.79 2.86 2.88


0.0% 0.0% 0.0% --

2.90 2.90 2.78 --

0.0%

3.03

0.0%

2.85

0.0%

2.86

0.0%

3.01

0.0%

3.06

0.0%

3.34

0.0% 0.0% 0.0% 0.0%

2.98 3.05 2.79 2.81





124

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Retailer deal or purchase special (discount) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


36.8% 39.1% 38.8% 38.9% 41.7% 35.3% 40.9% 37.8% 37.5% 40.4% 40.5% 33.6%

24.3% 22.1% 24.2% 21.2% 22.9% 27.3% 23.5% 23.6% 23.5% 23.3% 21.2% 23.7%

6.4% 5.7% 5.9% 6.8% 5.9% 5.3% 7.7% 7.6% 3.9% 8.4% 9.9% 3.3%

1.7% 1.7% 2.4% 1.3% 2.4% 1.8% 1.2% 1.1% 2.7% 0.9% 1.4% 3.3%


37.8% 38.6% 55.0% 36.2% 36.2% 40.7%

23.2% 22.9% 25.0% 21.3% 25.6% 17.4%

7.3% 2.4% 5.0% 4.3% 8.4% 4.2%

1.3% 1.9% 5.0% 8.5% 1.6% 0.4%


32.2% 31.9% 32.7% --

38.1% 38.1% 40.8% --

23.2% 23.6% 20.4% --

5.1% 5.0% 4.1% --

1.4% 1.4% 2.0% --

33.9%

38.0%

18.9%

7.1%

2.2%

37.5%

39.5%

17.1%

4.3%

1.5%

24.3%

39.6%

27.2%

7.1%

1.8%

53.2%

29.1%

12.7%

3.5%

1.5%

39.4%

36.1%

17.4%

5.4%

1.6%

51.6%

29.1%

13.7%

4.9%

0.5%

37.3% 35.9% 26.8% 25.3%

32.1% 32.8% 41.6% 37.2%

22.5% 24.2% 23.6% 29.1%

4.3% 4.7% 6.8% 6.5%

3.8% 2.3% 1.2% 1.9%





125

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Retailer deal or purchase special (discount) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.89 2.93 2.85 2.93 2.85 2.88 2.84 2.88 2.93 2.84 2.82 2.96


2.89 3.01 2.60 2.74 2.81 3.10


0.0% 0.0% 0.0% --

2.95 2.94 2.98 --

0.0%

2.94

0.0%

3.07

0.0%

2.78

0.0%

3.29

0.0%

3.06

0.0%

3.26

0.0% 0.0% 0.0% 0.0%

2.95 2.95 2.86 2.77





126

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Familiarity with the particular brand/type of eyeglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


24.7% 20.4% 23.9% 23.9% 23.2% 19.3% 22.6% 20.7% 26.5% 20.2% 16.7% 22.4%

35.8% 28.9% 28.7% 29.1% 31.2% 33.5% 32.1% 32.9% 29.2% 32.4% 33.3% 30.9%

19.3% 27.2% 23.5% 23.4% 22.4% 25.5% 25.5% 25.3% 21.7% 27.1% 28.8% 17.1%

7.1% 7.9% 9.7% 7.7% 9.3% 8.8% 8.9% 8.6% 8.3% 8.9% 9.9% 5.9%


21.1% 27.1% 35.0% 21.3% 20.6% 22.9%

31.0% 30.0% 35.0% 25.5% 30.1% 33.5%

23.3% 25.2% 15.0% 27.7% 27.6% 22.0%

8.1% 8.1% 10.0% 8.5% 7.2% 8.5%


15.9% 15.8% 14.3% --

22.9% 23.7% 34.7% --

31.5% 31.2% 28.6% --

21.9% 21.5% 16.3% --

7.8% 7.8% 6.1% --

18.6%

25.7%

27.0%

22.4%

6.3%

15.9%

24.4%

27.7%

22.9%

9.1%

11.9%

22.1%

33.8%

24.6%

7.5%

24.7%

17.5%

23.9%

22.5%

11.4%

20.4%

22.0%

28.7%

21.0%

7.9%

45.6%

19.2%

19.8%

12.6%

2.7%

22.0% 15.6% 11.5% 12.6%

23.0% 24.2% 22.5% 23.4%

27.8% 34.4% 31.4% 33.7%

19.1% 15.6% 26.8% 21.8%

8.1% 10.2% 7.8% 8.4%





127

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Familiarity with the particular brand/type of eyeglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.18 2.08 2.09 2.17 2.10 2.02 2.01 2.03 2.17 1.98 1.91 2.41


2.15 2.05 2.10 2.11 2.07 2.10


0.0% 0.0% 0.0% --

2.17 2.18 2.35 --

0.0%

2.28

0.0%

2.15

0.0%

2.06

0.0%

2.22

0.0%

2.26

0.0%

2.92

0.0% 0.0% 0.0% 0.0%

2.32 2.20 2.03 2.10





128

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Opinions of friends and classmates. All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


21.3% 21.3% 28.4% 24.9% 23.9% 20.6% 23.6% 23.9% 24.1% 24.6% 25.5% 18.5%

24.4% 23.9% 22.7% 23.4% 24.9% 22.9% 23.8% 23.0% 25.0% 22.6% 20.5% 24.0%

15.8% 16.4% 12.8% 14.8% 14.2% 16.5% 14.6% 14.5% 12.8% 15.7% 14.1% 18.5%

13.1% 10.1% 11.7% 11.3% 11.5% 12.1% 11.2% 9.8% 12.2% 10.3% 14.1% 13.7%


22.9% 26.2% 40.0% 13.3% 23.4% 21.6%

23.2% 24.3% 25.0% 22.2% 22.5% 26.8%

15.6% 13.6% 15.0% 6.7% 15.6% 14.7%

11.4% 12.1% 15.0% 8.9% 11.2% 9.5%


27.2% 26.8% 25.0% --

22.5% 22.6% 20.8% --

22.5% 22.7% 20.8% --

16.2% 16.2% 18.8% --

11.6% 11.7% 14.6% --

28.0%

28.0%

22.5%

10.7%

10.7%

26.8%

20.9%

27.6%

13.8%

11.0%

26.5%

26.9%

20.0%

15.5%

11.2%

35.3%

17.7%

20.1%

12.8%

14.1%

31.3%

19.0%

22.2%

14.5%

13.0%

48.9%

20.9%

12.1%

9.3%

8.8%

30.0% 29.6% 24.3% 27.3%

16.9% 23.2% 25.8% 25.0%

22.2% 23.2% 24.3% 23.0%

17.4% 12.8% 14.8% 14.1%

13.5% 11.2% 10.9% 10.5%





129

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Opinions of friends and classmates. All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.30 2.42 2.41 2.39 2.38 2.36 2.40 2.47 2.39 2.42 2.35 2.23


2.38 2.36 2.05 2.87 2.40 2.42


0.0% 0.0% 0.0% --

2.38 2.37 2.23 --

0.0%

2.52

0.0%

2.39

0.0%

2.42

0.0%

2.47

0.0%

2.41

0.0%

2.92

0.0% 0.0% 0.0% 0.0%

2.32 2.47 2.38 2.45





130

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The look of the eyeglasses (shape, color, design) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


27.7% 28.1% 28.9% 27.3% 28.5% 27.3% 26.2% 25.6% 30.4% 24.9% 27.9% 33.3%

9.5% 7.2% 10.5% 10.5% 8.6% 9.1% 6.9% 5.3% 11.1% 4.9% 4.1% 16.0%

2.0% 1.7% 2.8% 3.1% 1.7% 1.3% 2.5% 1.9% 2.4% 2.2% 1.8% 1.3%

1.0% 0.9% 0.3% 0.9% 0.5% 0.8% 0.8% 0.6% 0.9% 0.7% 0.9% 0.7%


25.2% 34.0% 50.0% 24.4% 25.9% 25.2%

8.5% 8.1% 10.0% 8.9% 6.1% 9.8%

1.8% 3.3% 0.0% 2.2% 2.0% 1.3%

1.1% 0.0% 0.0% 0.0% 0.2% 0.4%


60.0% 59.3% 45.8% --

27.9% 28.3% 41.7% --

9.1% 9.3% 8.3% --

2.3% 2.4% 4.2% --

0.7% 0.7% 0.0% --

67.5%

22.7%

8.2%

1.6%

0.0%

57.9%

29.0%

9.8%

3.0%

0.3%

63.3%

27.4%

6.7%

1.6%

1.1%

72.7%

19.4%

5.7%

1.3%

0.9%

68.3%

22.6%

6.1%

2.0%

1.0%

78.6%

14.3%

6.6%

0.5%

0.0%

55.8% 55.9% 62.3% 63.1%

30.6% 27.6% 27.5% 26.9%

11.7% 11.0% 7.5% 8.1%

1.5% 3.9% 2.0% 1.2%

0.5% 1.6% 0.7% 0.8%





131

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The look of the eyeglasses (shape, color, design) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


3.43 3.49 3.40 3.39 3.47 3.48 3.49 3.56 3.36 3.56 3.55 3.28


3.48 3.40 3.30 3.51 3.55 3.50


0.0% 0.0% 0.0% --

3.44 3.43 3.29 --

0.0%

3.56

0.0%

3.41

0.0%

3.50

0.0%

3.62

0.0%

3.55

0.0%

3.71

0.0% 0.0% 0.0% 0.0%

3.40 3.32 3.49 3.50





132

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The price of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

% of all parents whose children currently wear Plano sunglasses. Very Somewhat Not Not Important Important Important Important Important At All 43.3% 35.6% 15.4% 3.5% 2.2% 40.1% 45.9% 45.9% 44.0% 43.2% 43.5% 43.4% 43.9% 40.6% 44.6% 43.9% 46.1%

37.7% 34.6% 34.3% 35.6% 38.0% 36.6% 37.1% 36.9% 36.9% 37.4% 38.8% 27.7%

16.6% 13.5% 15.5% 15.2% 12.7% 13.6% 14.9% 15.6% 15.4% 14.9% 13.6% 16.8%

3.3% 3.7% 3.0% 3.4% 3.4% 4.2% 3.2% 2.4% 4.4% 2.4% 2.6% 4.1%

2.3% 2.2% 1.3% 1.8% 2.7% 2.2% 1.4% 1.2% 2.7% 0.7% 1.1% 5.2%


34.0% 37.0% 41.7% 36.5% 34.6% 31.9%

15.4% 13.7% 8.3% 16.3% 16.2% 14.5%

3.2% 1.9% 6.9% 4.1% 2.2% 3.0%

1.2% 1.2% 4.2% 3.5% 0.5% 1.5%


50.0% 48.8% 31.4% --

33.1% 33.6% 41.8% --

12.6% 13.3% 20.5% --

2.8% 2.6% 4.5% --

1.5% 1.7% 1.8% --

51.6%

35.8%

10.6%

1.2%

0.8%

52.2%

29.5%

13.8%

3.0%

1.5%

50.2%

38.4%

8.5%

1.6%

1.3%

77.8%

15.7%

2.7%

2.0%

1.7%

62.6%

27.2%

6.9%

2.0%

1.3%

64.6%

28.5%

5.4%

0.8%

0.8%

43.9% 44.9% 42.6% 39.3%

35.0% 32.2% 36.7% 37.7%

12.9% 17.5% 15.7% 17.4%

4.2% 3.0% 3.4% 3.4%

4.0% 2.5% 1.6% 2.3%





133

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The price of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage

% of all parents whose children currently wear Plano sunglasses. No Average Answer Ranking (1= Not Important; 4=Very Important) 0.0% 3.49 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

3.50 3.49 3.53 3.51 3.52 3.50 3.55 3.57 3.46 3.61 3.60 3.25


3.53 3.61 3.43 3.42 3.59 3.51


0.0% 0.0% 0.0% 0.0%

3.55 3.54 3.49 --

0.0%

3.68

0.0%

3.49

0.0%

3.68

0.0%

3.46

0.0%

3.61

0.0%

3.74

0.0% 0.0% 0.0% 0.0%

3.41 3.44 3.52 3.49





134

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The durability of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


36.4% 33.3% 32.3% 34.0% 33.9% 35.5% 33.7% 35.9% 36.0% 33.8% 35.9% 30.6%

13.4% 11.1% 13.4% 11.6% 11.5% 15.1% 13.0% 11.4% 13.7% 11.9% 10.4% 12.4%

2.2% 2.6% 4.5% 2.8% 3.7% 3.0% 2.9% 3.2% 2.1% 3.3% 3.0% 3.1%

2.8% 2.1% 2.1% 1.8% 2.7% 3.0% 2.1% 1.7% 2.4% 1.7% 2.6% 5.4%


32.1% 31.7% 48.6% 35.6% 32.9% 29.2%

12.4% 15.6% 9.7% 11.4% 13.3% 11.7%

2.5% 3.6% 0.0% 2.6% 2.6% 3.9%

2.1% 1.0% 5.6% 3.4% 1.7% 1.8%


49.1% 48.6% 46.8% --

30.5% 31.4% 32.7% --

14.7% 14.4% 15.0% --

3.5% 3.6% 2.7% --

2.2% 2.1% 2.7% --

55.9%

28.7%

9.4%

3.9%

2.0%

49.6%

28.4%

14.9%

5.2%

1.9%

47.5%

36.4%

10.2%

3.6%

2.3%

61.8%

23.9%

8.9%

3.4%

2.0%

65.4%

20.6%

8.4%

3.6%

2.0%

70.0%

19.2%

7.7%

2.3%

0.8%

49.9% 46.1% 47.6% 45.3%

29.3% 35.7% 35.2% 36.9%

13.5% 12.5% 12.5% 13.0%

3.3% 2.0% 2.9% 2.3%

4.0% 3.7% 1.8% 2.6%





135

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. The durability of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


3.52 3.54 3.45 3.55 3.48 3.47 3.51 3.56 3.54 3.53 3.53 3.32


3.52 3.50 3.59 3.50 3.53 3.46


0.0% 0.0% 0.0% --

3.45 3.46 3.46 --

0.0%

3.47

0.0%

3.39

0.0%

3.54

0.0%

3.43

0.0%

3.38

0.0%

3.51

0.0% 0.0% 0.0% 0.0%

3.36 3.49 3.55 3.54





136

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Child’s preference for the brand name of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


24.4% 25.3% 25.0% 22.6% 28.5% 29.3% 23.1% 24.4% 28.8% 21.4% 20.8% 24.1%

24.2% 25.7% 24.3% 24.1% 27.0% 26.9% 25.8% 26.4% 24.4% 26.8% 25.9% 22.0%

19.5% 18.8% 20.9% 21.1% 18.0% 17.3% 21.2% 20.2% 14.6% 23.5% 25.0% 18.7%

13.8% 13.1% 12.1% 15.4% 9.6% 8.7% 13.5% 12.2% 13.5% 12.4% 13.4% 15.3%


26.7% 27.2% 33.3% 22.0% 25.4% 29.2%

27.2% 24.0% 27.8% 22.4% 26.3% 25.6%

15.3% 19.7% 18.1% 23.7% 20.1% 15.1%

9.1% 10.8% 13.9% 19.6% 9.2% 9.3%


21.0% 21.3% 15.9% --

28.1% 29.2% 34.1% --

26.4% 25.8% 25.9% --

16.9% 16.6% 13.2% --

7.6% 7.1% 10.9% --

27.2%

31.1%

23.6%

13.0%

5.1%

23.1%

27.6%

26.1%

13.4%

9.7%

19.3%

28.9%

25.6%

19.7%

6.6%

30.0%

20.1%

20.1%

16.7%

13.0%

24.7%

25.2%

24.2%

16.8%

9.2%

62.3%

26.9%

5.4%

3.8%

1.5%

18.8% 18.2% 17.1% 16.2%

21.1% 24.4% 26.0% 25.5%

23.1% 23.9% 26.0% 28.4%

22.0% 16.2% 19.2% 18.8%

15.1% 17.2% 11.6% 11.0%





137

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Child’s preference for the brand name of the sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.72 2.76 2.76 2.65 2.89 2.93 2.70 2.76 2.84 2.68 2.64 2.69


2.91 2.83 2.87 2.53 2.84 2.94


0.0% 0.0% 0.0% --

2.95 2.98 2.99 --

0.0%

3.11

0.0%

2.93

0.0%

2.95

0.0%

2.68

0.0%

2.87

0.0%

3.53

0.0% 0.0% 0.0% 0.0%

2.62 2.68 2.80 2.82





138

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Retailer / eye doctor recommendation All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


28.7% 28.0% 32.1% 29.1% 32.4% 28.2% 28.2% 29.6% 32.6% 27.1% 26.8% 27.5%

25.3% 26.7% 23.5% 24.1% 27.2% 29.3% 27.2% 26.7% 21.1% 30.0% 30.4% 22.5%

13.5% 13.5% 14.6% 13.5% 11.4% 14.3% 14.4% 14.1% 12.1% 14.9% 16.4% 13.5%

8.2% 8.4% 7.6% 8.5% 8.6% 6.9% 8.8% 8.2% 7.2% 9.1% 9.8% 8.8%


31.8% 30.3% 36.1% 26.4% 29.7% 29.8%

22.6% 27.4% 25.0% 27.3% 24.2% 25.3%

11.9% 14.7% 15.3% 14.5% 14.3% 13.0%

7.8% 5.5% 4.2% 10.5% 7.0% 6.3%


24.0% 24.9% 19.1% --

27.7% 28.6% 40.9% --

26.0% 25.0% 21.4% --

13.6% 13.8% 13.2% --

8.7% 7.7% 5.5% --

27.2%

32.3%

21.3%

13.0%

6.3%

19.8%

29.9%

25.4%

15.3%

9.7%

22.0%

28.2%

27.9%

14.4%

7.5%

30.4%

21.8%

22.9%

14.3%

10.6%

30.5%

26.5%

20.6%

14.5%

7.9%

50.8%

23.8%

13.8%

5.4%

6.2%

27.5% 23.4% 22.4% 22.2%

26.8% 28.7% 30.3% 28.4%

25.1% 23.4% 25.8% 25.3%

12.0% 13.7% 14.0% 16.1%

8.6% 10.7% 7.5% 8.0%





139

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Retailer / eye doctor recommendation All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.98 2.97 3.03 2.98 3.05 3.00 2.95 2.99 3.08 2.93 2.89 2.95


3.06 3.06 3.16 2.88 3.02 3.06


0.0% 0.0% 0.0% --

2.96 2.99 3.21 --

0.0%

3.09

0.0%

2.94

0.0%

2.98

0.0%

2.80

0.0%

2.95

0.0%

3.13

0.0% 0.0% 0.0% 0.0%

2.97 2.92 3.02 2.95





140

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Retailer deal or purchase special (discount) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


35.5% 35.7% 34.5% 34.8% 34.9% 37.1% 35.6% 36.2% 36.4% 35.9% 35.7% 31.3%

27.2% 25.4% 25.6% 26.6% 25.8% 27.4% 27.2% 26.1% 26.4% 27.1% 27.0% 23.1%

8.0% 8.0% 7.3% 8.1% 7.2% 7.2% 7.7% 7.9% 7.5% 7.8% 7.9% 7.3%

4.8% 4.4% 4.3% 4.3% 5.6% 4.2% 4.5% 4.0% 4.5% 4.1% 4.7% 6.5%


35.8% 34.9% 44.4% 34.1% 34.1% 38.9%

23.6% 26.0% 25.0% 29.8% 25.1% 22.3%

7.3% 7.9% 8.3% 7.8% 8.9% 6.0%

3.9% 3.1% 4.2% 5.8% 3.6% 3.0%


31.6% 30.1% 20.9% --

38.1% 39.1% 38.6% --

19.3% 19.6% 27.7% --

7.4% 7.7% 8.2% --

3.7% 3.6% 4.5% --

37.0%

35.4%

19.3%

6.3%

2.0%

34.7%

36.2%

18.7%

6.7%

3.7%

29.8%

40.0%

20.3%

6.9%

3.0%

52.2%

25.6%

12.3%

6.1%

3.8%

41.2%

34.1%

16.3%

5.6%

2.8%

56.2%

28.5%

9.2%

3.8%

2.3%

26.8% 27.9% 25.5% 25.2%

34.4% 33.4% 36.2% 33.3%

25.5% 25.4% 26.5% 29.2%

8.0% 6.7% 7.8% 7.8%

5.3% 6.5% 4.0% 4.5%





141

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Retailer deal or purchase special (discount) All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


3.24 3.26 3.26 3.25 3.22 3.28 3.25 3.27 3.27 3.26 3.24 3.16


3.29 3.29 3.34 3.19 3.25 3.38


0.0% 0.0% 0.0% --

3.34 3.35 3.27 --

0.0%

3.40

0.0%

3.34

0.0%

3.39

0.0%

3.25

0.0%

3.39

0.0%

3.46

0.0% 0.0% 0.0% 0.0%

3.22 3.19 3.28 3.22





142

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Familiarity with the particular brand/type of sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


28.6% 22.9% 26.3% 24.4% 29.4% 26.3% 24.2% 25.2% 30.0% 22.8% 23.4% 24.4%

28.6% 28.1% 24.1% 26.7% 27.0% 28.5% 29.0% 27.3% 26.8% 28.5% 28.0% 25.1%

17.4% 22.0% 21.6% 21.3% 17.9% 21.2% 21.0% 21.6% 16.6% 23.1% 25.0% 19.4%

10.9% 8.6% 10.3% 10.1% 9.2% 9.2% 10.5% 10.0% 9.1% 10.3% 10.6% 11.9%


26.7% 24.0% 31.9% 25.0% 25.8% 28.3%

24.3% 30.0% 31.9% 29.1% 26.3% 24.7%

19.6% 21.2% 18.1% 19.8% 21.2% 19.0%

8.6% 8.7% 9.7% 12.3% 9.7% 7.5%


20.6% 20.7% 19.1% --

21.9% 24.3% 31.4% --

25.8% 24.3% 28.2% --

22.1% 21.3% 15.0% --

9.7% 9.3% 6.4% --

25.6%

27.2%

20.1%

19.7%

7.5%

19.8%

20.5%

27.2%

22.4%

10.1%

18.7%

24.6%

25.2%

23.0%

8.5%

29.0%

14.3%

19.5%

24.9%

12.3%

24.4%

22.1%

20.6%

23.7%

9.2%

53.1%

16.9%

13.1%

13.1%

3.8%

19.5% 15.2% 16.4% 14.9%

21.3% 26.4% 27.2% 28.6%

29.0% 25.7% 27.1% 26.6%

20.4% 19.5% 20.0% 19.8%

9.8% 13.2% 9.3% 10.1%





143

January 2016 Vision Council Childrenʹs Vision Care Report Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of sunglasses for one of your children. Familiarity with the particular brand/type of sunglasses All Responses Parents With: One Child At Home 2 Children At Home More Than 2 Children at Home A Child Age 9 or Under A Child Age 10 to 13 A Child Age 14 to 17 Health Insurance Coverage Vision Care Coverage One Form of Coverage Only Multiple Forms of Coverage FSA / MSA Coverage No Insurance Coverage


2.88 2.80 2.81 2.79 2.92 2.84 2.79 2.81 2.94 2.75 2.74 2.77


2.87 2.83 2.94 2.77 2.82 2.93


0.0% 0.0% 0.0% --

2.75 2.80 3.04 --

0.0%

2.90

0.0%

2.73

0.0%

2.81

0.0%

2.50

0.0%

2.74

0.0%

2.92

0.0% 0.0% 0.0% 0.0%

2.77 2.77 2.86 2.87





144

January 2016 Vision Council Childrenʹs Vision Care Report VW Q75 : Which of the following categories includes your annual household income before taxes?


Under $20,000 11.7% 7.6% 4.7% 5.5% 6.3% 4.8% 4.6% 3.6% 1.8% 6.1% 1.4% 0.3% 16.9%

Percentage of Respondents $20,000 to $30,000 to $40,000 to $29,999 $39,999 $49,999 10.2% 10.2% 9.1%

$50,000 to $59,999 9.0%

8.5% 5.8% 7.0% 8.1% 5.1% 4.6% 5.0% 3.2% 7.6% 2.8% 1.9% 15.9%

9.1% 8.2% 8.6% 9.9% 8.0% 6.6% 7.4% 5.9% 9.3% 5.6% 4.4% 14.0%

8.7% 8.2% 9.9% 9.6% 8.6% 6.2% 8.0% 7.9% 9.3% 7.2% 4.7% 10.8%

9.6% 8.4% 8.5% 9.8% 7.3% 6.8% 9.3% 9.0% 10.4% 8.4% 5.8% 6.8%


6.1% 6.6% 14.7% 7.9% 6.4% 6.3%

8.6% 6.0% 4.6% 10.0% 8.2% 7.6%

7.0% 11.7% 5.5% 9.1% 6.7% 9.7%

8.5% 8.0% 11.9% 9.6% 7.5% 8.8%


7.4% 6.7% 3.7% --

7.0% 7.2% 5.0% --

9.7% 9.1% 5.8% --

7.0% 6.7% 8.7% --

6.0% 5.9% 7.9% --

4.1%

7.9%

9.3%

8.2%

6.0%

8.3%

11.1%

9.1%

10.3%

6.5%

2.7%

3.8%

8.6%

4.9%

5.5%

7.7%

9.0%

10.7%

9.2%

4.8%

7.4%

7.7%

9.4%

7.6%

6.4%

7.1%

8.2%

9.9%

8.8%

3.3%

28.2% 0.0% 0.0% 0.0%

32.6% 0.0% 0.0% 0.0%

39.2% 0.0% 0.0% 0.0%

0.0% 49.5% 0.0% 0.0%

0.0% 50.5% 0.0% 0.0%





145



$60,000 to $74,999 13.0% 15.0% 13.9% 15.0% 13.5% 16.2% 15.1% 15.8% 14.7% 15.3% 15.4% 13.6% 12.1%

Percentage of Respondents $75,000 to $100,000 to $125,000 to $99,999 $124,999 $149,999 16.0% 9.7% 5.3%

$150,000 or more 5.8%

17.3% 22.8% 19.4% 19.5% 22.5% 22.9% 21.4% 24.4% 19.0% 24.6% 26.4% 9.8%

11.2% 12.7% 13.8% 11.3% 12.8% 15.5% 14.5% 14.7% 12.1% 15.6% 18.9% 6.2%

6.6% 7.5% 5.7% 6.2% 6.6% 9.0% 7.4% 8.9% 5.7% 8.9% 10.2% 3.9%

6.4% 7.9% 6.5% 5.8% 8.1% 8.9% 7.7% 9.5% 5.3% 10.0% 13.9% 3.6%


19.7% 20.2% 17.4% 19.1% 19.3% 22.7%

13.1% 13.4% 10.1% 12.4% 15.0% 12.4%

7.4% 7.9% 4.6% 5.9% 8.6% 6.5%

8.9% 6.8% 5.5% 5.1% 9.5% 6.7%


16.6% 16.8% 17.0% --

19.6% 19.8% 22.8% --

11.8% 11.7% 12.0% --

7.4% 7.4% 7.1% --

7.7% 8.6% 10.0% --

17.2%

21.3%

10.4%

7.1%

8.5%

15.1%

21.2%

9.6%

4.5%

4.3%

17.0%

20.4%

15.3%

10.8%

11.1%

15.5%

20.4%

10.5%

6.1%

6.1%

16.6%

20.2%

10.7%

6.6%

7.6%

15.4%

20.9%

7.7%

7.1%

11.5%

0.0% 0.0% 24.4% 0.0%

0.0% 0.0% 32.4% 0.0%

0.0% 0.0% 20.6% 47.7%

0.0% 0.0% 11.1% 25.6%

0.0% 0.0% 11.5% 26.7%





146



No Answer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Percentage of Respondents Under $40,000 up to Over $40,000 $60,000 $60,000 32.2% 18.1% 49.7% 25.1% 18.7% 21.2% 24.3% 17.9% 15.8% 16.1% 10.9% 23.0% 9.8% 6.6% 46.8%

18.3% 16.6% 18.4% 19.4% 15.9% 13.0% 17.2% 16.9% 19.6% 15.7% 10.5% 17.6%

56.6% 64.7% 60.4% 56.3% 66.2% 71.2% 66.7% 72.2% 57.3% 74.6% 83.0% 35.6%


20.2% 17.3% 27.5% 24.6% 18.3% 18.5%

15.5% 19.7% 17.4% 18.7% 14.2% 18.5%

64.4% 63.0% 55.0% 56.7% 67.5% 63.0%


0.0% 0.0% 0.0% --

24.0% 23.1% 14.5% --

12.9% 12.6% 16.6% --

63.1% 64.3% 68.9% --

0.0%

21.3%

14.2%

64.5%

0.0%

28.5%

16.9%

54.7%

0.0%

15.0%

10.4%

74.6%

0.0%

27.4%

14.0%

58.6%

0.0%

24.5%

14.0%

61.6%

0.0%

25.3%

12.1%

62.6%

0.0% 0.0% 0.0% 0.0%

100.0% 0.0% 0.0% 0.0%

0.0% 100.0% 0.0% 0.0%

0.0% 0.0% 100.0% 100.0%





147

Appendix A: January 2016 Parent‐Child Vision Care Report Custom Q2: Please indicate if you have, or are covered by, any of the following programs.

Health insurance (major medical)

Feb'12 56.89%

Jan'14 57.35%

Jan'16 59.35%

Vision care insurance/Managed vision care

36.36%

35.37%

36.87%

Flexible savings account (FSA)/Medical savings account (MSA)

16.00%

17.64%

14.97%

Supplemental medical insurance (AFLAC, TRICARE, Medigap etc...)

7.50%

8.35%

9.39%

None of these

28.79%

27.09%

24.08%

No Answer

0.00%

0.00%

0.00%

Covered by Exactly One Type of Program

37.04%

39.3%

42.8%

Covered by Exactly Two Types of Programs

24.01%

22.4%

22.4%

Covered by More Than Two Types of Programs

10.16%

11.2%

10.7%

Custom Q3 When, if ever, was the last time that any of your children received an eye exam (pupils dilated)?

Never

Feb'12 35.06%

Jan'14 32.52%

Jan'16 36.86%

Less than 6 months

14.70%

15.03%

14.60%

6 months to 1 year

19.85%

20.29%

21.13%

1 year to 2 years

13.20%

14.67%

13.82%

2 years to 3 years

4.13%

4.72%

3.32%

3 years to 4 years

1.60%

1.60%

1.35%

4 years to 5 years

1.06%

0.95%

0.62%

5 years to 10 years

0.82%

0.74%

0.67%

More than 10 years

0.48%

0.53%

0.30%

Not Sure

9.11%

8.94%

7.34%

No Answer

0.00%

0.00%

0.00%

Custom Q4: Why did you take your child to have an eye exam? Asked of all parents whose children have had an eye exam within the past two years.

To maintain healthy vision (stop vision problems before they start)

Feb'12

Jan'14

Jan'16

54.29%

51.75%

52.67%

They were experiencing a vision problem

22.93%

26.26%

22.55%

It was recommended by a physician

15.79%

15.86%

17.76%

It was recommended by an educator

10.71%

10.22%

8.22%

8.21%

6.77%

5.61%

Not Sure

3.50%

3.51%

2.94%

No Answer

0.00%

0.00%

0.00%

My state requires that my children receive an eye exam


148

Appendix A: January 2016 Parent‐Child Vision Care Report Custom Q5: Please tell us why you have not taken your children to receive an eye exam. (Select as many as apply) Asked of all parents whose children have NOT had an eye exam within the past two years. Feb'12 63.32% 35.57%

Jan'14 63.20% 34.56%

Jan'16 57.95% 38.42%

They only have minor vision problems that do not need treatment yet

14.31%

14.39%

13.08%

I don't have the time/I'm too busy

6.80%

6.00%

6.13%

I don't have an eye doctor/I can't easily find an eye doctor

7.19%

9.18%

6.88%

7.83% 0.00% 90.21% 8.49% 1.31%

9.04% 0.00% 89.25% 9.62% 1.13%

7.70% 0.00% 90.70% 8.24% 1.07%

I don't think they need an eye exam They are too young to have vision problems

I think it will cost too much No Answer One Reason Only Two Reasons Only More than Two Reasons

Custom Q6: Where did you most recently take one of your children to have their eyes examined? An independent optical practitioner An optical chain (such as LensCrafters/Pearle Vision) A mass merchandiser (such as Wal-Mart or Costco) A general medical doctor/family practitioner A department store (such as JC Penney or Sears)

Feb'12 51.21% 13.00% 9.36% 16.43% 2.29%

Jan'14 48.96% 15.51% 11.47% 14.68% 2.32%

Jan'16 49.89% 15.14% 10.78% 15.69% 2.07%

Other

5.71%

4.93%

4.85%

Don't know

2.00%

2.14%

1.58%

No Answer

0.00%

0.00%

0.00%

Feb'12 19.63%

Jan'14 20.56%

Jan'16 18.84%

1.77%

2.23%

3.49%

5.12%

4.68%

4.87%

75.29%

73.44%

72.31%

What types of vision correction does your All Children currently use?

Prescription (Rx) Eyeglasses Protective Eyewear / Sports Goggles Prescription Contact Lenses My child/children do not currently use any form of vision correction None of these

NA

0.00%

0.00%

No Answer

0.00%

23.63%

24.39%

One Type Only

21.43%

2.71%

3.02%

Two Types Only

3.12%

0.22%

0.28%

More than Two Types

0.16%

0.00%

0.00%

Appendix A: January 2016 Parent‐Child Vision Care Report January 2016 Parent-Children Vision Care Report

149

When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for any of your children? Asked of all parents whose children wear Rx eyeglasses.


Feb'12 5.44% 6.98% 6.47% 6.06% 6.78% 8.73% 12.42% 13.55% 21.15% 4.52% 0.10% 7.80%

Jan'14 5.75% 7.08% 6.33% 5.67% 6.25% 14.00% 12.67% 13.00% 19.08% 3.92% 0.50% 5.75%

Jan'16 4.39% 6.02% 6.18% 6.75% 5.53% 12.93% 12.28% 16.75% 20.65% 3.41% 0.41% 4.72%

0.00%

0.00%

0.00%

Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for any of your children? Asked of all parents whose children wear Rx eyeglasses. Feb'12

Jan'14

Jan'16


84.01%

80.09%

80.20%


21.83%

23.66%

26.46%


46.70%

48.61%

40.27%

The lenses were tinted and/or photochromic (get darker in sunlight)

10.91%

10.35%

12.84%

I used vision insurance benefits to help pay for this purchase

43.91%

48.43%

47.47%

I paid more than $100 out of pocket for the eyeglasses

28.68%

32.90%

30.74%

None of the above No Answer

6.85% 25.13%

4.99% 0.00%

4.28% 0.00%


150

Custom Q10: Why did you purchase the most recent pair of eyeglasses for one of your children? Asked of all parents whose children currently wear Rx eyeglasses. Feb'12

Jan'14

Jan'16

New prescription (It was their first pair of glasses)

26.10%

28.80%

24.63%

Their prescription changed

40.29%

36.20%

43.07%

They lost their previous pair of glasses.

7.10%

8.26%

6.40%

damaged / worn out and needed to be

24.23%

23.70%

25.16%

They did not like the style/look of their previous pair of glasses / They wanted the latest fashion

5.89%

5.00%

4.26%

I wanted them to have a spare pair of glasses in case something happens to their current pair

6.96%

6.85%

5.76%

I needed/wanted to use any managed care benefits before the end of the year

2.54%

4.13%

4.37%

Other

4.02%

4.24%

4.16%

Don't Know

4.15%

3.04%

1.49%

No Answer

0.00%

0.00%

0.00%

Custom Q11: How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next 6 months for one of your children?

Extremely likely

Feb'12 14.19%

Jan'14 16.96%

Jan'16 18.55%

Very likely

18.88%

21.74%

20.47%

Might or might not

34.67%

30.22%

33.80%

Probably not

22.89%

24.13%

21.43%

Definitely not

9.37%

6.96%

5.76%

No Answer

0.00%

0.00%

0.00%

Custom Q12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children? Feb'12

Jan'14

Jan'16


42.51%

41.57%

40.71%

An optical chain (such as LensCrafters / Pearle Vision) A mass merchandiser (such as Wal*Mart or Costco)

21.46%

24.44%

22.95%

16.60%

18.82%

21.31%


8.10%

4.21%

4.37%

An online website that sells eyeglasses

2.83%

3.93%

5.74%

Other

4.86%

2.81%

1.91%

Don't Know

3.64%

4.21%

3.01%

No Answer

0.00%

0.00%

0.00%


151

Custom Q13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children?

No more than $40

Feb'12 7.76%

Jan'14 7.39%

Jan'16 8.53%

$40 to $59

6.16%

8.48%

8.32%

$60 to $79

9.91%

8.91%

9.81%

$80 to $99

17.94%

17.17%

15.67%

$100 to $199

36.55%

35.43%

36.14%

$200 or more

9.10%

12.72%

12.05%

Don’t know

12.58%

9.89%

9.49%

No Answer

0.00%

0.00%

0.00%

$101.90

$107.11

$106.42

Average Price

Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. The price of the frames (including any managed care benefits):

Very Important

Feb'12 46.32%

Jan'14 46.52%

Jan'16 48.72%

Important

34.67%

36.52%

35.71%

Somewhat Important

15.39%

12.93%

13.11%

Not Important

1.87%

2.50%

1.60%


1.74%

1.52%

0.85%

No Answer

0.00%

0.00%

0.00%

3.22

3.24

3.30

Average

The durability of the eyeglasses (frames and lenses):

Very Important

Feb'12 64.12%

Jan'14 59.24%

Jan'16 64.93%

Important

23.69%

30.11%

27.51%

Somewhat Important Not Important Not Important At All

9.77% 0.80% 1.61%

8.37% 1.20% 1.09%

6.93% 0.21% 0.43%

No Answer

0.00%

0.00%

0.00%

3.48

3.45

3.56

Average


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Custom Q14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. Child's preference for the brand name of the frame (Nickelodeon, Scooby Doo, Barbie, etc...):

Very Important

Feb'12 14.32%

Jan'14 15.98%

Jan'16 19.40%

Important

19.28%

20.87%

21.64%

Somewhat Important

24.77%

24.46%

25.59%

Not Important

21.69%

19.46%

19.40%


19.95%

19.24%

13.97%

No Answer

0.00%

0.00%

0.00%

1.86

1.95

2.13

Very Important

Feb'12 30.79%

Jan'14 33.37%

Jan'16 32.62%

Important

32.13%

30.43%

33.26%

Somewhat Important

27.31%

25.65%

24.52%

Not Important

5.35%

7.61%

7.25%


4.42%

2.93%

2.35%

No Answer

0.00%

0.00%

0.00%

2.80

2.84

2.87

Average

Retailer / eye doctor recommendation:

Average

Retailer deal or purchase special (discount):

Very Important

Feb'12 30.52%

Jan'14 30.65%

Jan'16 30.38%

Important

33.60%

32.93%

38.27%

Somewhat Important

25.17%

26.41%

23.45%

Not Important

5.89%

7.07%

5.97%


4.82%

2.93%

1.92%

No Answer Average

0.00% 2.79

0.00% 2.81

0.00% 2.89

Familiarity with the particular brand/type of eyeglasses:

Very Important

Feb'12 15.53%

Jan'14 13.59%

Jan'16 14.39%

Important

18.61%

20.11%

22.81%

Somewhat Important

36.95%

33.48%

31.02%

Not Important

19.14%

21.30%

23.56%


9.77%

11.52%

8.21%

No Answer

0.00%

0.00%

0.00%

2.11

2.03

2.12

Average


153

Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of plano sunglasses for one of your children. The price of the sunglasses

Very Important

Feb'12 28.81%

Jan'14 43.88%

Jan'16 43.28%

Important

32.20%

23.47%

35.57%

Somewhat Important

25.42%

20.41%

15.43%

Not Important

10.17%

9.18%

3.48%


3.39%

3.06%

2.25%

No Answer

0.00%

0.00%

0.00%

3.21

3.15

3.49

Very Important

Feb'12 37.29%

Jan'14 39.80%

Jan'16 47.77%

Important

32.20%

31.63%

34.11%

Somewhat Important

20.34%

19.39%

12.69%

Not Important

8.47%

8.16%

2.82%


1.69%

1.02%

2.60%

No Answer

0.00%

0.00%

0.00%

3.32

3.36

3.50

Average

The durability of the sunglasses

Average

Child’s preference for the brand name of the sunglasses

Very Important

Feb'12 16.95%

Jan'14 16.33%

Jan'16 17.67%

Important

27.12%

26.53%

24.77%

Somewhat Important

27.12%

26.53%

25.03%

Not Important

11.86%

19.39%

19.22%


16.95%

11.22%

13.31%

No Answer Average

0.00% 2.78

0.00% 2.82

0.00% 2.74

Very Important

Feb'12 23.73%

Jan'14 24.49%

Jan'16 23.58%

Important

16.95%

21.43%

29.31%

Somewhat Important

35.59%

28.57%

25.25%

Not Important

11.86%

16.33%

13.57%


11.86%

9.18%

8.29%

No Answer

0.00%

0.00%

0.00%

2.76

2.82

2.99

Retailer / eye doctor recommendation

Average


154

Custom Q15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of plano sunglasses for one of your children. Retailer deal or purchase special (discount)

Very Important

Feb'12 20.34%

Jan'14 23.47%

Jan'16 26.22%

Important

38.98%

36.73%

35.35%

Somewhat Important

32.20%

29.59%

26.13%

Not Important

5.08%

5.10%

7.62%


3.39%

5.10%

4.67%

No Answer

0.00%

0.00%

0.00%

3.34

3.28

3.25

Average

Familiarity with the particular brand/type of sunglasses

Very Important

Feb'12 20.34%

Jan'14 22.45%

Jan'16 16.79%

Important

30.51%

26.53%

25.91%

Somewhat Important

27.12%

21.43%

27.24%

Not Important

13.56%

21.43%

19.96%


8.47%

8.16%

10.09%

No Answer

0.00%

0.00%

0.00%

3.00

2.86

2.83

Average


155

2016 VisionWatch Parent / Child Vision Care Survey Ask if VW Q71 = A1 “Yes” FF1: In which of the following age groups do you have children living in your household? (Select one answer in each row.)

Youngest / Only child Second youngest child Third youngest child

0-3

4-6

6-9

10-14

14-17

18 or Older

Does Not Apply











































Ask all respondents FF2: Please indicate if you have, or are covered by, any of the following programs. (Select as many as apply; randomize answers; anchor A5 “None of These” at the end.) A1. Health insurance (major medical) A2. Vision care insurance / Managed vision care A3. Flexible savings account (FSA) / Medical savings account (MSA) / Health Savings Account (HSA) A4. Supplemental medical insurance (AFLAC, TRICARE, Medigap etc...) A5. None of These

Ask if VW Q71 = A1 “Yes” FF2a: Do your children wear eyewear with UVA/UVB protection when outside exposed to the sun? (Select one) A1. Yes, always A2. Yes, sometimes A3. No A4. Not Sure

Show if VW Q71 = A1 “Yes” Intro Text:

For the purposes of this survey, an eye exam is different than a vision screening (reading an eye chart). An eye exam is a thorough procedure performed by an optometrist or ophthalmologist and may include techniques such as dilation or use of lenses to test vision. The next questions refer to an eye exam performed by an optometrist or ophthalmologist.

Appendix B: Survey Questionnaire

156

Ask if VW Q71 = A1 “Yes” FF3: When, if ever, was the last time that any of your children under the age of 18 received an eye exam (pupils dilated)? (Select one answer.) A1. Never A2. Less than 6 months A3. 6 months to 1 year A4. 1 year to 2 years A5. 2 years to 3 years A6. 3 years to 4 years A7. 4 years to 5 years A8. 5 years to 10 years A9. More than 10 years A10. Not Sure

Ask if FF3 = A2, A3 OR A4 FF4: Why did you take your child to have an eye exam? (Select as many as apply; randomize answers A1-A6; anchor A7 “Not Sure” at the end.) A1. To maintain healthy vision (stop vision problems before they start) A2. They were experiencing a vision problem A3. It was recommended by a physician A4. It was recommended by an educator A5. My state requires that my children receive an eye exam A6. I heard a “Think About Your Eyes” announcement. A7. Not Sure

Ask if FF3 = A1, A5, A6, A7, A8, A9 OR A10 FF5: Earlier you mentioned that your children have not received an eye exam recently. Please tell us why you have not taken your children to receive an eye exam. (Select as many as apply; randomize answers) A1. I don’t think they need an eye exam A2. They are too young to have vision problems A3. They only have minor vision problems that do not need treatment yet A4. I don’t have the time/I’m too busy A5. I don’t have an eye doctor/I can’t easily find an eye doctor A6. I think it will cost too much

Ask if FF3 = A2, A3 OR A4 FF6: Where did you most recently take one of your children to have their eyes examined? (Select one answer; rotate answers A1-A5; anchor A6 and A7) A1. An independent optical practitioner A2. An optical chain (such as LensCrafters or Pearle Vision) A3. A mass merchandiser (such as Wal*Mart or Costco) A4. A general medical doctor/family practitioner


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A5. A department store (such as JC Penney or Sears) A6. Other A7. Don’t know PN: the underlined areas should become links with pop-up windows showing the definitions below.

An “optical chain” is an optical location that is a part of a national or regional set of optical stores. An “independent optical practitioner” is an optical practitioner who owns/is a part of a private practice or an optical shop.

Ask if respondent selected one child under the age of 18 in FF1: FF7: What types of vision correction does your youngest child currently use? (Select as many as apply; randomize answers A1-A4; anchor A5 “My child/children do not currently use any form of vision correction” at the end.) A1. Prescription (Rx) Eyeglasses A2. Protective Eyewear / Sports Goggles A3. Prescription Contact Lenses A4. Plano (non-Rx) Sunglasses A5. My child/children do not currently use any form of vision correction Ask if FF7=1 FF7a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your youngest child? (Select one)

A1. Within the last month A2. 1 to 2 months ago A3. 2 to 3 months ago A4. 3 to 4 months ago A5. 4 to 5 months ago A6. 5 to 6 months ago A7. 6 to 9 months ago A8. 9 to 12 months ago A9. 1 to 2 years ago A10. 2 to 5 years ago A11. More than 5 years ago A12. Never

Ask if FF7a= A1 or A2 or A3 or A4 or A5 or A6 FF7b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your youngest child: (Select as many as apply; rotate answers A1-A6; anchor A7 “None of the above”) A1. The lenses were single vision (not bi-/multi-focal) A2. The lenses had an anti-reflective (AR) coating A3. The lenses had scratch resistant protection A4. The lenses were tinted and/or photochromic (get darker in sunlight) A5. I used vision insurance benefits to help pay for this purchase


158

A6. I paid more than $100 out of pocket for the eyeglasses A7. None of the above

Ask if FF7=1 FF7C: If you and your child(ren) both need new eyewear after visiting an eye care professional, will you acquire your personal eyewear AND your children’s eyewear from the same eye doctor or retailer? (Select one) A1. Yes A2. No A3. It depends A4. Not Sure Only ask if respondent selected a second youngest child under the age of 18 in FF1: FF8: What types of vision correction does your second youngest child currently use? (Select as many as apply; randomize answers A1-A4; anchor A5 “My child/children do not currently use any form of vision correction” at the end.) A1. Prescription (Rx) Eyeglasses A2. Protective Eyewear / Sports Goggles A3. Prescription Contact Lenses A4. Plano (non-Rx) Sunglasses A5. My child/children do not currently use any form of vision correction Ask if FF8=1 FF8a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your second youngest child? (Select one)


Ask if FF8a= A1 or A2 or A3 or A4 or A5 or A6 FF8b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your second youngest child: (Select as many as apply; rotate answers A1-A6; anchor A7 “None of the above”) A1. The lenses were single vision (not bi-/multi-focal)


159

A2. The lenses had an anti-reflective (AR) coating A3. The lenses had scratch resistant protection A4. The lenses were tinted and/or photochromic (get darker in sunlight) A5. I used vision insurance benefits to help pay for this purchase A6. I paid more than $100 out of pocket for the eyeglasses A7. None of the above

Only ask if respondent selected a third youngest child under the age of 18 in FF1: FF9: What types of vision correction does your third youngest child currently use? (Select as many as apply; randomize answers A1-A4; anchor A5 “My child/children do not currently use any form of vision correction” at the end.) A1. Prescription (Rx) Eyeglasses A2. Protective Eyewear / Sports Goggles A3. Prescription Contact Lenses A4. Plano (non-Rx) Sunglasses A5. My child/children do not currently use any form of vision correction Ask if FF9=1 FF9a: When did you last buy a new pair of prescription eyeglasses or a new set of eyeglass lenses for your third youngest child? (Select one)


Ask if FF9a= A1 or A2 or A3 or A4 or A5 or A6 FF9b: Select all statements that apply to your most recent purchase of prescription eyeglasses or a new set of lenses for your third youngest child: (Select as many as apply; rotate answers A1-A6; anchor A7 “None of the above”) A1. The lenses were single vision (not bi-/multi-focal) A2. The lenses had an anti-reflective (AR) coating A3. The lenses had scratch resistant protection A4. The lenses were tinted and/or photochromic (get darker in sunlight) A5. I used vision insurance benefits to help pay for this purchase A6. I paid more than $100 out of pocket for the eyeglasses A7. None of the above


160

Ask if FF7 = A1 OR FF8 = A1 OR FF9 = A1 FF10: Why did you purchase the most recent pair of eyeglasses for one of your children? (Select as many as apply; randomize answers A1-A7; anchor answers A8 and A9 at the end) A1. New prescription (It was their first pair of glasses). A2. Their prescription changed. A3. They lost their previous pair of glasses. A4. Their previous pair of glasses were damaged / worn out and needed to be replaced. A5. They did not like the style/look of their previous pair of glasses / They wanted the latest fashion. A6. I wanted them to have a spare pair of glasses. A7. I wanted to use any managed care benefits before the end of the year. A8. Other A9. Don’t Know

Ask if FF7 = A1 OR FF8 = A1 OR FF9 = A1 FF11: How likely is it that you will buy a complete new pair of prescription eyeglasses (NOT just new lenses) within the next 6 months for one of your children? (Select one answer.) A1. Extremely likely A2. Very likely A3. Might or might not A4. Probably not A5. Definitely not

Ask if FF11 = A1 OR A2 FF12: Where will you likely purchase your next pair of Rx eyeglasses for one of your children? (Select one answer; rotate answers A1-A5; anchor A6 and A7) A1. An independent optical practitioner A2. An optical chain (such as LensCrafters or Pearle Vision) A3. A mass merchandiser (such as Wal*Mart or Costco) A4. A department store (such as JC Penney or Sears) A5. An online website that sells eyeglasses A6. Other A7. Don’t know PN: the underlined areas should become links with pop-up windows showing the definitions below.

An “optical chain” is an optical location that is a part of a national or regional set of optical stores. An “independent optical practitioner” is an optical practitioner who owns/is a part of a private practice or an optical shop.


161

Ask if FF7 = A1 OR FF8 = A1 OR FF9 = A1 FF13: What is the most amount of money you personally are willing to spend out of pocket for a pair of Rx eyeglasses for one of your children? (Select one answer) A1. No more than $40 A2. $40 to $59 A3. $60 to $79 A4. $80 to $99 A5. $100 to $199 A6. $200 or more A7. Don’t know

Ask if FF7 = A1 OR FF8 = A1 OR FF9 = A1 FF14: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of eyeglasses for one of your children. (FIVE POINT SCALE: 1=Very Important; 2=Important; 3=Somewhat Important; 4=Not Important; 5=Not Important At All) (Randomize answer stubs A1- A6) A1. The price of the frames (including any managed care benefits) A2. The durability of the eyeglasses (frames and lenses) A3. Child’s preference for the brand name of the frame (Nickelodeon, Scooby Doo, Barbie, etc…) A4. Retailer / eye doctor recommendation A5. Retailer deal or purchase special (discount) A6. Familiarity with the particular brand/type of eyeglasses

Ask if FF7 = A1 OR FF8 = A1 OR FF9 = A1 FF14A: Please tell us how important each of the following factors are to your children when you are purchasing a pair of Rx eyeglasses for them. (SIX POINT SCALE: 1=Very Important; 2=Important; 3=Somewhat Important; 4=Not Important; 5=Not Important At All; 6=Not Sure) (Randomize answer stubs A1- A8) A1. The price of the frames (including any managed care benefits) A2. The durability of the eyeglasses (frames and lenses) A3. Child’s preference for the brand name of the frame A4. Retailer / eye doctor recommendation A5. Retailer deal or purchase special (discount) A6. Familiarity with the particular brand/type of eyeglasses A7. Opinions of friends and classmates. A8. The look of the eyeglasses (shape, color, design)

Ask if Ask if VW Q71 = A1 “Yes” FF15: Please tell us how important each of the following factors will be in your decision to purchase a particular pair of plano (non-prescription) sunglasses for one of your children. (FIVE POINT SCALE: 1=Very Important; 2=Important;


162

3=Somewhat Important; 4=Not Important; 5=Not Important At All) (Randomize answer stubs A1- A6) A1. The price of the sunglasses A2. The durability of the sunglasses A3. Child’s preference for the brand name of the sunglasses A4. Retailer / eye doctor recommendation A5. Retailer deal or purchase special (discount) A6. Familiarity with the particular brand/type of sunglasses If possible, can we please add a mutually exclusive check box that says: “My child(ren) does not wear plano / non prescription


163