aspects of multiple clients' digital media, promotional, and social media efforts, creating targeted marketing campaigns
JENNY MATHEW
Seattle, WA
[email protected] | LinkedIn.com/in/jenny-mathew
SUMMARY OF QUALIFICATIONS Versatile Communications Professional with strong background in marketing and public relations. Adept in managing all aspects of multiple clients’ digital media, promotional, and social media efforts, creating targeted marketing campaigns, content, and new opportunities. Strong research and analytical background to leverage metrics and then implement strategies to expand client portfolio and enhance promotions. Leverage excellent communication skills to present reports and proposals to senior management and clients. Core capabilities include: Multichannel Communications | Brand Management | Market Trend Research | Marketing Collateral | Client Growth Strategic Planning | SWOT | Competitive Analysis | Blog / Newsletter Development Product Promotions | Event Management | Fundraising | Donor Relations | Press Kits | Cross-Functional Collaboration
PROFESSIONAL EXPERIENCE IN-DEPTH GENOMICS, BELLEVUE, WA Communications and Marketing Manager
Sept 2017 – Present
CPA GARDENS, Beaverton, OR Jan 2017 – July 2017 Public Relations and Marketing Manager (Mar 2017 – July 2017) Marketing Consultant (Jan 2017 – Mar 2017) Deliver tailored marketing services to 300+ accounting/CPA clients, managing account services and generating return on investment (ROI) reports for clients. • Conduct Clientexec web hosting software activities for clients, setting up hosting accounts and assigning/responding to support tickets. • Oversee social media postings and analytics, using Hootsuite, • Managed pay-per-click advertising for 4 clients through Google AdWords, and Google Analytics. • Create and manage website content for marketing services, new product offerings, and web design products; interviewed and hired four freelance writers to assist in writing content. • Supervise and guide three external web designers tasked with redesigning company website. • Collaborated with CEO and sales staff to develop and execute strategies for expanding client portfolio through digital marketing services, sourcing and analyzing social media management, digital advertising, SEO, and other platforms to deliver new services. • Researched market and analyzed competition to develop content/pricing for digital marketing services. • Created marketing packages within short deadline to sell new offering, resulting in 10 clients signing up for service. • Streamlined processes by documenting product information; social media accounts; and marketing processes, collateral, and client announcement emails for new services, providing information to five interdepartmental members for sales and prospective client responses. INDEPENDENT CONSULTING, Portland, OR Jun 2016 – Dec 2016 Public Relations Specialist Developed PR plan to promote services, increase brand visibility, and build and sustain new and existing clients for Health First LLC, a home-based health, fitness, and lifestyle coaching business serving female clientele. • Conducted SWOT analysis to formulate strategy for building brand within the local community. • Created and proposed promotional and branding solutions, including blog, email newsletter, and YouTube channel with coaching and fitness videos to promote Health First’s skills and enhance credibility within the sector. • Recommended offering an online coaching class to provide virtual environment for customers with busy schedules/time restrictions. • Coordinated and managed local health and wellness event for client and other wellness professionals, creating event Facebook page and flyers and leading strategy meetings for promotional activities, including creating invitations and generating buzz through word of mouth. Attracted 50+ attendees.
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Generated several leads through event by collecting contact information from more than 60% of the participants, providing future marketing opportunities for classes, services, and offers.
JENNY MATHEW | PAGE TWO
[email protected]
PROFESSIONAL EXPERIENCE (CONTINUED) OREGON MUSEUM OF SCIENCE (OMSI), Portland, OR Sep 2011 – Jul 2012 Development Support Assistant Directed donor solicitation process, including donor segmentation, cultivation, solicitation, and stewardship initiatives. • Wrote creative brief, event timelines, and production scripts for events, including the annual fundraising gala with 500+ guests. • Researched and created auction packages to solicit donations for annual fundraising gala. • Created PowerPoint presentation to train and coordinate 50+ volunteers, staff, and vendors in organizing and managing annual fundraising gala, resulting in more than $500,000 in donations. • Proofed donor correspondence, including solicitation/cultivation letters, event invitations, and grant proposals. • Researched prospective donors, foundations, community resources, and local events to acquire funds for several programs, including camps, classes, labs, outdoor school, and general operations. • Managed portfolio of 400+ donors using Raiser’s Edge, performing data entry, prospect management, report generation, and donor tracking. PORTLAND STATE UNIVERSITY, Portland, OR Sep 2006 – Dec 2010 Instructor Taught six public speaking classes with 20+ students per class. Assisted individuals with overcoming anxiety about public speaking and provided additional support for students facing academic and personal challenges. • Developed and implemented lesson plans, course design, learning objectives, syllabus requirement. • Participated in weekly seminars to discuss learning styles, teaching methods, rubrics for grading, online requirements, and instructor evaluations. CRANES SOFTWARE INTERNATIONAL, LTD., Bangalore, India Dec 2004 – Aug 2005 Public Relations Executive Supported vice president of communications with corporate brand building and image management. • Formulated strategic brand building decisions with senior management. • Collaborated with PR team on long-term planning, major PR initiatives, and corporate vision. • Partnered with marketing and sales management to identify trends, key interests/concerns, and opportunities to disseminate information. • Ensured consistent and strong corporate exposure through print and electronic media campaigns. • Drafted content for website, internal flash news, and corporate newsletter. PERFECT RELATIONS, Bangalore, India Jun 2004 – Dec 2004 Senior Account Manager Developed and drafted detailed communication plans for United Breweries, a $200 billion international brewery. • Provided media relations for Discovery Channel and Akai, a leader in providing products for the electronic music industry since 1984. • Drafted content for press releases, event invitations, and fact sheets for press kits. • Planned and coordinated events and promotions to enhance client visibility.
EDUCATION PORTLAND STATE UNIVERSITY, Portland, OR Master of Science in Communications MADRAS CHRISTIAN COLLEGE, Madras, India Master of Arts in Mass Communication
TECHNICAL SKILLS Raiser’s Edge | Hootsuite | Google AdWords | Google Analytics Facebook | Microsoft Office (Word, Excel, PowerPoint)
