a high standard of on-the-job training. ⢠Seeking out new grounds maintenance/landscape opportunities, particularly la
JOB DESCRIPTION: Business Development Executive Streetscape is an award-winning social enterprise that provides apprenticeships in landscape gardening to young people who are long-term unemployed, enabling them to build the skills, experience and attributes they need to move into and retain work: growing lives, transforming landscapes. To do so we design, landscape and maintain gardens across South London to the highest standards for residential and commercial clients, exemplified by our Silver-Gilt winning build of ‘The Perennial Garden’ at the RHS Chelsea Flower Show 2014. The Business Development Executive plays a pivotal role in Streetscape’s success by winning the landscape and garden/grounds maintenance business required to deliver our apprenticeships, by seeking out new opportunities – particularly larger contracts – to fuel our expansion, and by assisting our Co-Founder in fundraising for charitable activities. If you are interested, and are passionate about making a difference to young people's lives, send us your CV and covering letter to
[email protected], or for more details, call 0203 542 3464. Job title:
Business Development Executive
Reports to:
Chief Executive
Direct reports:
n/a
Key liaison with:
Chief Executive Head Landscaper Project Support Officer Co-founder
Job location:
London (based at Myatt’s Fields Park, SE5 9RA)
Pay band:
£25,000-£30,000, pro rata
Contract length:
Permanent, with 6 month probation period
Application closing date:
5pm Friday 14th November Please note: We will arrange to meet with excellent applicants before the closing date.
Working requirements:
F/t, 7.30am – 4.00pm, with additional hours to meet the demands of the role where required.
Job purpose:
The Business Development Executive is responsible for:
Generating sufficient sales to sustain Streetscape’s landscape
and maintenance teams full-time, thereby enabling us to deliver a high standard of on-the-job training
Core objectives:
Main duties & responsibilities:
Seeking out new grounds maintenance/landscape opportunities, particularly larger contracts, to fuel expansion in line with organisational objectives
Driving sales through formulating, and working to, a sales and marketing plan that is consistent with Streetscape’s ethos and core message and linked to monthly targets set by the CEO
Assisting our Co-Founder with fundraising activities.
To generate sufficient sales such that i) the social enterprise division of Streetscape makes a surplus and ii) all landscape/maintenance teams are fully-booked at least two months ahead, thereby enabling us to deliver a high standard of on-the-job training
To seek out and win new business opportunities, particularly larger grounds maintenance/landscape contracts, that enable Streetscape to expand in line with organisational objectives
To formulate and work to a structured sales and marketing plan that is closely linked to the generation of sales, consistent with Streetscape’s ethos and raises awareness of the work Streetscape does in helping long-term unemployed young people into work.
Sales generation (current leads)
Qualify and research new client referrals prior to booking in site visits, by phone and email
Carry out site visits with potential clients. Produce designs and accurate specifications for quoting, to budget, in good time, to enable Streetscape to win the business needed to provide our apprenticeships. (Design skills are desirable, however our Head Landscaper would attend also for larger jobs.)
Negotiate all quotes with clients, keeping within the margins of negotiation available to you
When a quote is agreed, ensure an seamless handover to Project Manager for delivery of the project
Keep in regular contact with existing clients and where possible upsell the services being offered, re-visiting opportunities where required
Ensure that all sales-related activity, including new leads and opportunities, are accurately recorded in Salesforce CRM
system; and that this is kept up-to-date at all times
Oversee sales process through use of Salesforce reports and chairing fortnightly sales meeting.
New business opportunities
Actively seek out new business opportunities through building relationships with organisations in the following key sectors:
Housing associations
Local government
Schools
Local businesses
As part of this work, attend relevant events, such as meet-thebuyer, representing Streetscape
Conversion of leads into business: leading tender process, including the preparation of any required tender and bid documents, presentation, negotiation and ongoing dialogue with client, effective handover to Project Manager when signed off
Win at least one opportunity to build a garden at RHS Chelsea or RHS Hampton Court Palace Flower Shows each year
Ensure that all sales-related activity, including new leads and opportunities, are accurately recorded in Salesforce; and that this is kept up-to-date at all times
Sales and Marketing Plan
Attend quarterly meetings with CEO, Co-founder, Project Support Officer and Head Landscaper to review and formulate Sales & Marketing Plan, consistent with Streetscape’s ethos and linked to organisational objectives. Targets set for coming months.
Work with Project Support Officer to implement Sales & Marketing Plan and meet agreed targets through use of following mediums: website, press, social media, Google Analytics, Checkatrade, Streetscape newsletters, flyers, local forums, advertising etc.
Ensure all client-facing materials and platforms are consistent, up-to-date, on message and effectively targeted to desired markets and geographic reach
Other responsibilities
To act as a role-model to our apprentices at all times.
Person specification:
To answer the office phone when others are unavailable.
To pursue opportunities for partnership with other landscape companies where potential is identified by Head Landscaper.
To support our Co-founder with fundraising activities, particularly the scoping of new opportunities and completion of grant application forms (approx. 0.5-1 days p/w).
Essential: A strong and unyielding commitment to the aims and ethos of Streetscape A minimum of five years’ experience working in the landscape/horticultural sector A proven track-record of successfully winning business and developing opportunities from scratch Experience of turning unlikely opportunities into concrete sales, with ability to influence Highly organised, with experience of working in multidisciplinary teams and managing multiple sales opportunities at a time Excellent interpersonal skills Excellent phone and meeting manner An entrepreneurial spirit: confidence to work on new challenges, think outside of the box and be open to challenging the way you have done things previously Ability to make sound decisions quickly IT literacy (MS Word, Excel, internet usage) and strong literacy and numeracy. Full UK driving licence. Indefinite right to work in the UK. Highly desirable: Fundraising experience. Experience of working with CRM systems, in particular Salesforce. Experience of public speaking. Garden design skills, inc. CAD/Sketch-Up.
