The Web and Social Media Coordinator is a new position responsible for ... and engaging text, image and video content fo
Job Title:
Web and Social Media Coordinator (Job Code: S1)
Reports To:
MANAGER OF COMMUNICATIONS AND MARKETING
Work location:
Ottawa, Ontario
Tree Canada is a non-profit charity dedicated to improving the lives of Canadians by planting and nurturing trees. Since 1992, we’ve planted more than 80 million trees, greened more than 580 schoolyards, helped restore places hit by natural disasters and brought together urban forestry experts greening cities all across Canada. Get involved or learn more about us at treecanada.ca. JOB SUMMARY The Web and Social Media Coordinator is a new position responsible for providing support, coordination and oversight of Tree Canada’s online presence. This includes providing web writing, some graphic/photo editing, and other support to assist the organization’s summer project to revamp its website under the direction of the manager of communications and marketing. The candidate is expected to work off-site of our Ottawa headquarters but will be expected to participate in staff meetings by occasionally coming into the office.
SPECIFIC RESPONSIBILITIES INCLUDE: As our Web and Social Media Coordinator, you will be expected to: • • • • • •
Develop creative and engaging text, image and video content for our website, blog, mailing list and social media channels; Suggest creative new ways to grow the Tree Canada brand online and engage with target audiences and everyday Canadians; Manage the Tree Canada blog and social media posting schedule, optimizing timing of new posts; Help carry out the organization’s pre-existing social media strategy; Curate appropriate imagery/photos for new web and social media content; Help support the organization’s website revamp project with creative writing;
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• •
Engage with individuals online and on social media in a prompt, professional and proactive manner; and Perform other related duties as required.
EDUCATION & EXPERIENCE • •
Either completed or currently working on a post-secondary degree, diploma or certification in communications, marketing or a related field (journalism, creative writing etc.) Some previous experience (full time, part-time or seasonal) in communications/information technology
DECISION MAKING & ACCOUNTABILITY • • • •
Works under minimal supervision using own judgement to prioritize and lead projects Makes decisions and exercises judgement within generally established procedures and practices Seeks guidance and consults with others as required Accountable to the Manager of Communications and Marketing
KNOWLEDGE, SKILLS, & ABILITIES Essential: • Proven track record on social media including strong knowledge of best practices for maximizing impact of social media posts; • Knowledge of WordPress, Facebook, Twitter, Microsoft Excel; • Excellent written communication skills including knowledge of Web best practices; • Willingness to work occasional overtime; • Extremely detail-oriented and organized; • Proven creative skills with an eye for design; and • Ability to manage multiple projects while meeting deliverable deadlines. Asset: • Knowledge of, or experience in, the environmental non-profit sector or forestry sector; • Some basic knowledge of HTML and CSS; • English/French bilingualism (strong asset); • Graphic design and photo editing capabilities (Canva, Photoshop/Pixlr, Adobe InDesign, Adobe Illustrator or others) considered a very strong asset. • Ability to work both independently and with a team in a fast paced environment
Compensation Salary will be dependent upon experience and education: $15-$22/hour category.
Term This position is a full-time position under a 3-month term with possibility of renewal thereafter. Web and Social Media Coordinator
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How to apply If you are looking for a challenge and an opportunity to contribute in a meaningful way to a national environmental organization, please indicate your interest by forwarding your application to
[email protected] quoting “Ref #224 S1” in the subject line. In order to be considered for this position, your application must be received by no later than May 19, 2017 at noon EDT and it must include: 1. A resumé and covering letter clearly addressing how your qualifications and experience meet the requirements for the position; and 2. A sample of your idea of a tweet promoting Tree Canada’s National Tree Day competition. This competition is open to all Canadians and will include a free trip to Banff National Park in celebration of National Tree Day on September 27, 2017. The tweet must include: a. A link to Tree Canada’s website; b. Text with a call to action (note character limit); and c. A dynamic and engaging image of your choosing.
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