Jun 22, 2017 - highlighted the top 10 key insights to help you communicate what you ... and participate with your new di
KEY INSIGHTS
7TH ANNUAL INTRANET & DIGITAL WORKPLACE SUMMIT JUNE 20-22, 2017
WHAT A GREAT 3 DAYS! We recently had the honor of chairing the 7th Annual Intranet & Digital Workplace Summit in San Francisco, hosted by the Advanced Learning Institute. It was great to meet all the attendees, but even greater to have walked away knowing that everyone thought the three days we spent together were incredibly useful. Some of us attended to find inspiration and others to provide inspiration, but we all walked away inspired and learned not just one but many things that we can take back to your companies. While we discussed many topics, we all noted what our top takeaways were and to help; I’ve highlighted the top 10 key insights to help you communicate what you learned back to your peers at your companies.
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LEADERSHIP
SUPPORT IS MANDATORY FOR SUCCESS
D O W H AT YO U C A N T 0
DIGITAL
U N D E R S TA N D YO U R
AUDIENCE BUILD
COMMUNITY THROUGH TARGETED CONTENT
IS A
TEAM SPORT DO NOT
OVERPROMISE
HAVE A CHANGE
LAUNCH AND
LEARN
MANAGEMENT
PLAN
BRAND BRAND BRAND
EMBRACE DIVERSE
LEARNING
STYLES
M AT T E R S
MEASUREMENT IS POWER DEFINE WHAT SUCESS LOOKS LIKE & MEASURE THE EFFECTIVENESS OF YOUR COMMUNICATIONS
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KEY INSIGHTS
7TH ANNUAL INTRANET & DIGITAL WORKPLACE SUMMIT JUNE 20-22, 2017
LEADERSHIP SUPPORT
DON’T OVERPROMISE
DIGITAL IS A TEAM SPORT
Having your executive leadership buy-in and participate is integral to your success. Get this right from the start.
It is hard enough to get Leadership to buy in, support and participate with your new digital and technology initiatives. Start by recommending and committing to what is possible, not what they must have as these two things don’t always line up.
Working in Digital requires bringing together multiple people with specialized skillsets, at minimum ranging from strategy, design, development, QA, project management, and content creators and managers.
BUILDING COMMUNITY Just pushing content out doesn’t offer as much value to the community as thinking about how to build that community and correlate your content to the behaviors we want to see the community display.
LAUNCH AND LEARN While there is a good amount of time spent planing, designing and building digital solutions, remember your true learning about the effectiveness of your solution doesn’t start until you first launch. Take an iterative approach to launching, measuring and optimizing.
MEASUREMENT IS POWER UNDERSTAND YOUR AUDIENCE Use varying research methods to understand what employees want, need and prefer so you can communicate with them the way they want and expect.
LEARNING STYLE Are your employees visual learners? Auditory? Tactile? Other? Know how they prefer to consume content and communications.
HAVE A CHANGE MANAGEMENT PLAN No one likes change, but when adding new digital tools or technology, change management is necessary. Find the right way to evolve your culture through change management.
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Define what success looks like and find modern ways to measure effectiveness. Working in digital provides great opportunity to measure and learn.
BRAND MATTERS Branding is more then a logo. Look to extend your employer brand narrative and visuals into your digital tools and technology.
KEY INSIGHTS
7TH ANNUAL INTRANET & DIGITAL WORKPLACE SUMMIT JUNE 20-22, 2017
OUR COMMUNITY OF PASSIONATE IC PROFESSIONALS
We hope you find these take-aways in this wrap-up of the conference insightful. Remember that we are all part of a growing community of HR and Communications professionals and when you need us most, we are here for each other. Don’t be afraid to reach out to any of us to help you in your digital or communications journey as we are all learning and experimenting at the same time to find what works best for our leaders and employees.
GREGG APIRIAN
MANAGING DIRECTOR, VIGNETTE
There are many great resources out there for continued learning on how to engage employees through digital content and technology, but if you are looking for a great resource that is focused on all things related to the employee experience, please check out our blog at http://vignetteagency.com/blog/.
vignetteagency.com
THANKS!
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