L. L. Bean #WinaNewPack Facebook, Instagram and Twitter Photo ...

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L. L. Bean #WinaNewPack Facebook, Instagram and Twitter Photo and Video Contest 2015 Official Rules NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. 1. Eligibility: The L.L.Bean #WinaNewPack Contest (the “Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia and at least eighteen (18) years old at the time of entry. Employees of L. L. Bean, Inc. (“Sponsor”), its affiliates, subsidiaries, advertising and promotion agencies and family members (spouse, parents, children and siblings and their spouses) and individuals living in the same household of such employees are ineligible. This offer is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. 2. Agreement to Official Rules: By participating, entrants agree to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to this giveaway. 3. Timing: The giveaway begins on July 7, 2015 at 07:00 a.m. Eastern Daylight Time ("EDT") and ends on September 5, 2015 at 11:00 p.m. EDT (the "Giveaway Period"). 4. How to Enter: During the Giveaway Period, post a photo or video (no longer than 15 seconds in length) to your personal Twitter or Instagram account using the hashtag #WinaNewPack. Your photo or video should feature an L.L.Bean backpack and visually demonstrate how you use your backpack. To enter via Facebook, post a comment including

the hashtag #WinaNewPack and your L.L.Bean backpack image (or video) in reply to L.L.Bean’s contest Facebook wall post (found at http://www.facebook.com/llbean). The photo or video must be your own original photography. One entry per person. Upon posting the photo (or video), you will automatically be entered with one (1) entry (“Entry”) into the Contest. You must be a member of Facebook, Twitter or Instagram in order to participate. Go to www.facebook.com , www.twitter.com or www.instagram.com to open a free account if you do not already have one. Your Twitter and Instagram accounts must be set to the “public” setting. Please note: By entering in this Contest, you signify and agree that your Entry and any other materials submitted in connection with this Contest may be posted on Sponsor's website and/or other social media sites or applications associated with the Contest in a manner that is consistent with these Official Rules. You must provide all required information to be eligible to enter and win. All potential winners are subject to verification before any prize will be awarded. Content Guidelines In order for a photo or video to qualify as an Entry, such photo or video: •

MUST contain the following text in the comment field: #winanewpack

MUST be the entrant's original idea. The photo MUST NOT copy or otherwise plagiarize from any source or have previously been published commercially or submitted in or won any sweepstakes or contest.

MUST NOT include third parties, including but not limited to minors, celebrities and friends, who have not expressly authorized entrant to display their image or likeness. If the Entry contains an identifiable person other than the entrant who submitted the Entry, by submitting the Entry, the entrant represents and warrants that he/she has obtained the consent of such person to the use of the Entry as outlined herein.

MUST NOT contain material that violates or infringes any third party's intellectual property, privacy or publicity rights. Without limiting the foregoing, Entry submissions must not include third-party trademarks, logos, except those of Sponsor.

MUST NOT include mention or performance of any copyrighted media production including but not limited to books, articles, photographs, artwork, music, etc., or identifying descriptions of any media property.

MUST NOT contain material which is (or promote activities which are) in Sponsor's sole discretion, hateful, s