Learning SEO for the Rest of the World - Boucher + Co

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B+C a nyc-based digital strategy agency. A Boucher + Co. Publication. Learning SEO. For The Rest Of The World. By Gerard
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a nyc-based digital strategy agency

A Boucher + Co. Publication

Learning SEO For The Rest Of The World

By Gerard Boucher Inbound Marketing Expert

B+C

Learning SEO

a nyc-based digital strategy agency

“By using SEO, you will be able to pick the right keywords to help you rank up on search results.”

We live in an age where the way people shop has changed. People are continuously going online to search keywords into search engines like Google or Bing to find out more about the product or service they need. This is where SEO (Search Engine Optimization) comes into play. By using SEO, you will be able to pick the right keywords to help you rank up on search results.

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Learning SEO

a nyc-based digital strategy agency

“There are groups of variables that impact your keywords that are chosen: primary selection variables and prioritization variables.”

Your website already consists of keywords. The search engines take these keywords from your website whether or not you have consciously made the decision to pick those specific keywords. The importance of choosing the right keyword is a matter of being shown up in searches or not being found. There are groups of variables that impact your keywords that are chosen: primary selection variables and prioritization variables. To understand what aspects make a keyword more important to your business, you should assess to see if the keywords have sufficient search volumes. This means that people should be searching for that keyword when they are looking for a product/service your business is in.

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Learning SEO

a nyc-based digital strategy agency

“When doing SEO, you should aim to strike a balance between broad search terms as well as narrowing it down.”

The keywords should also have relevancy and you should also assess the level of relative competition. When doing SEO, you should aim to strike a balance between broad search terms as well as narrowing it down. Take the key terms “graphic designing” for example. It has no geographic range because web designing can appear anywhere. Then to take those two terms and add “nyc” making it “graphic designing nyc” makes it more refined by adding a geographic location.

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Learning SEO

a nyc-based digital strategy agency

“You can generate some of these terms by listing the generic name for your product or service”

The first step is to create initial keywords you want by brainstorming many terms as possible. You can generate some of these terms by listing the generic name for your product or service (for example, restaurant). You can also talk with your clients about what terms they use in searching for your product/service. Adding descriptive and geographic variations to your keywords also helps. Instead of just using “restaurant” as your term, you can write “fine Italian dining” or “Queens county restaurant.” It adds a little more defined range to your search term.

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Learning SEO

a nyc-based digital strategy agency

“By filtering out your search terms, you can save your time and resources for the people that you want as your customers.”

Once you have brainstormed a list of all possible keywords you can use, it is time to filter them out. This is so that you can ensure you pick the terms and phrases with the highest level of traffic. This is so that if you are a small business that is located and operates only in New York City, you do not have to waste your time dealing with unwanted phone calls from people all the way in California. By filtering out your search terms, you can save your time and resources for the people that you want as your customers. Using tools like Google AdWords Keyword Tool can help to evaluate whether the keywords you used are low, medium, or highly competitive. The keywords that rank high in competitiveness are the ones you should avoid because that means it will be hard for your page to rank up.

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Learning SEO

a nyc-based digital strategy agency

“The more links to a website with different domains, the better you will be.”

Authority is measured by looking at the number of links you have on your site. It is then compared with other sites that have the same keyword that you are aiming for. The more links to a website with different domains, the better you will be. After understanding what key terms and phrases you should use for your SEO, you should also consider thinking about the Long Tail. This is the other words used along with the key terms people are searching for. Of course, people who want electronics fixing services will search terms like “fixing electronics,” but there are more ways to search for this.

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Learning SEO

a nyc-based digital strategy agency

“Alternating the order of the words used in your headlines and titles”

• How can I fix this broken laptop? • Why is my computer not working? • Steps to fixing my phone These are words and phrases that are used by actual customers, not robots. These aren’t the key words you, as a business, will ever think about, but this is how people will type into search engines. Try to think of various ways to search for your product and service! There are four different points of variations you should look out for: 1) Singular vs. plural words 2) Alternating the order of the words used in your headlines and titles 3) Using different synonyms and acronyms 4) Changing around the keyword Facebook - Twitter - LinkedIn

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Learning SEO

a nyc-based digital strategy agency

“Google has updated their search engine algorithm to improve quality content that appears on the top of its search rankings.”

Inbound links also play a critical role in determining your rank. Google was the first search engine that takes links into consideration while placing a rank for your website on the search results. As of February 2011, Google has updated their search engine algorithm to improve quality content that appears on the top of its search rankings. Websites that contain a lot of content just to appear on top of Google’s search will now be at a disadvantage. Only fresh and new content will be able to be ranked up. This update is known as Panda

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Learning SEO

a nyc-based digital strategy agency

“By consistently improving your SEO, your site will continue to improve as well.”

The quality of the people sharing your links is taken into consideration by Google and Bing. Google calls this author authority. This is done by looking at a link shared on Facebook or Twitter, for example, and determining the weight of the content by how many followers you have or how many people “Like” your content. Now that you know how SEO works, all that is left is practice! Your current keywords may not be the best choice for drawing in traffic to your site. Test out different keywords to see which ones work best. By consistently improving your SEO, your site will continue to improve as well.

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