Lehigh Riverfront Master Plan - City of Allentown

Feb 1, 2013 - 2-18 ZONE 6 “Brick Street Corridor” Vision and Base Plan Program Elements (plan) ..... specific master plan for a small portion of the Riverfront above the Hamilton Street Bridge, .... Todd Collins, Business Development Manager, City of Allentown ...... cash flows, financing, marketing, legal, accounting, etc.
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Welcome to the Lehigh Riverfront… A new center for Heritage, Recreation, Living & Innovation in the Lehigh Valley

THE LEHIGH RIVERFRONT MASTER PLAN ALLENTOWN , PENNSYLVANIA

Prepared for: The City of Allentown Prepared by: EDSA, Inc. in collaboration with:

Olszak Management Consulting, Inc. Delta Development Group, Inc. Gannett Fleming, Inc. Tim Haahs & Associates, Inc. SSM Group, Inc. Stromberg/Garrigan & Associates, Inc.

August 2012

Welcome to the Lehigh Riverfront… A new center for Heritage, Recreation, Living, and Innovation!

The Tilghman Street Bridge over the Lehigh is a focal point for future Riverfront District development. Tilghman Street Bridge – LEHIGH RIVERFRONT, ALLENTOWN, PA

LEHIGH RIVER WATERFRONT MASTER PLAN

ALLENTOWN, PENNSYLVANIA

TABLE OF CONTENTS REPORT SECTIONS I. FOREWORD .......................................................................................................................... 1 a. A Message from the Mayor, Council and City Staff 1 b. Welcome to the Lehigh Riverfront 1 c. About the Riverfront Assignment 2 II. ACKNOWLEDGEMENTS ......................................................................................................... 4 III. MASTER PLAN SUMMARY..................................................................................................... 7 1.0 INTRODUCTION .................................................................................................................. 33 1.1 BACKGROUND AND OVERVIEW ................................................................................... 34 1.1.1 What Makes This Plan Different? 34 1.2 PURPOSE OF THE PLAN INITIATIVE ................................................................................ 35 1.3 THE STUDY AREA .......................................................................................................... 36 1.3.1 The Initial Riverfront Character Zones: South, Central and North Riverfront 37 1.3.2 The Lehigh Riverfront…A Tale of Two Rivers 39 1.4 THE PUBLIC PROCESS & INPUT ...................................................................................... 45 1.4.1 Introduction and Overview of the Public Process 45

1.4.2

1.4.1.1 Task Force Kick-Off Session and Community Forum #1 1.4.1.2 Task Force Meeting #2 and Community Forums #2 A&B 1.4.1.3 Task Force Meeting #3 and Community Forum #3

Guiding Input from the Allentown Community

1.4.2.1 Summary of emerging themes from public forums, Task Force/Resource Team Sessions and Interviews 1.4.2.2 Highlights of feedback on Likes, Dislikes & What Was Needed in the Plan

50

2.0 RIVERFRONT PLAN & INITIATIVES ....................................................................................... 55 2.1 MARKET ASSESSMENT & ECONOMIC DEVELOPMENT PROGRAM SUMMARY ................. 56 2.1.1 Understanding the Potential 56

2.1.2

2.1.3

2.1.1.1 2.1.1.2 2.1.1.3 2.1.1.4 2.2.1.5 2.2.1.6

Primary Target Market – Regional Market Spending Potential Current Business Mix – PMA Impact of the New Allentown Arena and Events Center Visitor Spending Allentown Employees

2.1.2.1 2.1.2.2 2.1.2.3 2.1.2.4

Retail/Restaurant/Entertainment Analysis Hotel Analysis Housing Analysis Office/Industrial Development Analysis

Development Analysis

60

The Impact of Neighborhood Improvement Zone (NIZ) On Redevelopment

63

2.2 THE RIVERFRONT MASTER PLAN ................................................................................... 65

TABLE OF CONTENTS

LEHIGH RIVER WATERFRONT MASTER PLAN 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6

2.2.8 2.2.9

ALLENTOWN, PENNSYLVANIA

Achieving Excellence on the Lehigh Riverfront Guiding Principles, Goals and Best Practices Working with Existing Riverfront Elements Form Giving Framework and