Let's Go Girls! - The First Tee Intranet

it's collegiate golf or their professional careers. Your chapter has the power to help ... COMMUNICATION. CHANNEL. CONTENT. Website. Copy for your website. Social Media. Sample posts e-mail e-blast. Offline/Online. Editable Print Flyers. ADDITIONAL ... golf to create awareness amongst fans, and encourage sharing ...
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Why should we bring more girls to the game? The First Tee has great potential to impact girls from diverse populations in the areas of physical and emotional well-being. Our programs can provide young women the platform they need to become high-achievers in their personal goals, whether it’s collegiate golf or their professional careers. Your chapter has the power to help achieve The First Tee’s Phase IV goal intended to transform the lives of girls and grow female participation in the game.

Let’s Go Girls! Promotional Toolkit This toolkit is your guide to help you promote the benefits of girls playing golf and encourage more participation. You may choose to customize materials with information such as your chapter name, location, website link and more to help reach your audience.

Promotional Resources Available in this Toolkit COMMUNICATION CHANNEL

CONTENT

Website

Copy for your website

Social Media

Sample posts

e-mail

e-blast

Offline/Online

Editable Print Flyers ADDITIONAL RESOURCES

• Blogs • Variety of images • Videos

• Event ideas • Supporting Partnerships • Social Media Tips

Website Content

Action: Download sample website content [document TBD] See demo site example and just for girls page

Social Media Sample Posts Did you know we also offers fun girls-only programs? Empower and inspire girls on the golf course and in life: [link to chapter website]

Learn more about our girls’ golf initiatives in this Golf Channel video! http://bit.ly/TFTGirlsGolfonGolfChannel

Action: Download Sample Social media posts & compelling images

Facebook Page o “Pin” a Facebook post focused on girls golf to create awareness amongst fans, and encourage sharing within their network to friends, family and coworkers with children

o Change your cover photo to highlight female participants o Post inspiring stories about The First Tee activities and programs while encouraging girls to participant in The First Tee programs o Use posts to encourage sharing of the digital flyer

Action: Instructions on how to Pin a post on Facebook

Sample Images

Action: Download compelling images

Flyers & eBlasts 

Print editable flyers to distribute at community clubs and events



Attach e-flyers to your social posts and more



Send e-blasts to parents and participants

Action: Download flyers and e-blast

Digital & Social Media Tips

Compelling content:  Encourages sharing  Encourages interactions  Drives audience action

What makes content compelling?  Personal stories  Real people doing real things  The unusual or interesting For images and photos:  Include photos of real people  Get action shots

For written content:  Keep content short and to the point  Tell personal stories  Include images of individuals  Write in a “human” voice – in language people use and understand  Break up written content with images For video content:  Keep videos short – avoid videos longer than 5 minutes and aim for 1-2 minutes  Show people – tell real stories in the videos  Tell a complete story with a beginning, middle and end  Avoid talking heads, especially of executives

Partnerships to help increase female participation The First Tee has partnerships with LPGA-USGA Girls Golf and Executive Women's Golf Association (EWGA) to strengthen our opportunities for girls.  

Find out how your chapter can become an LPGA-USGA Girls Golf Site Increase female role models at your chapter by connecting with your local EWGA

Action: Start a LPGA-USGA Girls Golf Site Executive Women’s Golf Association

Event Ideas Consider hosting an event at your chapter. It’s a great way to introduce or engage girls in your programs and provides more content and stories to share.

Action: • Ways To Develop More All-girls Opportunities • Girls Golf Opportunities And Resources