Liam Kelly
[email protected] liamkelly.co.uk Los Angeles, CA
Profile An award-winning former national journalist and communications professional with experience in major campaigns, content strategy and digital and traditional media. Experience Communications lead (climate campaign), Greenpeace, Sydney. Oct 2015–Jan 2017 • Managed communications and content for the organisation’s priority climate campaign • Developed and executed campaign and communication strategies • Produced investigations, videos, scripts, briefings, speeches, op-eds and blogposts • Managed press for high-profile national and international media events and raised the public profile of the NGO and its staff • Media trained senior executives, spokespeople, campaigners and volunteers • Communicated complex topics clearly and effectively for a range of audiences in a highly political and competitive media environment • Managed the production of videos, websites and design work from creative agencies • Conducted media analysis, tracked campaign coverage and reported back to senior managers and board members • Managed communications for smaller campaigns as required Deputy editor/senior content coordinator, the Guardian, London. Oct 2011–Nov 2015 • Deputy editor of two sections of theguardian.com, the UK’s leading news site • Wrote, edited and commissioned news, features, analysis, op-eds and interviews • Managed high-profile columnists and freelancers to strict deadlines • Significantly increased year-on-year web traffic, audience numbers and dwell time • Managed web analytics and optimised content for search and social media • Managed Guardian social media accounts • Managed and mentored junior staff in a busy, deadline-driven newsroom environment • Worked within Guardian Labs, the Guardian’s in-house creative agency, to develop content marketing campaigns for high-profile brands and clients
Experience (cont…) • Oversaw and quality-checked production process for articles to strict deadlines • Produced weekly email newsletters with department-high open and clickthrough rate Copywriter, QVC and London Bridge Media, London. (Jan 2010–Oct 2011) • In-house and agency copywriting. Writing web, email, print, TV and social media copy Highlights and achievements • Secured numerous top-tier print and broadcast campaign coverage, including New York Times, the Guardian, ABC, Al Jazeera, Sydney Morning Herald, etc (2015-2017) • Managed communications for a major NGO campaign for a federal election (2016) • Won industry digital award and shortlisted for multimedia journalist of the year (2014) • Numerous exclusive stories and a national newspaper front-page (2012-2015) • Increased web traffic for my Guardian sections by 400% in four years (2011-2015) • Tripled average video views while reducing video spending and turnaround time (2016) • Selected to write and edit special editorial projects and series (2014-2015) • Pitched and developed numerous campaigns for major clients (2011-2015) • Significantly increased email open and clickthrough rates (2010, 2012-2013) Education BA – Journalism and English (with honors) Graduated in 2008. U.S GPA equivalent: 3.5 University of Roehampton, London, UK Skills Communication strategy, content strategy, online advocacy, multimedia production, social media campaigns, SEO, media monitoring, project management, web analytics, campaign messaging, email marketing, editing, copy-editing Visa status No visa sponsorship required
