the trade show process seamless for brands and retailers. With a new booth ... trade show alliance will promote cooperat
LIBERTY - IN NYC AND LAS VEGAS TRADE SHOW nEWS
April, 2013 by Shamin Vogel
LIBERTY in nyc & l As vegAs
liberty Fairs, which will see its debut in July 2013 in New York and
Ben-Avraham has co-founded a strategic alliance between Agenda,
August 2013 in Las Vegas. The best menswear and dual brands will
Capsule, Liberty and BJI Fashion Group (MRket, Stitch and Acces-
exhibit their S/S 2014 collections at 82 Mercer in New York City
soriesTheShow) called Modern Assembly. This never-before-seen
and at the Sands Expo and Convention Center of the Venetian/
trade show alliance will promote cooperation across initiatives in
Palazzo complex in Las Vegas. Ben-Avraham saw an opportu-
order to best serve the industry. Liberty will also include several
nity to create a new show that overcomes outdated traditions
consumer-facing initiatives to provide brands with access not only
and adapts to the ever-changing fashion world. Liberty will act
to the industry but also their core customer base. Ben-Avraham
as a platform with programs that will truly help the community
has secured a retail location in Los Angeles, which will serve as a
of visitors and exhibitors as a whole. The show has partnered
pop-up retail store and event space that will be open to all brands
with NuOrder, the leading online wholesale solution provider for
and retailers.
the fashion industry, to make this the first paperless trade show.
www.libertyfairs.com
NuOrder will be creating a version of its technology exclusively for Liberty. This will not only benefit the environment but also make the trade show process seamless for brands and retailers. With a new booth system, which uses recycled materials and requires less labor to install, this fair will be a game changer. In addition to
FA S H I O N T R E N D S F / W 2013/14 SHOP DESIGN TRENDS HOTSPOT ASIA: CHINA & JAPAN UPDATE R E TA I L T R E N D : CH A N G I N G R O O M S NEW TRADESHOWS ON THE HORIZON FASHION WORKBOOK
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EUROPE 45 EUR GLOBAL VARIES WeAr English ed.
WEAR GLOBAL MAGAZINE 2/2013
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for industry insiders as well as young people interested in fashion.
9 771817
the show, Liberty will launch a year-round educational program
Ben-Avraham is launching a new contemporary trade show called
ISSN 1813-7768
Trade show pioneer, owner of Atrium and founder of Project Sam
