Jeff Penka. ⢠Zepheira & libhub.org. ⢠Adjunct at Syracuse iSchool. ⢠Background. â OCLC, Portfolio Director
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Jeff Penka • Zepheira & libhub.org • Adjunct at Syracuse iSchool • Background – OCLC, Portfolio Director for End User, Reference Services & Content • Worldcat.org, FirstSearch, QuestionPoint, Commercial Partnerships
– NISO D2D, NetRef – Specializing in: • Bringing ideas to life • Identifying and solving problems through iteration • Designing around audience needs
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Interaction • Questions for Presenters – Use the red Q&A button – Follow up via email and at http://libhub.org
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Relevance
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http://www.merriam-webster.com/dictionary/relevance
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Community user
Conversations social applicability
Relevance
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Community user
Conversations social applicability
Relevance Visibility
matter at hand
Fulfillment retrieval & satisfaction of the need
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What is Web Visibility? “When my community searches the Web for something we have, we better show up as an option.” - Chuck Gibson, Director & CEO Worthington Public Library
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Lisa Fuller Eric Johnson
Erin Blake
Eric Miller
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Visibility: A Holistic Approach Lisa Fuller Director of Community Engagement
[email protected] worthingtonlibraries.org
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Worthington Libraries
Old Worthington Library
Worthington Park Library
worthingtonlibraries.org Northwest Library @LibraryJournal #LJAtlasZepheira
Community Interaction
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Electronic Resources Provide access to 125 subscription databases and services with fabulous content. The challenge is getting people to understand what’s there and why it’s special.
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Worthington Memory worthingtonmemory.org Currently being redesigned Very rich content with over 1,600 photos and 5,000 burial records New site will greatly improve access
George C. Blake, Sr.
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Technology Playground Encourage people to try tablets and eReaders and experiment with digital books in a friendly, no-hassle way
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School Partnership Homework Help Centers in all libraries Provide access to homework assistance and computers Serve as venue to promote electronic resources
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iPads in Children’s Dept. Reinforce early childhood learning initiatives with age-appropriate learning apps Introduce children and parents to technology
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Memory Care Program Introduced at local assisted living center to help residents suffering from memory issues or Alzheimer’s Disease Designed to encourage play, interaction and conversation
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Outreach Programs Conducted more than 270 outreach programs in 2014, a 12 percent increase over 2013 Highlight the library collection, programs and electronic resources
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Library Lending Machine Installed in 2014 at a recreation center, the lending machine is stocked with books and DVDs for children, teens and adults. Hope to add additional lending machines in 2015
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Remote Checkout of Materials People can check out items at festivals and community events Increases access and provides instant gratification
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Online Reference People can contact us in a variety of ways, including e-mail, Instant Messaging and text
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Interact Provide a number of ways for people to interact with us and get additional library content, including subscribing to our e-newsletter, RSS feeds and social media.
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Facebook Reading Recommendations • On a specific date and time, people participate by providing titles of three books they enjoyed. • They receive instant recommendations from our staff • This promotes the library’s collection, our social media presence and the expertise of our staff.
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More to be done!
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Eric Johnson
Erin Blake
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Celestin Moreau, Bibliographie des mazarinades, 1850 @LibraryJournal #LJAtlasZepheira
(non-personalized Google search results via StartPage)
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collation.folger.edu
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folgerpedia.folger.edu
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Folger Editions
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www.folgerdigitaltexts.org @LibraryJournal #LJAtlasZepheira
www.folgerdigitaltexts.org @LibraryJournal #LJAtlasZepheira
www.folgerdigitaltexts.org @LibraryJournal #LJAtlasZepheira
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Accelerating The Visible Library Eric Miller
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Zepheira’s Perspectives on Leadership and Practice
Libraries, Web, Data & Technology
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Shared observations from community of practice 1. 2. 3. 4.
The Web of Data is here With “Linked Data” Linking first, Data second A Library is more than its collection Libraries can participate more fully on the Web
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The traditional Web focuses on Harvesting and Links to Pages
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The emerging Web of Data focuses on Data, Resources, Vocabulary, and Connections
New Vocabularies and Characteristics
Retail – items, reviews, geo, descriptions, inventory, hours, social, events
New Vocabularies and Characteristics
Movies – Geo, reviews, ratings, images, previews, times, tickets
New Vocabularies and Characteristics Restaurants – locations, reviews, hours, reservations, menus
How does the Web see Libraries?
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Initially Libraries = Community Businesses Location, photos, hours, reviews, social, events
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The Web values personalization and geography
Title: The geographic distribution of United States public libraries : An analysis of locations and service areas Author: Francis P. Donnelly Journal: Journal of Librarianship and Information Science (JOLIS) Year: 2014, Volume 46, Issue 2, Pages 110-129 ISSN: 0961-0006 DOI: 10.1177/0961000612470276 Publisher: Sage
How much of the library is visible?
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Many libraries have a wealth of content and resources locked behind legacy, closed technology systems and niche vocabularies We aren’t yet speaking in a way the Web understands
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Started in 2014 as a unifying initiative focused on shared purpose “Everyone benefits from the visibility of libraries and their content on the Web.”
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• Act 1 - Early collaborators, transparent discussions, experiments, and practitioners shaped focus “Libraries need to find new ways of reaching out and demonstrating that they truly are where their people need them, which includes Google and other search engines.” Michelle Jeske, Director of Collections, Technology and Innovation at Denver Public Library
“It’s time to reveal to the Web what we at Atlas Systems and our customers have known all along; libraries are rich, living knowledge environments,” Jason Glover, president, Atlas Systems, a founding Libhub sponsor
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Act 2 – The Visible Library
A growing community of practitioners
New Libhub Initiative Activities 1. Sponsor & Partner Program
2. Early Adopter Publishing & Linking Experiments
3. #visiblelibrary Research & Narrative project
http://libhub.org twitter @libhubORG facebook: http://facebook.com/libhubORG @LibraryJournal #LJAtlasZepheira
New Libhub Initiative activities
The Libhub Initiative Sponsor & Partner Program Goal: Support forums for unifying industry dialogues and community activities that move theory and discussion to action. Bring together a group of organizations committed to library visibility, learning, exploration, community engagement, and transparency.
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New Libhub Initiative activities
The Libhub Initiative Sponsor & Partner Program
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New Libhub Initiative activities
The Libhub Initiative Sponsor & Partner Program
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New Libhub Initiative activities
The Libhub Initiative Sponsor & Partner Program
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Learning Through Action and Sharing • The Practical Practitioner Community – ~300 professionals in past 6 months from 70+ institutions – Sharing data, patterns, needs, and stories from many perspectives • Public, Academic, Special, Music, A/V, Art, Rare Books
• Early Adopter Libraries – Leading through exploration
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New Libhub Initiative activities
Data Publishing & Linking Experiments Beginning in March 2015 follow experiment progress at http://libhub.org
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New Libhub Initiative activities
#visiblelibrary Research & Narrative Project • Shared Research Activity – – – –
Community Curated Regular Articles & Reports on trends and public data sets Highlights via Twitter, Facebook, and Blog Emerging best practices and guidelines
• “Share your story” about Library Visibility – Community Narratives
• Articles, tweets, updates, guest columns beginning March 2015 at http://libhub.org
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Getting Involved •
Awareness – Support the Libhub Initiative - @libhubORG on Twitter & libhubORG on Facebook – Invest in staff development – peer learning, training, reading
•
Assessment – Clarify your visibility story against all three dimensions – Talk with your providers and encourage their involvement
•
Action and Advocacy – – – –
Actively manage your Web Visibility Become a Curator of #visiblelibrary project Share your story Join in the experimentation
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Questions and Discussion We will also follow up via email and on http://libhub.org
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Thank You • Our Attendees • Our Presenters • Our Sponsors • Find this webcast and other archived webcasts at
www.libraryjournal.com/webcasts
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