This is a unique platform to monetize and engage the fans. Rabbit Hole (user library) .... Researching film and streamin
Jump in
A new digital streaming reality... White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists and rights holders receive their fair share. Everyone is happy.
The Challenge
White Rabbit has identified 5 main challenges to the film and series industry that we will solve. Challenge 1 Too few filmmakers make money from digital distribution.
Challenge 2 Revenue lacks transparency and cash-flow immediacy.
Challenge 4 There is less choice of content as closed server subscription services produce more of their own and buy less.
Challenge 5 The digital distribution paradox - a lack of competition in global digital distribution slows UI innovation. Yet, more subscription services means more logins and passwords for users.
Challenge 3 We don’t distinguish between pirates and fans. Fans are forced to break the law to see their favorite film or series, because they can´t pay for content.
The Solution
White Rabbit is a browser plug-in that recognizes the content you watch, without forcing you to subscribe to anyone site. By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing experiences. When streaming their favorite films or series, smart contracts deduct a payment from users and transfer this immediately to rights holders. Utilizing blockchain technology, rights holders are also ensured complete financial transparency. Thereby, White Rabbit liberates creators and fans from closed server based subscription platforms. In its place, White Rabbit delivers unlimited choice in content for fans, incentives for an innovative streaming industry, a sustainable business model for digital distribution and a fair and transparent future for artists, producers and investors. White Rabbit provides an ecosystem where fans get more content and more access to the films and filmmakers. This we call the Rabbit Hole. Each film may offer its fans exclusive content, behind-the-scenes, deleted scenes, merchandise and more. Only films the user has paid tokens for is available in the Rabbit Hole. This is a unique platform to monetize and engage the fans. Rabbit Hole (user library) * Ownership of highest quality version of streamed content * Access to extras (director´s cut, deleted, behind-the-scenes, merchandise) * Interaction between fans and filmmakers (forums; live Q&A, VR cinema screenings) * Third party development of services in the rabbit hole ecosystem generating new revenue streams, interaction and buzz around content.
Market opportunity
Streaming revenue is projected to almost double in the next 5 years, from $29.4B in 2016 to $65B by 2021 with 383M users.
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• Subscriptions cost on average $143 a month, resulting in 800,000 Americans cable cutting each quarter. • Netflix aims to produce 50% and buy 50% of their content, reducing the number of titles from 11,000 in 2012 to
3,000 in 2018.
• Is that what fans want, less content? And where do all these films go? • 50% of Americans and 67% of Europeans pirate occasionally • Piracy costs an estimated at $15B per year, increasing 55% per annum. • Yet, 60% of 10,000 Australians and Finns said they would be willing to pay, if given the option. • Streamers don’t have to be pirates, they can be fans.
“If an entire generation breaks the law, it’s no longer a crime, it’s a business opportunity” - Alan R. Milligan
Customers
White Rabbit is a streaming disruptor in a $30Bn (OTT) industry and turns pirates to fans in a market worth $15Bn per year. Our customers are legal and illegal streamers who want access to all the content available and be allowed to pay for it. Our customer is also a film industry that wants transparent and immediate payment, less piracy and an even playing field in digital distribution.
Choice, price and convenience
Expensive
Most choice
Poor choice
Free
* White Rabbit will compete on MORE choice of films and series. * White Rabbit offers users MORE convenience to find what they are looking for by allowing them to stream from wherever they prefer. * White Rabbit allows fans to pay rights holders directly, so we can offer content at a more reasonable price.
Business model eam Str ing
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s: 1 site
• Content rights holders receive payment directly from the user. This is received by the main rights holder or transferred directly to all stakeholders in the recoupment plan, including producers, investors and royalties to directors, writers, actors etc.
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• White Rabbit revenue shares 10% with streaming sites to create innovation in UI, search, recommendation and sites with a clear brand, genre or niche.
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75 %
In the next five years White Rabbit can generate $1,9B in revenue, sharing $1,1B with streaming sites and $18,5B to the content rights holders of the film and series industry.
Tokens
White Rabbit Token (WRT) works as follows WRT is a ERC20 token - Content Rights Holder (CRH) - White Rabbit (WR) - Partner Streaming Sites (PSS)
Phase 1 Users purchase WRT during the token sale or via exchanges.*
Phase 2 Users stream content from P2P streaming sites or open server sites. WR allows users to reward CRH directly for access to their content. Users send WRT to the smart contract which accumulates rewards for CRH. Where WR does not have a pre-existing agreement with CRH, WRT initiates legal consumption of content once accepted by the CRH.
Phase 3 Smart contract distributes rewards from content streaming between CRH (75%), White Rabbit (15%), and White Rabbit PSS (10%). Registered non-PSS receive 5% of the revenue, with the remaining 5% to WR. Where WR does not have a pre-existing agreement with CRH, CRH receives bonus WRTs from WR should the collective WRT offers for their content be accepted within a set time period. Once CRH has accepted legal consumption of content, CRH does not require further action to receive WRT for future streams.
Phase 4 CRH may exchange WRT into cryptocurrency which makes conversion into FIAT possible.*
Phase 1
Phase 4
Phase 2
Smart contract distribution of rewards
Phase 3
75%
15%
10%
Content Rights Holders
White Rabbit
White Rabbit PPS
White Rabbit will develop additional services in the Rabbit Hole to spend WRT, and allow third parties to create further services to monetize and engage fans. * it is at the sole discretion of exchanges whether to list WRT or not.
Traction
Road Map Q1 2017 Researching film and streaming industry data; user preferences and habits Q2 2017 Blockchain potential for White Rabbit explored $50,000 seed financing Branding White Rabbit Planning development and programming Q3 2017 Development started $150,000 seed financing Partners attached, roadshow begins Q4 2017 Legal framework Partner Streaming Sites – application round Q1 2018 Preparation of KYC policies Whitelist opens Q2 2018 Presale Token sale MVP available Partner Streaming Sites – first round partners announced Content acquisitions announcement Q3 2018 Launch Alpha – invitation only Partner Streaming Sites – second round partners announced Content acquisitions announcement Q4 2018 Launch Beta Product launch Q1 2019 Rabbit Hole release New content-recognition technology release
Core Team
White Rabbit’s team is a mix of filmmakers, software entrepreneurs and blockchain enthusiasts who understand the complicated world of the movie industry, yet see the opportunity blockchain offers to resolve these issues to the benefit of fans, filmmakers and investors.
Alan R. Milligan
Adrian Hessel-Rütter
Jon Inge Buli
Award winning film producer. Software entrepreneur. Responsible rebel.
Digital strategist. Automation and workload specialist. St. Andrews graduate.
Shipping economist. Risk analyst. Globetrotter.
(CEO & Partner)
(COO & Partner)
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Jonas Foyn Therkelsen
(CFO & Partner)
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Jon Ramvi
Robin Pedersen
Full stack Blockchain developer. Msc. Computer Science Engineering.
Blockchain developer. Lead engineer Startblock. Nordic blockchain evangelist.
Full stack Blockchain developer. Open source contributor.
Read more
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(CTO)
(Lead Blockchain develope)
(blockchain developer)
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Team Highlights
Worked as producers and sales agents on over 800 films
Won best film awards in Cannes and Venice, sold films to over 70 countries including
best selling foreign film 2015 in the UK and Australia.
• Software entrepreneurs behind Milbros Chemical Information System, the industry
standard for the safe transportation of chemicals at sea, a $2.3 trillion dollar market.
Installed on-board hundreds of chemical tankers and operations offices worldwide.
• Developed security systems for submarines, telecom and mobile phone industry.
Advisors
Gregory Carson
Hans Clemetsen
Michael Terpin
Startup investor. Business developer. Capital funding.
Commercial lawyer. Corporate services. International clients.
Founder and CEO of Transform Group and CoinAgenda.
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Tom Emil Olsen
Alexander Hagerup
Alexander Yarushin
Multi-award winning Creative Director. Founder of the international branding agency KIND.
Serial entrepreneur. Technology driven. AI and Blockchain.
System architect. Submarine, telecommunications and healthcare automation.
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Dr. Daniel Baur Co-founder of K5 International. Film producer and blockchain enthusiast. Read more
Partners
Token sale Information regarding pre-sale and token sale:
Token price: 0,13USD=1WRT Hard Cap: US$ 10.000.000 Soft Cap: US$ 2.000.000 Total token supply: 190 000 000 Pre-sale minimum and bonus structure*
5 ETH - 10 ETH = 10% bonus 11 ETH - 20 ETH = 15% bonus 21 ETH+ = 20% bonus Main sale (first 48 hours)*
0,05 ETH - 10 ETH = 5% bonus (minimum commitment may be adjusted pending ETH price) 11 ETH - 20 ETH = 7% bonus 21 ETH+ = 10% bonus * May be adjusted if significant fluctuations in ETH/USD Presale 7-14th of May 14:00 UTC / Token sale: 15th May- 10th June 14:00 UTC
Token Distribution
% :4 al Le g
%
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Bounty 1.5% rd 5% boa
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%
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Team 16%
%
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25 g: tin rke Ma
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Reserve un foreseen expenses 10%
WR
Platform development: 44%
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2%
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Bo
Advis
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Funds Allocation
Contact
Contact:
[email protected] Telegram: https://t.me/jumpin Twitter: https://twitter.com/WRJumpIn Facebook: https://www.facebook.com/WRJumpIn/ Medium: https://medium.com/@JumpIn www.whiterabbit.one
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