Reach out to influencers who are also dog lovers, including Richard Glover ... Social Media Campaign ... More than one i
Lily and the Octopus by Steven Rowley Warning: Resistance is futile!
Campaign Snapshot Objectives:
• Position Lily and the Octopus as a bestseller and a perfect book club pick. Audience: • Readers of literary and popular fiction. • Fans of Life of Pi, Marley and Me, The Art of Racing in the Rain, The Story of Edgar Sawtell • Book club members • People who deal with issues of grief. Duration: May 15th to June 30th Factor of Irresistibility: Off the scale!
Pre-publication buzz • • • •
ARCs Digital ARCs available on NetGalley in February Teaser chapter Reach out to influencers who are also dog lovers, including Richard Glover
Social Media Campaign #whatwouldyourdogsay Targeting the many Australians and New Zealanders who are totally obsessed with their pets. • ANZ has one of the highest pet ownership rates in the world (63% of Australian households own a pet). • More than one in three pets feature on social media, with 395,000 pets having their own social media channel. • Nearly half of pet owners let their pet sleep on the bed. • A third speak to their pet in baby talk. • 57% of pet owners consider their pet to be a member of the family. • A third of pet owners have their pet as a screen saver. IT IS A VERY BIG AUDIENCE!
Social Media Campaign #whatwouldyourdogsay During the month of June, entrants will be asked to send a picture of their dog and tell us what would be the last thing their dogs would say if they could say. We will also ask them to #tag their posts with #whatwouldyourdogsay #lilyandtheoctopus We will pick two winners: best picture and best caption.
Other Social Media Activities • #FridayFreebie giveaway of ARCs
