LLAVA matrix: Hypothesis driven tool to embed user and business model innovation in Living Labs. Ruben D'Hauwers, VUB -
LLAVA matrix: Hypothesis driven tool to embed user and business model innovation in Living Labs Ruben D’Hauwers, VUB - SMIT Olivier Rits, VUB - SMIT Dr. Dimitri Schuurman, Ugent - MICT Prof.Dr. Pieter Ballon, VUB - SMIT
Problem Statement: Missing tools in Living Lab research (Rits, 2014) Technological innovation
Living Labs methodology! User innovation
Business model innovation
2!
Problem Statement: Iterative innovation tracks tool (Ries, 2010) ONLY VALUE PROPOSITION IS RESEARCHED! ! NO BUSINESS MODEL ASPECTS ARE RESEARCHED! (COOREVITS, 2014)! ! !
3!
Problem statement: Strategy and business modeling tool (Osterwalder, 2010) NOT SUITED FOR PROCESS ORIENTED INNOVATION! ! NOT RIGHT COMPONENTS FOR LIVING LAB (CUSTOMER NEEDS, VALUE NETWORK, COMPETITION..)! (RITS, 2015)!
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Methology: Action Research (Dick, 2002) PLAN
ACT & OBSERVE
REFLECT
REVISED PLAN
ACT & OBSERVE
REFLECT
REVISED PLAN
ACT & OBSERVE
REFLECT
IMinds Living Labs! Over 40 SME cases!
5!
Pain Relief Produ ct & Servic e
Customer Hypothesis!
Pain
Problem Hypothesis!
Gain
Gain Creator
Custo mer Jobs
Solution ! Hypothesis!
Validation Board, Ries
Value proposition Design (Osterwalder)
Five Forces, Porter
Existing Competit ors
Bargaining customer
Bargaining supplier
New Entrant
Substitute
Business Model Matrix, Ballon Value Network
Functiona l Architect ure
Business Model Canvas, Osterwalder Financial model
Resourc e Partner Activity
Value Propositi on
Cost
Value Propos ition
Cust. Relatin
Custo mer
Channel
Revenue
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LLAVA matrix
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Purpose 1: Strategy
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Purpose 2: Process
LLAVATM
KICK-OFF MEETING +
LLAVATM MATRIX
LLAVATM
LLAVATM
LLAVATM
STEERCO
STEERCO
STEERCO
STEERCO
SOTA
USER RESEARCH
USER RESEARCH
FIELD TEST
PROJECT FINAL PPT
ITERATION
9!
Purpose 3: Assessment: 3 Laws of business modeling FOCUS
C O H E R E N C E DIFFERENTIATION
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Thank you
[email protected]!
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