Local Market- ing Program Planning and Execution - USAREC

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USAREC Regulation 5-3

Management

Local Marketing Program Planning and Execution

Headquarters United States Army Recruiting Command 1307 3rd Avenue Fort Knox, KY 40121-2726 21 September 2007

UNCLASSIFIED

*USAREC Regulation 5-3

Headquarters United States Army Recruiting Command 1307 3rd Avenue Fort Knox, Kentucky 40121-2726 21 September 2007

Effective 1 October 2007 Management

Local Marketing Program Planning and Execution For the Commander:

outreach programs.

RENEE T. FINNEGAN Colonel, GS Chief of Staff

Applicability. This regulation is applicable to all personnel assigned or attached to the United States Army Recruiting Command. It applies to both Active and Reserve Component local marketing programs.

Official: BRUCE W. MORRIS Assistant Chief of Staff, G-6

History. This publication is a revision to USAREC Reg 5-3, which is effective 1 October 2007. Summary. This regulation prescribes general policies governing the design and execution of local marketing programs at all levels of the command and identifies other policies that bear on specific aspects of local advertising, event marketing, public affairs, and

Proponent and exception authority. The proponent of this regulation is the Assistant Chief of Staff, G-7/9. The proponent has the authority to approve exceptions to this regulation that are consistent with controlling law and regulation. Proponent may delegate the approval authority, in writing, to a division chief within the proponent agency in the grade of lieutenant colonel or the civilian equivalency.

trol provisions in accordance with AR 11-2, but does not identify key management controls that must be evaluated. Supplementation. Supplementation of this regulation is prohibited. Suggested improvements. Users are invited to send comments and suggested improvements on DA Form 2028 (Recommended Changes to Publications and Blank Forms) directly to HQ USAREC, ATTN: RCMEO-MO, 1307 3rd Avenue, Fort Knox, KY 40121-2726. Distribution. This publication is available in electronic media only and is intended for command distribution level C.

Army management control process. This regulation contains management con-

*This regulation supersedes USAREC Regulation 5-3, dated 25 September 1995.

USAREC Reg 5-3

• 21 September 2007

UNCLASSIFIED

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Contents (Listed by paragraph and page number) Chapter 1 General, page 1 Purpose • 1-1, page 1 References • 1-2, page 1 Explanation of abbreviations and terms • 1-3, page 1 Scope • 1-4, page 1 Authority • 1-5, page 1 Chapter 2 Policies, page 1 Planning • 2-1, page 1 Advertising content • 2-2, page 2 Direct mail, list procurement, and outbound e-mail • 2-3, page 2 PPIs • 2-4, page 3 Advertising placement • 2-5, page 4 Funding • 2-6, page 4 Inspections • 2-7, page 4 Chapter 3 Assignment of Responsibilities, page 4 USAREC CG • 3-1, page 4 USAREC ACofS, G-7/9 • 3-2, page 5 USAREC ACofS, G-3 • 3-3, page 6 USAREC ACofS, G-2 • 3-4, page 6 USAREC ACofS, G-4/8 • 3-5, page 6 USAREC ACofS, G-6 • 3-6, page 6 USAREC ACofS, RRS-T • 3-7, page 6 Brigade commanders • 3-8, page 7 Battalion and MRB commanders • 3-9, page 8 Appendixes A. References, page 9 B. Limitations on Advertising Content and Placement, page 10 Glossary

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USAREC Reg 5-3



21 September 2007

Chapter 1 General 1-1. Purpose This regulation: a. Prescribes general policies governing the design and execution of local marketing programs at all levels of the command. b. Identifies other policies that bear on specific aspects of local advertising, event marketing, public affairs, and outreach programs. 1-2. References For required and related publications see appendix A. 1-3. Explanation of abbreviations and terms Abbreviations and special terms used in this regulation are explained in the glossary. 1-4. S