Local SEO for Brick and Mortar Businesses - Reputation Loop

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14 Google and Off-Page SEO. 15 NAP - Name, Address & Phone. 17 Customer Reviews. 19 Google My Business. Local SEO fo
Local SEO for Brick   & Mortar Businesses On-Page & Off-Page SEO Tactics

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4     SEO vs Local SEO: What the difference?

Local SEO for Brick   & Mortar Businesses

ON-PAGE SEO 7     Ranking Higher in Local Search 8     Home Page 9     Location Pages 10   URL's 11    Content 12   Meta Descriptions and Title Tags

OFF-PAGE SEO 14    Google and Off-Page SEO 15    NAP - Name, Address & Phone 17    Customer Reviews 19    Google My Business RESOURCES: "The Who What & Why of Business Listings and Citations" pg 16 "Three Ways Customer Reviews Improve SEO" pg 18 "How to Optimize Your Google My Business Listing" pg 20

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Do you have a business that serves one or several local areas? Regular website SEO won't bring the impactful results that ensure you are seen by new customers.   Your search engine marketing efforts should be focused on local SEO for brick and mortar businesses. 3

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

What is the difference between everyday SEO and Local SEO for brick and mortar businesses?

Local SEO uses geographical keywords and designators that let search engines know your business is highly relevant in local search results. Optimizing for local search lowers competition for the top spots in search results because you are competing only with businesses within a certain radius of your geographical location. 4

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO

Off-Page SEO

Mastering local SEO involves executing a handful of on-page and off-page SEO task that optimize your website for long-term local search visibility.   When done right, it helps search engines and search users find, sort and prioritize your most important information such as location, services, and benefits. 5

ON-PAGE SEO Local SEO for Brick & Mortar Businesses

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Rank higher in local search results on Google and other search engines by location optimizing your web pages, creating a logical website structure, and utilizing proper tagging and descriptors in content, URLs, and metadata. Terms like “site architecture” and “website organization” describe the proper structuring of your website for optimal results and as a small business owner focused on getting customers in the door of physical locations, you will want to focus on structuring your website to highlight your location and services.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO for Better Local Search Home Page Your home page is called “Home” for a reason. Ensure all important pages are clearly part of your home page navigation. Search engines look for you to build out logically from your homepage so make sure your best stuff (top selling products, most popular services, testimonials) are there with easy to use navigational links.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO for Better Local Search Location Pages Each of your locations should have its own page.  By having a dedicated page for each location, you provide helpful links with location-specific information that internet searchers are looking for. Add searchable elements such as address, phone number, and written directions in text (not inside an image, ad, or logo) & an interactive Google map for directions to your locations as location optimized content.

Click here for Instructions to add Google Maps to your website

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO for Better Local Search URLs

www.SmilesDallasDentist.com www.Smiles.com/dallas-dentist-home

BEST URL OPTIMIZED URL

Put your main keyword (product or service) and location in your URLs. Nobody loves a super long URL, but this is the easiest and most effective local SEO you can implement. If your domain name does not contain your business name, get your business name or specialty and geographical designator in the URL of your web pages. 10

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO for Better Local Search Content SEO-effective content to put on your website: Content that describes products or services and Frequently Asked Questions. Helpful content that is keyword rich, and properly titled with location and keywords in headers (H1-H2), that solves customers problems. Blog posts, videos, images, and event calendars, all properly tagged. Content properly tagged with location and keywords adds to your "searchability" and gives you a competitive edge over weaker websites. 11

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

On-Page SEO for Better Local Search Meta Descriptions and Title Tags Each page of your website has metadata and a meta description where you have the opportunity to use keywords, title tags, and image tags to help search engines understand what your web page is about.  Your meta data and title tags should include the keyword you are trying to rank for, as well as your city and state. Metadata are the words that appear beneath your hyperlinked page title (title tag) in search results and explains what a web page is about.  CLICK to learn how Meta Descriptions & Meta Data show up in search results

OFF-PAGE SEO Local SEO for Brick & Mortar Businesses

LOCAL SEO FOR BRICK & MORTAR BUSINESSES

It is very important that you have off-page signals that let search engines know what you do, where you are located, and that you are a legitimate business.  

Off-page SEO signals let Google search engines and customers know you are an open business, located in a search user’s area, that has been tried and reviewed by real life customers.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Off-Page SEO for Better Local Search N.A.P. - Name, Address & Phone Number Accurate business listings and citations are the foundations of your local search optimization campaigns.  Your Name, Address, and Phone Number (NAP) has to remain consistent across the internet, or search engines will distrust the accuracy of your information, or even your existence, and drop you in local search ranking.

Business listings management covers hundreds of directories but there are extremely costeffective ways to automate the management of your business listings. CLICK HERE to automate.

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LEARN MORE

Learn more about the importance of consistent NAP, business listings, and citations and their effect on search rankings.

"The What, Why & How   of Business Listings and   Citations" CLICK HERE to read.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Off-Page SEO for Better Local Search Customer Reviews Gathering, posting and promoting user-generated content such as customer reviews is a powerful way to affect local search engine results positively. Customer reviews also provide the trust-building social proof that customers need to choose new products and service providers.

How do you get a customer review management system that automatically reaches out to your customers to gather feedback, alerts you of unsatisfied customers before they leave bad reviews online, and sends your happiest customers to post their positive reviews online where they matter most? CLICK HERE to see how.

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LEARN MORE

Learn why you should prioritize promoting the trust-building social proof customers are looking for in the form of customer reviews and ratings. 

"Three Ways Customer   Reviews Improve SEO" CLICK HERE to read.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

Off-Page SEO for Better Local Search Google My Business Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings in verified Google My Business accounts when giving local search results to its users.   If you want any chance of showing up in the life-altering Local 3-Pack which prominently displays athe top three most relevant results for local search, or in the Knowledge Panel when people search for your business, you have to verify and optimize your Google My Business listing (preferably great reviews).  19

LEARN MORE REPUTATION LOOP

Learn 7 ways to optimize your Google My Business listing to rank higher in search, show on Google Maps, and get a shot at making the LOCAL 3-PACK. 

"How to Optimize Your   Google My Business   Listing" CLICK HERE to read.

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LOCAL SEO FOR BRICK & MORTAR BUSINESSES

If you don’t like where your business is ranking in local search results then now is the time to use these Local SEO for Brick and Mortar Businesses tips. Are you gathering and posting five-star customer reviews and testimonials on your site as well as top review sites?  Have you claimed, verified and optimized your Google My Business Listing? Do you have a business blog with useful localized content to show your expertise and give the search engines more content to index and provide in search results?  Have you verified and corrected all your online business listings?

What are you waiting for? New customers are searching for what you are selling RIGHT NOW!

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