Nov 17, 2017 - box thinking. Rigour. Reliability. Hard work. Perseverance. Accountability. Resilience. Flexibility. Open
LOOKING BACK LOOKING AHEAD SEA CONVERSATIONS Nov 2017
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SEA CONVERSATIONS: NOV 2017
WATCH » Find out how we’re doing this year; and discover the small and big things in 2017 that have encouraged me in my personal life.
Tim’s Note
Readying Ourselves Hello everyone! I’m happy and excited to be talking with you on this platform for the first time.
LOOKING BACK ON 2017 We’re facing an unusual year, where we are below target. Although this is a serious issue that we must turn around, it’s not something to despair about. SEA is a key MCO to deliver growth globally, and we will fix things together that will help us prepare for a great 2018.
LOOKING AHEAD TO 2018 2018 will be all about delivering our plans as 1 TEAM with 1 GOAL. In 2018, we will work as one towards: • Sustainably accelerating our growth and our profit for each country. No exceptions! The markets are strong and there are many opportunities left to catch. It’s up to us to make our own success. Continue >>
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SEA CONVERSATIONS: NOV 2017 • Continue growing the Top 10 SKUs ahead of business It’s our strongest set of products with the highest potential. • Reaching many more of our Operators We’ll get more operators (Rosana’s) to buy 1 or more UFS SKU for the first time in 2018. • Ensuring excellent CD fundamentals and company execution Integrated Demand Creation will help to step up our execution and have more sales impact in the market.
REACH…ING OUR OPERATORS Are you geared up for Reach? With Reach, the global business in UFS will focus on growing the number of Operators that buy at least 1 UFS SKU in the last six months. 2017
In my video, you can find out how we’re taking Reach to a whole new level in UFS SEA.
I’LL LOVE TO HEAR FROM YOU What else would you like to know about Tim? Send us your questions, and we’ll get him to answer them in the next SEA Conversations! Email
[email protected]
2018
GOAL GOAL 35,000 50,000
WHAT REMAINS: CELEBRATING OUR PEOPLE One thing I’ve always appreciated about UFS is our people. It is also the people who have kept me excited about work every day. We help each other and challenge one another to do even better. UFS is nothing without our people, and our people must always be celebrated. In life, even if you work very hard, the outcome is sometimes different. Don’t worry about that. Give your utmost best, and be rest assured your hard work is appreciated by all of us. Celebrate progress, even if small, and always keep pushing yourself! Yours truly, Tim
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EXPOSED!
^ BJ is both excited and nervous about his wedding. “I really want to give Diane the wedding that she deserves!”
Ending the Year with...
UFS Philippines MD BJ Carreon: “3 Things I’ll Like to Celebrate” As we end another fruitful year in UFS, we ask BJ Carreon, Managing Director at UFS Philippines, about the three things from 2017 that he wants to celebrate and is thankful for. Let’s go!
CELEBRATION #1: YAY, HE GETS HITCHED! Congratulations on your upcoming wedding, BJ! How did you meet your wife, Diane Kimberly Tan? We met when Diane was a management trainee in Unilever in 2004. At one point, she reported to me when I was the Regional Sales Manager of Central Philippines. Don’t worry, everything happened within the company guidelines! We’re both in Unilever till today, and Diane is leading the Modern Trade business of Supermarkets and Channels of the Future for CD Retail in the Philippines, which has been a challenging but rewarding journey for her.
Continue >>
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EXPOSED!
What are you looking forward to in your new season of marriage? It’s going to be a lot of expectations on us, but we’d like to see that as an adventure, where we rely on and support each other. We want to be the best version of ourselves!
^ BJ with the Philippines leadership team.
CELEBRATION #2: THE PHILIPPINES TEAM’S UNITY How about at work? What are some of the things in 2017 that should be celebrated? There are many things to celebrate but I’ll nail it down to three. The first is how the team have responded well to the needs of operators and met the double-digit growth that is very, very close to the MCO target – and they did all of this despite the numerous internal limitations that we face. It was amazing to see each person working together in the toughest times and going beyond the call of duty. The second thing I’m proud of is how we’ve kept to the UFS mission of being purpose-driven. We’ve focused on being operator-centric. For example, we’ve delivered informative workshops to operators through our Chefmanship Academies and localized ideation sessions. With these services, we give cooks, owners and chefs the knowledge to be competitive and respond to the demands of international diners.
Continue >>
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EXPOSED! Finally, I’m very happy that we are starting to develop a stronger go-to-market plan to reach our non-visited operators. We have very good results from our UFS website and Facebook page, as well as our e-commerce “experiments” with Lazada, Honest Bee and Puregold. The team’s passion to experiment and respond to challenges was key to these projects’ success.
^ UFS Philippines at a team-building event this year. Through Funlasang Pinoy, the team is giving operators inspiration and capabilities to elevate Filipino food to be the next big thing in the global food scene.
CELEBRATION #3: THE RICH FLAVOURS AND HERITAGE OF PINOY CUISINE What is one thing that must be celebrated in your country? Our local cuisine, of course! It has been an exciting time for UFS Philippines; we’re working with all kinds of people in the culinary industry to put Filipino cuisine on the world map. There is a lot of innovation that can happen alongside our culinary traditions, such as putting a twist on a well-loved meal or presenting simple dishes in new ways. And with digital, we can lead the food revolution for Pinoy dishes.
Continue >>
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EXPOSED! What’s your favourite local dish? Kansi, a local beef tendon and bone stew dish. I like it because of its strong beef taste, which is balanced with the sweet and sour notes of Batuan, a local fruit from the Western Visayas region that gives the dish its unique flavor.
^ One of the crucial ingredients in Kansi is Batuan, a fruit which adds a zesty tang to the Pinoy dish. (Left photo credit: Instagram user @chefjaclaudico)
Who would you like to thank or celebrate in life? Filipino chefs and operators. Some of them don’t have formal training, but they have lots of experience, heritage and pride in their craft and business. Because of them, UFS is inspired to do the work that we do.
^ BJ in his element: eating and talking with chefs and foodies!
Also, many millennial chefs are gamechangers. They’re sincere and passionate about preserving and expanding authentic Filipino cuisine. We’re always excited to meet and work with different people who have different backgrounds and ideas that can change the Filipino landscape.
BJ Carreon @BJCarreonUFS Life in 140 characters:
You reap what you sow. 17 Nov 2017
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FEATURE
Time flies
UFS SEA Best of 2017 A year is made up of many ups and downs, but it’s the meaningful memories that strengthen us in the marathon that is life. Here, we look back on the memorable stories and experiences that we’ve shared through SEA Conversations. And then it’s onward to an even more fulfilling 2018! Click here for the video!
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INSTASEA Inside scoop
Our Joys in 2017
What are some of the things that have brought joy to UFS peeps this year? We get them to share their best highlights in 2017. #HelloSingapore
Yudista Wijaya – Asst Marketing Manager, SEA
“In September 2017, I moved to Singapore for my new role. It’s one of the biggest milestones for me this year. Now, I can take a break from the bad traffic of Jakarta and get cheaper flight tickets! But most importantly (and more seriously), this is an opportunity to live in another country, learn about different cultures and enrich my life. I label myself “a full time traveler” – life is about experiencing new places and things.”
#Fatherhood
Lim Zhirong – HR Director, AAME
“I became father for the first time and it was a life-changing experience. The joy of watching him grow up is priceless. Fatherhood has made me a better and more mature man!”
Continue >>
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INSTASEA
#AchievementUnlocked
Ho Swee Wei National Sales Manager, Pull (SG)
“My personal joy in 2017 is working happily with my team members and achieving our Salted Egg goals. This has really been one of the best moments for me in the year, as it affirms my belief that success is possible when everyone comes together to make it happen.”
#RelationshipGoals
Neshya Alexandra – Key Account Manager, Chains (ID)
#AlwaysLearning
Kal Lim – Asst Key Account Manager (SG)
“My joy in 2017 is completing my parttime studies for a Bachelor of Business Studies in Marketing. Lifelong learning is crucial, as it allows me to pick up relevant skills and knowledge. With greater confidence, it enables me to embrace changes in this era with enthusiasm. I also facilitated my first DSR training this year. I was one of the participants listening attentively five years ago. I would never expect that five years later, I would be the one standing in front of a group facilitating the training. Applying the skills and knowledge I have acquired from my marketing degree allows me to communicate with the participants using a more effective and efficient approach. UFS has given me the opportunity to explore something new, and I’m enjoying it!”
“In May 2017, I committed to sharing the rest of my life with this kind-hearted guy, who loves me for me and nothing else, and who never fails to make me laugh even when I have no reason to smile. We were actually junior high school friends. He was my secret admirer ;). So we’ve known each other for nine years. We met again in a small reunion six years after junior high school, and then dated for four years before he proposed.” Continue >>
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INSTASEA
#BundleOfJoy
Ikrar Maulana Rahman Asst Sales Training Manager (ID)
“In May 2017 I just got my first baby boy after two years of marriage, and all my family – especially my father – are very excited! My son’s name is Arshaka Mahendranata Rahman, and now he is five months old and he will carry my last name.”
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FEATURE #thankyou
Notes of Gratitude
The year-end is also a time to count our blessings. Check out the thank you notes that UFS peeps have penned to colleagues and teams. Kudos to all for making 2017 another memorable and fulfilling working year. #GratefulEveryDay! To: PH Marketing Team,
I am blessed to have a hard-working and competent team of marketers who are passionate about what they do. Because of this, we have challenged ourselves to make a mark in the PH organisation. Thank you team for a year full of wins, bonds and learning! Each of you should be proud of your achievements. You are truly a remarkable team and I can’t wait to see what more we can together next year! From: Pat Mallari, Marketing Manager (PH)
To: ID Marketing Team,
A can-do spirit. Growth mindset. Out of the box thinking. Rigour. Reliability. Hard work. Perseverance. Accountability. Resilience. Flexibility. Open mind. My dearest team, all these traits define you. You have proven again and again that your combined strength makes you invincible and that crazy ideas often work. You shine with your own bright light; keep it up and never stop smiling. It has been an incredible experience and an honour to work and learn with you. I will miss you dearly. From: Javier Arias, Marketing Manager (ID)
Continue >>
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FEATURE
To: My Team - Chains and Hotel Malaysia,
Thank you for accepting me into the team, placing trust in me and allowing me to challenge the unchartered frontier. Has been an adventurous year, and appreciate all your hard work and sacrifice! From: Dhillon Ng, National Sales Manager - Chains and Hotel
To: TH Marketing Team,
Chance made us Colleagues. Heart made us Friends. Thank you for being you … Perfect Yunt Organized Pamme Crazy Neat Patient Au Ingenious Oft From: Walaya Rajitwattana, Marketing Manager (TH)
To: Myanmar and Cambodia team,
We have an everyday work life that is based on trust, cooperation and support. May we always be like marching ants carrying one grain of sugar at a time – falling again & again but never giving up until we complete our achievements. Thanks for being a wonderful team!
From: Felicia Yaw, Marketing Manager (MM/KH)
Continue >>
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FEATURE
To: SEA CD Capabilities Team, If you ask me how the SEA CD Capabilities team made my year great … My answer is: it’s the happiness of working with great people. They are not only the source of motivation and inspiration for the CD team, they are also the spark that ignites the passion and drive amongst one another. The team thrives on each other and that is what makes this such a great team and how that has made my year an exceptionally great one. Thank you, team, for being you! From: Karenjit Kaur, SEA CD Capabilities
To: MY Marketing Team,
As we have come close to the end of 2017, I would like to take this opportunity to thank you for everything you have done. Your diligence and great work are well beyond expectations.Your jovial and optimistic work attitude have been wonderful. Keep up the good job and a big thank you to all of you once again! Clap Clap Clap!! From: Angeline Ho, Marketing Manager (MY)
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BUZZING IN UNILEVER
Acquisitions
Business for Good with Pukka
Our acquisition of Pukka represents a commitment to the Unilever Sustainable Living Plan. With 100% certified, organic and ethically sourced ingredients, Pukka’s health and wellness philosophy centres on benefitting people, plants and planet. All Pukka teas are Fair for Life, one of the highest independent fair trade standards in the world. With 1.5 billion Pukka teas enjoyed, it is also the fastest-growing organic tea company in the world with a turnover of more than £30 million and growth of 30%. Watch this video on how Pukka makes its tea.
Continue >>
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BUZZING IN UNILEVER
Riding the Health Food Wave with Mãe Terra
The health food trend is gaining relevance fast around the world. In September 2017, Unilever signed an agreement to acquire Mãe Terra, a leading company in natural and organic food in Brazil. Established in 1979, Mãe Terra has a portfolio of over 120 products – including organic cereals, cookies, snacks and culinary products – and is currently growing at more than 30% per year. The move is also perfectly aligned with Unilever’s commitment to sustainable nutrition that doesn’t cost the Earth.
Continue >>
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BUZZING IN UNILEVER
Drinking Tea with Millennials with TAZO®
The acquisition of TAZO® – a brand with strong appeal to millennials – represents another strategic addition that strengthens the Unilever tea portfolio, complementing our global tea business that includes Lipton, Pure Leaf, PG Tips, T2 and our recent addition, Pukka. Founded in 1994, TAZO® has a strong position in Specialty Black, Green and Herbal teas, as well as liquid concentrates focused in the Chai Latte segment.
Continue >>
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BUZZING IN UNILEVER
At the Heart of the Skincare Market with Carver Korea
A-ssa! Unilever has acquired Carver Korea, the fastest-growing skincare business in South Korea delivering €321 million in sales in 2016. Carver’s expertise is in professional aesthetics products. The range includes a hero product, the “Eye Cream for Face”, which has become a hit in South Korea. The country is the fourth-largest skincare market in the world and a source of global beauty trends, and our acquisition is a strategic move into both the North Asia and international skincare market.
Continue >>
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BUZZING IN UNILEVER Making the World Better
Empowering Women
Are you a parent with young daughters? Check out Dove’s “Uniquely Me” guide, which helps girls to build their self-esteem through practical tips. The guide comes after the release of the 2017 Dove Global Girls Beauty and Confidence Report in October – the most comprehensive study among girls that the brand has carried out. More than 5,000 girls aged 10 to 17 across 14 countries participated. Dove’s Global Brand VP Sophie Galvani (pictured) sums up the situation:
More than half of all girls (54%) globally do not have high body esteem, and a girl aged 17 is more likely to experience lower happiness and life satisfaction than one who is 10. There are positive stories too. Girls are agreeing that too much importance is placed on appearance as a source of happiness. They are seeking new female role models, using social media to express their individuality, taking time for self-care or boldly declaring their pride in being a female.
Continue >>
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BUZZING IN UNILEVER
Thank You for Making Sustainability Our Strength
Unilever has once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI), one of the most credible and high profile markers of corporate sustainability leadership. DJSI assesses and ranks over 3,000 publicly traded companies. Our result demonstrates our unwavering commitment to the Unilever Sustainable Living Plan, and reflects the dedication of people across Unilever to make sustainable living commonplace.
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YOUR SAY
Your Burning Questions
Ask Tim! Want to find out more about Tim? Have ideas for SEA Conversations as we enter a new year? Pop an email to
[email protected] – we want to hear from you!
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