Lufthansa Airlines Miles & More Employee Incentive Campaign

LOYA LT Y & RET ENT ION | T RAVEL & L EI S U R E | C I R C A 2 0 0 9

Lufthansa Airlines Miles & More Employee Incentive Campaign Lufthansa Airlines launches each year a quarterly internal sales program to incite employees to increase memberships within the Miles & More program. Employees each receive a personalized kit containing the themed brochure containing the goal levels and prizes awarded along with a small premium incentive. As employees increase their memberships levels, they attain each level incentive with an overall winner generally being awarded a worldwide open ticket for two to the destination of their choice. As a designer, I’m provided the opportunity and responsibility of communicating on behalf of some pretty great companies. Most of the time, those communications require a strict adherence to the brand and are consumer-facing. However annually, I had the opportunity of developing a exciting, new employee incentive program for Lufthansa’s Miles & More program. Each year, the goal was to identify trending cultural occurences and translate those as a freelance designer into concepts for consideration combined with theme-related gift incentives for employees to earn as they reach each incentive level.

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Engaging Theme & Design 6+ Years of Collateral 5+ Years of Loyalty & Retention Concept to Execution

Concept Development

Format Development

Digital Compositing

Keyline & Production

Design & Layout

CALL 8 6 6-4-TBAER-7 AN THO N YBAER.ME

D IME NSIO NAL KITS | T ELE COMM U N I C ATI O N S | C I R C A 2 0 1 1

LG Encore Smartphone Executive Launch Kit This phone was intended to target middle-aged woman of style and sophistication wanting a phone that looked the part but was easy to use with limited bells and whistles under the hood. This launch kit was developed to introduce in Encore smartphone to AT&T district managers prior to the phone’s availability for market release. The selected concept was intended to emulate the robin egg blue proprietary to Tiffany with tissue paper flowing from the top area of the box. The inner casing holding the phone was lined with grey silk and a mirror-like internal top letter panel was included to check out the new smartphone digs. Conceptually the look of retail packaging in this design fits the desired end-user of the LG Encore smartphone. Dimensional kits like this one include a custom shipping box, a designed shipping label, a package design which includes key phone benefits, a live phone unit, a letter, and a hidden compartment for securing a User Guide plus charging accessories. This was a 2011 Stevies Award finalist.

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Clever format to target audience 3+ Years of Structural Designs 7+ Years of Telecommunications Format to Concept to Execution

Concept Development

Format Development

Digital Compositing


Design & Layout



LG Neon II Smartphone Executive Launch Kit Back by popular demand—the LG Neon phone was reborn. This phone was targeted towards younger adults ranging from high school to college-level students wanting a trendy, but a simple smartphone. This launch kit was developed to introduce in 2011 the LG Neon II smartphone to AT&T district managers prior to the phone’s availability for market release. This series of concept renderings were presented to the client from which a final selected design was produced which most resembled the theme of the urban design but within a simplified format. Conceptually the designs provided encompass the lifestyles and trends of this audience. Dimensional kits like this one include a custom shipping box, a designed shipping label, a package design which includes key phone benefits, a live phone unit, a letter, and a hidden compartment for securing a User Guide plus charging accessories.

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Unique Delivery Format 3+ Years of Structural Designs 7+ Years of Telecommunications Format to Concept to Execution

Concept Development

Format Development

Digital Compositing


Design & Layout


LOYA LT Y & RET ENT ION | T RAVEL & L EI S U R E | C I R C A 2 0 1 0

Lufthansa Airlines Miles & More Employee Incentive Campaign Lufthansa Airlines launches each year a quarterly internal sales program to incite employees to increase memberships within the Miles & More program. Employees each receive a personalized kit containing the themed brochure containing the goal levels and prizes awarded along with a small premium incentive. As employees increase their memberships levels, they attain each level incentive with an overall winner generally being awarded a worldwide open ticket for two to the destination of their choice. All materials were for internal, non-commercial use only. Annually, I had the opportunity (and challenge) as a designer of developing a exciting, new employee incentive program for Lufthansa’s Miles & More program. Each year, the goal was to identify trending cultural occurences and translate those as a designer into concepts for consideration combined with theme-related gift incentives for employees to earn as they reach each incentive level.

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Engaging Theme & Design 6+ Years of Collateral 5+ Years of Loyalty & Retention Concept to Execution

Concept Development

Format Development

Digital Compositing


Design & Layout


VDP DIRECT MAIL | A U TO M O TI V E | C I R C A 2 0 0 7

Kia CRM Loyalty & Retention Program This Anniversary touchpoint is part of a larger campaign for Customer Lifecycle Marketing. Many businesses fail to recognize the marketing potential from the naturally occurring rhythm of the products they sell. Nearly all products a consumer purchase have an expiration and replenishment lifecycle. The key is determining whether the Customer Lifetime Value is worth chasing. Ever wonder why most auto loans are 60 months in length? In the auto industry, consumers naturally begin looking for a new car around the 58-month mark. That’s not by coincidence but by design. In the lifespan of a vehicle, however—there are key milestones like check-ups, oil changes, etc. that allow a dealer to catch the right consumer at the right time with not so coincidentally the right offer. Develop a CRM communication series for all the key milestones within an Automotive purchase lifecycle.

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Variable Digital Design 15+ Years of Direct Mail 4+ Years of Automotive Concept to Template Setups

Design & Layout

Digital Compositing

VDP Setup


CONSUM ER PAC K A G E D ES I G N | C I R C A 2 0 0 9

Wawona Fruit Singles Package Design Located in California’s fertile San Joaquin Valley, Wawona Frozen Foods began as a small farm over fifty years ago andcontinue today as a grower, processor and major supplier of fruit and fruit products. Pioneering the frozen fruit industry, this family-owned company is a result of one farmer’s commitment to deliver the very best fresh frozen fruit products to the marketplace. Wawona’s success and prosperity is due to our family’s commitment to excellence and continues today as a family owned and operated company. We ship more than 100 million pounds of product annually. By combining product design skills along with an eye for rich and vibrant designs—a product design can “pop” on the shelf to gain needed attention from consumers. This approach for color packed designs with rich imagery and pure jewel tones hits a balance of freshness and purity.

n Vibrant Packaging Design n Compositing & Photoshoot n Design to Execution

Design & Layout

Digital Compositing




LG Arena Smartphone Executive Launch Kit The LG Arena phone was a new model added by LG. This phone was targeted to younger, media-savvy audience wanting a phone that provides unlimited media access in a smartphone. This launch kit was developed to introduce in 2010 the new LG Arena smartphone to AT&T district managers prior to the phone’s availability for market release. This selected design was produced and included unique elements such as an exploding stage reveal as the folds were reversed acting as a spring to release the front and side walls. The rear banners acted as a grounding point to stabilize the package design. In addition, a sound chip was light activated upon opening allowing the cheering crowd to cheer on the LG Arena like a rock star. Conceptually the packaging design selected fits the lifestyles and trends of this audience. Dimensional kits like this one include a custom shipping box, a designed shipping label, a package design which includes key phone benefits, a live phone unit, a letter, and a hidden compartment for securing a User Guide plus charging accessories. This kit won in 2010 a Stevies Award for Best Design.

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Unique format to target audience 3+ Years of Structural Designs 7+ Years of Telecommunications Format to Concept to Execution

Concept Development

Format Development

Digital Compositing


Design & Layout


B RAND IDE NTITY | CO NSUMER S ER V I C ES | C I R C A 2 0 0 8

Contractor Concierge Sales Materials & Identity My client was wanting to change the mindset of how consumers go about finding and trusting home contractors to help serve their ongoing needs. At the same time, this required educating the market of business why and how to transform their lead gen strategies to include Contractor Concierge as a partner. This required the development of a consumer-friendly brand that provides for easy comprehension and sets apart Contractor Concierge as a homeowners best friend for home repair and improvement needs. To do this, an overall brand strategy was adopted to soften the market with a friendly, consumer-facing brand character we named “Jack”. Jack is to serve to home improvement and service needs the comparative role that a concierge does at a hotel—guiding you to the best recommendation to meet your needs as a neutral party to the services being rendered. Jack was also used as a business-to-business character but with the addition of an important partner, his trusty Bird Dog, “Fetch”. Fetch serves as Jack’s trusted guide searching the network for new customer leads and gathering them for Jack.

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B2B & B2C Branding 6+ Years of Collateral 3+ Years of B2B Services Concept to Execution

Concept Development

Format Development

Design & Layout

Digital Compositing


Writing


DIRECT MAIL | CABLE & B R O A D B A N D | C I R C A 2 0 0 6

Time Warner Cable Direct Mail Postcards Over the years, I’ve developed countless direct mail pieces for not only the Cable & Broadband Industry but many other vertical markets including Automotive, B2B, Charitable Causes, CPG, Financial Services, Healthcare, Telecommunications, and more. This is a sampling of Cable & Broadband direct mail pieces which broke through the clutter with impactful graphics, clean layouts, and a strong call to action. In developing creative concepts, often I start with developing themes based on known information about the target audience. When no special audience is identified, I work on ideas such the “Freedom To Choose” piece which you might have guessed was during an election year. While pieces like “Cable for Clams” was a regionally targeted campaign based upon primarily small regions within southern Louisiana, hence the theme and demo profile fitting the primary audience with a message that would resonate within the region. At times on more complex pieces with multiple tactics and components—a writer partner becomes essential.

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Eye-Catching for Openability 15+ Years of Direct Mail 5+ Years of Cable & Broadband Concept to Execution

Concept Development

Design & Layout




LG MobileComm Accessory Launch Kit This accessory launch kit was designed to appear eco-friendly using a smaller footprint and printing inks directly onto the fluted raw corrugated cardboard. In addition, there was a smaller branded identity program included within this project with the branding of the “LG Fundamentals” with a logo design. This product packaging features a double-walled clamshell box design. Inside, the product display panel uses a grided hold pattern aligned with the printed design to allow for zip ties to easily secure the unit to the primary interior surface. Conceptually the client wanted to replace the aging existing product packaging with a more eco-minded design. Dimensional kits like this one were required to be durable enough to ship as the shipping box itself avoiding costs and waste. Included is a live unit being launched, a customized insert dawned the interior accessory through the lid, a letter, a product-specific brochure was added and a hidden compartment for securing any additional support accessories (if needed).

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Eye-Catching Eco Design 3+ Years of Structural Designs 7+ Years of Telecommunications Format to Concept to Execution

Concept Development

Format Development

Digital Compositing


Design & Layout
