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Since 1934

2011 MEDIA PLANNER

Magazine Insurance and Risk Canada’s

C A N A D A’ S I N S U R A N C E A N D R I S K M A G A Z I N E . C A N A D I A N U N D E R W R I T E R . C A

NATIO NAL

INSURANCE MARKETER

2010 STATISTICAL ISSUE

NATIO NAL

10

INSURANCE MARKETER

The better way to find markets for specialty risks

Navigating a Turbulent Market PUBLISHED BY VANESSABY: MARIGA

Title

Déjà Vu All Over Again

BY AUTHOR

BY GLENN McGILLIVRAY

Title JU LY 20 1 0 BY AUTHOR

Search online at: www.canadianunderwriter.ca

JUNE 2010 A Business Information Group Publication #40069240

A Business Information Group Publication #40069240

Since 1934, Canadian Underwriter has set the standard in insurance journalism – consistently providing insurance professionals from across the country with an award-winning package of the highest quality articles, features, news, profiles and event coverage that no other publication has come close to delivering.

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This dedication to editorial excellence has rewarded Canadian Underwriter with the strongest and most faithful readership of industry leaders within all segments of the market including: insurers; brokers & intermediaries; risk managers, claims managers & adjusters; reinsurers & reinsurance brokers + all other industry stakeholders for over three-quarters of a century. Canadian Underwriter Offers an Unbeatable Editorial Package • Best Read – The #1 Choice of Insurance Professionals

Canadian Underwriter’s stable, long term market circulation includes all key industry decision-makers and all major insurance business units within Canada

• Cutting-Edge Timely Content and Graphic Design

• 84.2% Direct Request from Recipient

• Most Credible and Trusted Source of Information

• 82.6%

• Largest Number of Quality Articles and Editorials – Consistently Much Larger, Editorially Superior Issues

• 88.5% Individual by name and title and/or occupation + 8.3% Individual by name only = 96.8% combined

• Since 1934, Canada’s Only ‘True Monthly’ Insurance Journal — the only magazine consistently published under the same title for over 75 years

(ABC Audit Bureau of Circulation audited)

•

In July 2010 insurance professionals across Canada were asked which Canadian magazine was their FIRST Choice for their profession – 81.4% chose Canadian Underwriter.

• Ranked #1 in all Readership Survey Categories – Readers “First Choice”

62.8% PASS THE MAGAZINE TO COLLEAGUES

Taking Your Advertising to the Next Level • Maximum Market Awareness and Exposure

• Distributed at all Major Insurance Events and Conferences

82.9 % READ PUBLICATION REGULARY OR ALWAYS 98.2% RATE OVERALL QUALITY EXCELLENT OR GOOD 96.5% RATE SIZE AND DESIGN EXCELLENT OR GOOD

What do Insurance Professionals across Canada think of Canadian Underwriter Magazine?

“

(Sampling of actual reader comments from July 2010 survey results):

• I like how it enables me to keep up with the insurance industry and keep me informed about things that I possibly would not have known otherwise. • Your ability to focus on Issues in the present and report so comprehensively. • I enjoy the writing style, professional, most times provocative, and always informative. • I have enjoyed your publication for many years. • I love the articles on current events and always look forward to the photos from industry events.

• Canadian Underwriter is the only magazine that we subscribe to and we use very much the information contained therein… all round a good magazine, otherwise we would not be a subscriber for the last 30 years. • If you are in the business of insurance, then this is the magazine for you. People in the industry helping others within it. • Great industry magazine. I like the look, feel and the content is always relevant to our business. Great job. • Great publication! If you want to stay up to date on current industry trends, practices, laws and events the Canadian underwriter is the best place to look!

• Love the format design and quality. 1st class!! • I enjoy the layout, it’s better than most magazines. • Writing is professional and in the insurance language. No change required. • An extremely valuable information piece in the industry. • The CU has always been a quality magazine and an asset to the industry. • I am a commercial producer and I find the articles help me keep up on the industry as a whole and things that I need to know to be a good Broker. • Love it!!!! • The one trade magazine that I do read. There is always something of interest every month. • I find reading Canadian Underwriter to be very worthwhile and informative.

• I love getting the hard copy of your magazine, it gives me an excuse for a cup of coffee and to push back my chair and have a good read cover to cover. I catch up on our industry and relax. • Always relevant, interesting and up to date. The first place I go when I need to find information. • A quick and trusted life line of information. • I work in a very small office and the Canadian Underwriter keeps me up to date on things happening in the industry.

”

• CU provides a lot of interesting facts as well as advertising keeping us as informed brokers. • I utilize Canadian Underwriter to help keep on top of insurance trends. It’s a great magazine and website.

• Canadian Underwriter is an excellent tool for a broker. I use it often. Thank you.

Readership = Advertising Results

Canada’s Insurance and Risk Insurance Magazine

2011 Editorial & Bonus Convention Distribution

(Convention Distribution denoted with a +)

JANUARY

JULY

Claims Management – OIAA Conference Preview

Reinsurance Market Overview

+ Canadian Insurance Claims Managers Assoc./ Canadian Independent Adjusters’ Assoc. (CICMA /CIAA) Joint Conference + Ontario Insurance Adjusters Assoc. (OIAA)

+ Canadian Independent Adjusters’ Assoc. (CIAA)

FEBRUARY

+ RIMS Canada Conference + Insurance Brokers Assoc. of Saskatchewan (IBAS) + Canadian Insurance Accountants Assoc. (CIAA) + Atlantic Brokers Conference(s)

Insurance Automation

MARCH Risk Management/RIMS Preview

AUGUST RIMS Canada/ Risk Management

SEPTEMBER

+ Risk & Insurance Management Society (RIMS)

National Insurance Industry Round-Up

APRIL

+ Insurance Brokers Assoc. of Canada (IBAC) + Canadian Assoc. of Mutual Insurance Co’s (CAMIC) + National Insurance Conference of Canada (NICC)

Provincial Broker Survey + Insurance Brokers Assoc. of Manitoba (IBAM) + Insurance Brokers Assoc. of Alberta (IBAA) + Insurance Brokers Assoc. of British Columbia (IBABC)

OCTOBER Insurance Broker Outlook •

MAY Auto Market Issues Collision Repair; Parts; Salvage; Theft & Recovery; Underwriting; Claims Technology

+ Insurance Brokers Assoc. of Ontario (IBAO)

NOVEMBER

+ Canadian Assoc. of Insurance Women (CAIW)

Reinsurance CEO Strategies

JUNE

DECEMBER

Insurance Technology Solutions

Primary Insurer CEO Outlook

Extended Industry Conference / Seminar Circulation In addition to our high quality, qualified national circulation - Canadian Underwriter is the only publication serving the market that consistently provides ‘bonus distribution’ of the magazine at almost all major insurance industry conferences, symposiums, seminars and events. Throughout the year well over 12,000 extra copies are distributed directly to conference delegates and attendees on-site – including of a copy of the magazine within the delegate kits at all major provincial broker; risk management & claims annual conventions.

Additional Insurance Industry advertising opportunities throughout the year from Canadian Underwriter:

Canadian Underwriter magazine – Insurance Media Group also publishes these leading publications:

See more information at: CanadianUnderwriter.ca/Products

See more information at: CanadianUnderwriter.ca/MediaGroup

2011 STATISTICAL ISSUE – (Annual – JUNE) Report & review of 2010 insurance company results Space Closing: April 15, 2011 2011 INSURANCE MARKETER – (Annual – JULY) Buyer’s Guide to wholesale insurance and specialty lines/niche products Space Closing: May 20, 2011

Ontario INSURANCE

DIRECTORY

Litigation Services Guide

2012 ONTARIO INSURANCE DIRECTORY (Coil-Bound Annual – DECEMBER) Thousands of industry contacts within 12 Key sections; 400+ pages Space Closing: October 7, 2011 2012 LITIGATION SERVICES GUIDE – (Annual – OCTOBER) Space Closing: September 9, 2011

Official Publication of the Canadian Independent Adjusters’ Association (CIAA), published bi-monthly, reaching over 8,500 claims and insurance professionals nationally.

National Claims Manual

National Claims Manual – of the CIAA/ACEI, coil-bound, published annually, distributed by Claims Canada magazine. The Official Publication of the Insurance Brokers Association of Ontario (IBAO), published monthly, reaching over 11,000 licenced Ontario brokers.

2011 Advertising Rates & Dimensions 2011 RATES 4-colour

1 time

4 times

7 times

13 times

Standard page ½ page island ½ page ¹⁄³ page ¼ page

$8,680 $7,095 $6,475 $5,180 $4,550

$8,365 $6,850 $6,355 $5,055 $4,430

$8,045 $6,620 $6,170 $4,900 $4,315

$7,670 $6,375 $5,890 $4,830 $4,190

B/W, Standard or PMS (Pantone or Metallic) rates Please contact publisher Preferred Position 1st Cover: Not Sold 2nd & 3rd: 20% premium on space and colour 4th: 30% premium on space and colour Supplied Inserts / Polybag Outserts Contact Publisher for insert mechanical specifications, required quantities and pricing of inserts or polybags. Appointment Notices $185 per column inch, production included (Standard Appointment Notice size is: 2-1/8” Wide x 10” deep = $1,850) Note to Canadian Advertisers : The HST will be shown separately on your invoice.

Physical Shipment of Materials: Attn: Gary White, Production Canadian Underwriter, 12 Concorde Place, Suite 800 Toronto, ON M3C 4J2

PRODUCTION SCHEDULE 2011 ISSUE

Space Closing

Materials Street Due Date

JANUARY FEBRUARY MARCH APRIL MAY ANNUAL STATISTICAL ISSUE (JUNE) JUNE INSURANCE MARKETER (JULY) JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Dec 10 Jan 12 Feb 11 Mar 11 Apr 15 Apr 15 May 13 May 20 Jun 14 Jul 14 Aug 12 Sept 14 Oct 14 Nov 15

Dec 22 Jan 21 Feb 22 Mar 23 Apr 22 Apr 27 May 23 Jun 14 Jun 23 Jul 19 Aug 22 Sept 23 Oct 24 Nov 23

Jan 17 Feb 21 Mar 21 Apr 18 May 16 Jun 6 Jun 20 Jul 18 Jul 18 Aug 22 Sept 19 Oct 17 Nov 21 Dec 19

Display Advertising Dimensions (unit size in inches) Size Width Height 10-7/8 10 11-1/8 10 11-1/8 7-1/4 4-7/8 10 4-13/16 3-5/16 10 2-1/8 4-7/8

Ad Materials Submission Specifications Print optimized PDF preferred. Other file formats accepted: Illustrator; Photoshop; Indesign; QuarkXpress Requirement for Artwork Fonts and images to be supplied or embedded in PDF Images (CMYK, 300 dpi)

For FTP site uploading, please contact account manager for FTP URL/Username/Password + instructions. All other production inquiries, please contact Gary White: [email protected]

since1934

reach expert superior circulation faithful knowledge quality

Ad Materials Transmission If size permits, email print optimized PDF to your advertising account manager.

qualifiedanalysis award-winning true-monthly comprehensive influencetrust leader readership

8-1/8 7 8-3/8 15-1/4 16-1/2 4-1/2 7 3-3/8 4-1/2 7 2-1/4 7 3-3/8

auditeddepth dedicated

Full page trim size Full page type (safe live area) Full page bleed Double page spread type size Double page spread bleed size 1/2 page (island) 1/2 page (horizontal) 1/2 page (vertical) 1/3 page (square) 1/3 page (horizontal) 1/3 page (vertical) 1/4 page (horizontal) 1/4 page (square)

Digital Insurance Communications

INSURANCE MEDIA GROUP

The Industry’s Most Frequented Online Content Canadian Underwriter magazine – Insurance Media Group of properties, provides the most comprehensive and content-rich insurance industry online coverage available.

Through a network of leading insurance industry websites, the CU Insurance Media Group reaches and influences insurance professionals digitally in variety of industry channels and mediums.

WHAT DOES THE INDUSTRY THINK? 86% surveyed find the websites useful 90.3% surveyed rate the websites Excellent or Good

WHAT DOES THE INDUSTRY HAVE TO SAY? “Nice look, and I appreciate being able to access lots of content online.” “I enjoy the frequent news reports.” “Excellent layout and up to-date info.”

BE A PART OF ALL THE ONLINE ACTION Market your company online and keep in-front of and connected-to Insurance Professionals daily! A complete range of website and online and digital media marketing communications vehicles are available, including: ROS Banner Ads; Contextual Keyword Banners; Email Marketing (E-Blasts); White Papers; Webinars; Video and more. Contact a Canadian Underwriter magazine – Insurance Media Group representative below for the most recent site traffic analytics, pricing, information and specs.

.ca .ca

instouch.com the insurance industry’s social network

Contact Information For advertising space reservations or further information, please contact:

Editorial and Production Contacts:

Senior Publisher Steve Wilson [email protected] (416) 510-6800 twitter.com/InsuranceMedia ca.linkedin.com/in/SteveWilsonToronto facebook.com/SteveWilsonToronto instouch.com/profile/StephenWilson

Editor David Gambrill [email protected] (416) 510-6796 ca.linkedin.com/in/DavidGambrill instouch.com/profile/DavidGambrill

Associate Publisher Paul Aquino [email protected] (416) 510-6788 ca.linkedin.com/in/PaulAquino instouch.com/profile/PaulAquino Account Manager Mike Wells [email protected] (416) 510-5122 ca.linkedin.com/in/MikeWellsinToronto instouch.com/profile/MikeWells Account Manager Christine Giovis [email protected] (416) 510-5114 instouch.com/profile/ChristineGiovis

Associate Editor Vanessa Mariga [email protected] (416) 510-6793 ca.linkedin.com/in/VanessaMariga instouch.com/profile/VanessaMariga Editor, Guides/Directories Cathy Donaghy [email protected] (416) 510-6840 instouch.com/profile/CathyDonaghy Traffic/Production Manager Gary White [email protected] (416) 510-6760

Address: Canadian Underwriter 12 Concorde Place, Suite 800 Toronto, ON M3C 4J2 Fax 416-510-6809 Call toll-free Canada 1-800-268-7742 U.S.A. 1-800-387-0273

Connect with Us: INSURANCE MEDIA GROUP

Canadian Underwriter Media Group CanadianUnderwriter.ca/MediaGroup Insurance Headline News Email Alert: bit.ly/CUeAlert Twitter: twitter.com/CdnUnderwriter LinkedIn: linkd.in/CanadianUnderwriter Facebook: facebook.com/CanadianUnderwriter instouch: instouch.com/group/CanadianUnderwriter