Prof Martins established the McCusker Foundation for ... and Ralph, and articles and recipes featured on news websites v
Watch: https://spaces.hightail.com/space/IAM6nJmPtB/files
Maggie Beer and leading Alzheimer’s researcher Professor Ralph Martins have teamed up to fight one of the most debilitating diseases of our later years. With the same risk factors as diabetes and heart disease, and an aging population, the number of Australians living with Alzheimer’s is expected to increase dramatically in the next few decades. However, loss of brain function is not a normal part of aging. The good news is that you can take steps to maintain a heathy brain – by optimising the goodness in the food you eat every day and making some real lifestyle changes such as increasing regular exercise and mental activity. You can eat well to age well, from this moment on. Even when the symptoms of Alzheimer’s appear, a healthy lifestyle can slow its progression.
Maggie’s Recipe for Life Based on the latest scientific research, Maggie has created more than 200 recipes that provide the nutrients we need for optimum brain health. Maggie’s delicious, easy recipes give true pleasure at the table, enhancing your health and longevity without deprivation or sacrifice in flavour. There are also quick ideas for meals on-the-run, a list of pantry items always to have on hand and many practical hints for running your Maggie-inspired healthy kitchen.
Maggie Beer Maggie Beer is one of Australia's best-known food personalities. As well as appearing regularly on television and writing books, Maggie devotes her time to her export kitchen in the Barossa Valley, which produces a wide range of pantry items for domestic and international markets.
10 non-food facts about Maggie! 1. 2. 3.
Maggie loves to sing Maggie adores champagne Part of the Farm Shop was the family home for 10 years and she still loves walking back into it every day 4. Maggie reads and reads and reads 5. Maggie loves big, bold necklaces 6. Maggie is learning the piano 7. Maggie will openly admit that she has no sense of direction and can get lost in a car park 8. Maggie is terribly scared of the dentist 9. Maggie’s favourite colours are blues and greens and shades of.. 10. Maggie’s favourite place in the world is home (who’d of thought?)
Beloved TV star Maggie is currently the co-host of The Great Australian Bake Off and appears regularly as a guest chef on MasterChef. She has previously co-hosted the long-standing ABC cooking series The Cook and The Chef and also appeared on Who Do You Think You Are? Maggie is a recognisable face in most Australian households and here’s where you can expect to see her in coming months: • May: Masterchef Australia on Network 10 • June 29: Maggie in Japan (one-off special) on Lifestyle Food • Oct-Dec: The Great Australian Bake Off on Lifestyle Food
Professor Ralph Martins Professor Ralph Martins is recognised as a world leader of research into Alzheimer’s disease. For more than thirty years, he has dedicated himself to researching Alzheimer's disease following his father-in-law’s diagnosis in 1984. Prof Martins established the McCusker Foundation for Alzheimer’s Disease Research in 2000 and in 2004 was appointed to the inaugural Chair in Ageing & Alzheimer’s at Edith Cowan University in West Australia. His research has led to the identification of 3 novel drug candidates, attracting Federal funding and the interest of key commercial partners. He is the winner of a number of awards, including 2010 WA Australian of the Year, 2011 WA Citizen of the Year and was awarded an Australia Day honour Officer of the Order of Australia (OA) 2013.
In partnership with Julie Gibbs Maggie’s Recipe for Life will be published by Simon & Schuster Australia in partnership with Julie Gibbs, Australia’s most successful illustrated publisher. Julie was the force behind Penguin’s Lantern imprint which sold close to 2 million books and drove $100 million through Australian booksellers’ registers in 12 years. Julie was behind three of the most valuable Bookscan brands of all time: Stephanie Alexander, Kaz Cooke and the CSIRO Diets. Julie is known for her lavishly-designed and beautifullycrafted illustrated books and Maggie’s Recipe for Life will be no different.
Proceeds The proceeds from Maggie’s Recipe for Life will be shared between the Maggie Beer Foundation and the Lions McCusker Alzheimer’s Research Foundation Project.
Bestselling author Bookscan: 219,000 copies sold $12,263,000 value Maggie is the author of eight successful cookbooks: Maggie's Christmas, Maggie Beer (Lantern Cookery Classics), Maggie's Verjuice Cookbook, Maggie's Kitchen, Maggie's Harvest, Maggie's Table, Cooking with Verjuice, Maggie's Orchard and Maggie's Farm, and co-author of the bestselling Stephanie Alexander and Maggie Beer's Tuscan Cookbook.
Australian Women’s Weekly Maggie and Ralph’s first print interview will be in the Australian Women’s Weekly November issue, on sale October 5. The feature will include interviews with both Maggie and Ralph, an exclusive recipe extract and a potential cover line. A festive recipe feature by Maggie will also appear in the Australia Women’s Weekly Christmas issue, on sale November Readership: 1.6 million
Sunday Night We’ve confirmed Maggie and Ralph’s first television interview on Channel 7’s Sunday Night in Australia, which is likely to be syndicated to Sunday on TVNZ in New Zealand. This will air on Sunday, October 8. Sunday Night will also complement the segment with a viewer giveaway on their website and social media. Sunday Night viewers: 659,000
Publicity – Broadcast The health angle will secure Maggie and Ralph extensive interviews across all broadcast media platforms in Australia and New Zealand, including:
Television
Radio
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SBS Insight Sunrise or Today ABC News Breakfast TVONE Breakfast The Morning Show or Today Extra Studio 10
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ABC Radio National Radio New Zealand ABC Local nationally Commercial radio, such as 2GB, WSFM, 3AW, Gold, 4BC, 4KQ, 5AA, 6PR, etc Newstalk ZB
Publicity – Print The stunning imagery and content in Maggie’s Recipe for Life will ensure widespread interviews and recipe extracts in a range of magazines, from women’s lifestyle and cooking magazines to men’s fitness and health titles. We also expect coverage in metropolitan, regional and local newspapers.
Tour Maggie and Ralph will embark on a national Australian tour, tackling a new city each week! Throughout October and November, they will visit Sydney, Canberra, Melbourne, Hobart, Brisbane, Adelaide and Perth. This will ensure prolonged media coverage leading up until Christmas. Maggie and Ralph will tour New Zealand in early 2018.
Digital marketing We’ll promote Maggie’s Recipe for Life online with a multi-pronged digital campaign, including programmatic advertising, paid social media promotion, a podcast with Maggie and Ralph, and articles and recipes featured on news websites via Outbrain. We know our food content gets a great reaction online. Recipe extracts are our most read articles via Outbrain and our recipe extract received more than 2,700 reads during April. We’ll continue the digital advertising in early 2018, tapping into the “New Year, New You” market.
Point of sale We’ll create a range of different sized posters using the stunning food imagery in the book, including: • A2 posters • Set of 3 small pillar posters (half A2) • Vinyl banners for window displays We’ll also produce take-home recipe cards for stores to giveaway.
Coming October 6!
