Making an Impact - Impact Products

DJ product resellers and other retailers of lower priced products. That market proved to be particularly hard hit in the following years and our business in this ... aspect if they are to switch to our products. Safety is the number one priority, followed by ease of installation, lifespan, compatibility, flexibility of design and finally ...
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Making an Impact Kate Lyon talks to Nothampton-based Impact Products on the company’s latest developments and positive approach to Brexit . . . UK - Since 2005, Impact Products has been supplying a wide range of products to the entertainment industry, focusing primarily on the professional audio and lighting markets. Based from its Northampton birthplace, Impact is still steered by its founders and owners, Jeremy Kennedy and Grant Lester who remain firmly at the helm. As part of the Solutions Group (UK) PLC family, Impact joins with other electronic businesses specialising in the manufacture and supply of premier products and services to the industry. “Impact launched with a team of experienced sales people, warehouse staff, customer service, service department, accounts and marketing,” opens group managing director, Grant Lester. “Impact quickly grew to a multi-million pound business and staff were added as the business grew. Our core market was the installation of systems in entertainment venues and business premises and our initial launch brands included Shure, Denon, Martin Audio and Le Maitre to name but a few. Back in the early days, our customer-base included clients from the MI marketplace, DJ product resellers and other retailers of lower priced products. That market proved to be particularly hard hit in the following years and our business in this area is now quite small, whereas the install market grew quickly and is now one of our main business sectors alongside production hire.” To complement the market leading brands used by Impact, the company has developed a range of products to offer customers a full and complete service for installation and production services. General manager Keith Williams explains the rationale: “We have developed four brands to complement the range of premier products we offer. These include Lightspace, a



decking and truss brand; Rhino, a flightcase brand; Brooke, a pro audio range and Lanta, a predominantly LED-based prolighting range. All offer bespoke solutions in addition to standard off-the-shelf ranges. We recently supplied a bespoke stage to a customer responsible for the world’s number one female singer presently on tour.” “Impact own brands are manufactured mainly in Europe, with some nonstructural products from the Far East. We have exclusive agreements in place with our key manufacturers and oversee quality to ensure we offer the best performing products. Our premium brands are also manufactured from a range of locations worldwide.” The newest addition to the range is Lightspace which is a range of decking and truss products that has proved to be the company’s fastest growing brand. Williams expands: “Along with the two main sectors of decking and truss, there is also a range of accessories such as step units, handrails and even podiums. We started by redesigning the industry standard 8 x 4ft deck range, made it stronger and more accurately manufactured. Better quality timber tops and competitive pricing along with a wide range of sizes and shapes made it an instant hit with the trade. This was joined

by AirStage, a lower cost, lighter duty metric stage system also with a range of handrails, steps and so on. All of the stage and truss ranges are built in Europe to ensure top quality and full TUV rating. It is a perfect fit for leading products like Milos with no compromise on performance or strength. We offer innovative new products to speed installation and save money. Combining this with superb value for money has made the range a huge success.” Like any forward-thinking organisation in a crowded marketplace, Impact has developed a proactive and enthusiastic marketing department. Theresa Gibson is group head of marketing. “The entertainment industry sector is very competitive, with more and more suppliers entering with similar products, chasing the same customers. If price is the only measure, then we certainly don’t want to win the race to the bottom. Buy cheap