Making Cool Choices: A Fun Game with Serious Results - aceee

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Making Cool Choices: A Fun Game with Serious Results. Kathy Kuntz. Cool Choices. ACEEE MT – April 1, 2014 ...
Making Cool Choices: A Fun Game with Serious Results Kathy Kuntz Cool Choices ACEEE MT – April 1, 2014

Our Games Deliver • Team-based competition • Earn points for sustainable practices – At home and at work – Daily for 8 weeks

• Workplaces, schools • Makes sustainability easy, visible, and celebrated

Cool Choices’ Outcomes • Up to 63% of employees join, take action – Variety of workplaces – law firms to manufacturing

• Average player benefits: $170/year – Mostly household energy and transportation – CO2 impacts average 1,800 lbs/player/year

• Verified electric savings – Household level: median electric savings 6%, based on utility bills, one year post-game – Firehouses during game: 6.6% electric savings

Game Design Matters – A Lot

One of Our Goals: Accuracy

Leverage Social Science! • Rich multi-disciplinary literature – Individual behaviors to cultural norms – Examples you can apply today

• ACEEE’s Behavior Program Taxonomy – Cognition: provide information – Calculus: prompt rational decisions – Social interaction: leverage community

Cognition: Here’s a Suggestion

Calculus: Do You Want to Win?

Social: What’s Your Team Doing?

Our Games Integrate Multiple Strategies • • • • • • •

Rewards (random prizes) Prompts / nudges (daily email reminders) Commitment (don’t let down team) Feedback (leaderboards, recognition) Social norms (everyone is playing) Person to person (permission to coach) Framing (sustainability is fun, social and easy)

Transparency in a Community

Cross-Portfolio Benefits

Insights into Behavioral Patterns 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Adjust the water heater thermostat

Replace 85% of Enable "automatic power household incandescent bulbs down" of game console

Manuf Already

Manuf New

Ext Already

Ext New

Law Firm Already

Law Firm New

Fire Dept Already

Fire Dept New

Broad and Deep Participation Menasha Corporation – 959 Players 24% of Employees - 40 Locations in 14 States 0-14 days, 14% 43-54 days, 36%

15-28 days, 19%

29-42 days, 31%

Substantive Non-Energy Benefits

Our Partners Get Genuine Alignment

Players Get Higher Quality of Life

Done Right, Games Rock! Kathy Kuntz [email protected]