Making the Case for Public Engagement - Involve

the business case for engagement, these programmes will be at risk. ... There are many tools for measuring costs and benefits, such as cost benefit analysis, ...
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Making the case for public engagement How to demonstrate the value of consumer input Edward Andersson, Emily Fennell and Thea Shahrokh

Acknowledgements This toolkit was prepared for Consumer Focus by:

The authors were Edward Andersson, Emily Fennell and Thea Shahrokh of Involve.

Involve

Thanks go to Alison Hopkins and Richard Bates at Consumer Focus who commissioned the report, as well as Diane Warburton, Ian Christie, Sean Lusk and Simon Burall for reviewing early versions. A number of organisations and individuals shared their thinking with us. These include Sue Oppenheimer and Helen Hughes from the IDeA; Siobhan Coughlan from the FOSS programme at the Improvement and Development Agency; Roger Halliday from the Department of Health; Ossie Hopkins from the Institute of Customer Service and the University of Warwick Business School; Patrick Ladbury from the National Social Marketing Centre at Consumer Focus, and Jenny Crawford from Planning Aid. We would also like to thank Omar Deedat for his research support and Ingrid Prikken for her design skills.

Royal London House 22-25 Finsbury Square London EC2A 1DX T: +44 (0) 20 7920 6470 F: +44 (0) 20 7920 6491 E: [email protected]

We would like to thank the following individuals for allowing us to interview and collect information from them in order to build up our business case studies: Luton Neighbourhood Governance, Marek Lubelski and Emma Hunter; Early Presentation of Cancer Collaborative in North East Lincolnshire, Linda Henry; Evidence Based Design with Wakefield PCT, Helen Butters; and Norfolk Ambition Participatory Budgeting; Anne Tansley-Thomas and Caroline Money.

Cover image by: mconnors

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Contents Acknowledgements................................................................................................................................. 2 1. Foreword from Consumer Focus ........................................................................................................ 4 2. Introducing the toolkit ........................................................................................................................ 7 How to use this toolkit ........................................................................................................................ 8 Appendices.......................................................................................................................................... 9 Beyond this guide................................................................................................................................ 9 Definitions ......................................................................................................................................... 10 3. The toolkit ......................................................................................................................................... 11 Using the tool .................................................................................................................................... 12 Stage 1 Scope the business case ....................................................................................................... 13 Stage 2 Define the focus and purpose .............................................................................................. 13 Stage 3 Decide what to measure ...................................................................................................... 14 Stage 4 Complete the checklist and chart ........................................................................................ 16 Stage 5 Analyse results ..................................................................................................................... 17 Stage 6 Present the business case .................................................................................................... 18 4. Instructions for completing the toolkit ....................................................................................