Manu Equity - Bitly

IF YOU WANT TO EXPONENTIALLY GROW YOUR REVENUES IN THE FASTEST TIME POSSIBLE, THIS IS THE MOST IMPORTANT PRESENTATION YOU’LL READ TODAY.

BY JEFFREY MANU

IF YOU WANT TO EXPONENTIALLY GROW YOUR REVENUES IN THE FASTEST TIME POSSIBLE, THIS IS THE MOST IMPORTANT NEWS YOU’LL READ TODAY.

What We Did And How You Can Use It The name of this special report could have been “How To Solve Your Biggest Revenue Challenges-Even If You Don’t Have Time"

It’s important that I make it extremely clear that my results are not typical. Not everyone can charge between five to six figures in their business. Even fewer people can get a low monthly retainer and royalties based on performance. Since I don’t know you, I can’t assume that your expertise, products, services or personal drive can achieve similar results. What I do know is that hard work is involved in any true lasting and consistent success story. You won’t find any gimmicks or get rich schemes in this book.

ized expertise, products and services, this is for you. In this book, I'll show you how I and many others like you have solved the three biggest reasons your business isn’t bringing in predictable and consistent revenue or profits. I’ll even give you an opportunity to have a 30-45 minute conversation with me where I review your business and give you a customized plan you can use to bring a windfall into your business. I’ll only show you what works and hope you are ambitious and willing enough to do right by your market and get paid more for your value. Are you ready for consistent, predictable and profitable revenue growth? Today, for FREE you get to copy exactly what works and apply it to your business.

BUT if you have a real business, skills, willingness and ability to help others with special-

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HOW TO SOLVE YOUR BIGGEST REVENUE CHALLENGES - EVEN IF YOU DON’T HAVE A LOT OF CLIENTS

PART 1 WHERE IS THE MONEY? In the last 5 years, multiple organizations have reported similar results that I find fascinating. According to industry analyst Gartner, the size of the worldwide software industry in 2013 was US$407.3 billion and the IDC records “more than a quarter of the $3.8 trillion global IT market is in the United States.” Financial information company SageWorks has a report on Forbes that shows that professional and service based businesses(many of them using the internet) are recording higher profits. Despite real or perceived economic challenges, the US Bureau of Labor Statistics also reported that consulting(which is a $100 billion industry) is set to grow at least 70% by 2018. Techcrunch also reported that Enterprise software spending is on an upward trajectory and is expected to reach $326 billion in a few months. This means entrepreneurs who

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identify themselves as consultants, advisors, professional services providers and owners of software businesses stand to get paid more and more. PART 2 WHAT ARE THE ROADBLOCKS? What do all of the aforementioned businesses have in common? They all sell premium expertise, services or software using the power of the internet.

real estate developers, luxury real estate brokers and high end financial services . Three Biggest Revenue Challenges Business Owners Shared 1. My cash flow is too low 2. My margins are too small 3. My marketing and advertising conversion is too low We then spoke with clients we had helped solve these three problems. Today, for FREE you get to copy exactly what works and apply it to your business.

The real commonality is that they are doing a few key things differently. In a separate study we commissioned at Manu Equity, we found out that these are the 3 biggest challenges the aforementioned types of businesses face especially when it comes to increasing revenue. Our clients include consultants, coaches, high paid advisors, software startup founders, marketing or advertising agencies, cosmetic surgeons and dentists, commercial realtors or


PART 3 FIXING LOW OR INCONSISTENT CASH FLOW

Events, seminars and other live classes can bring in new clients as well.

In my businesses, most of the money I’ve spent has been on staff. People are the engine of your business but salaries can eat up all your revenue in a heartbeat.

Another example of a campaign is sending out 3 to 5 pre-sales videos that deliver immense value and then asking for the sale.

Deploy behavior based promotions and campaigns You can launch webinars with a pre-webinar offer to liquidate the cost of your traffic. On the webinar you can sell something inexpensive or convert those visitors. Customer reactivation campaigns where you provide new or previously un-offered products can also bring in money quickly. Some business owners assume that their clients know about all their products and services. This is a mistake. Intentionally deploy new campaigns whenever you need an immediate influx of cash.

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As simple as this is, very few people know how to do them right. During our conversation I will walk you through one very effective campaign. Think about old clients who have not bought from you in a while. What offers can you send them that will get them to come back or buy something inexpensive?

It’s no surprise that Amazon, Google and Apple have productized services like AWS and Google Cloud Platform. That monthly revenue can also come from premium training that your clients can pay for on a monthly basis. If you discover a segment that needs the same work done over and over again, you can simply turn this into a monthly subscription. At the beginning of each month, you will at least be able to predict your cash flow. Product Launches You can either launch your own or a partner’s products to your client list once a month depending on your relationship with them.

Continuity and Monthly Subscriptions Nearly every business can add a subscription service to get consistent and predictable revenue.


8 Ways To Increase Sales-without stress and overwhelm These are some of the most effective ways to double or even triple your business in just a few months. We will address the simplest ways first and work our way into the more advanced techniques later. One: Increase revenue by increasing your prices Many founders are afraid of increasing their prices just because they don’t know if it will work. Think about it. Do you think Steve Jobs asked for public permission before releasing the iPhone at US$499? Today you can get an iPhone 7 at $649 and even $769. You can increase prices by doing an A/B test to find out which price point works best for the value you are providing. Two: Up your conversion rate The words every founder loves to talk about are ‘web traffic’. Many do not realize that you

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can have a million unique visitors or downloads and still be broke. What founders forget is that few of the news articles they read are written by entrepreneurs. What is more important than likes and shares is actual conversions or sales. You can increase your conversion rate by educating your customers on the benefits of using your product. Tweak your opt-in pages, landing pages and copy to see what people respond to. Three: Get more targeted leads People say the more leads you get the better. That is a BIG lie. The more targeted your leads are, the better. In my experience, most founders can’t even tell you who their ideal user is. The trap is wanting everyone to download your app and getting only a 3% conversion rate. Many start-ups have gotten funded, been featured in TechCrunch and still failed. If you have to pay more for a high-quality lead, do it. Four: Change your business model Just because you have an app, a website or a

hardware product, does not mean you must copy the same business model as everyone else. One of the reasons Dell became a billion-dollar business and Tesla is making waves is that neither of them chose conventional business models. Consider subscription, advertising, events, affiliate offers and consulting as supplementary or complementary to your current model. Five: Sell more stuff One way to grow your startup is to sell more stuff to your users. You can either sell a premium package or just add more high-value features and charge for them. Facebook has become increasingly useful as businesses find more ways to use the service to reach their audiences. Keep in mind, however that people pay for results – so don’t just create features for the sake of it. Six: Offer value-added affiliate options


When you buy a house (depending on where you live), you may get offered deals for a gardener, swimming pool, insurance and other value-added services. This thinking will work for almost any industry. If your startup offers project-management software, your users may also require an email auto-responder or payroll-management services. Contact other start-ups and create a profit-share agreement where you offer each other’s services to your users. Seven: Set up recurring payments, subscriptions and membership packages Software as a service (SaaS) and media start-ups have found this a great way to grow their revenue. Is there a premium package you can provide for a fixed fee every month? Eight: Attract sponsorship and advertising You can bet that there is a sponsor or business that would like to have access to your list of users. You can set up a joint venture partnership with sponsors in exchange for money, traffic or other resources. Consider

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business models such as re-selling and licensing, too. In conclusion, it is worth noting that content is probably the most overlooked way to grow a start-up. Think about it. The more people know about a business, the more confident they are as to whether or not to buy. Having blogs, videos and an effective content marketing strategy is necessary. Even more important than that is to automate the entire process so you don’t have to work all the time to make money.

What are the best ways to get traffic and qualified leads to your business? The best kind of traffic is traffic where the prospect is already predisposed to your work, your prices and your value. You should never send traffic unless you have a sales funnel setup.

This is simply having your optin pages, landing pages; follow up email and back end sequence setup. I focus on three main kinds of traffic; 1- Endorsed Distribution This is when another business or individual is already catering to your market. For example a high end fitness brand is a great partner for a premium supplements company. Both companies share the same characteristics in value, price and product offerings. The fitness brand can provide these supplements as an upset or bundle with their current offerings. This is more powerful than endorsements or recommendations even though there is value in that. For example, when the fitness brand endorses these supplements to their customers, there is usually little to no resistance.


selling premium services like I am, the reward is worth the expense.

It's like your doctor recommending a chiropractor. Because you trust your doctor, you automatically transfer that trust to the chiropractor. (One secret to doing this effectively is to provide your distribution partner with consistent commissions even after the first transaction.)

Product placement is another effective variation of this strategy.

2- Appearances and Getting Featured

A financial advisor stands a better chance of advertising in FT or Economist instead of something as general as the New York Times or Buzz Feed. There are also smaller mediums that cater more specifically to your niche. It's your job to find them and put your bait in front of them.

Lately, the technology industry has learned to perfect this. The CEO's of Apple and Tesla have conferences and events where they spend up to 2 hours just pitching their products. It's done in a way that doesn't come off as pushy with a lot of storytelling and benefits in their presentations. Copy this and you'll be surprised at how well it works. The variation of this is guest posting, getting featured in the Press or getting interviewed on the right shows and podcasts.

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PART 4 FIXING LOW MARGINS AND PROFITS

3- Direct Response Advertising This only works well in a medium that is extremely targeted.

I like to send my leads that come through advertising to a webinar, sales page or PDF. The only other form of traffic generation that I approve of is direct mail. You can get highly targeted lists from list brokers and either email them your bait or send a physical letter. This may be more expensive but if you are

Just because you have done all you know doesn’t mean you’ve done all it takes. I see entrepreneurs who have invested a lot in their marketing but the returns are ridiculously small. They’ll spend $300,000 on advertising and only return $30,000. Here’s how to solve those problems. Fix Post Purchase ActivitySimply offering upsells cross sells or bonus immediately after a transaction can bring a windfall of profits. There’s a software business that offers consulting as an upsell. There’s a consulting business that offers info-products and events as an upsell.


possibly others in their market who charge more and have higher net profits.

such as trade journals and newsletters which are already catering to your target audience. Some business that don’t directly compete with your will take a small fee or joint venture agreement in exchange for sending you clients. This is some of the cheapest traffic you can get.

Successful real estate agents have joint ventures with cleaning companies, pool companies and cooks. These are all valuable products that a new home owner genuinely wants.

HUGE TIP: If you are providing value, there are almost always people who are willing to pay what you want as long as you can promise better results. It usually takes the same amount of effort to sell a $1000 product as it does a $20,000 product. Your next million can either come from 2000(x $500) clients or 200(x $5000) clients depending on your pricing. Consider this seriously. In addition to this consider offering multiple payment plans and options for different customer segments.

Test New Prices:

Create a better follow-up system-

Most business owners I’ve asked about pricing secretly wish they could charge more.

After the first transaction, place the client in a 6 to 9 part follow up sequence and offer bonuses, premium offers and higher quality versions of your offering to boost profits.

There’s a financial advisor who offers coaching and estate planning as an upsell. The upsell doesn’t even have to be your own product. There’s a dealership that offers brand new cars but upsells used cars from another dealership to leads who don’t convert immediately.

They usually don’t know that the only things holding them back are fear and ignorance. They are afraid their clients will leave them. They are ignorant of the fact that there are

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Reduce Your Customer Acquisition CostsResearch affiliates, better targeted mediums

PART 5 FIXING LOW CONVERSION AND ATTRACTING THE WRONG CLIENTS Fix the copy: When a startup founder from Dallas contacted us, he was sending traffic to his landing pages but had very little conversion. His advertising was certainly not profitable. Tweaking the copy was one of the ways to fix the problem. Conversion 101 is right target sees right offer in the right medium at the right time. We have found out that simply mentioning the client characteristics in your lead magnet, advertising or sales page can focus your conversion efforts.


Change the target audience: In other cases, the client shifted her target audience and immediately saw conversion multiple in a few days. She had the right offer and right funnel all along but showing the offers to the wrong customer segment. The biggest mistake we see clients make is to go too broad in their target selection. Instead of trying to attract everyone, look for your ideal client and only show your offer to them. Many entrepreneurs know who they want to attract but very few know who they DON’T want. For example at Manu Equity, we don’t work with people who don’t appreciate or understand Direct Response Marketing/Advertising. We also turn away people who we feel do not share our values. With our customer acquisition app, Growing Startup; we tend to target early stage founders over people who don’t already have

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a business. The clearer and more specific your targeting is, the easier your marketing becomes. Use Testimonials, Social Proof and Demonstrations (BUT automate it): Would you be more inclined to visit a new restaurant if your best friend and a world renowned chef recommended it?

If the biggest business in your industry attributed their success to a new book, wouldn’t you at least want to know what it was about? Of course you would. That is the power of endorsements, social proof, testimonials and demonstrations.

businesses know how to set up a referral system? The better you get at employing these, the better your conversion rates will be. Use added value and bonuses: Psychologically, many people see bonuses and premium offers as an incentive to buy. The more bonuses you have, the more likely your prospects will turn into customers. Use exclusivity, scarcity and deadlines: Scarcity creates an incentive to take an action. The same goes for exclusive offers and deadlines. People loathe missing out on opportunities so use that to your advantage.

Whenever it seems a lot of people are getting results in one area, the more people flock towards that source. For many businesses, referrals make up over 40% of their new leads and sales.

Test different offers: Maybe your prospects are not converting well enough because your offer isn’t appealing to them.

Isn’t it interesting that only a handful of

Consider switching and creating new offers such as free trials and deferred payment


plans. Test this to find out which offers work for which kind of prospect. I generally advise not to use discounts unless you’re trying to liquidate your traffic or if you have a great back end sequence.

different offers from prospect B who only downloaded the pdf. If and when we do speak, remind me to show you how to do this.

Create better follow up system: After the first transaction, how many steps are in your post-purchase funnel? For many people, the answer is none or at most four. I once saw a business that had a 110 step back end sequence. The more elaborate your follow up system, the more you can grow your customer lifetime value. The key is to build a system that factors in consumer behavior. Prospect should get different offers depending on their behavior in your funnel. If prospect A downloads your pdf and watches your videos, she should receive

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BONUS Training: A Profitable Story In college I sold used cell phones on the side. Back in those days there was always someone who wanted to sell and someone who wanted to trade up or buy a used phone. My profit on each sale was usually between $20–$50. That of course isn’t much these days but in college it was better than being broke like everyone else. My problem was that I could sell a ton and still not have enough profit to engage in bigger ventures. (Or more like to fund my escapades). All of that changed when I discovered these simple steps that even big companies use. 1. Using Upsells Studies show that the best time to make a second sale is immediately after someone has already paid you. I sold everything from car chargers, phone cases and headphones to increase my profits. The key is to offer the other products on the spot. Don’t let the customer leave.

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2. Bundling Fast food restaurants bundle burgers, fries and milkshakes to create a meal. Service businesses have tiers such as silver, gold and platinum which are all priced differently. I didn’t have the foresight at the time but I should have started a phone repair service. 3. Promotions You know how I always say strong businesses are built on a unique revelation? Ninety percent of the females I did business with said the phones they owned were paid for by their parents, a family member or a boyfriend. There was also that “uncle”! What did I do with that insight? I targeted the boyfriends of girls who I knew had upcoming birthdays. You can have birthday promotions, customer loyalty promotions, customer appreciation bonuses and even special bonuses for big buyers.


4. Cross sells Your best customers are people who have already paid you money. Unfortunately many of your customers don’t know all about your business. They don’t know of all the products and services you provide or at least they may not know the benefits. You can increase your profits by asking your customers to buy other products. What’s great about this is that you can act as an affiliate and sell other vendor’s products to your inactive customers. Conclusion: Profits can be multiplied by simply copying any of the steps I just taught you.

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the stars.

PART 6 ARE YOU WILLING OR ABLE? To recap you have discovered some very important thing. This special report has showed you 1. How to find and attract the best clients 2. How to drive targeted traffic to your business 3. 8 ways to increase your sales 4. How to solve low cash flow problems 5. How to increase conversion and turn your ads into profit 6. How to fix low margins 7. How to increase profits I created this special report because it’s a great way to share these insights. Secondly, this is one of the many ways new clients find out about me.

This will involve building your own landing pages, crafting the copy and offers for your products and services. The ONLY problem You are so busy working on the other parts of the business that I can bet that you don't have time. A double minded person creates an unstable business. If this is the option you choose, I wish you the best and I'd love to hear your success stories.

YOU HAVE TWO CHOICES

Option 2. You can have me and my team do it for you If you choose this option, I can work one on one with you to engineer this system. Together, we will identify the right prospects, create offers that will attract them and set up systems to turn them into loyal clients.

Option 1. You can implement all that I've shown you today by yourself You can set up your own marketing and sales systems, create perfect ads, engineer a good back end system and boost your revenue to

This is literally like having another business do the heavy lifting for you and you just implement. You don't even need to understand the complex dynamics of fast business growth.


We'll craft your upsell system, cross sells, back end value funnels as well. Then we'll put together an awesome residual income sequence that turns leads into customers consistently. The great news is that this will be reasonably priced as well. You decide how complex you want everything to be, we do the work and you then walk away with a simple system. You get a turn-key, automated marketing and advertising system plus my personal help. You decide where you want to go and we built out the system for you to simple implement If you need any help, you can simply call me on my personal number and I'll help you.

Would You Like Me To Develop A Custom Marketing System And Sales Campaign For You, For Free? I’ve set aside some time for my office to design a custom marketing campaign for you, personally. I’ll meet with you live using Skype and literally design a customized marketing system specifically for your business. Once it’s designed, we’ll then build you a roadmap and campaign so you can implement it immediately. Here’s How It Works You and I will begin working before we ever meet.

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We review your target market, take a look at your competition, and play go highlight the most productive parts of your business. Then We Meet, One-On-One. We’ll do it using Skype or Phone so we can share the screen with you as we develop your campaign (and build your roadmap for you). Everything I will give you is built specifically for your business after I understand your sales goals, current offers and growth strategy. There Is No Charge For This and There Is No Catch. …This of course makes you


wonder, “Why would you do all of this work for free”? Well, in the interest of full transparency, this is how I get clients. A good percentage of the people do this for end up asking us to actually build all of their marketing and sales campaigns for them. When that happens, my in-house team and I actually set up all the landing and optin pages, build the back end system, profit generating campaigns, and guide you to implement everything while we work hand in hand. So that’s my reason for doing this.

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However …

here. No gimmicks.

The marketing system and sales campaign we design for you, for free, will absolutely transform your business.

The bottom line is, I’ll design you an amazing marketing campaign for free and we’ll even give you a roadmap so you implement it immediately.

I guarantee it. But anyone could say that, couldn’t they? Which is why I’m willing to make you this promise:

After that, you might want to become a client. Or not. I won’t pressure you either way.

I’ll Give You Money If You Don’t Like It. If you tell me that we’ve wasted your time during our conversation,I’ll give you money to compensate you for the time we spend together.

And if you think I wasted your time, I’ll even offer to pay for your time. If you’d like a free customized marketing system and sales campaign , enter your name and email address below to get started.(http://bit.ly/revenueapp)

It’s that simple. There’s no “fine print”


This of course isn’t available to everyone There are some qualifications you’ll need to meet – which means you have to have a real business since this isn’t for beginners and no shady business is accepted. The second is this is very time sensitive …for a reason. We’re a small company (by design) and can only offer a handful of these free blueprinting sessions each month.

I’ve set aside some time to design a fully customized marketing systema nd sales campaign for you …using the exact methods I showed you in this training. …And I’ll do it for free.(for the right business.) If that sounds like something that could help you, go here before this opportunity is taken.(http://bit.ly/revenueapp) (http://bit.ly/revenueapp) and leave your application and let's talk.

This offer is only on a first come, first served basis.

Speak soon, Jeffrey Manu San Jose, California Manu Equity

So if you found this training helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, click here.

P.S. You might be wondering what you “get” as a client. The main “thing” you get is PERSONAL ATTENTION. Personally.

Like I said earlier, our first conversation together is free and it will be around an hour or so. On that conversation I’ll give you a Revenue Increase Plan specifically for your business - based on what we talk about. During that call, I’ll also give you some steps to take immediately for fast results. You get that first call regardless of whether or not you become a client. Now - if you DO become a client, we’re going to immediately schedule a follow up call. On that follow up call, we’re going to come up with two things: I’ll be giving you specific action steps to complete to hit your current revenue and profit goals. From that point forward, two things will happen: A: We’ll speak every two weeks on the phone or Skype, monitoring your progress and tweaking where needed. This is one-on-one - not “group

coaching” or anything like that. Just me and you focused on one thing: Making you money month on month. B: We’ll stay in CONSTANT COMMUNICATION by email and SMS. This way, I can see what you’re doing and help you keep the momentum going between calls. I also use this as a way to review your sales funnel, opt in pages, videos, etc. In fact, I often end up dictating sales copy for you and literally doing some of the “heavy lifting” for you this way. You can expect me to reply with voice memos, personal videos, and even regular email answers. But the bottom line is - we’re getting it done, constantly. Always building momentum and seeing constant improvement. The second “thing” you get is a FACE to FACE meeting with me once a month if you wish. Over the course of the next 12 months, I’ll deliberately keep my client base

under 48 people. I say this so you know how personal this will be for both of us. As much as I’d like to work with “everyone”, I simply can’t accept more than that and still maintain the same level of service you NEED in order to get the results you want. Go ahead. Fill in the application by clicking here(http://bit.ly/revenueapp) or typing in "http://bit.ly/revenueapp" into your browser.

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