MAPPING CONTENT TO YOUR

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Stage. Decision. Stage. Blog post. Content offer. List. How-to. FAQ. Best of. News ... Software. Appliance. eBook. White
MAPPING CONTENT TO YOUR BUYER’S JOURNEY

POST OR OFFER?

OFFER FORMAT

Blog post

Awareness Stage

Content offer

eBook Whitepaper Checklist Infographic Other educational content

Blog post

Consideration Stage

Persona name: _________

Content offer

eBook Whitepaper Checklist Podcast Webinar Video Worksheet/Calc Template Case studies

Blog post

Decision Stage

Content offer

Comparison chart Purchasing guide Case studies Product literature Worksheet/Calc Webinar Checklist

RELEVANT TERMS (may want to use in

YOUR KEYWORD

YOUR CONTENT

Troubleshoot Issue Resolve Risks Upgrade Improve Optimize Prevent

Keyword: _______ _______

Title: _________ _________

List Interview How-to FAQ Best of News Q&A Opinion Curated

Solution Provider Service Supplier Tool Device Software Appliance

Keyword: _______ _______

Title: _________ _________

List How-to FAQ Best of News Q&A Opinion Curated Productfocused Comparison

Compare Versus Vs. Comparison Pros and Cons Benchmarks Review Test

Keyword: _______ _______

Title: _________ _________

STRUCTURE List How-to FAQ Best of News Q&A Opinion Curated

content)