MAPPING CONTENT TO YOUR

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Awareness. Stage. Consideration. Stage. Decision. Stage. Blog post. Content offer. List. How-to. FAQ. Best of. News. Q&a
MAPPING CONTENT TO YOUR BUYER’S JOURNEY

POST OR OFFER?

OFFER FORMAT

Blog post

Awareness Stage

Content offer

eBook Whitepaper Checklist Infographic Other educational content

Blog post

Consideration Stage

Persona name: _________

Content offer

eBook Whitepaper Checklist Podcast Webinar Video Worksheet/Calc Template Case studies

Blog post

Decision Stage

Content offer

Comparison chart Purchasing guide Case studies Product literature Worksheet/Calc Webinar Checklist

RELEVANT TERMS (may want to use in

YOUR KEYWORD

YOUR CONTENT

Troubleshoot Issue Resolve Risks Upgrade Improve Optimize Prevent

Keyword: _______ _______

Title: _________ _________

List Interview How-to FAQ Best of News Q&A Opinion Curated

Solution Provider Service Supplier Tool Device Software Appliance

Keyword: _______ _______

Title: _________ _________

List How-to FAQ Best of News Q&A Opinion Curated Productfocused Comparison

Compare Versus Vs. Comparison Pros and Cons Benchmarks Review Test

Keyword: _______ _______

Title: _________ _________

STRUCTURE List How-to FAQ Best of News Q&A Opinion Curated

content)