Marketing and Communications Manager Job Description Job Title ...

   

  Marketing and Communications Manager Job Description

Job Title

Marketing and Communications Manager

Line Manager

Chief Executive Officer

Location

London Office: 15th Floor, Tower Building, Waterloo, SE1 7NX. Regular travel to partner schools in Liverpool, Sheffield, Birmingham and Bristol would be expected

Salary:

£30,000 - £34,000; depending on experience

Contract

Full time, permanent contract subject to successful 6-month probation period 25 days holiday per year plus bank holidays; employer contribution to pension following 12 months service.

Benefits Start Date

September or October 2016

About Action Tutoring Action Tutoring is a national education charity that supports young people facing socio-economic disadvantage to achieve a meaningful level of academic attainment, with a view to enabling them to go on to further education, employment or training. We do this by partnering high quality volunteer tutors with pupils through partnerships with schools, to increase their subject knowledge, confidence and study skills. We particularly tutor pupils preparing for GCSEs in English and maths, but are about to launch in Primary schools too for a small-scale pilot in autumn 2016. Action Tutoring launched in London in 2011 and has grown rapidly over the last few years, expanding to operate in Birmingham, Sheffield, Liverpool, Bristol and Brighton, with ambitious plans for developing further. Following significant investment from Impetus-PEF we are at an exciting stage of development and have begun implementing a number of new approaches to the way we deliver programmes. This is ultimately focused on improving the outcomes for the young people we work with, to ensure that they can progress to the next steps in life. In 2016/17 we aim to support 1400 pupils in 55 partner schools across the country and will deliver approximately 14,000 hours of tuition through our network of high quality volunteer tutors. About the Opportunity This is an exciting opportunity to join the leadership team to oversee the development of Action Tutoring’s marketing to a range of key audiences. This Registered charity number: 1147175 www.actiontutoring.org.uk

 

      role will particularly focus on marketing to potential volunteers, to ensure Action Tutoring has a sufficient supply of high quality volunteer tutors from a range of backgrounds to meet programme delivery targets across our six cities of operation. Reporting to the CEO, you will be responsible for developing and implementing Action Tutoring’s marketing strategy, building on and taking forward existing work. This strategy will target a range of audiences, including but not limited to, corporates and universities (both the organisations and the individuals within them) and retired volunteers and will take place through a range of channels, including online and traditional forms of marketing. Where appropriate, the role will include building relationships with key partners to ensure ongoing marketing to particular channels, to ensure a regular supply of volunteer tutors. Action Tutoring is a relatively young charity, operating for just 5 years and a key part of this role will be to work with the CEO in raising the public profile and brand of the organisation to further it’s growth and development. The successful candidate should be passionate about the work of Action Tutoring, enthusiastic to communicate our message and will be able to think creatively and adapt to a range of different audiences. They will have outstanding communication skills, an eye for detail, the ability to persevere and a desire to help shape and develop the charity. Application

Please send a CV and cover letter (max 1 side) to: [email protected] Please state clearly why you would like to work for Action Tutoring and how you meet the requirements.

Closing Deadline

Monday 22nd August, 9am

Interviews

Thursday 1st September

Further Information

Visit www.actiontutoring.org.uk or email: [email protected]

Key Duties and Responsibilities: While not exhaustive, the following gives an overview of the role. •

Plan, devise and implement Action Tutoring’s marketing strategy to potential volunteer tutors and wider audiences where appropriate, working collaboratively with the team and in line with business objectives. Registered charity number: 1147175 www.actiontutoring.org.uk

 

   

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Develop Action Tutoring’s marketing materials and communications to target a range of audiences, ensuring that they reflect accurately Action Tutoring’s mission and values and are designed professionally. Ensure that volunteer recruitment targets are met to enable programme delivery. Raise the profile and brand of Action Tutoring to a range of stakeholders including volunteers, schools, corporates, universities and funders. Establish and develop relationships with a range of key stakeholders relevant to marketing opportunities, working closely with the CEO. Line management of the Recruitment, Communications and Events Assistant.

Required Experience and Skills •

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At least 3 years marketing experience. Excellent written and oral communication skills. Ability to devise and deliver appropriate content for different channels and audiences; high standards of professionalism. A creative eye and experience using design systems such as Microsoft publisher or similar design tool. Ability to build partnership relationships and engage with new stakeholders, including those at a senior level, following through to secure opportunities. Able to think analytically and strategically about approaches to marketing. Experience of using data for use in marketing campaigns. Ability to take initiative, spot new opportunities, work independently and see things through; dynamic and enthusiastic. Excellent organisational skills; strong attention to detail. Strong academic qualifications; educated to degree level.

Desirable Experience and Skills • • • •

Experience of working with, or marketing to, volunteers. Experience of digital marketing Line management experience Experience of PR or working with the media

Registered charity number: 1147175 www.actiontutoring.org.uk