Marketing Automation

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EBOOK: MARKETING AUTOMATION. Marketing ... How Does Marketing Automation Change The Game ... prospects through the marke
EBOOK: MARKETING AUTOMATION

Marketing Automation By Those Who Use It

Part II

Breathing New Life Into eMarketing

EBOOK: MARKETING AUTOMATION

Why We Seek A New World

eMarketing has become a broadcast in a Targeted & Personalised world

Open rates & clicks are diminishing and often fall below 10% and 1% thresholds

Increasing Opt Out rates are resulting in a shrinking marketing universe

High investment in Content that is viewed by only a handful of people

EBOOK: MARKETING AUTOMATION

How Does Marketing Automation Change The Game Targeting

Testing

Trigger

Marketing automation

Image rich or plain text?

Good timing is not about

enables you to define

Big screen format or

finding a gap in your

the audience and persona

mobile friendly? Hard-

eBlast schedule. It is about

and then target your

hitting message or soft-

when the prospect needs

eMarketing to them. Use

sell? Marketing Automation

your content. Marketing

engagement history to

enables you to test & learn,

Automation provides the

define interest and stage in

and through quantitative

ability to create Trigger

the buying cycle.

insight, you improve.

campaigns enabling you to send the right email at the right time.

Nurture

Closed Loop

Take into account the engagement with previous

With Marketing Automation, success does not

emails to determine when and what you send

have to be measured in terms of clicks and opens.

next. This will significantly improve your value

Measure it in terms of impact – the progression of

and your results. Marketing Automation enables

prospects through the marketing funnel and the

you to turn single eShots into fully integrated

direct correlation to revenue.

nurture programmes.

EBOOK: MARKETING AUTOMATION

Multi-Dimensional Targeting Company Profile

Preferred Content Format

Individual Persona

Stage In Nurture Cycle

Recent Engagement

Topics Of Interest

EBOOK: MARKETING AUTOMATION

Value Generated

350% Increase in Open Rates

50% Increase in Conversions

48% Increase in Conversions through A/B testing

45% Increase in Pipeline generated from Marketing