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EBOOK: MARKETING AUTOMATION. Marketing ... How Does Marketing Automation Change The Game ... prospects through the marke
EBOOK: MARKETING AUTOMATION
Marketing Automation By Those Who Use It
Part II
Breathing New Life Into eMarketing
EBOOK: MARKETING AUTOMATION
Why We Seek A New World
eMarketing has become a broadcast in a Targeted & Personalised world
Open rates & clicks are diminishing and often fall below 10% and 1% thresholds
Increasing Opt Out rates are resulting in a shrinking marketing universe
High investment in Content that is viewed by only a handful of people
EBOOK: MARKETING AUTOMATION
How Does Marketing Automation Change The Game Targeting
Testing
Trigger
Marketing automation
Image rich or plain text?
Good timing is not about
enables you to define
Big screen format or
finding a gap in your
the audience and persona
mobile friendly? Hard-
eBlast schedule. It is about
and then target your
hitting message or soft-
when the prospect needs
eMarketing to them. Use
sell? Marketing Automation
your content. Marketing
engagement history to
enables you to test & learn,
Automation provides the
define interest and stage in
and through quantitative
ability to create Trigger
the buying cycle.
insight, you improve.
campaigns enabling you to send the right email at the right time.
Nurture
Closed Loop
Take into account the engagement with previous
With Marketing Automation, success does not
emails to determine when and what you send
have to be measured in terms of clicks and opens.
next. This will significantly improve your value
Measure it in terms of impact – the progression of
and your results. Marketing Automation enables
prospects through the marketing funnel and the
you to turn single eShots into fully integrated
direct correlation to revenue.
nurture programmes.
EBOOK: MARKETING AUTOMATION
Multi-Dimensional Targeting Company Profile
Preferred Content Format
Individual Persona
Stage In Nurture Cycle
Recent Engagement
Topics Of Interest
EBOOK: MARKETING AUTOMATION
Value Generated
350% Increase in Open Rates
50% Increase in Conversions
48% Increase in Conversions through A/B testing
45% Increase in Pipeline generated from Marketing
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