Marketing Coordinator

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Digital Delivery to clients through Microsoft Dynamics CRM. Marketing Material: • Create marketing material for specia
Marketing Coordinator Schedule: Full time Compensation: Salary+

JOB DESCRIPTION Wayne Brothers, Inc. is seeking a creative, organized and a self-motivated Marketing Associate to assist in the development and implementation of all marketing and advertising initiatives to increase customer awareness, market penetration and enhance the customer experience. Should be able to evaluate construction industry and suggest creative ways to increase brand awareness through monitoring, reporting and analysis of social media, website, content marketing, and marketing campaigns.

Ultimately, will ensure company’s marketing efforts help achieve immediate and long-term business goals. This position will also be responsible for: General Marketing:       

Increase brand awareness, consistency, and products to targeted audiences Develop, implement and support digital marketing efforts to enhance customer awareness. Assist with the planning, scheduling, and execution of campaigns ensuring that they are on time, on target, and on budget Recommend innovative solutions and determine the optimal source mix across traditional and digital marketing channels Manage multiple customer social media, email and content campaigns Ability to work with internal and external teams to meet deadlines and goals Analyze data/metrics and create reports and provide feedback

Website:    

Update with news, new projects, photos, and articles. Review monthly for errors and software updates Create/build out new pages as needed Work with Search Engine Optimization (SEO) vendor to ensure top rankings

Social Media    

Update weekly: Yammer, LinkedIn, Facebook, Pinterest, YouTube, Twitter, & Instagram. Create articles and content for internal and external posts: news, projects, best practices, etc. Track and report online/social media marketing activities.

Work with Human Resources Department to posting job openings and boost to demographics.

Newsletter      

Create and develop a quarterly newsletter to include Continuously gather and organize content throughout the quarter Conduct interviews, write articles, and take pictures Layout content in Adobe Indesign Post Newsletter on website and social media sites Digital Delivery to clients through Microsoft Dynamics CRM

Marketing Material:     

Create marketing material for special events (awards, company picnics/parties, client events) Design and implement successful marketing campaigns for the various groups and companies. Organize promotional activities for new products/services/office locations. As appropriate, create/develop printed Marketing brochures/flyers/ads. Business cards, envelopes, letterhead, etc.

Marketing Coordinator Schedule: Full time Compensation: Salary+

Special Events Coordination      

Coordinate special activities and events as required/needed in support of our marketing efforts and valued customer experience. Researching/booking of locations and venues. Coordinating with Regional Office Coordinators on event/sponsorship needs. Participate and organized events like Golf Tournaments, outdoors/sportsman, sports, etc. Participate and organized any events/shows at HQ office or Regional Offices. Send out invites, coordinate logistics & accommodations for/with clients.

POSITION REQUIREMENTS:              

Education: Bachelor’s degree in marketing, English or equivalent liberal arts degree. Marketing experience a plus, but not required. Excellent written and verbal communication skills. General experience with topic research, website content writing, email writing and blogging. General understanding of WordPress and website design, a plus. General experience with Google Analytics and Click Dimensions, a plus. High organizational skills and attention to detail. Ability to managing multiple projects under deadlines Strong ability to partner and work in a collaborative team environment. Strong computer skills, including Microsoft Office. Adobe, etc. Strong written and oral communication skills. Ability to brainstorm and strategize on assorted marketing campaigns. Ability to work within and meet deadlines. Ability to work in a fast-paced environment.

BENEFITS: This position includes a competitive compensation plan and excellent benefits. Wayne Brothers Inc. offers its employees medical, dental, and other insurance, as well as paid holidays and time off. Wayne Brothers Inc. is an Equal Opportunity Employer and provides a drug-free working environment.