Marketing Rules of Thumb

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MARKETING

Name Value

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RULES of THUMB 10-80-10

The Rule of You and the Marketplace tPGQFPQMFXPOUMJLFZPVOPNBUUFSXIBUZPVEP tXJMMTXJNXJUIUIFUJEFUIFZDBOUBLFZPVPSMFBWFZPV tXJMMGPMMPXZPVEFWPUFEMZFWFOJGZPVEPOUEFTFSWFJU

99:1

Rule of Affiliate Marketing The tPGZPVSBóMJBUFTBMFTXJMMDPNFGSPNPGZPVSBóMJBUFT UIFi4VQFS"óMJBUFTw t5IFPUIFSPGZPVSBóMJBUFTXJMMTFMMWJSUVBMMZOPUIJOHBOEBSF OPUXPSUIZPVSUJNFBOEBUUFOUJPO

50/50

Doubling Day

 



3FTQPOTF   

%BZT 

The Content/ Sale Ratio tPSNPSFPGZPVSFNBJMNBSLFUJOH NFTTBHFTTIPVMECFQVSFDPOUFOU tPSMFTTPGZPVSFNBJMTTIPVMECFTBMFTNFTTBHFT

0.1%

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90/90

The Rule of Free-to-Paid Conversion t0GUIFQSPTQFDUTXIPXJMMKPJOZPVSFMJTUGPSUIFGSFFDPOUFOU  PGUIPTFXIPCVZTPNFUIJOHXJMMEPTPXJUIJOUIFöSTU EBZTPGCFJOHPOUIFMJTU t5IFSFGPSFJUCFIPPWFTZPVUPJOEVDFOFXTVCTDSJCFSTUPCVZ TPNFUIJOHOPX

y oubling Da for Direct Mail D Doubling Day

The Opt-Out Threshold t&BDIUJNFZPVFNBJMZPVSMJTUZPVSPQUPVUSBUFTIPVMECFOP HSFBUFSUIBO

4

Steps to a Happy and Successful Life

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25-50-25

10X Price

t"MMQSPEVDUTZPVTFMMTIPVMECFXPSUIBUMFBTU UJNFTUIFQSJDFZPVDIBSHFGPSUIFN



Agora Model for Online Marketing

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1PQVOEFST

#BOOFS"ET

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1PTUDBSET

Rule of Time Management The tPGZPVSUJNFTIPVMECFTQFOUTUVEZJOHZPVS CVTJOFTTPSQSPGFTTJPO tPGZPVSUJNFTIPVMECFTQFOUSFOEFSJOHZPVS TFSWJDFTPSTFMMJOHZPVSQSPEVDUT tPGZPVSUJNFTIPVMECFTQFOUNBOBHJOHBOEBENJOJTUFSJOH ZPVSCVTJOFTT

Fred Gleeck’s Rule of

The



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+7(JWFBXBZT

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0SEFST

7

Jeffrey Lant’s Rule of

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t5PTVDDFFEJOBOZNBSLFUZPVNVTUDPOUBDUUIF QSPTQFDUTBNJOJNVNPGUJNFTXJUIJONPOUIT

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