Marketing Technology Landscape - Chief Marketing Technologist

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Marke ng Environment. Data Management Pla orms/Customer Data Pla orms. Web & Mobile Analy cs. Mobile App Dev. Mobile
Marketing Technology Landscape MARKETING  EXPERIENCES  

CreaNve  &  Design  

Calls  &  Call  Centers  

MarkeNng  Apps  

January 2014 MARKETING  OPERATIONS  

MarkeNng  Data  

Email  MarkeNng  

MarkeNng  AnalyNcs   CommuniNes  &  Reviews  

Customer  Experience/VoC   Channel/Local  Mktg  

SEO   Mobile  MarkeNng  

Social  Media  MarkeNng  

Dashboards  

Loyalty  &  GamificaNon   MarkeNng  Resource  Mgmt  

Web  &  Mobile  AnalyNcs  

Search  &  Social  Ads  

PersonalizaNon  

Content  MarkeNng  

Digital  Asset  Mgmt  

Display  AdverNsing   TesNng  &  OpNmizaNon  

Data  Management  PlaYorms/Customer  Data  PlaYorms  

CRM  

Databases  

Tag  Management  

MarkeNng  AutomaNon  /  Integrated  MarkeNng  

Big  Data  

Agile  &  Project  Mgmt  

Sales  Enablement  

Events  &  Webinars  

Cloud  

User  Mgmt  

E-­‐commerce  

Web  Site  /  WCM  /  WEM  

Mobile  App  Dev  

APIs  

Cloud  Connectors  

Web  Dev  

INTERNET  

INFRA-­‐   STRUCTURE  

BACKBONE   PLATFORMS  

MIDDLE-­‐   WARE  

Video  Ads  &  MarkeNng  

Business  Intelligence  

MarkeNng  Environment  

by  Sco?  Brinker      @chiefmartec      h?p://chiefmartec.com