Sources: CabinetM (http://cabinetm.com), Capterra, G2 Crowd, Google, Growthverse, LUMA Partners, Siftery, TrustRadius, V
Marketing Technology Landscape Advertising & Promotion Mobile Marke:ng
Content & Experience Mobile Apps
Video Marke:ng
Email Marke:ng
March 2016
Social & Relationships Call Analy:cs & Management
ABM
Commerce & Sales Retail & Proximity Marke:ng
Management
Data Audience/Market Data & Data Enhancement
Talent Management
Events, Mee:ngs & Webinars
Interac:ve Content
Product Mgmt
Channel, Partner & Local Marke:ng Marke:ng Analy:cs, Performance & AJribu:on
Budge:ng & Finance Social Media Marke:ng & Monitoring Display & Programma:c Adver:sing
Content Marke:ng
Sales Automa:on, Enablement & Intelligence
Mobile & Web Analy:cs
Collabora:on
Dashboards & Data Visualiza:on Op:miza:on, Personaliza:on & Tes:ng Advocacy, Loyalty & Referrals
Influencers
Business/Customer Intelligence & Data Science
Search & Social Adver:sing DAM & MRM
SEO
Projects & Workflow Community & Reviews
Feedback & Chat
Affiliate Marke:ng & Management
Ecommerce Marke:ng Na:ve/Content Adver:sing Marke:ng Automa:on & Campaign/Lead Management
iPaaS, Cloud/Data Integra:on & Tag Management Customer Experience, Service & Success Agile & Lean Mgmt
Video Adver:sing Ecommerce PlaPorms & Carts CMS & Web Experience Management Print
CRM
DMP
Predic:ve Analy:cs
PR
Vendor Analysis
Customer Data PlaPorms
Sources: CabinetM (http://cabinetm.com), Capterra, G2 Crowd, Google, Growthverse, LUMA Partners, Siftery, TrustRadius, VBProfiles — see http://chiefmartec.com/2016/03/marketing-technology-supergraphic-2016/ for details.
Created by Scott Brinker (@chiefmartec).
