Feb 13, 2014 - purposeful innovation, but also to the company's strong legacy of impeccable ... of the Boat Group divisi
For additional information, contact: Matt Guilford VP of Marketing 865-385-4500
[email protected] FOR IMMEDIATE RELEASE SEA RAY® ANNOUNCES THE WORLD PREMIERE OF ITS NEW YACHT CLASS, FEATURING THE FLAGSHIP L650 FLY, AT THE YACHT AND BROKERAGE SHOW IN MIAMI BEACH, FL
KNOXVILLE, Tenn. (Feb. 13, 2014) — Sea Ray proudly announces the world premiere of an entirely new yacht class, the L-Class by Sea Ray. The introduction today at the Yacht and Brokerage Show in Miami Beach, FLA, will feature the flagship L650 Fly, a stunning example of design innovation and a paragon of Sea Ray’s Next Wave initiative to deliver a next-level boating experience. “We’re thrilled to introduce the L-Class. This marks a new era for Sea Ray, a direct result of our desire to shape a better boating future and to offer a new class of yachts above and beyond anything our customers have ever seen,” said Tim Schiek, president of Sea Ray. “The L-Class speaks not only to Sea Ray’s commitment to purposeful innovation, but also to the company’s strong legacy of impeccable craftsmanship, performance and service. It’s a marriage of style and substance— because we firmly believe in the importance of both. We could not be more pleased to present the L650 Fly as the first of many L-Class models on the horizon.” With its sleek profile and beautiful aesthetic, the L650 Fly features modern styling that marries Sea Ray’s distinctive heritage with a dynamic edge. This is a bridge boat to exceed all expectations, from its powerful performance capabilities to its state-of-the-art technology to its superior comfort and livability. Every surface, every finish is artfully chosen and pleasing to the touch. Driven by CAT Marine Power with optional Sea Keeper gyroscope stabilizers, the L650 Fly reaches top speeds in excess of 30 knots. Comprehensive QuietRide™ technology ensures dramatically reduced noise and vibration while underway. Throughout, spacious entertainment areas invite relaxed socializing, including a reimagined bridge with multiple dining areas and a robust helm station, plus a large sunpad playpen. Below, an elegant full-beam master suite and two additional staterooms provide luxurious accommodations and ample opportunity for personalization. In the salon, a convenient galley up overlooks an enormous living
area; SkyFlow Design™ means interiors are flooded with natural light and transitions between areas of the boat – including the sprawling cockpit – are seamless. “The L650 Fly epitomizes the new L-Class,” said Tim Schiek, president of Sea Ray. “However, the introduction of L-Class is more than merely the launch of a new yacht; it’s a new approach to the market that’s includes product, along with a completely unique sales process and post purchase experience – executed at a level that only Sea Ray and our unparalleled network of dealers can pull off. The L-Class represents the best of everything Sea Ray has to offer.” L-Class customers will have access to unique services and amenities, including dedicated customer service phone lines with rapid response times; prioritized remote service teams, a Sea Ray sales concierge to optimize the purchasing process, vessel orientation by a Sea Ray captain, and a class-leading standard 3 year bow to stern warranty (including engines and components), just to name a few. While the L650 Fly is the first model of the L-Class approach, there will be three more brand-new LClass models by the 2014 Ft. Lauderdale boat show. The L650 Fly will be accessible for the duration of the show, which runs February 13 to 17, at ramp 37 of the Collins Avenue Yacht and Brokerage venue. There, several additional Sea Ray models and Meridian models will be available for viewing. Sea Ray will also host a display at the show’s Miami Beach Convention Center location (Booth B36) featuring models from across the lineup. High-resolution images of the L650 Fly can be downloaded here.
### ABOUT SEA RAY Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle—each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at www.searay.com. ABOUT BRUNSWICK Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.
