MBA IQ Course Syllabus Module 1: General Management, Leadership, and Strategy • • • • • • • • • • •

Understand Scope & Nature of Corporate Strategies Understand Importance of Planning & Organizing Skills Understand Importance of Directing & Leading Skills Understand Importance of Controlling & Measuring Skills Understand Importance of Motivating Skills Understand Importance of Problem-Solving & Decision-Making Skills Understand Importance of Negotiating Skills Understand Importance of Communication Skills Understand Importance of Conflict Management Skills Understand Issues in Organizational Change, Development, & Effectiveness Understand How to Measure and Manage Business Performance Results

Module 2: Operations Management • • • • • • • • • • • • •

Understand Strategic Importance of Demand Forecasting Understand Production Strategies and Manufacturing Performance Measures Understand Production-Related Value Concepts Understand Philosophies of Just-in-Time (JIT) and Lean Operations Understand Principles and Techniques of Inventory Management Understand Principles and Techniques of Supply-Chain and Logistics Management Understand Various Planning Systems Applicable to Manufacturing and Distribution Operations Understand Various Short-Term Scheduling Systems Used in Production Understand Theory of Constraints in Operations Understand Principles of Production Economics and Application of Decision Tools Understand Principles and Techniques of Equipment Maintenance and System Reliability Understand Production Process Flows and Metrics Understand the Technology Deployed in Manufacturing and Services Operations

Module 3: Marketing Management • • • • • • • • • • • • • • • • • • • • • • • •

Understand Components of Marketing Mix Understand Expectancy-Value Model in Consumer Markets Understand Brand Elements and Calculate Brand Value Understand How to Analyze Competitors Understand Pricing Strategies and Methods Understand Marketing Communications Mix Understand New Product Development Process Compute Customer Retention Rate Compute Lifetime Value of Customers Compute Customer Conviction in terms of Net Promoter Score Compute Customer Loyalty Score Compute Net Marketing Contribution Amount Compute Marketing Profitability Metrics Compute Market Development Index Compute Market Share Index Compute Product’s Lifecycle and Economic Cost to a Customer Compute Relative Performance. Price, & Customer Value of Product Compute a Marketing Channel Intermediary’s Transaction Value Understand the Relationships between Price, Profit, and Market Share Understand a Marketing Channel’s Performance Evaluate the Advertising’s Effectiveness with Customer Response Index Conduct Marketing Portfolio Analysis Understand How to Develop a Marketing Budget Understand the Financial Performance Metrics Related to Marketing

Module 4: Quality and Process Management • • • • • • • • • •

Understand Basic Quality Concepts Understand Various Definitions of Quality Calculate Cost of Quality Calculate Six-Sigma Compute Return on Quality Metric Understand How to Apply Quality Tools Understand How to Apply Statistical Process Control Techniques Compute Taguchi’s Quality Loss Function Understand the Role of Inspection and Quality at Source Understand Process Management Methods and Tools

Module 5: Human Resources Management • • • • • • • • • • • • • •

Understand the Human Resources Planning Process Understand Relationship between Job Analysis and Job Descriptions Understand Recruitment Methods and Alternatives Understand the Employee Selection Process Understand Employee Selection Tests and their Characteristics Understand the Employment Interview Process Understand the Pre-Employment Screening Process Understand the Employee Training and Development Process Understand the Management Development Process Understand the Organizational Development Process Understand the Career Planning and Development Process Understand the Employee Performance Appraisal Proc